Faux Design Studio
Faux Design Studio (DBA Paint and Design Store) is a privately held US specialty retailer selling proprietary decorative paints, plasters, metallic finishes, stencils, and faux finishing tools via a BigCommerce storefront and a single Addison, Illinois retail location, serving DIY decorators and professional finish contractors with bundled in-person training classes and design consultation services.
- Company typePrivate
- Founded-
- HeadquartersAddison, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Faux Design Studio does
Faux Design Studio (DBA "Paint and Design Store") is a privately held, US-based specialty retailer focused on decorative and faux finishing paints, plasters, metallic finishes, stencils, and application tools. The company operates a BigCommerce-powered direct-to-consumer e-commerce storefront shipping across the continental US, complemented by a single physical retail location at 1212 W Capitol Dr, Unit #3, Addison, Illinois. Its proprietary portfolio spans at least nine branded product lines, including LusterStone (metallic plasters), Venetian Gem (Venetian-style finishes), NuVilla, StucoLux (polishing plaster), Art of Walls and Signature Series (premium decorative finish recipes), RS Line, Old World Finishing Paint, and a Retired Recipes archive.
The company monetizes through three streams: one-time product purchases ranging from roughly $1.15 (chip brushes) to $278 (premium finishes) with tiered flat-rate shipping; multi-day in-person decorative painting classes held near Chicago O'Hare, with a corporate hotel partnership at Hampton Inn ($124/night); and professional design consultation services covering color, furniture, and tile design. The go-to-market targets two primary segments—DIY home decorators and professional decorators/contractors—acquired through organic social (Facebook, Pinterest, YouTube, Twitter, Instagram, Tumblr), email newsletter, and the class experience itself. The business is small in scale (single retail point, no external funding disclosed, revenue not publicly disclosed), with the training class and returning-student community functioning as the primary customer-acquisition and retention engine around the proprietary recipe library.
Faux Design Studio firmographics
Firmographics- Name
- Faux Design Studio
- Legal name
- Faux Design Studio
- Website
- https://paintanddesignstore.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Faux Design Studio (DBA Paint and Design Store) is a privately held US specialty retailer selling proprietary decorative paints, plasters, metallic finishes, stencils, and faux finishing tools via a BigCommerce storefront and a single Addison, Illinois retail location, serving DIY decorators and professional finish contractors with bundled in-person training classes and design consultation services.
- Ownership category
- akta.pro rank
Faux Design Studio industry classification
Industry- Product category
- Specialty Paint and Decorative Finishes
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Architectural & Decorative Paints (IMAEAHAA)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)
Keywords
Where Faux Design Studio is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Faux Design Studio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Specialty Paint and Finish Products: Sale of proprietary decorative paints, plasters, metallic finishes, stains, and specialty coating products for faux finishing applications. Products include branded lines like LusterStone, Venetian Gem, NuVilla, and various specialty finishes.
- Tools and Application Supplies: Sale of brushes, rollers, trowels, stencils, and decorative embellishments like glitter, foils, and crystal glass products used in faux finishing applications.
- Training Classes: In-person decorative painting classes held near Chicago O'Hare airport, offering hands-on instruction in faux finishing techniques with sample kits and instruction binders. Class deposits secure spots with balance due 30 days prior.
- Design Services: Color consultation, furniture selection, and tile design services offered as add-on services to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-product pricing across all categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Faux Design Studio product offering
Product offeringCore offering
Faux Design Studio is a specialty retailer of decorative finishing products including proprietary decorative paints, plasters, metallic finishes, application tools, and stencils. The company operates a BigCommerce-powered e-commerce storefront and a physical retail showroom in Addison, Illinois, and complements these with in-person training classes near Chicago O'Hare plus design services covering color consultation, furniture selection, and tile design for both DIY consumers and professional decorators/contractors.
Product overview
Faux Design Studio is a paint and decorative finishing products retailer offering a comprehensive portfolio of specialty paint finishes, decorative tools, and design services. The product line centers on faux finishing and decorative painting solutions, including Specialty Rollers for texture patterns, premium paint lines (Galaxy Stone, NuVilla, Old World Finishing Paint), clear finish coats and waxes, Venetian Gem Line plasters, StucoLux and LusterStone metallic plasters, and the Art of Walls premium finish recipe collection. The company also offers a complete tool ecosystem including brushes, stencils, crystal glass, foils, glitter, mica chips, and shatter products. Design Services provide color consultation, furniture selection, and tile design support. The product portfolio is complemented by in-person training classes for decorative painting techniques.
Differentiator
Problem solved
Functional benefit
Brands
- Art of Walls: A sub-line of finishes featuring modern decorative wall finishes including Urban Brick, Oyster Shagreen, Celeste, Stoney Creek, Midnight Sky, Vector, Silver Shores, Modern Concrete, Ombre Silk, and Ebony Krok.
- Signature Series
- Retired Recipes
- NuVilla
- Old World Finishing Paint
- RS Line
- StucoLux
- LusterStone
- Venetian Gem Line
Products and services
- Specialty Decorative Paints Proprietary decorative paint products sold through the e-commerce store and Addison, Illinois retail showroom to DIY home decorators and professional decorators/contractors for faux finishing projects.
- Decorative Plasters Specialty plaster products used by DIY and professional customers to create textured wall and surface finishes in decorative projects.
