Blanket Insurance

What Blanket Insurance does

Blanket Group of Companies is a privately held Canadian insurance brokerage firm founded in 2008 and headquartered in Edmonton, Alberta. The company operates through three wholly-owned divisions — Blanket Home Warranty, Blanket Insurance, and Blanket Homeward Bond — providing specialty warranty, insurance, and bond programs to home builders, property developers, owner-builders, homeowners, and contractors across Western Canada (Alberta, Saskatchewan, and Manitoba). Its core offering is New Home Warranty coverage backed by a strategic partnership with WBI Home Warranty, which is underwritten by one of Canada's largest insurance companies; this positions Blanket as one of the largest warranty providers in the region.

The company's product portfolio is structured as a vertical coverage suite for new-construction projects. New Home Warranty premiums (approximately 0.5%-1.25% of home purchase price) cover structural defects and major system failures. Purchasers Deposit Insurance enables condominium developers to use purchaser deposits as construction financing under Alberta/BC Condominium Property Act protections. Homeward Bound is a pre-sale bond program that bridges the gap between minimum and full down payments for buyers. Course of Construction / Wrap-Up Insurance covers projects valued from $100,000 to $100,000,000 against theft, vandalism, fire, and weather damage. The Universal Home Service Program provides appliance and home-systems coverage for pre-owned homes, and a Personal Loans product (launched late 2024) extends up to $50,000 in consumer credit.

The business model is primarily subscription/recurring premium-based across insurance and warranty lines, supplemented by one-time fees (e.g., an $835 plus GST builder application fee) and ancillary fee/interest income from the Personal Loans product. Distribution is sales-led: enterprise field sales and account managers serve builders and developers, while phone-based inside sales and direct contact handle homeowner inquiries. Alberta builders enroll via the MA Connect Builder Portal, while Saskatchewan and Manitoba builders engage account managers directly. The regulatory backdrop — Alberta's New Home Buyer Protection Act and lender-mandated warranty requirements in Saskatchewan and Manitoba — provides non-discretionary baseline demand within the served provinces.

Name

Blanket Insurance

Legal name

Blanket Group of Companies

Website

https://blanketltd.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Blanket Group of Companies is a privately held Edmonton-based insurance brokerage founded in 2008, offering specialty new-home warranty, construction insurance, deposit insurance, and bond programs to builders, developers, and homeowners across Alberta, Saskatchewan, and Manitoba via a partnership with WBI Home Warranty.

Ownership category

akta.pro rank

Product category

Specialty Insurance Brokerage (Home Warranty and Construction Insurance)

NAICS

Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

akta.pro secondary industries

Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH), Contractors BOP / Artisan Package (FSAJAFAD)

Keywords

• Home warranty programs
• Construction insurance brokerage
• Deposit insurance services
• Bond programs real estate
• Specialty consumer protection insurance

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Home Warranty Premiums: Insurance-backed warranty product covering structural defects and component failures in newly built homes. Premiums calculated as percentage of home purchase price.
2. Course of Construction / Wrap-Up Insurance: Insurance coverage for buildings under construction or renovation, protecting against theft, vandalism, fire, weather damage, and accidents on job site.
3. Purchasers Deposit Insurance: Deposit insurance program for condominium developers allowing use of purchaser deposits as construction financing.
4. Universal Home Service Program: Coverage for pre-existing home appliances and systems including major appliances, furnace, hot water tank, AC, electrical systems, sump pump, and exterior service lines.
5. Personal Loans: Personal loan program providing up to $50,000 for various financial needs including debt consolidation, home improvement, and other personal expenses.
6. Homeward Bound Bond Program: Pre-sale igniter program bridging the gap between minimum and full down payments for purchasers, helping developers achieve faster pre-sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Blanket Group of Companies is a niche insurance brokerage firm that distributes specialty consumer-protection and construction-related insurance and warranty programs for the new-home and real-estate development industry in Western Canada. Its portfolio centers on New Home Warranty coverage and is complemented by Purchasers Deposit Insurance, the Homeward Bound pre-sale bond program, COC/Wrap-Up construction insurance, the Universal Home Service Program for pre-existing homes, and Personal Loans. Products are sold to home builders, multi-family developers, contractors, and homeowners across Alberta, Saskatchewan, and Manitoba.

