General Dies

What General Dies does

General Dies Srl is a privately held Italian industrial manufacturer founded in 1960 and headquartered in Colognola Ai Colli, Verona. The company designs and produces pellet mills, dies, roller shells, complete rollers, and auxiliary equipment (counterflow coolers, crumblers, sieves), and delivers full turnkey pellet production plants across five end-markets: animal feed, wood and biomass, compost and fertilizer, agricultural fibers (straw, hay, alfalfa), and plastics (via proprietary Cold Plast cold-process technology). Its product portfolio spans four pellet mill series (Iota up to 30 kW, Chi up to 75 kW, Gamma up to 160 kW, Kappa up to 400 kW) with die diameters from 200 mm to 960 mm and hole diameters from 1.5 to 24 mm, supported by a library of over 35,000 die drawing types that allows custom die production compatible with all major pellet mill brands.

The business operates on a direct enterprise field-sales model with no intermediaries: sales are quote-based, conducted through a multilingual sales team (13+ languages) and a six-language website, targeting industrial buyers globally. Revenue is generated across five streams — pellet mill and machine sales, spare parts and dies, complete turnkey plant design and installation, scheduled service and maintenance, and free trial laboratory testing — combining capital equipment sales with recurring spare parts, refurbishment, and managed-service revenue. The firm holds RINA (ISO 9001) certification and in 2022 received a POR FESR regional grant for CNC machining and digital infrastructure investment. Manufacturing is performed in-house at the Verona facility using European-sourced raw materials.

The firm's competitive position rests on nearly six decades of accumulated engineering knowledge (35,000+ die drawings, first complete animal feed plant designed in 1970), proprietary Cold Plast technology for thermoplastics, capital-intensive in-house production, and a multilingual salesforce enabling global reach without distributor dependence. Strategic priorities observable from the data include expansion into plastic/polymer granulation, broadening of automation and control offerings, and continued capital investment in precision manufacturing.

Name

General Dies

Legal name

General Dies Srl

Website

https://generaldies.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

General Dies is a privately held Italian manufacturer (founded 1960, Verona) of pellet mills, dies, spare parts, and turnkey pellet production plants for animal feed, biomass, compost, agricultural fiber, and plastics customers worldwide.

Ownership category

akta.pro rank

Product category

Industrial Pellet Mill Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), All Other Miscellaneous General Purpose Machinery Manufacturing (333998)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Concentrate & Product Handling (Agglomeration, Pelletizing, Briquetting, Drying) (IMAKALAG)

Keywords

• Pellet mill manufacturing
• Industrial pellet dies
• Turnkey pellet plants
• Pellet mill spare parts
• Biomass granulation equipment

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Pellet Mill and Machine Sales: Manufacturing and sale of pellet mills (Kappa, Gamma, Chi, Iota series) with power ratings from 7.5 to 400 kW, counterflow coolers, crumblers, and sieves. Machines are sold as new or fully refurbished with 12-month warranty.
2. Spare Parts and Dies: Production and sale of spare parts including dies, roller shells, complete rollers, and wear parts for all pellet mills on the market. Over 35,000 die drawing types available.
3. Complete Turnkey Plant Design and Installation: Design, construction, and realization of complete turnkey plants for pellet production, including animal feed plants, compost plants, straw/hay/alfalfa plants, wood and biomass plants, and plastic granulation plants.
4. Service and Maintenance: Scheduled maintenance programs, on-site technician visits every six months, refurbishment of worn dies, rolls and roller shells, machine refurbishment, and technical consulting.
5. Trial Laboratory Testing: Free granulation testing services for customers in their trial laboratory. Successfully tested innovative products including PET, PE, animal blood, palm fibers, polyurethane, nylon, cellulose, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

General Dies designs and manufactures pellet mills, dies, roller shells, complete rollers, and auxiliary equipment (counterflow coolers, crumblers, sieves), and delivers complete turnkey pellet production plants for animal feed, wood/biomass, compost, straw/hay/alfalfa, and plastics. All products are manufactured in-house at its Verona, Italy facility using European-sourced raw materials, with custom dies available for any pellet mill brand on the market via a library of over 35,000 technical drawings.

Product overview

General Dies is an Italian manufacturer specializing in dies and pelleting machinery with nearly 60 years of experience since 1960. The product portfolio centers on four core product lines: Dies (available in annular and flat configurations with 1.5-24mm hole diameters), Pellet Mills (spanning KAPPA, GAMMA, CHI, and IOTA series from 7.5 to 400 kW), auxiliary machines (Counterflow Coolers, Crumblers, and Sieves), and complete turnkey pellet plants. The company also offers comprehensive spare parts (Roller Shells, Complete Rollers, spare parts for mills, extruders, and crumblers) and services including Plant Design, Automation Systems, Consultation, Service/Maintenance, Trial Laboratory testing, and refurbishment services for dies, rolls, and machines. Turnkey plant solutions cover animal feed, compost, straw/hay/alfalfa, wood/biomass, and plastic pellet production using their proprietary Cold Plast technology. All products are manufactured in-house at their Verona, Italy facility using European-sourced raw materials.

Differentiator

Problem solved

Functional benefit

Brands

• Cold Plast: A revolutionary new technology for preparing thermoplastic materials (masters, composites, blends, compounds) from unprocessed base polymers using a cold system that produces excellent quality granules.

