Jott
JOTT is a French fashion apparel brand selling down jackets, ready-to-wear, swimwear, and accessories for women, men, and kids through e-commerce (jott.com, 50+ countries) and 20+ retail stores across France, with a resale sub-brand called ReJOTT.
- Company typePrivate
- Founded2006
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jott does
JOTT is a privately held French fashion apparel brand headquartered (operationally) in Marseille and selling under the JOTT mark through two channels: a Shopify-powered e-commerce storefront (jott.com) and a network of 20+ physical retail stores across France. Its core product line is down jackets — available in sleeveless, light, great-cold, reversible, long, waterproof and windproof variants — sold to women, men, and children, with price points spanning roughly €75 to €290 per jacket.
The brand extends beyond outerwear into a full ready-to-wear assortment for the family: polos, t-shirts, sweaters, pants, swimsuits, parkas, and accessories (caps, bags, hats, gloves, scarves, plus a "Dog Accessories" line). Seasonality is managed via themed drops such as the Summer 2026 "Summer is Ours" collection featuring terry cloth and seaside motifs. Distribution is omnichannel DTC: jott.com ships internationally to 50+ countries, complemented by domestic French retail and a dedicated resale sub-brand, ReJOTT, for pre-owned JOTT products.
The commercial model is unit-pricing retail (no subscription layer). Revenue drivers include product sales, e-gift cards, a referral program (€15 off per referred friend, €150 minimum), Klarna 3x installment financing, and recurring promotional activity — 1,444 of 2,116 SKUs were listed as on-sale at the time of scrape, with discounts up to 50%. Customer acquisition runs through organic social (Facebook, Instagram, TikTok), email/newsletter capture (10% off first order), SEO, and seasonal lookbook content. No funding rounds, revenue figures, ownership details, or leadership bios for JOTT the apparel brand were disclosed in the source data; the firmographic header and funding trail in the input (Seattle, Jared Allgood as founder, Bain Capital-led 2007 round, Maveron / Lerer Hippeau / 500 Global in 2015) appear to describe a separate Seattle-based voice-messaging startup also named "Jott" and should not be conflated with the JOTT apparel entity.
Jott firmographics
Firmographics- Name
- Jott
- Legal name
- JOTT
- Website
- https://jott.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JOTT is a French fashion apparel brand selling down jackets, ready-to-wear, swimwear, and accessories for women, men, and kids through e-commerce (jott.com, 50+ countries) and 20+ retail stores across France, with a resale sub-brand called ReJOTT.
- Ownership category
- akta.pro rank
Jott industry classification
Industry- Product category
- Apparel and outerwear retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Gloves & Mittens (CRAAAJAG), Athletic / Performance & Activewear Brands (CRAAAAAD)
Keywords
Where Jott is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
Jott business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail Product Sales: JOTT generates revenue through direct sales of apparel products including down jackets, ready-to-wear clothing, and accessories through both e-commerce and physical retail stores. All products are sold at one-time purchase prices with no subscription component.
- E-gift Cards: JOTT offers e-gift cards valid for one year on the entire website, providing an additional revenue stream and customer acquisition mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for down jackets and apparel |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Jott product offering
Product offeringCore offering
JOTT sells branded down jackets, parkas, waterproof and windproof outerwear, ready-to-wear casual apparel, swimwear, terry cloth beachwear, and complementary accessories (caps, bags, hats, gloves, scarves, dog accessories) for women, men, and children. Distribution is primarily own-brand direct-to-consumer via the jott.com e-commerce site and 20+ company-operated physical retail stores across France, with international shipping to more than 50 countries. The brand is positioned as an accessible premium family apparel label with multiple heat-level and feature variants (extreme cold, great cold, light, ultra-light, reversible, waterproof, packable).
Product overview
JOTT is a French fashion brand specializing in down jackets and casual apparel for the whole family (women, men, and kids). The core product line centers on down jackets available in multiple variants (sleeveless, light, great cold, reversible, long, waterproof), complemented by a full ready-to-wear collection (polos, t-shirts, sweaters, pants, swimsuits), a beach-focused terry cloth collection, and accessories (caps, bags, hats, gloves). The brand also operates a second-hand platform called ReJOTT and offers e-gift cards. JOTT is not a platform-based product; it operates a single unified e-commerce storefront with a cohesive seasonal collection strategy.
Differentiator
Problem solved
Functional benefit
Brands
- ReJOTT: Second-hand/pre-owned clothing platform operated by JOTT
Products and services
- Down Jackets JOTT's core down-insulated outerwear for women, men, and kids, offered in variants including sleeveless, light, great cold, reversible, long, and waterproof/windproof constructions.
- Parkas Heavy winter coats and parkas for cold-weather protection, offered in women's and men's collections.
- Waterproof and Windproof Jackets Raincoats and windbreakers designed for weather protection, offered alongside down jackets for women, men, and kids.
