Developer docs
API playgroundTry for free, no card

Search company profiles

Belgian Cycling Factory

Full company profile

uuid000ys12

Namestring
Belgian Cycling Factory
Legal namestring
Belgian Cycling Factory
Company typeenum
Private
Founded yearint
1990
Descriptiontext

Belgian Cycling Factory (BCF) is a Beringen, Belgium-based, 100% family-owned bicycle manufacturer founded in 1990 by Jochim Aerts. It designs, assembles, and sells premium bicycles through four wholly-owned brands: Ridley (road, gravel, cyclocross, triathlon, track, e-bikes; established 1997), Eddy Merckx (road, all-road, gravel; brand acquired 2017), Nukeproof (mountain biking, downhill, enduro; acquired from Frasers Group in 2025), and Aeres (e-bikes). Manufacturing combines an in-house Beringen factory with capacity for up to 400 custom bikes per day (~88,000 annually), a Moldova paint shop established 2008, and a Netherlands frame-production partnership with VDL from 2024. Core technology spans Toray carbon fiber layup (60T/50T/30T/24T grades), 6061-T6 aluminum, an in-house water-based paint shop reducing VOCs by ~90%, an on-site wind tunnel at the Aero Performance Lab within Bike Valley, and Quick Response Manufacturing for custom-configured builds.

BCF sells exclusively through Independent Bicycle Dealers (IBD), a 100% IBD-only channel policy maintained since 1997 and operationalized through its Rider Retailer Centric (RRC) business model. Distribution covers 1,000+ sales points in Europe and 60 countries globally; pricing is quote-based via an online configurator sold through dealers rather than fixed public pricing. End customers are performance-focused cyclists (professionals, enthusiasts, commuters) and the IBD dealer partners who retail the products, with e-bikes (Aeres) representing the structural growth segment. A transferable lifetime warranty on frames and forks (up to 10 years, maintenance-tied to certified dealers) took effect January 2026, deepening dealer-network lock-in.

BCF employs 230+ people worldwide and reports no external investors, private equity, or parent ownership. Recent strategic moves include the Nukeproof acquisition, the VDL Netherlands manufacturing partnership, factory modernization at Beringen, ownership of the Bike Valley wind tunnel / incubator site, and a refreshed 2026 product slate (Eddy Merckx 525R, AERES Antwerp 2, Nukeproof Tracker FS). Financials are not publicly disclosed.

Short descriptiontext

Belgian Cycling Factory is a family-owned Beringen-based bicycle manufacturer operating four premium brands — Ridley, Eddy Merckx, Nukeproof, and Aeres — sold exclusively through a 1,000+ dealer European IBD network across 60 countries.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBeringen, Belgium
HQ citystring
Beringen
HQ countrystring
Belgium
HQ regionstring
Europe
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
premium bicycles, carbon fiber bikes, independent bicycle dealers, cycling brand portfolio, custom bike manufacturing
Industry2 codes
1E-bikes & E-cargo Bikes Manufacturing
CodeIMACAOAAPrimaryYes
2Cycling & Bike Retail (Sales, Service & Accessories)
CodeCRAMABAHPrimaryNo
NAICS code1 code
  • Motorcycle, Bicycle, and Parts Manufacturing336991
SIC code1 code
  • Motorcycles, Bicycles & Parts3751
Product category
Premium Bicycle Manufacturing
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Bicycle Sales
TypeHardware Sales
Description

Revenue generated from designing, manufacturing, and selling high-end bicycles through four brands: Ridley, Eddy Merckx, Nukeproof, and Aeres. Products include road bikes, gravel bikes, mountain bikes, cyclocross, time trial bikes, e-bikes, and commuter bikes.

cyclingfactory.be
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Pricing details1 tier
1Bicycle products are sold through custom configuration and dealer network
ModelOther
Notes

Bikes are configured through online configurator and purchased through independent bicycle dealers. No public pricing listed on website.

cyclingfactory.be
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Belgian Cycling Factory (BCF) is a Belgian family-owned cycling company that designs, manufactures, and distributes premium bicycles under four brands: Ridley, Eddy Merckx, Nukeproof, and Aeres. The company sells 100% of its bicycles through a global network of Independent Bicycle Dealers (IBDs) and operates an Aero Performance Lab offering aerodynamic testing and product development services to cycling brands and athletes.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Production capacity of 88,000 custom bikes per year (400 per day)
+3 more records
Product overview1 text field

Belgian Cycling Factory is a portfolio of cycling brands offering a diverse range of bicycles across multiple cycling disciplines. The company operates four core brands: Ridley (premium dropbar bikes for road, gravel, cyclocross, triathlon, and e-bikes with aerodynamic focus), Eddy Merckx Bikes (performance and comfort-oriented road and gravel bikes), Nukeproof (mountain biking brand acquired in 2025 featuring downhill and enduro bikes), and Aeres (e-bikes for urban mobility). The portfolio is unified under BCF's manufacturing excellence at its Belgian facility, which handles assembly, painting, and quality control. Additionally, the Aero Performance Lab provides testing and fitting services including wind tunnel access, performance testing, and body scans.

