What Podiatry Associates does

Podiatry Associates, Inc. is a privately held, physician-owned podiatric medical practice operating six clinic locations across the Denver metropolitan area in Colorado (Parker, Aurora, Highlands, Castle Pines, Cherry Creek, and Denver Rose Medical Center). Founded in 1996 and grown to 7 board-certified podiatrists and 1 licensed physical therapist, the practice serves a broad consumer patient base spanning general foot and ankle care, pediatric podiatry, diabetic wound management, sports medicine, and senior care. Same-day appointments are available across all locations, and the practice has operated continuously for more than 20 years under the leadership of physicians including Dr. Eugene Rosenthall, who serves as Chief of Podiatry at Rose Medical Center.

The clinical offering combines standard podiatric services (custom orthotics using 3D scanning and CAD/CAM, diagnostic ultrasound, injection therapies including Vitti Pure, Supartz, cortisone, and hyaluronic acid) with advanced in-office modalities (FDA-cleared MLS Laser Therapy, EPAT/Radial Shockwave Therapy, Vaporox wound therapy) and a full surgical scope (bunion surgery including Lapiplasty, flatfoot reconstruction, total ankle replacement, pediatric foot surgery). Physical therapy is delivered in-house at Castle Pines and Cherry Creek. Elective cash-pay packages are priced transparently, with MLS laser therapy from $150 to $550, fungal nail laser packages from $525 to $795, and booster treatments at $100.

Revenue is generated through insurance reimbursement (in-network with Aetna, Blue Cross Blue Shield, Humana, UnitedHealthcare), out-of-pocket payments for elective procedures, and direct sale of custom orthotics, with CareCredit available for patient financing. The practice runs a direct-to-consumer go-to-market via website, blog content, video education, social sharing, and local SEO targeting Denver metro search traffic; no enterprise or B2B channels are used. The leadership bench is in transition: Dr. Rosenthall was appointed Chief Medical Officer of Pacesetter Health in 2024, and Dr. Zyzda's retirement is effective May 31, 2026.

Name

Podiatry Associates

Legal name

Podiatry Associates, Inc.

Website

https://footdoctorscolorado.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Podiatry Associates, Inc. is a privately held Denver metro podiatric medical practice operating six clinics staffed by seven DPMs and one physical therapist, offering foot and ankle care, surgery, custom orthotics, MLS laser, EPAT shockwave, wound care, and in-house physical therapy to consumers across Colorado.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL)

Keywords

• Foot and ankle care
• Podiatric medicine
• Custom orthotics
• Laser therapy treatment
• Wound care management

Headquarters

HQ city

Castle Rock

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Services Revenue: Revenue generated from podiatric medical services including consultations, examinations, diagnostic tests, surgical procedures, wound care, and pediatric foot care. Billed to insurance or paid out-of-pocket by patients.
2. Therapy Treatment Packages: One-time fee-for-service treatments including MLS Laser Therapy packages (Post-Op $150, Acute Pain $360, Chronic Pain $550), EPAT elective treatments, and injection therapies. Paid at time of service.
3. Fungal Nail Laser Treatment: Elective cosmetic procedure with package pricing: Platinum Package $795 (3 treatments, all 10 toes), Gold Package $525 (3 treatments, 1-5 toes), Booster $100. Most insurance does not cover this service.
4. Custom Orthotics: Prescription medical devices sold directly to patients. Custom-molded to individual foot structure using 3D scanning technology.
5. Insurance Reimbursement: Accepts most major insurance plans including Aetna, Blue Cross Blue Shield, Humana, UnitedHealthcare. Co-pays and deductibles collected at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Podiatry Associates, Inc. operates a multi-location podiatric medical practice delivering diagnosis, treatment, and surgery for foot and ankle conditions. The practice provides custom orthotics, MLS laser therapy, EPAT shockwave, diagnostic ultrasound, injection therapy, wound care, pediatric podiatry, and physical therapy across six Denver-area clinics. Services are paid through insurance reimbursement, out-of-pocket fees, and CareCredit financing.

