De Novo Planning Group
De Novo Planning Group is a privately held California land use and environmental planning consulting firm serving municipalities, counties, special districts, and select private developers with CEQA/NEPA documentation, general plans, housing elements, and natural resources assessments statewide.
- Company typePrivate
- Founded2008
- HeadquartersEl Dorado Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What De Novo Planning Group does
De Novo Planning Group is a California-based professional services firm providing land use and environmental planning consulting to public-sector clients, primarily California municipalities, counties, and special districts, with a secondary private-sector practice serving developers and homebuilders. The firm operates from its headquarters at 1020 Suncast Lane, Suite 106, El Dorado Hills, and a Southern California office at 180 E Main Street, Suite 108, Tustin, with a staff of between 11 and 50. Its service portfolio encompasses twelve integrated practice areas: general plan updates, specific plans, zoning code revisions, housing elements, CEQA/NEPA environmental documentation, transportation planning, climate action plans, air quality analysis, LAFCO services, natural resources assessments, urban design, community engagement, and real estate due diligence. The firm reports having completed over 200 planning and environmental projects across California.
The firm's technical work is grounded in established regulatory frameworks — California Environmental Quality Act (CEQA), National Environmental Policy Act (NEPA), Housing and Community Development (HCD) certification, and biological permitting under Sections 7/10, 404, 401, 1600, and 2081 — supported by GIS-based planning analysis and industry-standard air quality dispersion modeling tools (URBEMIS, EMFAC, MOBILE, AERMOD, Caline/Cal3QHC, and HARP). Its community engagement practice follows IAP2 (International Association for Public Participation) principles, deployed through visioning workshops, design charrettes, pop-up events, project-specific microsites, and city-branded email newsletters.
De Novo operates on a project-based professional services revenue model, acquiring work through direct relationships, on-call service agreements, and competitive RFPs from government clients. Pricing is not publicly disclosed. The firm is privately held with no external funding, parent company, or public listing evidenced. Founding principals Steve McMurtry, Ben Ritchie, Beth Thompson, and Amanda Tropiano are publicly identified leaders who actively serve as project managers on major engagements. Revenue figures, valuation, and detailed headcount are not disclosed in available materials.
De Novo Planning Group firmographics
Firmographics- Name
- De Novo Planning Group
- Legal name
- De Novo Planning Group
- Website
- https://denovoplanning.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Novo Planning Group is a privately held California land use and environmental planning consulting firm serving municipalities, counties, special districts, and select private developers with CEQA/NEPA documentation, general plans, housing elements, and natural resources assessments statewide.
- Ownership category
- akta.pro rank
De Novo Planning Group industry classification
Industry- Product category
- Land Use and Environmental Planning Services
- NAICS
- Architectural Services (54131)
- akta.pro primary industry
- Urban Planning & Master Planning (BPAHAKAD)
- akta.pro secondary industries
- Regional & Land Use Planning (BPAHAKAE), Permitting Strategy, Applications & Agency Negotiation (EUAHAAAD), Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)
Keywords
Where De Novo Planning Group is headquartered
LocationHeadquarters
- HQ city
- El Dorado Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
De Novo Planning Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Planning Consulting Services: Professional consulting services for land use and environmental planning projects, including general plan updates, specific plans, zoning codes, environmental documents, housing elements, and related planning services to government agencies and municipalities throughout California
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
De Novo Planning Group product offering
Product offeringCore offering
De Novo Planning Group is a land use and environmental planning consulting firm that delivers comprehensive planning, environmental compliance, zoning, transportation, housing, climate, LAFCO, natural resources, urban design, community engagement, and due diligence services. Its work is anchored in California planning law and CEQA/NEPA documentation, supported by GIS-based analysis, biological and wetland field methods, and air emissions modeling. Clients are California municipalities, counties, special districts, and select private developers.
Product overview
De Novo Planning Group is a land use and environmental planning firm offering professional services rather than a software product. The company provides an integrated suite of planning services including General Plans, CEQA/NEPA environmental documentation, Zoning, Transportation planning, Specific Plans, Housing elements, Climate Planning, LAFCO Services, Natural Resources assessments, Urban Design, Community Engagement, and Due Diligence services. These service offerings work together to provide comprehensive planning and environmental solutions for public and private sector clients throughout California.
Differentiator
Problem solved
Functional benefit
Products and services
- General Plans Comprehensive general plan updates including policy planning, community visioning, land use alternatives, and CEQA documentation for cities and counties throughout California.
- CEQA / NEPA Environmental Documentation California Environmental Quality Act and National Environmental Policy Act documentation services including Initial Studies, Negative Declarations, Mitigated Negative Declarations, Environmental Impact Reports, Environmental Assessments, and Mitigation Monitoring for public and private clients.
- Zoning Comprehensive zoning code update services including citywide and countywide updates, targeted updates linked to housing elements and general plans, and project-specific zoning standards for jurisdictions and developers.
- Transportation Planning Transportation planning services including regional transportation plans, capital improvement projects, CEQA/NEPA compliance, Caltrans/FHWA technical studies, and regulatory permitting for public agencies.
