Strategic Realty

What Strategic Realty does

Strategic Realty Companies is a privately held, vertically integrated affordable housing operator headquartered in Van Buren, Arkansas. The company runs five affiliated entities: Strategic Realty Management Inc. (full-service property management for single-family and multifamily housing), Strategic Realty Developers, Inc. (LIHTC and affordable housing development), Strategic Realty Advisors, Inc. (affordable housing consulting), Grass Roots Construction LLC (residential new construction and rehabilitation), and Strategic Realty Services Inc. (real estate brokerage). Its portfolio spans more than 25 named affordable housing communities across Arkansas, Oklahoma, and Mississippi, operating under federal program frameworks including Section 42 LIHTC, HOME, Tax Exempt Bonds, Rural Development 515/538, HUD Section 8, and the National Housing Trust Fund. The company was founded in 2007 by Jim C. Petty, CPA, CGMA, and the leadership team collectively brings over 100 years of affordable housing experience, with multiple industry certifications (CPM, HCCP, C3P, ARM, COS, HCM-H).

The business model is principally recurring rental income from a portfolio of market-rate and subsidized multifamily and single-family units, supplemented by property management fees, brokerage commissions, and development consulting. Distribution is direct-to-consumer through the company's website (thesrc.com), property-specific RentCafe portals, and listings on Apartments.com, with leasing inquiries routed to [email protected]. Capital relationships are a core operational asset: Brent Lacefield, a member/owner, has aided in closing $178 million in tax-exempt bonds for affordable housing developments, and the company maintains partnerships with LIHTC syndicators (WNC, Spectrum LIHTC), state housing finance agencies (ADFA, OHFA), and advisory firm Novogradac. The technology stack is conventional property management software (Yardi / YardiOne, RentCafe, Box.com, Swiplock, Blue Moon), with no disclosed AI, proprietary models, or differentiated technology IP. There is no public listing, no institutional investor disclosed, and no funding rounds reported; ownership is held by named individuals including Jim C. Petty and Brent Lacefield alongside other members.

Name

Strategic Realty

Legal name

Strategic Realty Companies

Website

https://thesrc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Strategic Realty Companies is a vertically integrated affordable housing operator in Arkansas, Oklahoma, and Mississippi. It develops, constructs, manages, and brokers LIHTC and government-subsidized multifamily and single-family rental housing under federal affordable housing programs.

Ownership category

akta.pro rank

Product category

Affordable Housing Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

akta.pro secondary industries

Senior & Assisted Living Residential Property Management (BPAJAFAE), Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)

Keywords

• Affordable housing management
• Residential property development
• Multi-family housing services
• LIHTC property management
• Affordable housing construction

Headquarters

HQ city

Van Buren

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential property rental income: Strategic Realty Companies generates revenue through monthly rental income from residents occupying its portfolio of single-family homes and multifamily apartment complexes across Arkansas, Oklahoma, and Mississippi. The company offers both market-rate and affordable (subsidized) housing units under programs including Section 42 LIHTC, HOME, Tax Exempt Bond, Rural Development, and HUD Section 8.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Strategic Realty Companies develops, constructs, manages, leases, and consults on affordable single-family and multifamily rental housing across Arkansas, Oklahoma, and Mississippi. The portfolio operates under federal and state affordable housing programs (Section 42 LIHTC, HOME, Tax Exempt Bond, Rural Development 515/538, HUD Section 8, NHTF) and is delivered through multiple wholly-owned subsidiaries covering property management, residential construction, real estate brokerage, affordable housing development, and consulting services.

Product overview

Strategic Realty Companies is a diversified real estate company comprised of three core operating divisions: Strategic Realty Management Inc. (full-service property management for affordable single-family and multi-family housing across Arkansas, Oklahoma and Mississippi), Grass Roots Construction LLC (residential new home development and existing home rehabilitation with over 45 years of combined construction experience), and Strategic Realty Services Inc. (real estate brokerage). The company manages an extensive portfolio of affordable housing communities under branded names including StoneBrook Park, StoneRidge, Rock Creek, Alcott Manor, and other properties. Their combined leadership team brings over 100 years of experience in affordable housing, managing properties through various government programs including Section 42 LIHTC, HOME, Tax Exempt Bond, Rural Development 515, HUD Section 8, and Federal Home Loan Bank programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Realty Management Inc. Full-service property management company focused on affordable single-family and multifamily housing in Arkansas, Oklahoma, and Mississippi. Delivers leadership and asset management expertise from the owner's perspective while adhering to state and federal affordable housing regulatory requirements, managing portfolios under LIHTC, HOME, Tax Exempt Bond, Rural Development 515/538, HUD Section 8, and NHTF programs.
• Grass Roots Construction LLC Full-service construction company focusing on residential new home developments and existing home rehabilitation. Partnered individuals combine over 45 years of experience in construction and development, with expertise in creating affordable housing for Strategic Realty's portfolio across Arkansas and Oklahoma.
• Strategic Realty Services Inc. Real estate brokerage services led by a Principal Broker, providing sales team management, real estate transactions support, and property management team support across Arkansas and Oklahoma.
• Strategic Realty Developers, Inc. Affordable housing development services in Arkansas and Oklahoma, handling new construction, acquisition-rehabilitation, and tax credit/bond financing. The entity closes tax-exempt bond and LIHTC developments and serves as the development arm of Strategic Realty Companies, also providing consulting services to not-for-profit organizations.
• Strategic Realty Advisors, Inc. Affordable housing consulting services supporting not-for-profit organizations and other developers with development, financing, and compliance advisory work related to affordable housing programs in Arkansas and Oklahoma.

