Grace Lee

What Grace Lee does

Grace Lee is a privately held, eponymous fine jewelry brand founded in 2008 by Grace Lee, who serves as Creative Director. The company designs, produces, and sells handcrafted fine jewelry from its Los Angeles, California workshop, with a Venice mailing address for correspondence. Its assortment spans rings, bracelets, earrings, and necklaces organized around eight signature collections (Eternity, Column, CORA, Demi, Hangul, Lace, Link, and Wave) unified by a stackable-and-layerable design philosophy and made in 14k and 18k yellow, white, and rose gold with conflict-free diamonds sourced under the Kimberley Process. Product price points range from approximately $188 for entry pieces to $28,880 for high-end diamond necklaces, with bridal commissions and custom work available by appointment on 8–10 week lead times.

The business operates a direct-to-consumer go-to-market anchored by the gracelee.com e-commerce storefront, supplemented by a curated network of domestic and international retail partners including Clare V., Alchemy Works, and Twist in the United States and 10 Corso Como Seoul and Boon the Shop internationally. Revenue is generated almost entirely through one-time product sales, with a 'Ready to Ship' line for immediate fulfillment, made-to-order pieces shipping within 4–6 weeks, and bespoke commissions for engagement rings, wedding bands, stone sourcing, and heirloom reinventions. Adjacent services such as Lavalier jewelry insurance and Care + Cleaning extend the offering, and the brand is supported by an editorial blog (Grace Lee Couples) and a press function handled by Francesca Simons Consulting. The company employs 1–10 people, has not disclosed external funding, and operates without disclosed institutional investors or a parent company, with the founder retaining creative and operational control.

Name

Grace Lee

Legal name

Grace Lee

Website

https://gracelee.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Grace Lee is a designer and retailer that offers a wide collection of rings, bracelet, necklaces, and accessories.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF)

akta.pro secondary industries

Engagement Rings (CRAKACAA), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

Keywords

• Fine jewelry design
• Handcrafted rings
• Custom bridal jewelry
• Stackable jewelry
• Conflict-free diamonds

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Fine jewelry product sales: One-time purchases of fine jewelry pieces including rings, earrings, necklaces, bracelets, and cuffs. Products are sold at various price points from ready-to-ship inventory and made-to-order.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Grace Lee designs and sells handmade fine jewelry including rings, bracelets, earrings, necklaces, and cuffs in 14k and 18k gold with conflict-free diamonds, organized into eight signature collections (Eternity, Column, CORA, Demi, Hangul, Lace, Link, Wave) plus the #Ringfie stacking line. Each piece is designed in Los Angeles to stack and layer together for everyday wear, with custom commissions offered by appointment for bridal and bespoke work.

Product overview

Grace Lee is a fine jewelry brand founded in 2008, specializing in handcrafted everyday fine jewelry made in Los Angeles, California. The company offers a unified collection centered around the #Ringfie concept—pieces designed to stack and layer together. Core products include eight distinct collections: Eternity (diamond eternity rings in various cuts), Column (domed gold column rings), CORA (gemstone jewelry with quartz and semi-precious stones), Demi (dome and globe-shaped pieces), Hangul (Korean script-inspired designs), Lace (delicate pattern jewelry), Link (linked chain designs), and Wave (wave and cigar band styles). The portfolio spans rings, bracelets, earrings, and necklaces across all collections. Additional offerings include a Ready to Ship line for immediate purchase, Custom Commissions service for bespoke designs, and partnerships for insurance coverage (Lavalier) and care products. Materials include 14k and 18k gold in Yellow, White, and Rose options, with conflict-free diamonds adhering to the Kimberley Process.

Differentiator

Problem solved

Functional benefit

Products and services

• Eternity Collection

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Alchemy WorkscoreChannel Partner/ Reseller/ DistributorDomestic retail partner selling Grace Lee collections in their store. Located in the US.
• Clare V.coreChannel Partner/ Reseller/ DistributorDomestic retail partner. Collaboration noted: 'Clare V. x Grace Lee is designed and produced in Los Angeles, California.'
• TwistcoreChannel Partner/ Reseller/ DistributorDomestic retail partner selling Grace Lee jewelry collections.
• 10 Corso Como SeoulcoreChannel Partner/ Reseller/ DistributorInternational retail partner in Seoul, South Korea, offering Grace Lee collections to international customers.
• Boon the ShopcoreChannel Partner/ Reseller/ DistributorInternational retail partner offering Grace Lee collections internationally.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maya Brenner: LA-based independent fine jewelry designer known for stackable, personalized initial necklaces and layered everyday pieces. Directly comparable as a small, founder-led DTC fine jewelry brand with similar price points and stackable aesthetic.
• Mejuri: One of the largest DTC fine jewelry brands, built on everyday fine pieces, ethical sourcing, and stackable design. Compares directly on positioning (fine jewelry for everyday), channel (DTC + retail), and customer overlap (design-conscious women).
• Aurate: NYC-based DTC fine jewelry brand with stackable collections, transparent pricing, and ethical sourcing. Targets the same design-conscious everyday luxury consumer and competes on price points and stackable design language.
• Catbird: Brooklyn-based independent fine jewelry brand emphasizing stackable rings, ethical sourcing, and small-batch production. Comparable on studio-made positioning, stackable aesthetic, and curated retail/distribution model.
• Vrai: LA-based DTC fine jewelry brand with vertically integrated diamond production, conflict-free sourcing, and stackable everyday pieces. Highly comparable on LA origin, ethical diamond positioning, and DTC model.
• Ariel Gordon Jewelry: LA-based designer jewelry brand built around stacking rings, layering necklaces, and customizable pieces. Closely comparable founder-led DTC model, LA production, and stackable design philosophy.
• EF Collection: LA-based fine jewelry brand offering stackable, layered everyday pieces including diamond earrings and layering necklaces. Comparable on LA manufacturing, fine jewelry stackable aesthetic, and DTC + retail distribution.
• Satya Jewelry: Meaningful fine jewelry brand centered on spiritual and symbolic designs in gold and gemstones. Comparable on DTC fine jewelry positioning, ethical/meaningful product positioning, and stackable everyday collections.

Broad incumbents

• Tiffany & Co. Iconic American luxury jewelry brand under LVMH, carrying precious-metal fine jewelry including engagement rings and eternity collections that overlap with Grace Lee's Eternity and bridal lines. Comparable on fine jewelry, bridal, and luxury positioning, but operates at vastly different scale and distribution.

Others

• Clare V. LA-based accessories and ready-to-wear brand that both retails Grace Lee jewelry and has collaborated on a co-branded collection produced in LA. Functions as a distribution partner and adjacent LA lifestyle brand with overlap in the design-conscious consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/graceleejewelry
• LinkedInlinkedin.com/company/grace-lee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Lee