- Specific Plans Individualized specific plan preparation with community stakeholder involvement, urban design, design guidelines, and visual simulation for future growth and development.
- Housing Housing element preparation, housing and community development plans, zoning revisions, Consolidated Plans, Action Plans, and federal/state grant program administration including CDBG and HOME.
- Climate Planning and Air Quality Climate change planning and air quality analysis services including Climate Action Plans, Health Risk Assessments, Greenhouse Gas Emissions Inventories, and air emissions modeling using URBEMIS, EMFAC, AERMOD, Caline/Cal3QHC, MOBILE, and HARP.
- LAFCO Services Local Agency Formation Commission services including municipal service reviews, sphere of influence updates, annexation and reorganization application packages, and CEQA documentation.
- Natural Resources Biological, wetland, and natural resources services including Biological Assessments, Natural Environmental Studies, Wetland Delineations, Special Status Species Surveys, and regulatory permitting under Sections 404, 401, and 1600.
- Urban Design Placemaking strategies and urban design services including policy guidance for the public realm, streetscapes, design guidance, building form and function, using hand-drawn and computer-aided design techniques.
- Community Engagement Community engagement services rooted in International Association for Public Participation (IAP2) principles, including visioning workshops, charrettes, pop-up events, newsletters, and public hearings.
- Due Diligence Real estate due diligence support during acquisition periods including land use policy analysis, stakeholder identification, and facilitation of meetings between clients and jurisdictions.
Companies that use De Novo Planning Group
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
De Novo Planning Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
De Novo Planning Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
De Novo Planning Group competitors and assessment
Company assessmentDirect peers
- Dudek: California-focused environmental and planning firm offering CEQA/NEPA, biological resources, air quality, climate, and land use planning services to public and private sector clients across the state.
- PlaceWorks: California-based planning, urban design, and environmental consulting firm with a service portfolio closely overlapping De Novo's general plans, specific plans, CEQA, housing, and community engagement offerings for municipal and county clients.
- ESA (Environmental Science Associates): Large California-based environmental and planning consultancy providing CEQA/NEPA compliance, biological resources, climate, and community planning services to municipalities, counties, and private developers.
- Ascent Environmental: California-focused environmental and planning firm delivering CEQA/NEPA documentation, biological resources, climate action planning, and air quality analysis to public agencies and private developers statewide.
- LSA Associates: California-based planning, environmental, and engineering firm providing general plans, specific plans, CEQA/NEPA, transportation planning, and biological services to municipal and county clients.
- Rincon Consultants: California-based environmental and planning consultancy providing CEQA/NEPA documentation, biological assessments, air quality, climate, and land use planning to public agencies and private developers.
- Mintier Harnish: Sacramento-based land use and environmental planning consultancy focused on California municipalities and counties, providing general plans, specific plans, housing elements, and CEQA documentation in direct competition with De Novo.
Broad incumbents
- Michael Baker International: National engineering and planning consultancy with a California practice competing for general plans, transportation plans, CEQA/NEPA documentation, and large multi-jurisdiction program management contracts.
- ICF International: Major consulting firm with a sizable California planning and environmental practice, competing on climate action plans, CEQA/NEPA, transportation, and energy/sustainability programs for public agencies.
- AECOM: Global infrastructure consulting firm with a large California practice that competes on large-scale general plan updates, transportation planning, environmental documentation, and program management contracts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
De Novo Planning Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Novo Planning Group leadership team
Management profileNumber of profiles
Profiles4 records
De Novo Planning Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Novo Planning Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Novo Planning Group
What does De Novo Planning Group do?
De Novo Planning Group is a land use and environmental planning consulting firm that delivers comprehensive planning, environmental compliance, zoning, transportation, housing, climate, LAFCO, natural resources, urban design, community engagement, and due diligence services. Its work is anchored in California planning law and CEQA/NEPA documentation, supported by GIS-based analysis, biological and wetland field methods, and air emissions modeling. Clients are California municipalities, counties, special districts, and select private developers.
Is De Novo Planning Group a public or private company?
De Novo Planning Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Novo Planning Group founded?
De Novo Planning Group was founded in 2008. It employs 11 to 50 people.
Where is De Novo Planning Group based?
De Novo Planning Group is headquartered in El Dorado Hills, United States, in the North America region.
How does De Novo Planning Group make money?
One revenue line is on record: planning Consulting Services.
Who are De Novo Planning Group's main competitors?
Direct peers on record are Dudek, PlaceWorks, ESA (Environmental Science Associates), Ascent Environmental, LSA Associates, Rincon Consultants and Mintier Harnish. Broad incumbents are Michael Baker International, ICF International and AECOM.
Does De Novo Planning Group have an API?
No public API is recorded for De Novo Planning Group.
What industry is De Novo Planning Group in?
De Novo Planning Group's product category is Land Use and Environmental Planning Services. Its primary akta.pro industry code is BPAHAKAD, Urban Planning & Master Planning, with a secondary code of BPAHAKAE, Regional & Land Use Planning. Its NAICS code is 54131.