RedLine
RedLine is a Parisian haute couture jewelry house founded in 2005 that designs, hand-makes, and retails diamond-on-thread bracelets, necklaces, rings, and earrings directly to global luxury and gift-buying consumers via e-commerce and a Paris showroom.
- Company typePrivate
- Founded2005
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What RedLine does
RedLine is a Parisian haute couture jewelry house founded in 2005 by Laetitia Cohen-Skalli and operated as Redline SARL, a privately held subsidiary of Creaddict. The company designs, manufactures, and retails bracelets, necklaces, rings, and earrings built around its signature concept of a certified diamond set on an ultra-resistant colored thread (available in 80+ color options), with all production carried out by hand in its Paris atelier on Rue Saint-Honoré. The product portfolio is organized into five core collections (Intemporel, Joaillerie, Lifestyle, Homme, Enfant) spanning silver, 18K gold (yellow, white, rose, black), diamonds, and precious stones, with unit pricing ranging from approximately €300 for silver entry pieces to over €2,000 for elaborate gold and pavé diamond designs.
The business operates a direct-to-consumer go-to-market model through its own e-commerce platform (redline-boutique.com) and a single flagship showroom in Paris's 1st arrondissement, supported by worldwide shipping and an organic-led social media presence on Instagram, Facebook, Twitter, Pinterest, and YouTube. Customer segments are individual luxury and gift buyers across global markets — notably Asia, UAE, the United States, and Europe — with occasion-driven demand around weddings, anniversaries, Chinese New Year, and other gifting events. RedLine generates revenue almost exclusively through one-time unit sales of its jewelry, with no subscription, licensing, wholesale, or B2B revenue streams disclosed, and no external funding rounds or financial performance data on record.
RedLine firmographics
Firmographics- Name
- RedLine
- Legal name
- Redline SARL
- Website
- https://redline-boutique.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RedLine is a Parisian haute couture jewelry house founded in 2005 that designs, hand-makes, and retails diamond-on-thread bracelets, necklaces, rings, and earrings directly to global luxury and gift-buying consumers via e-commerce and a Paris showroom.
- Ownership category
- akta.pro rank
RedLine industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- High Jewelry & Haute Joaillerie (CRAKAAAE)
- akta.pro secondary industries
- Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Diamond Jewelry (CRAKAAAA)
Keywords
Where RedLine is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
RedLine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Jewelry product sales: RedLine generates revenue through direct sales of its haute couture jewelry pieces, primarily bracelets, necklaces, rings, and earrings featuring diamonds and precious stones set in 18K gold (yellow, white, rose, black). Products are sold at fixed price points ranging from approximately €300 to €2,250+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level silver pieces starting at €300 |
| Unit Pricing | Pay-as-you-go | Mid-range gold pieces €450-€1,000 |
| Unit Pricing | Pay-as-you-go | Premium gold pieces €1,000-€2,000+ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
RedLine product offering
Product offeringCore offering
RedLine designs, manufactures, and retails hand-crafted fine jewelry from its Paris atelier, specializing in bracelets, necklaces, rings, and earrings that feature certified diamonds set on ultra-resistant colored threads or in 18K gold (yellow, white, rose, black). The brand pioneered the signature concept of "diamond on a thread" (diamant sur un fil), with over 80 thread color personalization options, positioning itself in the haute couture jewelry segment as minimalist everyday luxury.
Product overview
RedLine is a Parisian haute couture jewelry house specializing in diamond jewelry, particularly the iconic concept of 'diamond on a wire' (diamant sur un fil). The product portfolio centers on this signature concept with bracelets, necklaces, rings, and earrings featuring diamonds set on ultra-resistant colored threads. The collections are organized into Intemporel (timeless), Joaillerie (fine jewelry), Lifestyle, Homme (men's), and Enfant (children's), with variations in structure types (fil, chaîne, mi-fil mi-chaîne, jonc) and materials (yellow gold, white gold, rose gold, black gold 18K). New arrivals include Aurore Australe as the first innovation combining woven threads within gold chains. The brand emphasizes Made in France craftsmanship from their Paris atelier.
Differentiator
Problem solved
Functional benefit
Products and services
- Intemporel Collection Timeless jewelry collection featuring the iconic diamond-on-wire concept, including bracelets, necklaces, rings, and earrings in classic designs for daily wear. Targeted at consumers seeking understated, lasting luxury pieces.
- Pure Collection Signature minimalist diamond bracelet line with 0.10 carat diamonds set in closed setting, available in yellow, white, rose, and black 18K gold — the embodiment of RedLine's diamond-on-thread DNA.
- Joaillerie Collection Fine jewelry line including the Marilyn, Abby, Diva, Beau rêve, and Perles collections, featuring diamonds and precious stones for elevated gifting and milestone occasions.
- Lifestyle Collection Contemporary jewelry line featuring Alphabet, Romantique, Insolite, Silver, and Broderie collections designed for everyday wear and accessible price points.