Product and service5 records
1Ridley Bikes
CategoryRoad and Gravel Bicycles
Description

Ridley is BCF's heritage road and gravel cycling brand producing road racing, endurance, gravel, and cyclocross bicycles for performance cyclists and racers worldwide.

2Eddy Merckx Bikes
CategoryEndurance Road Bicycles
Description

Eddy Merckx Bikes is BCF's premium road and endurance bicycle brand, named after the legendary cyclist, producing high-end bicycles aimed at enthusiasts seeking racing heritage and performance.

3Nukeproof Bikes
CategoryMountain Bicycles
Description

Nukeproof is BCF's mountain bike brand producing full-suspension and hardtail mountain bikes for trail, enduro, and downhill riding, targeted at aggressive off-road cyclists.

4Aeres Bikes
CategoryPremium Road and Urban Bicycles
Description

Aeres is BCF's boutique urban and performance road bike brand offering premium made-to-order bicycles for discerning riders seeking distinctive design.

5Aero Performance Lab
Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierStrategicTypeTechnology or IntegrationAnnounced on2024-01-01
Description

VDL is a Dutch company that will handle frame production as part of BCF's strategy to centralize manufacturing in the Netherlands starting 2024. This represents BCF's ambition to conduct more activities in its own region.

Strategic tierCoreTypeOthers
Description

Leading packaging specialist collaborating with BCF to continuously improve packaging efficiency and sustainability. VPK provides cardboard packaging solutions for bicycle shipping.

Strategic tierCoreTypeTechnology or Integration
Description

World-leading carbon fiber manufacturer. BCF uses Toray carbon (60T, 50T, 30T, 24T grades) for their bikes depending on the model requirements and performance characteristics.

4Flanders BikeVille / Bike Valley Partners
Strategic tierStrategicTypeStrategic or Co-development Partner
Description

Bike Valley hosts various corporate events, attracts participants from diverse economic sectors. The site includes wind tunnel, incubator, climate chamber, and office space for cycling-related SMEs and institutions. BCF acquired BikeVille in 2020.

cyclingfactory.be
Recent move10 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

World's largest bicycle manufacturer, vertically integrated and producing road, MTB, gravel and e-bikes globally — a broader incumbent that competes with BCF at multiple price tiers and across the same disciplines.

TypeDirect peer
Description

German premium direct-to-consumer bicycle brand competing in road, MTB, gravel and e-bikes — same premium tier as BCF, but with a contrasting DTC channel that pressures IBD-only incumbents.

TypeDirect peer
Description

Canadian premium road, gravel and time-trial bike brand within the Pon Holdings group — directly comparable to Ridley's premium aero/road positioning and engineering-led differentiation.

TypeDirect peer
Description

Italian premium road and time-trial bicycle brand acquired by LVMH — competes at the same performance-tier / heritage-brand level as Ridley and Eddy Merckx, with strong IBD distribution in Europe.

TypeDirect peer
Description

Premium U.S. bicycle brand operating across road, MTB, gravel and e-bikes with IBD focus and proprietary R&D/engineering — comparable to BCF in premium positioning, aerodynamic R&D investment, and category breadth.

TypeDirect peer
Description

U.S. premium bicycle brand (also under Pon Holdings) spanning road, gravel, MTB and e-bikes with IBD channel — comparable category breadth and premium positioning to BCF's portfolio brands.

TypeDirect peer
Description

Italian heritage road, gravel and e-bike brand operating through IBDs at the premium tier — directly comparable to Ridley and Eddy Merckx on premium road/gravel positioning and European IBD go-to-market.

TypeDirect peer
Description

U.S.-based, family-influenced global premium bicycle manufacturer with multi-brand portfolio (Trek, Electra, Bontrager) and a strong IBD distribution model across road, MTB, gravel and e-bikes — directly comparable to BCF on portfolio breadth, premium positioning, and channel strategy.

