Chorizo de San Manuel
Chorizo de San Manuel is a family-owned South Texas meat products company (founded 1975) producing authentic Mexican-style chorizo and premium USDA Prime/Choice steaks, sausages, and gift boxes for retail partners (H-E-B, Walmart, Costco) and nationwide direct-to-consumer shipping.
- Company typePrivate
- Founded1975
- HeadquartersEdinburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chorizo de San Manuel does
Chorizo de San Manuel is a family-owned food products company founded in 1975 by the Flores family in San Manuel, Texas, and currently operating as a single-site processor based in Edinburg in the South Texas region. The company produces authentic Mexican-style chorizo using a proprietary craft spice blend and natural casings, with four core chorizo SKUs (Pork, Chicken, Beef, and Chorizo San Luis), alongside an extended portfolio that includes USDA Prime and Choice steaks (Ribeye, NY Strip, Porterhouse, Tenderloin, Cowboy Bone-In Ribeye, Tomahawk, Brisket), marinated beef and chicken fajitas, ground beef, hamburger patties, Texas-style sausages (Jalapeño & Cheese, Cilantro), signature seasonings, and curated gift boxes (El Rey, Caveman, El Presidente, El Patron, BBQ Boxes, Steak Boxes, Hunter's Box, Build-Your-Own-Box). A sub-brand, Guerra's Brand Chorizo, is also distributed.
Revenue is generated through a hybrid distribution model. The primary channel is wholesale distribution to major grocery retailers — H-E-B (with the brand featured in H-E-B's Be The Change Initiative as of October 2021), Walmart, and Costco at the national level, plus regional Texas chains such as Food City, Carnival Foods, Minyard, Sack N Save, and Super S Foods. A direct-to-consumer e-commerce channel on the company website provides nationwide shipping of the full SKU range, with local pickup at the South Texas processing facility for nearby customers. Pricing is transactional unit pricing (pay-as-you-go) across all SKUs, with chorizo at $2.65–$3.85/lb, premium steaks ranging from roughly $13.49/lb (NY Strip) up to $74.97 (Tomahawk), and gift boxes priced as curated bundles. Marketing is content-led, anchored by a 39-page blog of recipes and chorizo content, active Facebook/Twitter/Instagram accounts, branded hashtags, and an email newsletter.
The company employs 11–50 people, has no disclosed external funding, no parent company, no subsidiaries, no patents or trademarks on record, and no AI or technology platform beyond its artisan meat-processing operation. Luis Flores serves as Vice President, and the company continues to operate under founding-family ownership.
Chorizo de San Manuel firmographics
Firmographics- Name
- Chorizo de San Manuel
- Legal name
- Chorizo de San Manuel
- Website
- https://chorizodesanmanuel.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chorizo de San Manuel is a family-owned South Texas meat products company (founded 1975) producing authentic Mexican-style chorizo and premium USDA Prime/Choice steaks, sausages, and gift boxes for retail partners (H-E-B, Walmart, Costco) and nationwide direct-to-consumer shipping.
- Ownership category
- akta.pro rank
Chorizo de San Manuel industry classification
Industry- Product category
- Specialty Meat Products
- NAICS
- Meat Retailers (445240)
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures) (AFANAEAK)
Keywords
Where Chorizo de San Manuel is headquartered
LocationHeadquarters
- HQ city
- Edinburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chorizo de San Manuel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Online Sales: Direct e-commerce sales through company website with nationwide shipping; customers order chorizo, steaks, fajitas, sausages, and gift boxes online
- Retail Distribution: Wholesale distribution to grocery retailers including H-E-B, Walmart, Costco, and regional grocery chains across Texas and the US
- Local Pickup: Local customer pickup at South Texas facility
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chorizo products - Pork, Beef, Chicken, and San Luis varieties |
| Unit Pricing | Pay-as-you-go | Prime Steaks - various cuts and sizes |
| Unit Pricing | Pay-as-you-go | Fajitas - Marinated beef and chicken |
| Unit Pricing | Pay-as-you-go | Seasonings and specialty products |
| Unit Pricing | Pay-as-you-go | Gift Boxes and Bundles |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Chorizo de San Manuel product offering
Product offeringCore offering
Chorizo de San Manuel manufactures and sells authentic Mexican-style chorizo across multiple proteins and regional recipes, alongside a line of premium beef cuts and complementary products. Offerings include chorizo (pork, beef, chicken, San Luis-style), Cowboy Bone-In Ribeye, Prime Brisket, ground beef, hamburger patties, signature seasonings, and gift boxes, distributed through direct-to-consumer e-commerce, local pickup, and major Texas retailers.
