Blickle
Blickle is a third-generation, family-owned German manufacturer of industrial wheels and casters, producing 15 million+ units annually across 30,000+ standard SKUs for OEM and end-user customers in intralogistics, medical, conveyor, machine engineering, and mobile equipment sectors, with global distribution across 120+ countries.
- Company typePrivate
- Founded1953
- HeadquartersNewnan, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Blickle does
Blickle R\u00e4der+Rollen GmbH u. Co. KG is a third-generation, family-owned German manufacturer of industrial wheels and casters, founded in 1953 and headquartered in Rosenfeld, Baden-W\u00fcrttemberg, with a US regional headquarters in Newnan, Georgia. The company operates a highly vertically integrated production footprint of nearly 60,000 square metres, manufacturing 15 million+ casters and wheels annually across 30,000+ standard SKUs, with capabilities spanning polyurethane casting, plastic injection moulding, steel processing, hydraulic pressing up to 630 metric tons, welding, and automated assembly. Its product portfolio includes swivel, rigid, twin-wheel, levelling, heavy-duty, transport, stainless steel, and ESD (electrically conductive/antistatic) casters, differentiated by proprietary polyurethane tread compounds (Extrathane, Softhane, Besthane) and the ErgoMove electric drive system for retrofitting manual transport equipment.
The company serves OEMs and end-users across five primary verticals: intralogistics, conveyor technology, machine and systems engineering, medical/hygiene, and mobile devices/equipment. It employs approximately 1,350 people worldwide (950+ at German headquarters) and distributes through 23 wholly-owned sales subsidiaries and partner offices in 120+ countries. The business model is hardware sales of standard catalog products plus approximately 1,500 custom-engineered solutions per year, monetized through direct enterprise field sales, e-commerce, and e-procurement channels. Blickle is self-described as the world market leader in wheels and casters, holds ISO 9001 (since 1994, first in the German sector), ISO 14001, and ISO 50001 certifications, and is recognized as a climate-neutral company. Pricing is not publicly disclosed and operates on a quote-based model.
Blickle firmographics
Firmographics- Name
- Blickle
- Legal name
- Blickle Räder+Rollen GmbH u. Co. KG
- Website
- https://blickle.us
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blickle is a third-generation, family-owned German manufacturer of industrial wheels and casters, producing 15 million+ units annually across 30,000+ standard SKUs for OEM and end-user customers in intralogistics, medical, conveyor, machine engineering, and mobile equipment sectors, with global distribution across 120+ countries.
- Ownership category
- akta.pro rank
Blickle industry classification
Industry- Product category
- Industrial Wheels and Casters
- NAICS
- Plastics and Rubber Products Manufacturing (326)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Rubber Rollers & Wheels (Industrial/Material Handling) (IMANALAE)
Keywords
Where Blickle is headquartered
LocationHeadquarters
- HQ city
- Newnan
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Blickle business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wheels and Casters Manufacturing and Sales: Manufacturing and selling of wheels and casters for industrial, medical, logistics and other applications. Revenue generated through direct sales, e-commerce, and distribution network. Company offers both standard products and custom solutions.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Blickle product offering
Product offeringCore offering
Blickle manufactures and sells industrial wheels and casters, offering more than 30,000 standard products spanning swivel casters, rigid casters, twin wheel casters, levelling casters, stainless steel casters, and ESD/electrically conductive casters. The company also produces proprietary polyurethane tread compounds (Extrathane, Softhane, Besthane) and the ErgoMove electric drive system, while delivering approximately 1,500 custom-engineered solutions annually for intralogistics, conveyor technology, machine engineering, medical, and mobile equipment applications.
Product overview
Blickle is a world-leading manufacturer of industrial wheels and casters, offering over 30,000 standard products and approximately 1,500 custom solutions annually. The product portfolio centers on core caster types including swivel casters, rigid casters, twin wheel casters, levelling casters, and synthetic/stainless steel casters for specialized applications. The company differentiates through proprietary polyurethane tread compounds (Extrathane, Softhane, Besthane) and specialized lines including ESD/electrically conductive casters (13 series) for electronics and medical environments. ErgoMove represents the company's electric drive system that converts manual equipment into powered transport vehicles. Blickle serves diverse industries including intralogistics, conveyor technology, machine engineering, medical/hygiene, and mobile equipment, with operations spanning 23 international subsidiaries and distribution in over 120 countries.
Differentiator
Problem solved
Functional benefit
Brands
- ErgoMove: Electric Drive System - intelligent drive solutions that provide support wherever human strength is no longer sufficient (e-mobility solutions) for manual transport equipment.
Products and services
- Swivel Casters Rotating casters that allow 360-degree directional movement, enabling maneuverability for transport equipment and machinery.
- Rigid Casters Fixed-direction casters providing straight-line rolling motion and stability for transport applications.
- Wheels Industrial wheels available in various materials including polyurethane, rubber, nylon, and cast iron, designed for specific load capacities and floor conditions.
- Guide Rollers Specialized rollers for conveyor and guidance systems, ensuring smooth directional control in material handling applications.
- Levelling Casters Adjustable-height casters that enable precise leveling of equipment and machinery on uneven surfaces.
- Synthetic Casters Casters manufactured from synthetic materials such as nylon, polypropylene, or heat-resistant compounds for specialized industrial applications.
- Stainless Steel Casters Corrosion-resistant casters made from stainless steel for hygienic environments, cleanrooms, and applications requiring sanitation compliance.
- Twin Wheel Casters Dual-wheel casters distributing load across two contact points for enhanced capacity and floor protection.
- Swivel Casters with Brake Swivel casters equipped with integrated braking mechanisms for securing equipment when stationary.