TypeDirect peer
Description

Swiss premium multi-discipline bike and sporting-goods brand with IBD distribution across road, MTB, gravel, and e-bikes — closely comparable to BCF on European heritage, premium positioning, and multi-category portfolio.

TypeDirect peer
Description

Spanish premium bicycle manufacturer, a cooperative, producing road, gravel, MTB and e-bikes with IBD distribution across Europe — comparable on European heritage, premium positioning, and category coverage.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries6 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Belgian Cycling Factory

Premium Bicycle Manufacturingcyclingfactory.be

Belgian Cycling Factory is a family-owned Beringen-based bicycle manufacturer operating four premium brands — Ridley, Eddy Merckx, Nukeproof, and Aeres — sold exclusively through a 1,000+ dealer European IBD network across 60 countries.

What Belgian Cycling Factory does

Belgian Cycling Factory (BCF) is a Beringen, Belgium-based, 100% family-owned bicycle manufacturer founded in 1990 by Jochim Aerts. It designs, assembles, and sells premium bicycles through four wholly-owned brands: Ridley (road, gravel, cyclocross, triathlon, track, e-bikes; established 1997), Eddy Merckx (road, all-road, gravel; brand acquired 2017), Nukeproof (mountain biking, downhill, enduro; acquired from Frasers Group in 2025), and Aeres (e-bikes). Manufacturing combines an in-house Beringen factory with capacity for up to 400 custom bikes per day (~88,000 annually), a Moldova paint shop established 2008, and a Netherlands frame-production partnership with VDL from 2024. Core technology spans Toray carbon fiber layup (60T/50T/30T/24T grades), 6061-T6 aluminum, an in-house water-based paint shop reducing VOCs by ~90%, an on-site wind tunnel at the Aero Performance Lab within Bike Valley, and Quick Response Manufacturing for custom-configured builds.

BCF sells exclusively through Independent Bicycle Dealers (IBD), a 100% IBD-only channel policy maintained since 1997 and operationalized through its Rider Retailer Centric (RRC) business model. Distribution covers 1,000+ sales points in Europe and 60 countries globally; pricing is quote-based via an online configurator sold through dealers rather than fixed public pricing. End customers are performance-focused cyclists (professionals, enthusiasts, commuters) and the IBD dealer partners who retail the products, with e-bikes (Aeres) representing the structural growth segment. A transferable lifetime warranty on frames and forks (up to 10 years, maintenance-tied to certified dealers) took effect January 2026, deepening dealer-network lock-in.

BCF employs 230+ people worldwide and reports no external investors, private equity, or parent ownership. Recent strategic moves include the Nukeproof acquisition, the VDL Netherlands manufacturing partnership, factory modernization at Beringen, ownership of the Bike Valley wind tunnel / incubator site, and a refreshed 2026 product slate (Eddy Merckx 525R, AERES Antwerp 2, Nukeproof Tracker FS). Financials are not publicly disclosed.

Belgian Cycling Factory firmographics

Firmographics
Name
Belgian Cycling Factory
Legal name
Belgian Cycling Factory
Website
https://cyclingfactory.be
Company type
Private
Founded year
1990
Operating status
Operating
Headcount range
11–50 employees
Short description
Belgian Cycling Factory is a family-owned Beringen-based bicycle manufacturer operating four premium brands — Ridley, Eddy Merckx, Nukeproof, and Aeres — sold exclusively through a 1,000+ dealer European IBD network across 60 countries.
Ownership category
akta.pro rank

Belgian Cycling Factory industry classification

Industry
Product category
Premium Bicycle Manufacturing
NAICS
Motorcycle, Bicycle, and Parts Manufacturing (336991)
SIC
Motorcycles, Bicycles & Parts (3751)
akta.pro primary industry
E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
akta.pro secondary industry
Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

  • Premium bicycles
  • Carbon fiber bikes
  • Independent bicycle dealers
  • Cycling brand portfolio
  • Custom bike manufacturing

Where Belgian Cycling Factory is headquartered

Location

Headquarters

HQ city
Beringen
HQ country
Belgium
HQ region
Europe

Offices3 records

Markets served

Belgian Cycling Factory business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Bicycle Sales: Revenue generated from designing, manufacturing, and selling high-end bicycles through four brands: Ridley, Eddy Merckx, Nukeproof, and Aeres. Products include road bikes, gravel bikes, mountain bikes, cyclocross, time trial bikes, e-bikes, and commuter bikes.

