Health and Medicare Enrollment
Health and Medicare Enrollment (HLM Marketplace) is a Chicago-based consulting firm operating a self-serve web marketplace that generates and manages leads for health, Medicare, and life insurance enrollment, serving individual consumers and small insurance-seeking teams.
- Company typePrivate
- Founded2017
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Health and Medicare Enrollment does
Health and Medicare Enrollment, doing business as HLM Marketplace, is a small Chicago-based consulting and lead-generation firm founded in 2017. The company operates a self-serve web marketplace (hlmmarketplace.com) that connects individuals seeking health, Medicare, and life insurance with enrollment options across three dedicated vertical landing pages (Health Landing, Medicare Landing, Life Landing) supported by an Admin Portal and post-submission thank-you pages. The underlying technology is a low-code web application built on the app.base44.com platform infrastructure, managing a single data type (leads) and offering basic lead organization, tracking, and sharing functionality for both teams and solo users.
The company's business model centers on a marketplace commission structure, where revenue is generated through lead transactions or subscription fees for access to the lead management system, though pricing is not publicly disclosed. Its customer segments are organized vertically by insurance use case: Health Insurance Seekers and Medicare Beneficiaries are treated as primary segments, with Life Insurance Seekers as a secondary vertical. Distribution is direct-to-consumer through the website marketplace, targeting SMB/individual/consumer buyers on a self-serve basis within a single-country (U.S., domestic) footprint. The firm employs between 1 and 10 people and has not disclosed any funding, partnerships, customer logos, leadership team, regulatory certifications, or integration partners in the available source material.
Evidence on operational maturity is thin. The website appears active, but no parent company, investors, ownership structure, revenue figures, or M&A history are disclosed. The platform's reliance on a third-party low-code infrastructure (app.base44.com) and the absence of disclosed proprietary technology, data assets, or AI capabilities suggest a minimal technical moat. Likewise, the lack of any named carriers, agency partnerships, or licensed insurance appointments means the company functions more as a generic lead-routing form than a deeply embedded insurance distribution platform.
Health and Medicare Enrollment firmographics
Firmographics- Name
- Health and Medicare Enrollment
- Website
- https://hlmmarketplace.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Health and Medicare Enrollment (HLM Marketplace) is a Chicago-based consulting firm operating a self-serve web marketplace that generates and manages leads for health, Medicare, and life insurance enrollment, serving individual consumers and small insurance-seeking teams.
- Ownership category
- akta.pro rank
Health and Medicare Enrollment industry classification
Industry- Product category
- Insurance Lead Generation
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
- akta.pro secondary industry
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
Keywords
Where Health and Medicare Enrollment is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Health and Medicare Enrollment business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Lead Generation Marketplace: The platform operates as a marketplace managing leads for health, Medicare, and life insurance, likely generating revenue through lead transactions or subscription fees for access to the lead management system
Go-to-market motion1 record
Distribution channels1 record
Health and Medicare Enrollment product offering
Product offeringCore offering
HLM Marketplace is a self-serve web-based marketplace platform that manages insurance enrollment leads across three verticals: health insurance, Medicare, and life insurance. It provides dedicated landing pages for each insurance category, an Admin Portal for lead administration, and lead organization/tracking/sharing capabilities for teams and solo users. The company, doing business as HLM Marketplace, also operates as a consulting firm providing insurance, Medicare, and consulting services.
Product overview
HLM Marketplace is a single unified marketplace platform for managing insurance enrollment leads across health, Medicare, and life insurance categories. The platform consists of a main marketplace hub with dedicated landing pages for each insurance type (Health Landing, Medicare Landing, Life Landing), an Admin Portal for management, and corresponding thank-you pages for form submissions. The system manages 1 data type including leads.
Differentiator
Problem solved
Functional benefit
Products and services
- HLM Marketplace A unified web-based marketplace platform that manages leads and enrollment for health, Medicare, and life insurance products, featuring dedicated landing pages (Health, Medicare, Life), an Admin Portal, and corresponding thank-you pages for each insurance category. It enables teams and solo users to organize, track, and share insurance enrollment leads in one place.
Companies that use Health and Medicare Enrollment
Customer profileSegments3 records
Ideal customer profiles1 record
Health and Medicare Enrollment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Health and Medicare Enrollment partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Health and Medicare Enrollment competitors and assessment
Company assessmentDirect peers
- Policygenius: Online insurance marketplace covering life, health, and disability insurance, originally a lead-generation and comparison platform — closely comparable in vertical coverage and self-serve funnel.
- HealthMarkets: National insurance brokerage distributing health, Medicare, and supplemental coverage through a lead-driven agent network — comparable in product breadth and target consumer.
- GoHealth: Medicare-focused insurance marketplace that captures consumer leads online and converts them via licensed agents — the same self-serve + enrollment funnel architecture HLM Marketplace is building toward.
- eHealth: Public insurance marketplace and brokerage primarily focused on Medicare and individual health insurance, with an online lead-capture and comparison model that directly overlaps HLM Marketplace's core offering.
- SelectQuote: Multi-vertical online insurance distribution platform (life, health, Medicare, auto) that buys and converts consumer leads — a direct analog to HLM Marketplace's lead-gen marketplace model.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights3 records
Customer concentration
Health and Medicare Enrollment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Health and Medicare Enrollment leadership team
Management profileNumber of profiles
Health and Medicare Enrollment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Health and Medicare Enrollment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Health and Medicare Enrollment
What does Health and Medicare Enrollment do?
HLM Marketplace is a self-serve web-based marketplace platform that manages insurance enrollment leads across three verticals: health insurance, Medicare, and life insurance. It provides dedicated landing pages for each insurance category, an Admin Portal for lead administration, and lead organization/tracking/sharing capabilities for teams and solo users. The company, doing business as HLM Marketplace, also operates as a consulting firm providing insurance, Medicare, and consulting services.
When was Health and Medicare Enrollment founded?
Health and Medicare Enrollment was founded in 2017. It employs 1 to 10 people.
Where is Health and Medicare Enrollment based?
Health and Medicare Enrollment is headquartered in Chicago, United States, in the North America region.
How does Health and Medicare Enrollment make money?
One revenue line is on record: lead Generation Marketplace.
Who are Health and Medicare Enrollment's main competitors?
Direct peers on record are Policygenius, HealthMarkets, GoHealth, eHealth and SelectQuote.
Does Health and Medicare Enrollment have an API?
No public API is recorded for Health and Medicare Enrollment.
What industry is Health and Medicare Enrollment in?
Health and Medicare Enrollment's product category is Insurance Lead Generation. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution, with a secondary code of FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces). Its NAICS code is 524210 and its SIC code is 6411.