Ocko

What Ocko does

Ocko (legal entity Stanice O, a.s.) is a Czech music television broadcaster founded in 2002 in Prague, operating the first Czech thematic television focused on music and modern lifestyle. The portfolio consists of three music channels — flagship Óčko (contemporary hits), Óčko Star (retro 80s/90s/2000s), and Óčko Expres (current chart music) — alongside the interactive Óčko Chart voting system, the Óčko Live streaming service, and iOS/Android mobile applications. Distribution spans free-to-air Astra satellite, digital terrestrial TV, cable operators, IPTV, internet streaming at ocko.tv, and smart-device apps, with reported monthly viewership exceeding 2.2 million (Q1 2016, ATO–Nielsen Admosphere) across the Czech Republic and Slovakia.

The company's go-to-market is product-led and mass-market: content reaches audiences free-to-air, while monetization is executed through two distinct revenue streams — television advertising/sponsorship during music programming, and a wholly-owned events business, Óčko Promotion (established 2013), which organizes concerts, performances, and commercial events under the Óčko brand. The annual Hudební ceny music awards further reinforce the brand's position among its 12-39 year-old target demographic. Interactive television capabilities (viewer voting, SMS, phone-in) provide engagement mechanisms that distinguish the channel within the Czech market.

Operationally, Ocko is a private SME (11-50 employees) with no disclosed external investors, no parent company, and no funding rounds recorded in the data. The company is registered in Prague (IČO 26509911) and remains active under the names Óčko, Óčko TV, Óčko Star, and Óčko Expres, previously known as Stanice O.

Name

Ocko

Legal name

Stanice O, a.s.

Website

https://ocko.tv

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Ocko is the first Czech music television broadcaster, operating the Óčko family of channels (Óčko, Óčko Star, Óčko Expres) distributed free-to-air across satellite, DTT, cable, IPTV, streaming, and mobile. It monetizes through broadcast advertising and its wholly-owned event agency, Óčko Promotion, targeting Czech and Slovak viewers aged 12-39.

Ownership category

akta.pro rank

Product category

Music Television Broadcasting

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

General Entertainment AVOD Platforms (MPACAAAB)

Keywords

• Music television broadcasting
• Music video streaming
• Interactive television services
• Concert promotion services
• Music chart voting

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast advertising and sponsorship opportunities during music programming.
2. ÓČKO Promotion - Concert and Event Organization: Promotional agency established in 2013 that organizes concerts, performances, and commercial events under the ÓČKO brand. Provides additional revenue through event management and branded commercial activities.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Ocko operates a multi-channel Czech music television network (Óčko, Óčko Star, Óčko Expres) broadcasting music videos, chart programming, and lifestyle content free-to-air via satellite, digital terrestrial TV, cable, IPTV, and internet streaming, complemented by iOS/Android mobile apps and an interactive Óčko Chart viewer voting system. Revenue is generated through broadcast advertising and sponsorship, and through the Óčko Promotion agency that organizes concerts, performances, and commercial events under the Óčko brand.

Product overview

Óčko is a Czech music television broadcaster offering a multi-channel music media network. The portfolio consists of three music channels: Óčko (main contemporary music channel), Óčko Star (retro hits), and Óčko Expres (current chart music). Core offerings include a music chart voting system (Óčko Chart), live streaming via the website and mobile apps for iOS and Android, original programming, music news articles, competitions, and concert organization through ÓČKO Promotion. The company also produces annual music awards. Distribution spans satellite, digital terrestrial television, cable operators, IPTV, and internet streaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Óčko (Czech Music Television) Primary Czech music television channel broadcasting music videos, music news, and entertainment programming 24/7; targeted at teenagers and young adults in the Czech Republic and Slovakia.
• Óčko Star Retro-focused music channel featuring classic hits from the 80s, 90s, and 2000s; part of the Ocko multi-channel portfolio.
• Óčko Expres Music channel featuring contemporary hits and current chart music; part of the Ocko multi-channel portfolio.
• Óčko Chart Music chart system allowing viewers to vote for their favorite music tracks and view the top-ranked songs; an interactive engagement feature for the Óčko audience.
• Óčko Live (Živě) Live streaming service for watching Óčko channels in real-time via the website (ocko.tv) and mobile devices.
• Óčko Mobile Application Mobile application available on Android and iOS enabling users to listen to music channels and watch live streams on smartphones and tablets.
• Óčko Promotion Promoter agency that organizes concerts, performances, and commercial events under the Óčko brand.
• Hudební ceny (Óčko Music Awards) Annual music awards show featuring live concert broadcasts and awards ceremony for Czech and Slovak music artists.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stingray Group: Canadian music media company operating multiple audio TV channels, in-store music services, and streaming apps worldwide. Closely comparable to Ocko in offering linear music channels plus digital/streaming extensions to monetize music audiences via B2C advertising and B2B.
• Trace (Trace TV): French-founded global music media company operating music TV channels, streaming, and digital platforms with focus on urban, afro, and electronic music. Comparable to Ocko as a multi-channel music media network with both linear TV and digital products.
• Deluxe Music: Germany's private music television channel offering music videos across genres, distributed via cable, satellite, and streaming. Directly comparable to Ocko as a national-scale ad-supported music TV brand with multi-platform reach.
• Music Box (Music Box International): Hungarian-originated music television channel broadcasting music videos across Central and Eastern Europe including Czech and Slovak markets. Direct competitor for cable carriage and music fans in Ocko's home region.
• Muz-TV: Russia's leading music television channel, broadcasting music videos 24/7 with multi-platform distribution (satellite, cable, online). Closely comparable to Ocko in format, audience (young Russian-speaking viewers), and free-to-air ad-supported model.

Broad incumbents

• VH1 (Paramount): American music-themed television network owned by Paramount, focused on nostalgia, pop culture, and music. Directly comparable in channel format to Ocko's retro Óčko Star sub-channel; incumbent rather than direct competitor due to geography.
• MTV (Paramount): Global music entertainment network and brand owned by Paramount, operating multiple music-themed linear and digital channels worldwide. A broad incumbent comparable to Ocko in core offering (music video TV) but at vastly larger scale and portfolio breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ockotelevize
• Facebookfacebook.com/tvocko

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocko