VEAP
VEAP is a Bloomington, Minnesota-based nonprofit founded in 1973 that provides free food assistance, rent/utility support, and social services to residents of Bloomington, Richfield, and Edina. It operates a food pantry, mobile pantry, Express Pack program, and satellite case management offices, funded by donations and grants.
- Company typePrivate
- Founded1973
- HeadquartersBloomington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What VEAP does
VEAP (Volunteers Enlisted to Assist People) is a community-based 501(c)-equivalent nonprofit founded in 1973 and headquartered at 9600 Aldrich Avenue South in Bloomington, Minnesota. It provides free food assistance, rent and utility support, hygiene kits, and case management to residents of Bloomington, Richfield, and Edina, with no income requirements for access. Its service portfolio includes a fixed-location food pantry, a mobile food pantry that visits neighborhood sites (St. Nicks Episcopal Church, Season's Park, Dar Al-Farooq Islamic Center), a quick-access Express Pack program (approximately 50 packs distributed daily at Door 4 without an appointment), and satellite case management offices co-located at Richfield City Hall and Edina Fire Station #2. The organization also runs an annual School Supply Drive, a fundraising Gala, a Coffee & Conversation community engagement series, and supports a bilingual (English/Spanish) service offering.
VEAP operates on a charitable revenue model funded entirely by donations from individuals, corporations, and community partners, plus grants such as those from the Sensata Foundation; all services are provided free of charge to recipients. Its go-to-market is community-led, relying on direct in-person service delivery through its own facilities and partner-hosted locations rather than any digital marketplace. Corporate partnerships — exemplified by Thermo King's $10,000 donation and a volunteer event packing over 25,000 food items — provide both financial support and operational labor capacity. The organization has earned third-party credibility signals including a 4-star Charity Navigator rating, a 2025 Candid Platinum Seal of Transparency, and a Wise Giving Alliance Meets Standards Seal. VEAP uses standard consumer digital channels (website, email newsletter, Facebook, YouTube, Instagram, LinkedIn, podcast appearances) for donor acquisition and community awareness, and is built on commodity technology infrastructure (WordPress website, volunteer portal) with no proprietary technology or disclosed AI/ML capabilities.
VEAP firmographics
Firmographics- Name
- VEAP
- Legal name
- VEAP Inc.
- Website
- https://veap.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VEAP is a Bloomington, Minnesota-based nonprofit founded in 1973 that provides free food assistance, rent/utility support, and social services to residents of Bloomington, Richfield, and Edina. It operates a food pantry, mobile pantry, Express Pack program, and satellite case management offices, funded by donations and grants.
- Ownership category
- akta.pro rank
VEAP industry classification
Industry- Product category
- Community Food Assistance and Social Services
- NAICS
- Community Food Services (62421)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Food Assistance & Food Banks (BPAGAEAA)
Keywords
Where VEAP is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
VEAP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Charitable Donations: VEAP is a nonprofit organization that relies on donations from individuals, corporations, and community partners. Services are provided free of charge to community members with no income requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services to all community members |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
VEAP product offering
Product offeringCore offering
VEAP operates a community-based food pantry and social services program serving Bloomington, Richfield, and Edina, Minnesota. It distributes food through a fixed-location pantry, a mobile pantry that brings fresh produce into neighborhoods, and an Express Pack quick-access program, while also providing case management for past-due rent and utilities, hygiene kits, and referrals to additional community resources. All services are provided free of charge with no income requirements.
Product overview
VEAP (Volunteers Enlisted to Assist People) is a nonprofit food assistance organization offering a unified set of community support services rather than a software product. The core offerings consist of fixed-location and mobile food pantry services (Food Pantry and Mobile Food Pantry), the Express Pack quick-access program, rent and financial assistance through case management, and community resource referrals. Supporting programs include group volunteering opportunities with corporate partners, annual events (VEAP Gala, Coffee & Conversation), and seasonal initiatives like the School Supply Drive. All services are provided at no cost with no income requirements, serving the Bloomington, Richfield, and Edina communities in Minnesota.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Pantry Fixed-location food distribution service providing shelf-stable items, fresh produce, and essential supplies to community members with no income requirements.
- Mobile Food Pantry Traveling food distribution service that brings fresh produce and healthy foods directly to community locations including St. Nicks Episcopal Church, Season's Park, and Dar Al-Farooq Islamic Center.