Product overview
Chorizo de San Manuel is a family-owned South Texas food products company (established 1975) offering a portfolio of authentic Mexican-style chorizo products and premium beef items. The core product line centers on four chorizo varieties (Pork, Chicken, Beef, and San Luis), complemented by Texas-style sausages (Jalapeño & Cheese, Cilantro), USDA Prime and Choice steaks (Ribeye, NY Strip, Porterhouse, Center Cut Tenderloin, Cowboy Bone-In Ribeye, Tomahawk, T-Bone, Brisket), marinated fajitas (Beef and Chicken), ground beef, and hamburger patties. Add-on products include All-Purpose Seasoning and Steak Seasoning. The company also offers curated gift/steak boxes (El Rey, Caveman, El Presidente, El Patron, Steak Boxes #4-6, BBQ Boxes #7-8, Hunter's Box) designed for grilling, BBQ, and gifting occasions. Products are available for nationwide shipping with local pickup options.
Differentiator
Problem solved
Functional benefit
Brands
- Guerra's Brand Chorizo: A chorizo brand included in meat gift boxes
- Chorizo San Luis
Products and services
- Original Chorizo Handcrafted Mexican-style chorizo produced in pork, beef, and chicken varieties using the Flores family's proprietary seasoning recipes; sold to home cooks preparing traditional Mexican dishes such as breakfast tacos, burritos, and fajitas.
- San Luis Chorizo Regional-style San Luis chorizo produced with the Flores family's proprietary blend; targeted at consumers familiar with the San Luis Potosí chorizo tradition.
- Cowboy Bone-In Ribeye Bone-in ribeye steak sold as a premium beef cut for grill enthusiasts and household steak dinners.
- Prime Brisket Prime-grade brisket sold to home cooks and barbecue enthusiasts preparing traditional smoked or roasted brisket.
- Ground Beef Packaged ground beef sold to home consumers for everyday cooking such as tacos, burgers, and chili.
- Hamburger Patties Pre-formed hamburger patties sold to home consumers as a convenience grilling option.
- Signature Seasonings House seasoning blends sold to consumers who want to recreate Chorizo de San Manuel flavors in home cooking.
- Gift Boxes Curated gift-box assortments bundling chorizo and premium beef items, targeted at consumers purchasing the brand as a gift.
Quantifiable outcome
- 40+ years in business as a South Texas chorizo brand
Companies that use Chorizo de San Manuel
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
Chorizo de San Manuel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chorizo de San Manuel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- H-E-BcoreLocal grocery store chain featured Chorizo de San Manuel's Mexican chorizo during their Be The Change Initiative, highlighting the brand as part of H-E-B's commitment to showcasing local and authentic Mexican food products
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Chorizo de San Manuel competitors and assessment
Company assessmentDirect peers
- Premio Foods: Premio Foods is a U.S. sausage and charcuterie brand with retail and foodservice distribution emphasizing Italian and craft-style flavors. It is comparable as a specialty sausage brand operating at a similar scale in the same grocery channels with overlapping premium positioning.
- Kiolbassa Provision Company: Kiolbassa is a Texas-based craft sausage maker with a family heritage and Texas retail footprint including H-E-B. It is comparable because both are family-owned Texas sausage brands competing in the same regional Hispanic/Tex-Mex food market with similar product formats and H-E-B distribution.