Product overview

Podiatry Associates operates as a podiatric medical practice offering a comprehensive suite of foot and ankle healthcare services through six Denver-area locations. The core offering centers on diagnostic and therapeutic treatments including Custom Orthotics (prescription devices using 3D scanning), Diagnostic Ultrasound imaging, MLS Laser Therapy (FDA-cleared dual-wavelength treatment), Radial Shockwave Therapy/EPAT, and Injection Therapy (Vitti Pure, Supartz, Cortisone, hyaluronic acid). Surgical services encompass bunion correction (including Lapiplasty), flatfoot reconstruction, total ankle replacement, and pediatric foot surgery. Supporting services include specialized Pediatric Foot Care, advanced Wound Care with Vaporox therapy, and Toenail treatment including laser fungal therapy. Physical Therapy services (manual therapy, dry needling, sports rehab) are available at Castle Pines and Cherry Creek locations. The practice accepts major insurance and offers CareCredit financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Orthotics Prescription medical devices created using 3D computer scans and CAD/CAM manufacturing to address individual biomechanics, alignment, and specific pain points. Available in functional (corrective) and accommodative (pressure-relieving) types. Sold directly to patients based on podiatrist prescription.
• Diagnostic Ultrasound Real-time sonography imaging using high-frequency sound waves to capture detailed images of soft tissues, muscles, tendons, ligaments, and nerves in the feet and ankles. Non-invasive, no radiation, pain-free, performed in-office.
• MLS Laser Therapy FDA-cleared Multi-Wave Locked System laser therapy using synchronized dual-wavelength light energy to reduce inflammation, block pain signals, and accelerate tissue repair. Treatment packages include Post-Op ($150 for 3 treatments), Acute Pain ($360 for 6 treatments), and Chronic Pain ($550 for 10 treatments).
• Radial Shockwave Therapy (EPAT) Extracorporeal Pulse Activation Technology using acoustic pressure waves to stimulate the body's natural healing response, enhance blood flow, and promote tissue regeneration. Typically administered as a series of 3 sessions spaced one week apart. Over 80% of patients report significant pain reduction.
• Injection Therapy Non-surgical injection treatments including Vitti Pure (regenerative amniotic fluid), Supartz (hyaluronic acid for joint lubrication), Cortisone (anti-inflammatory), and general hyaluronic acid injections for joint pain and soft tissue injuries.
• Physical Therapy Licensed physical therapy services including manual therapy, neuromuscular re-education, sports training and rehab, electrical stimulation, hot/cold therapy, and dry needling. Available at Castle Pines and Cherry Creek locations, with additional physical therapy at the Parker location.
• Foot & Ankle Surgery Full range of surgical procedures including bunion surgery (traditional and Lapiplasty), flatfoot reconstruction, arthritis surgery and fusions, pediatric foot surgery, fracture repair, hammertoe repair, Tenex procedure, cosmetic foot surgery, and total ankle replacement.
• Pediatric Foot Care Specialized pediatric podiatry addressing conditions including flat feet, ingrown toenails, plantar warts, intoeing/out-toeing, toe walking, Sever's disease, juvenile bunions, tarsal coalition, and cavus foot.
• Wound Care Advanced wound management including wound debridement, skin grafts, and Vaporox therapy (non-contact humidified oxygen and ultrasonic mist treatment). Specializes in diabetic wound care with comprehensive protocol including cleaning, dressings, offloading, and monitoring.
• Toenail Injuries & Infections Treatment Treatment for fungal toenails, ingrown toenails, black toenails, and detached nails. Includes FDA-cleared laser therapy with Platinum Package ($795 for all 10 toes), Gold Package ($525 for 1-5 toes), and Booster treatments ($100). Most insurance does not cover this service.

Quantifiable outcome

• Over 80% of patients report significant pain reduction after EPAT shockwave therapy
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Foot and Ankle Specialists of the Mid-Atlantic (FASMA): Large multi-office podiatry and foot & ankle surgery group serving the Mid-Atlantic with integrated surgical and conservative care — closest comparable in scale (20+ providers, multi-location) and service breadth to Podiatry Associates.
• Weil Foot & Ankle Institute: Multi-location podiatric medicine and surgery practice in Illinois/Indiana operating ~40 providers across offices, offering surgery, orthotics, laser, and diabetic wound care — directly comparable specialty foot & ankle clinical platform.
• Foot & Ankle Center of Lake Norman / Indy Foot & Ankle: Mid-sized independent multi-provider podiatry practice with surgical, orthotics, and sports medicine services — direct regional peer in scale and service mix for benchmarking.
• U.S. Foot & Ankle Specialists: PE-backed multi-state podiatry rollup operating dozens of clinics across the Midwest and Southeast with advanced surgical, wound care, and rehabilitation offerings — directly comparable multi-location foot & ankle group with similar service menu including MLS laser, EPAT, and custom orthotics.

Broad incumbents

• HCA Healthcare: Largest U.S. for-profit hospital operator whose Rose Medical Center campus hosts one of Podiatry Associates' clinics — broad incumbent whose hospital-affiliated outpatient specialty strategy directly competes for surgical foot & ankle cases.
• Steward Health Care: Multi-state community hospital operator that has acquired podiatric and orthopedic practices — adjacent incumbent competing in the same specialty outpatient foot & ankle space.
• Rothman Orthopaedic Institute: Large regional orthopaedic specialty practice spanning Greater Philadelphia and Florida with foot & ankle surgery as one service line — comparable specialist orthopedic practice model with multiple service sites and integrated rehabilitation.
• UNC REX Healthcare: Regional health system with hospital-affiliated podiatry/foot & ankle service lines integrated with orthopedics and rehabilitation services — comparable regional specialty outpatient model.

Others

• CareCredit (Synchrony Financial): Healthcare financing partner integrated into Podiatry Associates' billing workflow for elective procedures — comparable enabling ecosystem participant for elective monetization across podiatry practices nationally.
• American Board of Foot and Ankle Surgery (ABFAS): Certifying body for foot & ankle surgeons whose board-certification status is prominently used in Podiatry Associates' provider credentialing — adjacent ecosystem participant relevant for talent pipeline benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PodiatryAssociates
• Xx.com/PodiatryAssocPC
• LinkedInlinkedin.com/company/podiatry-associates-pc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podiatry Associates