Quantifiable outcome

• Over $178 million in tax exempt bonds closed for affordable housing developments

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Yardi Systems, Inc.coreTechnology or IntegrationYardi Systems provides the core property management software platform (YardiOne) used by Strategic Realty Management to manage their portfolio of properties across Arkansas, Oklahoma, and Mississippi.
• RentCafecoreTechnology or IntegrationRentCafe by Yardi Systems powers the online leasing portals and resident management portals for Strategic Realty's property portfolio, enabling online leasing, rent payment, and maintenance request submission.
• Apartments.comcoreChannel Partner/ Reseller/ DistributorStrategic Realty properties are listed on Apartments.com for broad consumer-facing visibility, driving prospective resident leads to the company's leasing platforms.
• National Apartment Association (NAA)minorStrategic or Co-development PartnerStrategic Realty is a member of the National Apartment Association, gaining access to industry resources, best practices, and advocacy for the apartment housing industry.
• Novogradac & Company LLPminorStrategic or Co-development PartnerNovogradac is a recognized advisory firm specializing in affordable housing and community development, providing expertise relevant to LIHTC and affordable housing financing and compliance.
• Arkansas Development Finance Authority (ADFA)coreStrategic or Co-development PartnerADFA is the state housing finance agency for Arkansas, playing a central role in financing affordable housing developments through programs including HOME, LIHTC, and Tax Exempt Bonds that Strategic Realty utilizes.
• Oklahoma Housing Finance Agency (OHFA)coreStrategic or Co-development PartnerOHFA is the state housing finance agency for Oklahoma, providing financing and regulatory oversight for affordable housing programs that Strategic Realty leverages for properties in Oklahoma.
• AssurantminorStrategic or Co-development PartnerAssurant provides insurance and risk management solutions relevant to property management and landlord coverage for the rental housing portfolio.
• Zeffert & AssociatesminorImplementation/ SI/ Consulting PartnerZeffert & Associates provides fair housing training services (Reasonable Accommodations and Modifications) completed by multiple Strategic Realty team members, supporting compliance.
• DCR (Development Consulting & Research)minorStrategic or Co-development PartnerDCR is a consulting firm providing development and consulting services relevant to affordable housing projects and portfolio management.
• MHEG (M.H. Eugene & Associates?)minorStrategic or Co-development PartnerMHEG is listed as a partner company, likely providing services related to affordable housing development or consulting.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dominium: Top-tier affordable housing developer and property manager focused on LIHTC and workforce housing across the Midwest and South. Closely comparable vertically integrated structure and rural/Sunbelt geographic footprint.
• LDG Development: Affordable, mixed-income and market-rate multifamily developer with a national LIHTC pipeline. Similar size and integrated development-plus-management structure to Strategic Realty.
• National Church Residences: Mission-driven affordable and senior housing developer/manager with LIHTC and Section 8 portfolios. Directly comparable in senior affordable focus and subsidized housing program expertise.
• The NRP Group: Affordable and mixed-income multifamily developer with a national LIHTC pipeline and in-house construction and property management capabilities — same integrated, multi-state model as Strategic Realty.
• McCormack Baron Salazar: Affordable housing developer focused on urban and mixed-income LIHTC communities. Comparable integrated approach combining development, design, and ongoing operations for affordable portfolios.
• Conifer Realty: Mid-sized LIHTC-focused developer and property manager operating across multiple states with mixed-income and affordable portfolios. Comparable combination of development, asset management, and third-party property management.
• Volunteers of America National Services: Non-profit affordable and senior housing developer with national LIHTC portfolio. Comparable vertically integrated model and reliance on the same federal/state affordable housing programs.

Broad incumbents

• The Michaels Organization: Larger, fully integrated affordable housing developer/manager/contractor with LIHTC and Section 8 portfolios across multiple states. Directly comparable operating model to Strategic Realty (development + construction + management) at greater scale.
• Enterprise Community Partners: National nonprofit affordable housing developer and capital provider with deep LIHTC, Section 8, and HUD program expertise. Overlaps with Strategic Realty on funding sources, program compliance, and HFA relationships.

Emerging players

• WNC & Associates: One of the largest LIHTC syndicators in the U.S. and a named Strategic Realty partner (WNC provides equity for SRC's LIHTC deals). Comparable exposure to the same affordable housing capital stack across overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Realty