Pricing tiers

ModelBillingPrice
Other—Bicycle products are sold through custom configuration and dealer network

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Belgian Cycling Factory product offering

Product offering

Core offering

Belgian Cycling Factory (BCF) is a Belgian family-owned cycling company that designs, manufactures, and distributes premium bicycles under four brands: Ridley, Eddy Merckx, Nukeproof, and Aeres. The company sells 100% of its bicycles through a global network of Independent Bicycle Dealers (IBDs) and operates an Aero Performance Lab offering aerodynamic testing and product development services to cycling brands and athletes.

Product overview

Belgian Cycling Factory is a portfolio of cycling brands offering a diverse range of bicycles across multiple cycling disciplines. The company operates four core brands: Ridley (premium dropbar bikes for road, gravel, cyclocross, triathlon, and e-bikes with aerodynamic focus), Eddy Merckx Bikes (performance and comfort-oriented road and gravel bikes), Nukeproof (mountain biking brand acquired in 2025 featuring downhill and enduro bikes), and Aeres (e-bikes for urban mobility). The portfolio is unified under BCF's manufacturing excellence at its Belgian facility, which handles assembly, painting, and quality control. Additionally, the Aero Performance Lab provides testing and fitting services including wind tunnel access, performance testing, and body scans.

Differentiator

Problem solved

Functional benefit

Products and services

  • Ridley Bikes Ridley is BCF's heritage road and gravel cycling brand producing road racing, endurance, gravel, and cyclocross bicycles for performance cyclists and racers worldwide.
  • Eddy Merckx Bikes Eddy Merckx Bikes is BCF's premium road and endurance bicycle brand, named after the legendary cyclist, producing high-end bicycles aimed at enthusiasts seeking racing heritage and performance.
  • Nukeproof Bikes Nukeproof is BCF's mountain bike brand producing full-suspension and hardtail mountain bikes for trail, enduro, and downhill riding, targeted at aggressive off-road cyclists.
  • Aeres Bikes Aeres is BCF's boutique urban and performance road bike brand offering premium made-to-order bicycles for discerning riders seeking distinctive design.
  • Aero Performance Lab

Quantifiable outcome

  • Production capacity of 88,000 custom bikes per year (400 per day)
  • +3 more outcomes

Companies that use Belgian Cycling Factory

Customer profile

Segments2 records

Ideal customer profiles2 records

Belgian Cycling Factory technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Belgian Cycling Factory partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered strategic and core.

  • VDL (Breda, Netherlands)strategicTechnology or Integration · 1 January 2024VDL is a Dutch company that will handle frame production as part of BCF's strategy to centralize manufacturing in the Netherlands starting 2024. This represents BCF's ambition to conduct more activities in its own region.
  • VPK GroupcoreOthersLeading packaging specialist collaborating with BCF to continuously improve packaging efficiency and sustainability. VPK provides cardboard packaging solutions for bicycle shipping.
  • ToraycoreTechnology or IntegrationWorld-leading carbon fiber manufacturer. BCF uses Toray carbon (60T, 50T, 30T, 24T grades) for their bikes depending on the model requirements and performance characteristics.
  • Flanders BikeVille / Bike Valley PartnersstrategicStrategic or Co-development PartnerBike Valley hosts various corporate events, attracts participants from diverse economic sectors. The site includes wind tunnel, incubator, climate chamber, and office space for cycling-related SMEs and institutions. BCF acquired BikeVille in 2020.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Belgian Cycling Factory competitors and assessment

Company assessment

Broad incumbents

  • Giant Manufacturing: World's largest bicycle manufacturer, vertically integrated and producing road, MTB, gravel and e-bikes globally — a broader incumbent that competes with BCF at multiple price tiers and across the same disciplines.