- Express Pack Program Quick-access food distribution providing approximately 50 Express Packs daily to neighbors needing immediate food support, available at Door 4 without an appointment during business hours.
- Rent and Financial Assistance Case management services assisting community members with past-due rent and utilities, providing hygiene kits, and connecting residents to financial support resources.
- Community Resources and Social Services Referral and access services connecting community members to various social services, health programs, and community support resources.
Quantifiable outcome
- Distributes approximately 50 Express Packs daily
Companies that use VEAP
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
VEAP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VEAP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thermo KingcoreThermo King is a key corporate partner providing both financial support ($10,000 donation) and volunteer labor. Their team members (including the 'Purple Team') packed more than 25,000 items in a single volunteer event to support VEAP's Express Pack program. The partnership exemplifies corporate community involvement supporting food security initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
VEAP competitors and assessment
Company assessmentDirect peers
- Open Arms of Minnesota: Minneapolis-based nonprofit that prepares and delivers free, nutritious meals to people living with life-threatening illnesses. Directly comparable in mission (free, volunteer-supported food delivery to vulnerable populations) and Minnesota geography, but with a more specialized, medically-targeted recipient base than VEAP.
- Meals on Wheels America: National network supporting community-based programs that deliver meals to seniors and other homebound individuals. Comparable in delivering prepared food to people in their homes and in providing a non-stigmatizing access point, but Meals on Wheels specializes in senior nutrition rather than VEAP's broader working-poor and general-needs population.
- Hunger Solutions Minnesota: Statewide hunger-relief advocacy and support organization that connects people to food resources and operates initiatives such as the Minnesota Food Helpline. Comparable in addressing food insecurity across Minnesota, but with a more advocacy-oriented model than VEAP's direct service approach.
- The Food Group: Minnesota-based nonprofit that distributes food through a partner pantry network and runs hunger-relief programs. Closest direct peer to VEAP in terms of pantry-style food distribution, mobile distribution, and serving Twin Cities metro communities, although it operates at a larger regional scale.
Broad incumbents
- Feeding America: The largest domestic hunger-relief organization in the U.S., operating a national network of 200+ member food banks (including Second Harvest Heartland in Minnesota). Comparable overarching mission and pantry model, but at a national scale rather than VEAP's single three-city footprint.
- Second Harvest Heartland: Minnesota's largest food bank, distributing more than 100 million pounds of food annually across the state. Directly comparable mission (food rescue and distribution to partner pantries) but at a much larger scale than VEAP, and VEAP likely sources from or partners with Second Harvest.
Regional players
- Food Lifeline: Seattle-area food bank that distributes food through a network of partner pantries and meal programs in Western Washington. Highly comparable food-bank / pantry distribution model to VEAP, but operates in a different U.S. region and at a larger geographic scale.
- Channel One Regional Food Bank: Regional food bank serving southeastern Minnesota, including food distribution to partner agencies and direct-to-neighbor programs. Comparable food-bank model but serves a different (southeastern) region of Minnesota rather than the Twin Cities suburbs where VEAP operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
VEAP social profiles
Digital presenceVEAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
VEAP leadership team
Management profileNumber of profiles
Profiles2 records
VEAP funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VEAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VEAP
What does VEAP do?
VEAP operates a community-based food pantry and social services program serving Bloomington, Richfield, and Edina, Minnesota. It distributes food through a fixed-location pantry, a mobile pantry that brings fresh produce into neighborhoods, and an Express Pack quick-access program, while also providing case management for past-due rent and utilities, hygiene kits, and referrals to additional community resources. All services are provided free of charge with no income requirements.
Is VEAP a public or private company?
VEAP is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VEAP founded?
VEAP was founded in 1973. It employs 11 to 50 people.
Where is VEAP based?
VEAP is headquartered in Bloomington, United States, in the North America region.
How does VEAP make money?
One revenue line is on record: charitable Donations.
Who are VEAP's main competitors?
Direct peers on record are Open Arms of Minnesota, Meals on Wheels America, Hunger Solutions Minnesota and The Food Group. Broad incumbents are Feeding America and Second Harvest Heartland. Regional players are Food Lifeline and Channel One Regional Food Bank.
Does VEAP have an API?
No public API is recorded for VEAP.
What industry is VEAP in?
VEAP's product category is Community Food Assistance and Social Services. Its primary akta.pro industry code is BPAGAEAA, Food Assistance & Food Banks. Its NAICS code is 62421 and its SIC code is 8300.