- Metallic Finishes Metallic-effect coatings for decorative wall and surface treatments, sold to both DIY consumers and professional decorators/contractors.
- Application Tools and Stencils Specialty tools and stencils for applying decorative paints, plasters, and metallic finishes, purchased alongside the company's finish products.
- In-Person Training Classes Hands-on training classes held near Chicago O'Hare that teach decorative finishing techniques to DIY home decorators and professional decorators/contractors.
- Color Consultation Services Expert color consultation services that help DIY customers and professional decorators select appropriate decorative finishes for their projects.
- Furniture Selection and Tile Design Services Design services that assist DIY customers and professional decorators in selecting furniture and tile designs to complement their decorative finishes.
Companies that use Faux Design Studio
Customer profileSegments3 records
Ideal customer profiles2 records
Faux Design Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Faux Design Studio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hampton Inn (O'Hare Area)minorCorporate hotel partnership offering $124 rate for class attendees including breakfast and airport transfers. Located 25 minutes from class venue via Uber.
Recent moves5 records
Expansion highlights4 records
Faux Design Studio competitors and assessment
Company assessmentBroad incumbents
- General Finishes: General Finishes is a larger specialty coatings manufacturer with decorative stains, topcoats, and finishing products sold through dealers and direct—overlapping with Faux Design Studio's stains, glazes, and protective topcoats but at much greater scale and a wider distribution network.
- Sherwin-Williams Decorative Finishes: Sherwin-Williams offers decorative and specialty finish lines (e.g., Faux Impressions) and pro-decorator training—overlapping with Faux Design Studio's products and classes but as a broad portfolio player rather than a niche specialty retailer.
- Wood Kote Products: Wood Kote manufactures specialty wood stains and decorative finishes distributed through dealers—overlapping with Faux Design Studio's stains and decorative finishes lines but serving a more professional painting/woodworking customer.
Direct peers
- Old Fashioned Milk Paint Co. Old Fashioned Milk Paint sells specialty decorative paint products direct-to-consumer with tutorials and a DIY/pro customer base—similar product positioning, channel strategy, and customer mix to Faux Design Studio.
- Faux Effects International: Faux Effects International sells professional-grade faux finishing products and training (workshops, certifications) to decorative painters—closely aligned with Faux Design Studio's decorative finishing products and in-person classes business.
- Royal Design Studio: Royal Design Studio sells decorative stencils, paints, and finishes directly to DIY decorators and pros online, with a strong focus on painted finishes tutorials and pattern-based design content—directly comparable product mix and customer base to Faux Design Studio.
- Modern Masters: Modern Masters manufactures and distributes specialty decorative finishes (metallic plasters, Venetian plasters, architectural coatings) used by professional decorators—directly competing in the same specialty faux finishing category that Faux Design Studio sells under LusterStone, Venetian Gem, and StucoLux.
- Annie Sloan: Annie Sloan sells proprietary decorative paint (Chalk Paint) directly to consumers and stockists worldwide, runs in-person workshops and an online training program, and offers design services—mirroring Faux Design Studio's products + classes + design services model almost exactly.
- Dixie Belle Paint Company: Dixie Belle sells branded chalk/decorative paints directly to consumers and stockists, runs training events and an ambassador program for pro users, and operates an e-commerce storefront—overlapping with Faux Design Studio on proprietary decorative finishes and DIY/pro customer mix.
- Cutting Edge Stencils: Cutting Edge Stencils sells decorative stencils, paints, and application tools direct-to-consumer online, with a tutorial-heavy social presence targeting DIY decorators and pros—directly comparable to Faux Design Studio's stencils + specialty finishes + tools business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Faux Design Studio social profiles
Digital presenceFaux Design Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faux Design Studio leadership team
Management profileNumber of profiles
Faux Design Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faux Design Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faux Design Studio
What does Faux Design Studio do?
Faux Design Studio is a specialty retailer of decorative finishing products including proprietary decorative paints, plasters, metallic finishes, application tools, and stencils. The company operates a BigCommerce-powered e-commerce storefront and a physical retail showroom in Addison, Illinois, and complements these with in-person training classes near Chicago O'Hare plus design services covering color consultation, furniture selection, and tile design for both DIY consumers and professional decorators/contractors.
Is Faux Design Studio a public or private company?
Faux Design Studio is a private company. It is classified as unknown and is currently operating.
When was Faux Design Studio founded?
Faux Design Studio was founded in -1.
Where is Faux Design Studio based?
Faux Design Studio is headquartered in Addison, United States, in the North America region.
How does Faux Design Studio make money?
Four revenue lines are on record. Specialty Paint and Finish Products are the primary driver. The others are tools and Application Supplies, training Classes and design Services.
Who are Faux Design Studio's main competitors?
Broad incumbents on record are General Finishes, Sherwin-Williams Decorative Finishes and Wood Kote Products. Direct peers are Old Fashioned Milk Paint Co., Faux Effects International, Royal Design Studio, Modern Masters, Annie Sloan, Dixie Belle Paint Company and Cutting Edge Stencils.
Does Faux Design Studio have an API?
No public API is recorded for Faux Design Studio.
What industry is Faux Design Studio in?
Faux Design Studio's product category is Specialty Paint and Decorative Finishes. Its primary akta.pro industry code is IMAEAHAA, Architectural & Decorative Paints, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 54141.