- ESD Casters (Electrically Conductive/Antistatic) Electrically conductive wheels and antistatic casters providing protection against electrostatic discharge for sensitive electronics, medical equipment, and chemical environments, available in 13 series with ohmic resistance specifications up to 10^4 Ω (conductive) or 10^7 Ω (antistatic).
- Heavy Duty Casters High-capacity casters designed for industrial machinery, heavy equipment transport, and demanding load applications.
- Transport Casters Casters optimized for material handling transport equipment including carts, dollies, and portable workstations.
- Pallet Jack Wheels Specialized wheels designed for pallet trucks and hand trucks used in warehouse and logistics operations.
- ErgoMove Electric Drive System Intelligent electric drive system that converts manual transport equipment into powered vehicles, providing ergonomic assistance for loads exceeding human capacity, making manual transport more efficient, safe, and intuitive.
- Customized/Special Solutions Customer-specific wheel and caster solutions developed to meet unique application requirements, with approximately 1,500 successful custom solutions delivered per year.
Quantifiable outcome
- More than 24,000 different products ready to ship in 1-2 days
- +4 more outcomes
Companies that use Blickle
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Blickle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Blickle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LinkedIn (LinkedIn Ireland Unlimited Company)minorLinkedIn retargeting, conversion tracking, and marketing solutions used for advertising and displaying personalized content on the LinkedIn platform.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
Blickle competitors and assessment
Company assessmentBroad incumbents
- Jungheinrich: Jungheinrich is a major global intralogistics OEM and a customer of Blickle. As a large incumbent in material handling equipment, it represents both a key customer and a broader competitive threat in powered/ErgoMove-style applications.
- Stanley Infrastructure (Curtiss-Wright): Curtiss-Wright's industrial division includes broader industrial motion and component products, with some overlap in heavy-duty industrial wheels and motion components. It is a larger, diversified industrial peer rather than a caster specialist.
Direct peers
- Colson Group: Colson Group (formerly Colson Caster) is a major global caster and wheel manufacturer operating multiple brands including Colson, Albion, and Shepherd. It competes directly with Blickle across industrial caster categories with similar distribution and custom-engineering capabilities.
- Caster Concepts: Caster Concepts is a US-based industrial caster and wheel manufacturer specializing in heavy-duty and custom-engineered solutions. It competes with Blickle in heavy-duty industrial caster applications and custom solutions for material handling equipment.
- Tente International: Tente is one of the world's largest manufacturers of industrial casters and wheels, with a similar product portfolio spanning swivel, fixed, and institutional casters. Like Blickle, Tente is a family-owned European company with a global sales network and serves intralogistics, medical, and industrial applications.
- Hamilton Caster & Manufacturing: Hamilton Caster is a US-based manufacturer of industrial casters and wheels serving material handling, automotive, and industrial customers. It is a comparable direct competitor in the North American market where Blickle also operates its US subsidiary.
- RWM Casters (Fabbrica Ruote RWM): RWM Casters is an Italian-based global caster manufacturer with comparable product offerings in industrial wheels, ESD casters, and stainless steel casters. It serves the same intralogistics, medical, and industrial end markets as Blickle.
- Payson Casters: Payson Casters is a US caster manufacturer serving industrial, retail, and institutional markets. It overlaps with Blickle's product categories including swivel casters, rigid casters, and light-duty industrial casters.
- DH Casters (Haion Caster Industrial): DH Casters is an Asian caster manufacturer offering a broad range of industrial wheels and casters for global markets. It is a direct peer competing with Blickle on price and product breadth in standard and light-duty industrial caster categories.
Emerging players
- Wanzl: Wanzl is a German family-owned manufacturer of shopping carts, luggage trolleys, and material handling equipment. It is a comparable European family-owned industrial peer and a customer for casters in retail and airport applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blickle social profiles
Digital presenceBlickle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blickle leadership team
Management profileNumber of profiles
Profiles6 records
Blickle subsidiaries and ownership
Company hierarchySubsidiaries19 records
Blickle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blickle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blickle
What does Blickle do?
Blickle manufactures and sells industrial wheels and casters, offering more than 30,000 standard products spanning swivel casters, rigid casters, twin wheel casters, levelling casters, stainless steel casters, and ESD/electrically conductive casters. The company also produces proprietary polyurethane tread compounds (Extrathane, Softhane, Besthane) and the ErgoMove electric drive system, while delivering approximately 1,500 custom-engineered solutions annually for intralogistics, conveyor technology, machine engineering, medical, and mobile equipment applications.
Is Blickle a public or private company?
Blickle is a private company. It is classified as family owned and is currently operating.
When was Blickle founded?
Blickle was founded in 1953. It employs 11 to 50 people.
Where is Blickle based?
Blickle is headquartered in Newnan, United States, in the North America region.
How does Blickle make money?
One revenue line is on record: wheels and Casters Manufacturing and Sales.
Who are Blickle's main competitors?
Broad incumbents on record are Jungheinrich and Stanley Infrastructure (Curtiss-Wright). Direct peers are Colson Group, Caster Concepts, Tente International, Hamilton Caster & Manufacturing, RWM Casters (Fabbrica Ruote RWM), Payson Casters and DH Casters (Haion Caster Industrial). Wanzl is listed as an emerging player.
Does Blickle have an API?
No public API is recorded for Blickle.
What industry is Blickle in?
Blickle's product category is Industrial Wheels and Casters. Its primary akta.pro industry code is IMANALAE, Rubber Rollers & Wheels (Industrial/Material Handling). Its NAICS code is 326 and its SIC code is 3714.