Product overview

Blanket Group of Companies operates as a niche brokerage offering specialty insurance and warranty programs in Western Canada. The portfolio consists of a unified suite of consumer protection products centered around New Home Warranty, complemented by Purchasers Deposit Insurance, the Homeward Bound pre-sale bond program, COC/Wrap-Up Construction Insurance, and the Universal Home Service Program for appliance coverage. An optional Personal Loans add-on provides financing support. The core offering targets new home builders, developers, and homeowners across Alberta, Saskatchewan, and Manitoba, with Blanket Home Warranty and WBI Home Warranty operating in partnership as one of the largest warranty providers in Western Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• New Home Warranty Insurance-backed warranty product covering structural defects and failure of components in newly built or newly purchased homes, including HVAC, electrical systems, plumbing, countertops, flooring, roofing, and water infiltration issues. Sold to home builders, multi-family developers, owner-builders, and homeowners across Alberta, Saskatchewan, and Manitoba.
• Purchasers Deposit Insurance Financial protection service for condominium purchaser deposits under the Alberta and British Columbia Condominium Property Act, providing purchaser protection if developers fail to deliver units and enabling developers to use purchaser deposits as construction financing.
• Homeward Bound (Homeward Bond) Pre-sale igniter bond program that bridges the gap between minimum and full down payments, allowing purchasers to bind sales contracts with only a 5% deposit while Blanket provides the remaining amount to satisfy lenders' requirements and helping developers achieve faster pre-sales.
• COC / Wrap-Up Insurance Course of Construction and Wrap-Up Liability Insurance protecting building projects from foundation to completion, covering commercial and residential projects valued from $100,000 to $100,000,000 and protecting all sub-contractors on job sites against unanticipated incidents.
• Universal Home Service Program Annual-membership protection plan for pre-owned homes covering major appliances, furnace, hot water tank, air conditioner, electrical systems, sump pump, solar panels, and exterior underground service lines, with in-house service calls through a Canada-wide service provider network.
• Personal Loans Personal loan program offering access up to $50,000 for any personal financial need, with no repayment penalties, lower rates achievable through consolidation, and fast approval.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WBI Home WarrantycoreStrategic or Co-development PartnerStrategic partnership between Blanket Home Warranty and WBI Home Warranty creating one of the largest warranty providers in Western Canada. Combined entity backed by one of Canada's largest insurance companies, providing enhanced financial strength and consumer protection capabilities for both single-family and multi-family warranty programs.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Regional players

• SGI Canada: Saskatchewan-based provincial insurer offering property and construction insurance. Operates in one of Blanket's core provinces and overlaps on builder/developer coverage.

Broad incumbents

• TD Insurance (Meloche Monnex): Large Canadian personal lines insurer offering home warranty and home systems protection products. Comparable on the homeowner-facing Universal Home Service Program line but distributed through a much larger retail channel.
• Manulife: Major Canadian financial services provider offering personal lines including home protection products. Comparable on the personal-loan and homeowner-protection adjacencies that Blanket offers as add-on modules.
• Travelers Canada: Canadian arm of Travelers, offering construction wrap-up and builders risk insurance. Comparable to Blanket's COC/Wrap-Up line and contractor segment, with materially larger carrier capacity.
• Aviva Canada: Major Canadian P&C insurer offering commercial package policies including contractor BOP and builders risk. Comparable in serving the same builders and developers but at national scale with broader product suites.
• Intact Financial Corporation: Canada's largest property and casualty insurer, offering construction, builder risk, and home warranty-adjacent products as part of a broad portfolio. Relevant incumbent competitor with materially greater balance sheet and geographic reach.

Direct peers

• National Home Warranty Group: Canadian new home warranty provider operating across multiple provinces. Comparable to Blanket in providing builder enrollment, structural warranty coverage, and consumer-protection programs for newly built homes.
• Pacific Home Warranty: Western Canadian (BC-based) new home warranty provider offering similar structural-defect and building-envelope coverage to builders. Closely comparable product set and Western Canadian footprint.
• WBI Home Warranty: Blanket's strategic partner and one of Western Canada's largest home warranty providers, backed by a major Canadian insurance carrier. WBI issues the warranty coverage that Blanket distributes, making it the closest comparable operating model.

Others

• Canada Guaranty: Canadian mortgage insurance and lender solutions provider. Adjacent to Blanket's Homeward Bound bond program, which similarly helps developers satisfy lender requirements through alternative financing structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blanketins
• LinkedInlinkedin.com/company/blanket-home-warranty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blanket Insurance