- Ready-to-Wear Clothing Casual everyday apparel (polos, t-shirts, sweaters, sweatshirts, pants, shorts, dresses, jumpsuits, swimsuits) for the whole family, complementing the down-jacket core line.
- Terry Cloth Collection Seasonal terry cloth beachwear and summer pieces, including polo shirts, t-shirts, shorts, rompers, tops, and hooded dresses, sold within the Summer 2026 collection.
- Swimsuits One-piece and two-piece swimsuits for women, men, and kids, sold as part of the seasonal summer collection.
- Accessories Complementary items including caps, bags, hats, gloves, scarves, and dog accessories for adults and kids.
- E-Gift Card Digital gift card redeemable for one year on the entire jott.com website, available in any budget amount.
- ReJOTT Second-Hand Platform Brand-operated resale channel selling pre-owned JOTT down jackets and clothing through a dedicated subdomain (rejott.jott.com), supporting circular-economy positioning.
Companies that use Jott
Customer profileSegments4 records
Ideal customer profiles1 record
Jott technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Jott partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting and minor.
- KlarnasupportingKlarna provides payment processing services enabling JOTT customers to pay in 3x installments free of charge. This partnership facilitates higher average order values and improves conversion rates by offering flexible payment options.
- Bay StripeminorCollaborative product partnership where Bay Stripe designs are sold through JOTT's platform. Example: Yellow Bee Striped Terry Cloth Crop Top by Bay Stripe, indicating JOTT's willingness to feature third-party branded products alongside its own line.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Jott competitors and assessment
Company assessmentBroad incumbents
- Patagonia: Outdoor and lifestyle outerwear brand with strong sustainability credentials. Comparable on premium casual outerwear positioning and is the benchmark for circular/second-hand programs that JOTT's ReJOTT platform aspires to.
- Uniqlo: Global affordable apparel leader with significant outerwear (Ultra Light Down) franchise. Sets the value-end competitive ceiling for JOTT and benchmarks operational scale and supply-chain efficiency.
- Canada Goose: Premium Canadian down parka brand with global DTC and wholesale distribution. Comparable on cold-weather technical outerwear, family assortment, and omnichannel DTC strategy.
- Moncler: Luxury down jacket leader. Anchors the premium end of the category JOTT addresses; relevant as a benchmark for brand-building, category premiumization, and global retail expansion that JOTT could emulate at a lower price point.
- The North Face: VF Corporation-owned outdoor brand with broad outerwear, family, and accessory lines. Comparable on technical positioning, lifestyle-to-outdoor crossover, and global retail footprint.
Direct peers
- K-Way: Iconic French lightweight outerwear brand (now owned by BasicNet). Competes head-to-head with JOTT in the affordable French outerwear segment, with overlapping ready-to-wear and accessory lines.
- Superdry: British affordable-premium casual apparel and outerwear brand with multi-category family assortment. Comparable on mid-market positioning, graphic-led design, and DTC + wholesale mix.
- Woolrich: American heritage outerwear brand (Arctic Parka) with European presence. Comparable on family-oriented cold-weather outerwear and accessible premium positioning.
- Pyrenex: French heritage down jacket and bedding brand founded in the Pyrenees. Most direct comp to JOTT given shared French origin, mid-market positioning, family-oriented outerwear assortment, and multi-channel DTC + retail strategy.
Emerging players
- Bench. Affordable urban outerwear and casual apparel brand with strong European footprint. Comparable on mid-market price architecture and youth-oriented jacket/family product mix overlapping with JOTT.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Jott social profiles
Digital presenceJott financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jott leadership team
Management profileNumber of profiles
Jott funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jott M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jott
What does Jott do?
JOTT sells branded down jackets, parkas, waterproof and windproof outerwear, ready-to-wear casual apparel, swimwear, terry cloth beachwear, and complementary accessories (caps, bags, hats, gloves, scarves, dog accessories) for women, men, and children. Distribution is primarily own-brand direct-to-consumer via the jott.com e-commerce site and 20+ company-operated physical retail stores across France, with international shipping to more than 50 countries. The brand is positioned as an accessible premium family apparel label with multiple heat-level and feature variants (extreme cold, great cold, light, ultra-light, reversible, waterproof, packable).
Is Jott a public or private company?
Jott is a private company. It is classified as unknown and is currently operating.
When was Jott founded?
Jott was founded in 2006. It employs 11 to 50 people.
Where is Jott based?
Jott is headquartered in Seattle, United States, in the North America region.
How does Jott make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are E-gift Cards.
Who are Jott's main competitors?
Broad incumbents on record are Patagonia, Uniqlo, Canada Goose, Moncler and The North Face. Direct peers are K-Way, Superdry, Woolrich and Pyrenex. Bench. is listed as an emerging player.
Does Jott have an API?
No public API is recorded for Jott.
What industry is Jott in?
Jott's product category is Apparel and outerwear retail. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAAABAL, Outdoor & Active Lifestyle Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.