VEEVUS
VEEVUS creates a wide range of fly-tying threads including threds, Tinsels, flosses and more.
- Company typePrivate
- Founded2009
- Headquarters—
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What VEEVUS does
VEEVUS creates a wide range of fly-tying threads including threads, Tinsels, flosses, and more. The company was founded in 2009.
VEEVUS firmographics
Firmographics- Name
- VEEVUS
- Website
- http://www.veevus.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- VEEVUS creates a wide range of fly-tying threads including threds, Tinsels, flosses and more.
- Ownership category
- akta.pro rank
VEEVUS industry classification
Industry- Product category
- Fly Tying Materials
- NAICS
- Fiber, Yarn, and Thread Mills (313110), Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE)
Keywords
VEEVUS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of fly tying threads and tools through veevus.com online storefront. Products include various thread types, body materials, tinsels, and tying tools sold at fixed price points per spool/unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Floss |
| Unit Pricing | Pay-as-you-go | Mini-Flatbraid |
| Unit Pricing | Pay-as-you-go | Iris Thread |
| Unit Pricing | Pay-as-you-go | Holographic Tinsel |
| Subscription | Annual | ViP Membership |
| Unit Pricing | Pay-as-you-go | Standard Thread Spools (6/0, 8/0, 10/0, 12/0, 14/0, 16/0) |
| Unit Pricing | Pay-as-you-go | Power Threads (70, 140, 240 sizes) |
| Unit Pricing | Pay-as-you-go | UV Body Fuzz |
| Unit Pricing | Pay-as-you-go | Lucent Body |
| Unit Pricing | Pay-as-you-go | Body Quills |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
VEEVUS product offering
Product offeringCore offering
VEEVUS manufactures and sells a comprehensive line of premium fly tying threads, body materials, tinsels, and tying tools directly to consumers through its e-commerce storefront at veevus.com. The portfolio spans seven tying thread sizes (6/0 through 16/0), a Power Threads line, body materials for modern tying techniques, multiple tinsel varieties, and specialty GSP and Kevlar threads, plus a ViP membership program.
Product overview
VEEVUS is a premium fly tying materials company offering a comprehensive portfolio of threads and tools for fly fishing enthusiasts. The core product line consists of seven tying thread products spanning from 6/0 (coarsest) to 16/0 (finest, marketed as the world's thinnest and strongest Non-GSP thread with 430g breaking strength), plus a Power Threads variant in three sizes. The company extends its portfolio through complementary body materials including UV Body Fuzz, Lucent Body, Body Quills, Floss, Mini-Flatbraid, Iris Thread, Stomach Thread, and Monofil Thread. Tinsel products include Holographic Tinsel (18 colors), Pearl Tinsel, French Tinsel, and Silver & Gold Tinsel. Specialty materials encompass GSP Threads and Kevlar Thread for high-strength applications. A selection of tools (Scissors, Tweezers, Bobbin) and a ViP membership program round out the offering. All products are sold directly through the company's e-commerce platform with pricing ranging from $3.99 to $99.00.
Differentiator
Problem solved
Functional benefit
Products and services
- VEEVUS Threads (6/0)
Quantifiable outcome
- Thread breaking strength of approximately 430g for 16/0 size
- +1 more outcomes
Companies that use VEEVUS
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
VEEVUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
VEEVUS partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
VEEVUS competitors and assessment
Company assessmentDirect peers
- Semperfli: UK-based manufacturer of premium fly tying threads, body materials, and tying supplies. Directly competes with VEEVUS in the same product categories (threads, body materials, tinsels) serving the same enthusiast market with comparable quality positioning.
- UNI-Thread: Established fly tying thread manufacturer offering a wide range of thread sizes and colors, including the popular UNI-Thread products. Directly competes with VEEVUS Threads across size and color variants for the same fly tying customer base.
- Danville Fly Tying: Long-standing manufacturer of fly tying threads, including the Classic Waxed Thread and SpiderWire. Competitor to VEEVUS in the standardized thread segment targeting the same fly tying use cases.
- Wapsi: Major manufacturer of fly tying materials including threads, chenille, dubbing, and tinsels. Direct competitor offering comprehensive product catalog to the same fly tying enthusiast market with strong wholesale distribution.
- Hareline Dubbin: Large fly tying material supplier offering dubbing, threads, flash, and body materials. Competes with VEEVUS in multiple body material categories and serves the same tier of dedicated fly tyers with a focus on materials variety.
- Fulling Mill: Premium fly tying materials brand offering threads, hooks, and finished flies. Competes with VEEVUS on quality and brand reputation within the high-end fly tying segment, with comparable global distribution.
- Spirit River: Fly tying materials manufacturer offering threads, flash, and body materials. Direct competitor in the body material and thread segments targeting the same fly tying customer base.
Broad incumbents
- Orvis: Iconic fly fishing brand with extensive retail and catalog distribution, offering fly tying materials alongside broader fishing equipment. Competes with VEEVUS as a trusted fly fishing brand with far larger scale and channel reach.
- UTC (Universal Thread Company): Established manufacturer of fly tying threads and related materials with extensive wholesale distribution and long-standing brand recognition. Competitor to VEEVUS Threads with broader channel presence.
Emerging players
- Troutline: European-based fly tying brand offering threads, hooks, and tying accessories with growing international presence. Comparable to VEEVUS in product breadth and premium positioning, with relatively smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VEEVUS social profiles
Digital presenceVEEVUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
VEEVUS leadership team
Management profileNumber of profiles
Profiles1 record
VEEVUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VEEVUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VEEVUS
What does VEEVUS do?
VEEVUS manufactures and sells a comprehensive line of premium fly tying threads, body materials, tinsels, and tying tools directly to consumers through its e-commerce storefront at veevus.com. The portfolio spans seven tying thread sizes (6/0 through 16/0), a Power Threads line, body materials for modern tying techniques, multiple tinsel varieties, and specialty GSP and Kevlar threads, plus a ViP membership program.
Is VEEVUS a public or private company?
VEEVUS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VEEVUS founded?
VEEVUS was founded in 2009. It employs 5,001 to 10,000 people.
How does VEEVUS make money?
One revenue line is on record: E-commerce Product Sales.
Who are VEEVUS's main competitors?
Direct peers on record are Semperfli, UNI-Thread, Danville Fly Tying, Wapsi, Hareline Dubbin, Fulling Mill and Spirit River. Broad incumbents are Orvis and UTC (Universal Thread Company). Troutline is listed as an emerging player.
Does VEEVUS have an API?
No public API is recorded for VEEVUS.
What industry is VEEVUS in?
VEEVUS's product category is Fly Tying Materials. Its primary akta.pro industry code is IMAOALAE, Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles). Its NAICS code is 313110 and its SIC code is 2300.