- Cacique: Cacique is a leading Hispanic food brand selling Mexican-style cheeses, chorizo, crema, and other authentic products through national grocery retail. It is directly comparable to Chorizo de San Manuel because both target Hispanic consumers seeking authentic Mexican flavors through U.S. supermarket channels.
- Johnsonville: Johnsonville is the largest U.S. sausage brand with broad retail distribution and a premium craft positioning. It is comparable because both compete in the premium/branded sausage category with national grocery and DTC channels, even though Johnsonville spans many sausage styles.
- Gilbert's Craft Sausages: Gilbert's Craft Sausages is an all-natural, no-preservative craft sausage brand sold through natural and conventional grocery. It is comparable because both compete in clean-label, premium sausage at national retail with overlapping merchandising sets.
Broad incumbents
- Smithfield Foods: Smithfield is a major U.S. pork producer and packaged meats brand with national grocery presence. It is comparable as a broad incumbent in the pork-based sausage category, including Hispanic-style product lines that compete for the same shelf and shopper.
- Tyson Foods: Tyson Foods is the largest U.S. protein producer with broad retail and foodservice sausage and prepared meat offerings. It is comparable as a broad incumbent that competes on the same grocery shelf and has launched craft and Hispanic-style lines that pressure smaller authentic brands.
- Hillshire Farm: Hillshire Farm (Tyson subsidiary) is a national prepared meats and sausage brand with deep retail penetration. It is comparable as a broader incumbent that occupies the same sausage shelf and competes indirectly for the same consumer occasions despite a wider portfolio.
Others
- Reser's Fine Foods: Reser's Fine Foods is a manufacturer of prepared salads, side dishes, and Hispanic-style refrigerated foods sold through U.S. retail. It is comparable as an adjacent manufacturer operating in the Hispanic refrigerated category with similar retail and foodservice customers.
Emerging players
- La Costeña: La Costeña is a Mexican packaged foods brand with growing U.S. distribution through Hispanic grocery channels. It is comparable as an emerging Hispanic food brand that competes for the same consumer in authentic Mexican food occasions, though its core category is canned peppers and prepared foods rather than fresh meat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Chorizo de San Manuel social profiles
Digital presenceChorizo de San Manuel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chorizo de San Manuel leadership team
Management profileNumber of profiles
Profiles1 record
Chorizo de San Manuel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chorizo de San Manuel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chorizo de San Manuel
What does Chorizo de San Manuel do?
Chorizo de San Manuel manufactures and sells authentic Mexican-style chorizo across multiple proteins and regional recipes, alongside a line of premium beef cuts and complementary products. Offerings include chorizo (pork, beef, chicken, San Luis-style), Cowboy Bone-In Ribeye, Prime Brisket, ground beef, hamburger patties, signature seasonings, and gift boxes, distributed through direct-to-consumer e-commerce, local pickup, and major Texas retailers.
Is Chorizo de San Manuel a public or private company?
Chorizo de San Manuel is a private company. It is classified as family owned and is currently operating.
When was Chorizo de San Manuel founded?
Chorizo de San Manuel was founded in 1975. It employs 11 to 50 people.
Where is Chorizo de San Manuel based?
Chorizo de San Manuel is headquartered in Edinburg, United States, in the North America region.
How does Chorizo de San Manuel make money?
Three revenue lines are on record. Direct Online Sales are the primary driver. The others are retail Distribution and local Pickup.
Who are Chorizo de San Manuel's main competitors?
Direct peers on record are Premio Foods, Kiolbassa Provision Company, Cacique, Johnsonville and Gilbert's Craft Sausages. Broad incumbents are Smithfield Foods, Tyson Foods and Hillshire Farm. Reser's Fine Foods is listed as an others. La Costeña is listed as an emerging player.
Does Chorizo de San Manuel have an API?
No public API is recorded for Chorizo de San Manuel.
What industry is Chorizo de San Manuel in?
Chorizo de San Manuel's product category is Specialty Meat Products. Its primary akta.pro industry code is AFANAEAK, Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures). Its NAICS code is 445240 and its SIC code is 2013.