- Homme Collection Men's jewelry collection featuring masculine designs in gold with diamonds, designed as gifts or self-purchases for male consumers.
- Enfant Collection Children's jewelry collection featuring delicate pieces designed for younger wearers, suitable as gifts for births, birthdays, and special occasions.
- Shiny Collection Collection featuring star motifs with 4 diamonds, including bracelets, necklaces, and rings in rose gold, inspired by luck and good fortune symbolism.
- Aurore Australe Bracelet First-of-its-kind bracelet from RedLine featuring three hand-woven threads (pink, cherry red, fluo red) integrated within a gold chain, with personalization options for unique color combinations.
- Serenity Collection New bracelet collection available in fil, chaîne, and double bracelet variants, offering versatility in styling within RedLine's minimalist aesthetic.
- Elyseum Collection New bracelet collection in white gold offered in fil, double, and chaîne variants.
- Melody Collection New collection featuring bracelets and necklaces in white gold.
- Lumina Earrings Collection New earrings collection in white gold featuring luminescent diamond designs.
- Manita Bracelet New fil bracelet design with double and chain variants in white gold.
- Dream Lumina Bracelet New bracelet featuring fil design with luminescent diamond setting in white gold.
Companies that use RedLine
Customer profileSegments3 records
Ideal customer profiles3 records
RedLine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RedLine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Les Rois du Monde (Les Rois du Monde Association)minorRedLine partnered with the association Les Rois du Monde to create the 'My Crown' collection. A portion of proceeds from this bracelet collection featuring a crown design on red thread supports hospitalized children. The partnership combines royalty symbolism with charitable giving.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
RedLine competitors and assessment
Company assessmentDirect peers
- Mejuri: DTC-first fine jewelry brand with everyday-luxury positioning, similar fine-gold-and-diamond price points, and a digital-native direct-to-consumer go-to-market motion.
- APM Monaco: Accessible-luxury jewelry brand operating in a similar €200–€2,000 price range with strong international DTC and department-store distribution, competing for the same affordable-luxury gifting occasion.
- Messika: Paris-based contemporary diamond jewelry house with a comparable price band, DTC + boutique model, and celebrity-driven marketing aimed at a younger luxury consumer—overlapping directly with RedLine's positioning.
- Les Georgettes: French alternative-jewelry brand combining leather and metal with customizable reversible designs, operating in a similar contemporary, customizable, mid-premium segment.
- Pandora: Global personalized jewelry brand built on color and charm customization at a comparable accessible-luxury price point, mirroring RedLine's 80+ thread-color personalization strategy.
- Dinh Van: French contemporary jewelry maison with minimalist designs sold through own boutiques and wholesale in a similar accessible-luxury band, sharing the Parisian DNA and modern aesthetic.
Broad incumbents
- Swarovski: Global accessible-luxury crystal and jewelry brand with strong DTC and wholesale retail presence; competes for the same gifting and personalization-driven occasions but at a lower price tier.
- Boucheron: Parisian Place Vendôme high-jewelry maison with a long heritage of diamond jewelry; serves the same Paris luxury customer but at a significantly higher price tier and broader category scope.
- Van Cleef & Arpels: Iconic French high-jewelry house competing for the same aspirational Parisian jewelry consumer with much broader product depth, global boutique network, and ultra-luxury price points.
Regional players
- TASAKI: Japanese fine-jewelry house with minimalist pearl and diamond designs and a strong Asia retail footprint—relevant given RedLine's stated traction in Asia and overlapping minimalist aesthetic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
RedLine social profiles
Digital presenceRedLine financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedLine leadership team
Management profileNumber of profiles
Profiles1 record
RedLine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedLine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedLine
What does RedLine do?
RedLine designs, manufactures, and retails hand-crafted fine jewelry from its Paris atelier, specializing in bracelets, necklaces, rings, and earrings that feature certified diamonds set on ultra-resistant colored threads or in 18K gold (yellow, white, rose, black). The brand pioneered the signature concept of "diamond on a thread" (diamant sur un fil), with over 80 thread color personalization options, positioning itself in the haute couture jewelry segment as minimalist everyday luxury.
Is RedLine a public or private company?
RedLine is a private company. It is classified as corporate owned and is currently operating.
When was RedLine founded?
RedLine was founded in 2005. It employs 11 to 50 people.
Where is RedLine based?
RedLine is headquartered in Paris, France, in the Europe region.
How does RedLine make money?
One revenue line is on record: jewelry product sales.
Who are RedLine's main competitors?
Direct peers on record are Mejuri, APM Monaco, Messika, Les Georgettes, Pandora and Dinh Van. Broad incumbents are Swarovski, Boucheron and Van Cleef & Arpels. TASAKI is listed as a regional player.
Does RedLine have an API?
No public API is recorded for RedLine.
What industry is RedLine in?
RedLine's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAE, High Jewelry & Haute Joaillerie, with a secondary code of CRAKAIAA, Fine Jewelry Manufacturing (Precious Metals & Gem-Set). Its NAICS code is 33991 and its SIC code is 3911.