Motaquip
Motaquip is a UK-based aftermarket automotive parts distributor founded in 1981 by PSA Group and now part of Comline Group, supplying motor factors and distributors across three continents with a 10-category parts and lubricants portfolio through four European distribution hubs.
- Company typePrivate
- Founded1981
- HeadquartersCoventry, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Motaquip does
Motaquip Ltd is a UK-based aftermarket automotive parts distributor established in 1981 by PSA Group (Peugeot Citroën) in Coventry and operating today as a wholly-owned subsidiary of the Comline Group following its 2014 acquisition. The company supplies a comprehensive portfolio of replacement automotive parts, oils, fluids, and workshop essentials organised into ten product groups — braking, filtration, steering & suspension, timing chain kits, cooling, electrical, transmission, belts, and oils & lubricants — alongside sub-brands including MOTACELL (batteries), EnergyX (export batteries), Motavision+ (performance bulbs), Hyper Motive, and Motion X (lubricants). Notable proprietary technologies include OXICOAT pin coating for timing chains, Noise Control Technology for brake pads, and Active Carbon Filtration; the company also operates an AutoStore automated storage and retrieval system at its principal Bedfordshire distribution hub.
Motaquip sells exclusively through motor factors and automotive distributors rather than direct to end consumers, targeting independent garages, workshops, and the broader aftermarket trade across three continents. Its distribution footprint comprises four regional hubs in the UK (Bedfordshire — headquarters, and Luton — registered office), Ireland (Monaghan), Spain (Madrid, operated via Comline Iberica S.L.), and Greece (Egaleo), with stated 24-hour delivery capabilities. Manufacturing and quality operations are anchored in European facilities, with the company holding ISO 9001:2015 certification renewed in 2025 under BSI/UKAS audit, ECE R90 brake compliance tested beyond regulatory minimums, and Premier Data Supplier designations on the MAM Autocat+ and TecDoc catalogue platforms.
The business model is a branded-distribution GTM: revenue is generated through one-time aftermarket parts sales to channel partners (motor factors and distributors), supported by an e-catalogue platform, managed stock range programmes, and technical content marketing via the TecTalk blog. Pricing is quote-based and not publicly disclosed. The company does not compete directly with OEMs but positions itself between OE quality and budget aftermarket alternatives, leveraging its 40-year heritage and its parent's group infrastructure to serve distributors across the UK, Ireland, Spain, Greece, and additional export markets.
Motaquip firmographics
Firmographics- Name
- Motaquip
- Legal name
- Motaquip Ltd
- Website
- https://motaquip.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Motaquip is a UK-based aftermarket automotive parts distributor founded in 1981 by PSA Group and now part of Comline Group, supplying motor factors and distributors across three continents with a 10-category parts and lubricants portfolio through four European distribution hubs.
- Ownership category
- akta.pro rank
Motaquip industry classification
Industry- Product category
- Aftermarket Automotive Parts
- NAICS
- Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
- akta.pro secondary industry
- Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)
Keywords
Where Motaquip is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Motaquip business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Aftermarket Automotive Parts Sales: Motaquip generates revenue through the sale of aftermarket automotive parts, components, oils, fluids, and workshop essentials exclusively to motor factors and distributors. Products span ten diverse groups including braking, filtration, steering & suspension, timing chain kits, cooling, electrical, transmission, belts, and lubricants.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Motaquip product offering
Product offeringCore offering
Motaquip distributes and sells aftermarket automotive replacement parts, oils, fluids, and workshop essentials to motor factors and automotive distributors. The product portfolio spans ten groups including braking, filtration, steering & suspension, timing chain kits, cooling, electrical, transmission, belts, and lubricants, with proprietary technologies such as OXICOAT pin coating, Noise Control brake pad technology, and Active Carbon Filtration. Products are sold exclusively through a B2B channel-partner model supported by four regional distribution hubs across the UK, Ireland, Spain, and Greece.
Product overview
Motaquip is an aftermarket automotive parts supplier offering a comprehensive portfolio of replacement car parts, oils, fluids, and workshop essentials. The product ecosystem is organized into ten distinct product groups: Braking (pads, discs, calipers, components, hydraulics, cables), Filtration (air, oil, fuel, cabin/carbon), Steering & Suspension (tie rods, suspension arms, ball joints, stabiliser links, bushes, strut mounts), Timing Chain Kits, Cooling (water pumps, thermostats, radiator caps, antifreeze), Electrical (MOTACELL and EnergyX batteries, bulbs, engine management, ignition), Transmission (hubs, bearings, CV boots), Belts (timing, drive, assembly kits), and Oils & Lubricants (engine, gear, hydraulic, transmission, brake fluids). Sub-brands include MOTACELL (UK batteries for start-stop vehicles), EnergyX (export batteries), Hyper Motive and Motion X (lubricants), and Motavision+ (bulb upgrades). The company also offers an e-Catalogue platform and uses AutoStore automated storage technology for logistics. Products are sold exclusively through motor factors and distributors.
Differentiator
Problem solved
Functional benefit
Products and services
- Braking Range
Quantifiable outcome
- 85% heat dissipation for ventilated brake discs
- +3 more outcomes
Companies that use Motaquip
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Motaquip technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Motaquip partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and historical.
