What Collins Einhorn Farrell PC does

Collins Einhorn Farrell PC is a Michigan-based professional law firm founded in 1971, organized as a professional corporation and headquartered in Southfield. The firm operates across 14 practice areas with nearly 60 attorneys, providing defense-side legal services to insurance carriers, corporations, and self-insured entities. Core practice areas include Insurance Coverage (recognized by Chambers USA as a top US practice), Professional Liability, Appellate Practice, Medical Malpractice, Transportation Liability, Product Liability, and Commercial Litigation, alongside newer offerings such as AI Ethics & Compliance and Alternative Dispute Resolution.

The firm monetizes through traditional professional-services billing, with fees negotiated individually with clients and no publicly disclosed pricing. Its go-to-market relies on industry reputation, peer and client referrals, bar association involvement, thought leadership through two blogs (Pros for Pros and Driving Forward), and earned media coverage. Customer segments are organized vertically around insurance carriers (primary), corporate/self-insured clients (primary), and a secondary segment of attorneys and professionals seeking ethics and grievance defense.

Technically, Collins Einhorn Farrell PC is a service business rather than a technology company; it has no proprietary platforms, APIs, or AI/ML products, although its AI Ethics & Compliance practice signals advisory interest in AI-driven liability and regulatory questions. Operating geographies span Michigan and the broader Midwest, with leadership transitioned in 2024 to CEO Kellie L. Howard and President Donald D. Campbell.

Name

Collins Einhorn Farrell PC

Legal name

COLLINS EINHORN FARRELL PC

Website

https://ceflawyers.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Collins Einhorn Farrell PC is a Michigan-based, full-service defense law firm with nearly 60 attorneys providing litigation, appellate, and professional liability counsel to insurance carriers, corporations, and self-insured entities across 14 practice areas.

Ownership category

akta.pro rank

Product category

Defense Litigation Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Corporate defense litigation
• Professional liability defense
• Insurance coverage counsel
• Appellate litigation services
• Medical malpractice defense

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services Fees: Traditional law firm revenue generated through professional legal services billed to clients including insurance carriers and corporations. Services include litigation defense, appellate representation, and counsel across various practice areas.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Collins Einhorn Farrell PC is a Michigan-based defense litigation law firm providing legal counsel and representation across 14 practice areas to insurance carriers, corporations, and self-insured entities. The firm delivers end-to-end legal defense services — from pre-litigation strategy through discovery, trial, and appellate representation — spanning insurance coverage, professional liability (legal, medical, accounting, architectural, engineering malpractice), civil and product liability, transportation and trucking liability, commercial litigation, employment practices liability, mass torts, alternative dispute resolution, AI ethics and compliance, and ethics and grievance defense.

Product overview

Collins Einhorn Farrell PC is a multi-specialty Michigan law firm providing corporate defense legal services. The firm operates as a unified legal services platform offering 14 distinct practice areas including Insurance Coverage, Appellate Practice, Professional Liability, Medical Malpractice, Transportation Liability, and AI Ethics & Compliance. The practice areas function as integrated service modules within a single firm structure. Additionally, the firm provides thought leadership through two knowledge resources: the 'Pros for Pros' blog covering professional liability matters and the 'Driving Forward' blog focused on automotive and general liability issues.

Differentiator

Problem solved

Functional benefit

Brands

• Driving Forward: Blog discussing the latest issues impacting automotive and general liability law
• Pros for Pros

Products and services

• Insurance Coverage Insurance coverage litigation and counseling for insurance carriers, recognized by Chambers USA as a top US practice in this area.
• Appellate Practice Representation in state and federal appellate courts, recognized nationally by U.S. News – Best Lawyers for nine consecutive years.
• Professional Liability Defense of professionals including lawyers, accountants, architects, engineers, and insurance agents in malpractice claims.
• Medical Malpractice Defense of healthcare providers in medical malpractice litigation.
• Product Liability Defense of manufacturers and sellers in product liability claims.
• Transportation Liability / General & Automotive Liability Defense of automotive and general transportation liability claims, including general negligence matters.
• Trucking & Commercial Transportation Liability Defense of trucking and commercial transportation liability claims.
• Civil Liability Defense Defense of civil liability claims including premises liability and general negligence matters.
• Commercial Litigation Litigation and dispute resolution for commercial and business matters.
• Employment Practices Liability Defense of employment-related claims and discrimination matters.
• Asbestos, Talc, & Mass Torts Defense representation in mass tort litigation involving asbestos, talc, and other mass exposure claims.
• AI Ethics & Compliance Legal counsel and guidance on AI ethics, regulatory compliance, and liability matters related to artificial intelligence technologies.
• Alternative Dispute Resolution Mediation and arbitration services for resolving disputes outside of traditional litigation.
• Ethics & Grievance Defense Defense of attorneys and professionals in ethics proceedings and grievance matters.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Honigman LLP: Major Michigan-based full-service law firm with significant litigation, insurance coverage, and professional liability practices. Directly overlaps CEF on insurance coverage and corporate defense matters for Michigan-based clients.
• Bodman PLC: Michigan business-focused firm with litigation, insurance, and professional services practices that overlap with several CEF practice areas, including commercial litigation and professional liability.
• Plunkett Cooney: Michigan-based defense firm with a similarly diversified insurance defense, professional liability, transportation, and general liability practice. Competes with CEF for the same insurance carrier panel counsel and corporate defense work in Michigan.
• Butzel Long PC: Detroit-based full-service firm with strong litigation, professional liability, and insurance defense practices. Competes with CEF across Michigan corporate defense and appellate matters.
• Kerr Russell & Weber PLC: Detroit-based full-service law firm serving closely held businesses and corporate clients with litigation and professional services capabilities, competing with CEF for Michigan corporate defense work.
• Dickinson Wright PLLC: Michigan-founded national law firm with a substantial insurance coverage and professional liability defense practice. Overlaps directly with CEF's core insurance defense and appellate practice areas.
• Miller, Canfield, Paddock & Stone PLC: Large Michigan-headquartered full-service firm with deep insurance, tort, and professional liability defense capabilities. Competes with CEF for the same panel counsel and corporate defense engagements.

Broad incumbents

• Frost Brown Todd LLC: Multi-state Midwest-based full-service firm with sizable insurance coverage, professional liability, and corporate defense practices that overlap CEF's core offerings at a broader geographic scale.
• Wood, Smith, Henning & Berman LLP: National insurance defense firm with extensive transportation, general liability, and professional liability practices. Competes with CEF's Transportation Liability and Civil Liability Defense groups for insurance carrier panel placements at scale.

Regional players

• Meadows, Collier, Reed, Cousins & Blau LLP: Texas-based professional liability and insurance defense firm with national carrier panel work. Comparable niche positioning to CEF in professional liability defense but serves different geographic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/collins.einhorn
• Xx.com/ceflawyers
• Facebookfacebook.com/ceflawyers
• LinkedInlinkedin.com/company/382917

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collins Einhorn Farrell PC