Direct peers

  • Canyon Bicycles: German premium direct-to-consumer bicycle brand competing in road, MTB, gravel and e-bikes — same premium tier as BCF, but with a contrasting DTC channel that pressures IBD-only incumbents.
  • Cervélo: Canadian premium road, gravel and time-trial bike brand within the Pon Holdings group — directly comparable to Ridley's premium aero/road positioning and engineering-led differentiation.
  • Pinarello: Italian premium road and time-trial bicycle brand acquired by LVMH — competes at the same performance-tier / heritage-brand level as Ridley and Eddy Merckx, with strong IBD distribution in Europe.
  • Specialized Bicycle Components: Premium U.S. bicycle brand operating across road, MTB, gravel and e-bikes with IBD focus and proprietary R&D/engineering — comparable to BCF in premium positioning, aerodynamic R&D investment, and category breadth.
  • Cannondale: U.S. premium bicycle brand (also under Pon Holdings) spanning road, gravel, MTB and e-bikes with IBD channel — comparable category breadth and premium positioning to BCF's portfolio brands.
  • Wilier Triestina: Italian heritage road, gravel and e-bike brand operating through IBDs at the premium tier — directly comparable to Ridley and Eddy Merckx on premium road/gravel positioning and European IBD go-to-market.
  • Trek Bicycle Corporation: U.S.-based, family-influenced global premium bicycle manufacturer with multi-brand portfolio (Trek, Electra, Bontrager) and a strong IBD distribution model across road, MTB, gravel and e-bikes — directly comparable to BCF on portfolio breadth, premium positioning, and channel strategy.
  • Scott Sports: Swiss premium multi-discipline bike and sporting-goods brand with IBD distribution across road, MTB, gravel, and e-bikes — closely comparable to BCF on European heritage, premium positioning, and multi-category portfolio.
  • Orbea: Spanish premium bicycle manufacturer, a cooperative, producing road, gravel, MTB and e-bikes with IBD distribution across Europe — comparable on European heritage, premium positioning, and category coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Belgian Cycling Factory social profiles

Digital presence

Belgian Cycling Factory financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Belgian Cycling Factory leadership team

Management profile

Number of profiles

Profiles5 records

Belgian Cycling Factory subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

Belgian Cycling Factory funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Belgian Cycling Factory M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belgian Cycling Factory

What does Belgian Cycling Factory do?

Belgian Cycling Factory (BCF) is a Belgian family-owned cycling company that designs, manufactures, and distributes premium bicycles under four brands: Ridley, Eddy Merckx, Nukeproof, and Aeres. The company sells 100% of its bicycles through a global network of Independent Bicycle Dealers (IBDs) and operates an Aero Performance Lab offering aerodynamic testing and product development services to cycling brands and athletes.

Is Belgian Cycling Factory a public or private company?

Belgian Cycling Factory is a private company. It is classified as family owned and is currently operating.

When was Belgian Cycling Factory founded?

Belgian Cycling Factory was founded in 1990. It employs 11 to 50 people.

Where is Belgian Cycling Factory based?

Belgian Cycling Factory is headquartered in Beringen, Belgium, in the Europe region.

How does Belgian Cycling Factory make money?

One revenue line is on record: bicycle Sales.

Who are Belgian Cycling Factory's main competitors?

Giant Manufacturing is listed as a broad incumbent. Direct peers are Canyon Bicycles, Cervélo, Pinarello, Specialized Bicycle Components, Cannondale, Wilier Triestina, Trek Bicycle Corporation, Scott Sports and Orbea.

Does Belgian Cycling Factory have an API?

No public API is recorded for Belgian Cycling Factory.

What industry is Belgian Cycling Factory in?

Belgian Cycling Factory's product category is Premium Bicycle Manufacturing. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
cyclingweekly.comBelgian bike brand offers transferable 'lifetime' warranty for framesBelgian Cycling Factory (BCF) has announced the introduction of a transferable 'lifetime' warranty for its bicycle frames, effective from January 1, 2026. This warranty is designed to last for ten years from the date of purchase, provided the bike is registered within 30 days, and excludes misuse, thus enhancing resale value for consumers. BCF's CEO, Jochim Aerts, emphasized this move as a commitment to durability and long-term customer relationships, alongside a shift from the previous 2/5-year warranty system.Electric Bike ReportThe Ridley Urbx: the Brand’s First Urban E-BikeBelgian bicycle manufacturer Ridley has launched its first urban e-bike, the Urbx, targeting commuters in the European market with a 250W Bafang motor and a 360Wh battery. This product release follows a €15 million investment in e-bike production by Ridley’s parent company, Belgian Cycling Factory. The bike is priced above $2,000 and currently lacks confirmed distribution plans for the United States.AdweekWhat Digital Transformation at Lightspeed Looks LikeBelgian Cycle Factory (BCF) implemented a comprehensive digital transformation to support its direct-to-consumer strategy and empower dealers with customer data during the pandemic. The company partnered with BlueConic to establish this program and launched a new webshop within a week. As a result of gaining new customer insights, BCF's dealers reported generating 10% to 15% more revenue by adjusting showroom inventory.