- Comline GroupcoreComline Group acquired Motaquip in 2014, integrating it as part of their automotive aftermarket portfolio. Motaquip continues to operate as an independent brand within the Comline Group structure.
- PSA Group (Peugeot Citroën)historicalMotaquip was established in Coventry, UK by PSA Group in 1981 to supply independent motor factors. The brand's association with this Original Equipment manufacturer established its reputation for reliability in the aftermarket.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Motaquip competitors and assessment
Company assessmentBroad incumbents
- Hella Aftermarket: European OE supplier with an aftermarket division focused on electrical, lighting, bulbs, and engine management components — directly overlapping Motaquip's MOTACELL/EnergyX battery and Motavision+ bulb offerings. Comparable in channel (motor factors, distributors) and product overlap in electrical/lighting.
- Valeo Service: Global OE supplier with a substantial aftermarket division covering braking, clutches, lighting, and thermal management, distributed through European motor factors and distributors. Comparable in OE pedigree, multi-category portfolio, and motor-factor channel, though at much larger scale.
- Mahle Aftermarket: German OE-derived aftermarket specialist with strong filtration, engine components, and thermal management coverage distributed through European motor factors. Comparable in OE heritage and quality positioning, with overlapping coverage in filtration and engine management where Motaquip competes directly.
- Bosch Automotive Aftermarket: Global OE and aftermarket parts giant with a comprehensive multi-category portfolio (braking, filtration, electrical, diagnostics) distributed through motor factors and workshops worldwide. Comparable in product breadth and channel, but operates at vastly larger scale and includes diagnostics/service equipment beyond Motaquip's parts focus.
- Continental ContiTech / ATE: Diversified global automotive supplier with a significant aftermarket presence in braking (ATE), drive belts (ContiTech), and timing components — overlapping directly with Motaquip's braking, belts, and timing chain categories. Comparable in product mix and OE-quality positioning.
Direct peers
- Comline Auto Parts: Motaquip's parent group and direct sibling brand in the UK aftermarket parts distribution market. Comline operates an overlapping product portfolio across braking, filtration, steering/suspension, and engine components, supplying the same motor factor and distributor channel across the UK and Europe, making it the most directly comparable peer.
- Febi Bilstein: Major European aftermarket parts brand covering braking, filtration, steering/suspension, engine components, and lubricants, sold through the same motor factor and distributor channel as Motaquip. Comparable in product breadth, OE-quality positioning, and pan-European distribution model.
- Blue Print: UK-headquartered aftermarket parts distributor owned by Ferdinand Bilstein, offering a broad multi-category range (braking, filtration, steering, cooling, electrical) to motor factors across Europe and global export markets. Directly comparable in channel model, product breadth, and target customer (independent motor factors).
- First Line: UK-based aftermarket parts distributor supplying braking, steering/suspension, filtration, and engine components to motor factors across the UK and Europe. Highly comparable in product mix, channel model, and mid-market positioning, competing head-to-head with Motaquip for independent factor shelf space.
Regional players
- Euro Car Parts: UK's largest distributor of aftermarket parts supplying both motor factors and retail/DTC channels with broad multi-category coverage including braking, filtration, oils, and electrical. Comparable in product breadth and UK market focus, though with a more retail-skewed channel model than Motaquip's pure B2B approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Motaquip social profiles
Digital presenceMotaquip compliance and trust
Trust signalCompliance4 records
Motaquip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motaquip leadership team
Management profileNumber of profiles
Motaquip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motaquip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motaquip
What does Motaquip do?
Motaquip distributes and sells aftermarket automotive replacement parts, oils, fluids, and workshop essentials to motor factors and automotive distributors. The product portfolio spans ten groups including braking, filtration, steering & suspension, timing chain kits, cooling, electrical, transmission, belts, and lubricants, with proprietary technologies such as OXICOAT pin coating, Noise Control brake pad technology, and Active Carbon Filtration. Products are sold exclusively through a B2B channel-partner model supported by four regional distribution hubs across the UK, Ireland, Spain, and Greece.
Is Motaquip a public or private company?
Motaquip is a private company. It is classified as corporate owned and is currently operating.
When was Motaquip founded?
Motaquip was founded in 1981. It employs 101 to 250 people.
Where is Motaquip based?
Motaquip is headquartered in Coventry, United Kingdom, in the Europe region.
How does Motaquip make money?
One revenue line is on record: aftermarket Automotive Parts Sales.
Who are Motaquip's main competitors?
Broad incumbents on record are Hella Aftermarket, Valeo Service, Mahle Aftermarket, Bosch Automotive Aftermarket and Continental ContiTech / ATE. Direct peers are Comline Auto Parts, Febi Bilstein, Blue Print and First Line. Euro Car Parts is listed as a regional player.
Does Motaquip have an API?
No public API is recorded for Motaquip.
What industry is Motaquip in?
Motaquip's product category is Aftermarket Automotive Parts. Its primary akta.pro industry code is TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners), with a secondary code of IMACANAK, Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners). Its NAICS code is 4231 and its SIC code is 5010.