Victor Pest

Name

Victor Pest

Legal name

Woodstream Corporation, Inc.

Website

https://victorpest.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Pest Control Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320)

akta.pro primary industry

Rodent Control Products (Baits, Traps, Stations) (CRAJAHAF)

akta.pro secondary industries

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ), Rodenticides (AFABAAAD)

Keywords

• Rodent control products
• Mouse traps
• Electronic rat traps
• Pest repellents
• Snap traps

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Victor sells products directly to consumers through victorpest.com, offering the full product range with free shipping on orders over $45, reward points program, and 30-day return policy.
2. Retail/Distribution Sales: Products sold through major retail chains including Home Depot, Lowe's, Walmart, Ace Hardware, Amazon, Tractor Supply, and regional farm/fleet stores. Products available in-store and through retailer websites.
3. Wholesale to Professional Pest Control: Products supplied to professional pest control companies and contractors. The Metal Pedal Mouse Trap is noted as the trap of choice for professional exterminators.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels6 records

Core offering

Victor Pest designs, manufactures, and sells a broad line of rodent control products including spring-based snap traps, high-voltage electronic kill traps, live catch traps, ultrasonic and scent repellents, and rodenticides for mice, rats, moles, gophers, and snakes. Products are sold direct-to-consumer through victorpest.com and distributed through major home improvement, hardware, farm supply, and online retail channels across North America.

Product overview

Victor® is a comprehensive rodent control brand founded in 1898, offering the broadest line of rodent control products in the market. The portfolio includes three core product categories: mechanical snap traps (Metal Pedal Mouse Trap, Safe-Set™ Mouse Trap, TIN CAT® live catch trap), electronic traps (Electronic Mouse/Rat Traps, Rat Zapper® Classic/Ultra, Zapper Max™ outdoor trap), and repellents (ultrasonic and scent-based). The Smart-Kill™ Wi-Fi enabled trap line (M1, M2) adds connected functionality through the Victor® Pest mobile app. All products are manufactured by parent company Woodstream Corporation at their Lancaster County, Pennsylvania headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Zapper Max™: Outdoor electronic rat trap featuring high-voltage shock for quick, humane kill with dual-entry design and weather-resistant features
• Safe-Set™
• TIN CAT®
• Multi-Kill™
• Smart-Kill™
• Rat Zapper®

Products and services

• Victor Electronic Mouse Trap (M250B) Electronic trap that kills mice with a humane high-voltage shock. Features No-See, No-Touch disposal, built-in bait cup, and LED status indicators. Uses 4 AA batteries with a 100% kill rate when used as directed.
• Victor TIN CAT Mouse Trap with Window (M308) Live catch and release mouse trap that holds up to 30 mice per setting. Features a transparent window for easy monitoring and low-profile metal construction for indoor or outdoor use.
• Victor Metal Pedal Mouse Trap (CM150) The world's No. 1 selling mouse trap featuring an original wooden base with metal trip pedal. Built with FSC-certified wood. Reusable snap trap for mice and voles.
• Victor Zapper Max Outdoor Electronic Rat Trap (M460UC) Outdoor electronic rat trap featuring high-voltage shock for quick humane kill, dual-entry design, automatic shutoff safety features, and weather-resistant construction.
• Victor Safe-Set Mouse Trap (M070B) Snap trap with Safe-Set design that prevents accidental triggering. Offers 100% catch and kill rate, bait hood prevents bait theft, and is safe for use around children and pets when used as directed. Includes 2 traps per package.
• Rat Zapper Classic (RZC001) Indoor electronic rat trap with high-voltage shock for quick humane kill. Built with recycled plastics and packaging. Uses 4 AA batteries with approximately 3-year standby battery life and can kill up to 20 rats per set of batteries.
• Rat Zapper Ultra (RZU001) Advanced indoor electronic rat trap with approximately 9,000 volts output. Features LED indicators for catch and low battery alerts. Uses 4 D batteries with up to 60 rats per set and approximately 3 years standby battery life.
• Smart-Kill Wi-Fi Electronic Rat Trap (M2) Wi-Fi enabled electronic rat trap that pairs with the free Victor Pest app to send mobile notifications when a catch occurs. Features 6,000 volts output, covered tunnel design, and automatic safety deactivation. Uses 4 C batteries.
• Smart-Kill Wi-Fi Electronic Mouse Trap (M1) Wi-Fi enabled electronic mouse trap with mobile app connectivity for remote trap monitoring and kill alerts. Features automatic safety deactivation when lid is opened.
• Victor Electronic Rat Trap (M241) Electronic rat trap with 6,000 volts output. Features open tunnel design for indoor use. Uses 4 C batteries with approximately 3-year standby battery life and can kill up to 50 rats per set.
• Victor Multi-Kill Electronic Mouse Trap (M260) Electronic mouse trap designed to handle multiple catches.
• Ultrasonic Repellents Pest repelling devices using ultrasonic sound waves to deter mice and rats from areas without chemicals or traps.
• Scent Repellents Mouse and rat repellents using scent-based formulas to deter rodents from specific areas.
• Rodenticides and Baits