Products and services

• Dies (Annular and Flat) Annular and flat dies for pellet mills with hole diameters from 1.5 to 24mm, available in chrome steel, cement steel, or induction-hardened steel. Custom-manufactured for any pellet mill brand on the market.
• Pellet Mills (KAPPA, GAMMA, CHI, IOTA Series) Pellet mills with power range 7.5 to 400 kW and die diameters 200 to 960mm across four series: KAPPA (up to 400 kW), GAMMA (up to 160 kW), CHI (up to 75 kW), and IOTA (up to 30 kW) for feed, wood, biomass, compost, and plastic applications.
• Roller Shells Roller shells for pellet mills in toothed and perforated configurations.
• Complete Rollers Assembled complete rollers using SKF, Timken, and FAG bearings, with flanges, spacers, and shafts made of high-quality materials.
• Counterflow Coolers Counterflow coolers that reduce pellet temperature from above 60°C to approximately 5°C above ambient. Models RC0909 through RC2828.
• Crumblers Crumblers for breaking pellets after granulation and cooling. Models SB061 through SB162.
• Vibrating Sieves Vibrating sieves for removing dust from pellets before bagging or bulk delivery. Models SV11, SV22, SV42, SV62 with capacities up to 20 T/hour.
• Omega 67 Pellet Mill (Ready for Delivery) Stock pellet mill with 250 kW main motor and 2.5 T/hour capacity, available for immediate delivery for wood pellet production.
• Animal Feed Pellet Plants (Turnkey) Complete turnkey plants for livestock and aquaculture feed pellet production, covering raw material reception, dosing, grinding, mixing, granulation, cooling, sieving, and packaging.
• Compost Pellet Plants (Turnkey) Complete plants for compost granulation including initial screening, composting, clod elimination, refining, and granulation.
• Straw, Hay, Alfalfa Pellet Plants (Turnkey) Complete plants for granulating straw, hay, and alfalfa, including chopping, drying, mixing, and granulation phases.
• Wood and Biomass Pellet Plants (Turnkey) Complete plants for wood sawdust and biomass pellet production, covering chipping, drying, refining, mixing, granulation, cooling, sieving, and bagging.
• Cold Plast Plastic Pellet Plants (Turnkey) Cold Plast technology for preparing thermoplastic materials (masters, composites, blends, compounds) from base polymers without heat, producing homogeneous granules that preserve technological properties and save energy.
• Plant Design Services Turnkey plant design services for pellet production, including conceptual design, engineering, installation, and commissioning support.
• Automation Systems for Machines and Plants Automation solutions for pellet mills and plants, including control panels, process automation, production data collection and analysis, production chain traceability, and remote monitoring.
• Consultation and Technical Assistance Technical consultation services including telephone support, on-site visits, machine and installation reviews, refurbishment services, and spare parts delivery.
• Scheduled Service and Maintenance Program Preventive maintenance program with semi-annual technician visits to verify installation conditions and machine status, deliver refurbished wear parts, and collect parts for refurbishment.
• Trial Laboratory Granulation Testing Testing laboratory offering granulation feasibility tests on customer materials, including PET, PE, animal blood, palm fiber, polyurethane, nylon, cellulose, and other feedstocks.
• Dies, Rolls, and Roller Shells Refurbishment Repair services for annular and flat dies, rolls, roller shells, and wear parts for all pellet mills, including rotor units, covers, rings, and hoppers.
• Machine Repair and Refurbishment Maintenance and overhaul services for pellet mills and installations of all brands and models, with sale of fully refurbished machines backed by a 12-month warranty.

Quantifiable outcome

• Pellet mills available with power range from 7.5 to 400 kW
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GEA Group: German industrial machinery major serving food, feed and dairy customers with large-scale processing equipment. Competes with General Dies on select pellet mill and feed plant opportunities within a much broader portfolio.
• Andritz: Austrian industrial group with a Feed & Biofuel division (incorporating Sprout Matador pellet mills and dies). Competes with General Dies on pellet presses and complete pelleting plants, but as part of a multibillion-dollar industrial portfolio.
• Bühler Group: Swiss global market leader in feed, grain and food processing equipment including pelleting. Operates broadly across the same end-customers but at significantly larger scale and with a much wider product portfolio than General Dies.

Regional players

• La Meccanica: Italian manufacturer of pellet mills, dies and roller shells headquartered in Italy. Very close geographic and product-line peer – direct competitor in Italian, Mediterranean and export markets for spare parts and pellet presses.

Direct peers

• Münch-Edelstahl: German specialist in pellet mill roller shells, dies and wear parts. Direct cross-brand aftermarket competitor given General Dies' emphasis on spare parts for any pellet mill on the market.
• Van Aarsen: Dutch manufacturer of feed milling and pelleting equipment, including pellet presses, dies and complete animal feed plants. Overlaps directly with General Dies' animal feed plant and spare parts business.
• CPM (California Pellet Mill): US-based global leader in pellet mills, dies and roll shells for animal feed, oilseed and biomass processing. Closest direct peer on full product line spanning pellet presses, spare parts and turnkey plant capability.
• Amandus Kahl: German manufacturer of pellet presses, dies and complete pelleting plants serving the feed, biomass and recycling industries. Highly comparable to General Dies on product portfolio (pellet mills, dies, flat/annular dies), customer base and global spare-parts aftermarket.
• Bliss Industries: US manufacturer of pellet mills, dies and roll parts serving the animal feed, oilseed and biomass industries. Equivalent mid-sized pellet mill OEM competing for turnkey plant and spare parts business.
• PTN (Pellet Technology Netherlands): Dutch producer of pellet presses, dies and turnkey pellet plants focused on biomass and feed applications. Comparable mid-sized competitor addressing overlapping OEM and spare-parts opportunities globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/generaldies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Dies