Quantifiable outcome

• 100% kill rate when used as directed with fully charged batteries (electronic traps)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

• Home DepotcoreChannel Partner/ Reseller/ DistributorMajor home improvement retailer as primary distribution channel for Victor Pest products. Products available both in-store and online through Home Depot's e-commerce platform.
• Lowe'scoreChannel Partner/ Reseller/ DistributorMajor home improvement retailer carrying Victor Pest products in stores and online.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass-market retailer and online marketplace for Victor Pest products.
• Ace HardwaremajorChannel Partner/ Reseller/ DistributorHardware cooperative chain featuring Victor products in participating Ace Hardware stores.
• Tractor Supply CompanymajorChannel Partner/ Reseller/ DistributorRural lifestyle retailer carrying Victor Pest products in stores and online, serving farm and agricultural customers.
• Apple App Store and Google PlaycoreTechnology or IntegrationVictor Pest mobile app available for download on both Apple and Android platforms to enable Smart-Kill Wi-Fi trap connectivity and notifications.
• Braintree (PayPal)supportingTechnology or IntegrationPayment processing partner providing secure credit card transactions (MasterCard, Visa, Discover, American Express) through Braintree's PCI-compliant environment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Aspectek: Aspectek manufactures electronic and ultrasonic pest repelling devices, directly competing with Victor's ultrasonic repellent sub-line. Both brands target the DIY consumer looking for chemical-free pest control solutions through e-commerce channels.
• Havahart: Havahart is a sister brand under Woodstream Corporation (Victor's parent) specializing in live catch traps and animal control products. While not a direct head-to-head competitor, it represents Woodstream's broader portfolio positioning and competes indirectly with Victor's TIN CAT live catch trap.

Direct peers

• Bell Laboratories: Bell Laboratories is a leading manufacturer of rodent control products including snap traps, glue boards, and baits, serving both professional pest control operators and DIY consumers. They overlap with Victor in the professional exterminator channel where the Victor Metal Pedal is positioned.
• JT Eaton: JT Eaton manufactures a broad line of snap traps, glue traps, and rodenticides for residential and commercial rodent control. Their product range and distribution channels (hardware stores, pest control distributors) directly overlap with Victor's snap trap and rodenticide lines.
• Tomcat (Motombo): Tomcat is one of the most direct competitors to Victor Pest, offering snap traps, glue boards, and rodenticides for the DIY and professional rodent control market. Both brands compete head-to-head at Home Depot, Lowe's, and Walmart for the same rodent control shelf set and consumer DIY buyer.
• Catchmaster: Catchmaster specializes in glue-based rodent and insect traps sold through retail and professional channels. They compete with Victor's mechanical snap traps and electronic traps in DIY rodent control at major home improvement retailers.
• d-CON: d-CON is a market-leading rodenticide brand competing directly with Victor's rodenticide/bait sub-line. Both brands target the same DIY consumer channel for chemical mouse and rat control and overlap on retail shelf at major home improvement and mass merchants.

Broad incumbents

• Terro: Terro is primarily known for ant control but offers an expanding broader pest control portfolio that overlaps with Victor's DIY consumer pest positioning at retail. They represent a broader incumbent moving into Victor's category with multi-pest positioning.
• Ortho (Scotts Miracle-Gro): Ortho is a broad pest control brand under Scotts Miracle-Gro that includes outdoor rodent control products among its extensive lawn and garden portfolio. They compete with Victor at retail on outdoor and perimeter rodent control alongside much wider pest and lawn categories.

Others

• Woodstream Corporation (parent): Woodstream is Victor's parent company and also operates sister brands such as Havahart (live animal traps) and Safer Brand. As the corporate parent and brand incubator, Woodstream controls Victor's strategic direction and product portfolio decisions, making it the most relevant ecosystem participant for understanding Victor's trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/victorpest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victor Pest