Imagine Weddings & Events

What Imagine Weddings & Events does

Imagine Weddings & Events specializes in the planning and designing of distinctive and personalized weddings, commitment ceremonies, vow renewals, honeymoons, and all of life’s special occasions, including family reunions, birthdays, anniversaries, bar and bat mitzvahs, baby showers, and more. They offer customized and budget-friendly solutions.

Name

Imagine Weddings & Events

Legal name

Imagine Weddings & Events

Website

https://imaginevip.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Imagine Weddings & Events offers destination weddings, events, celebrations, and life's special occasions planning services.

Ownership category

akta.pro rank

Product category

Wedding & Event Planning Services

NAICS

All Other Amusement and Recreation Industries (713990), Food Service Contractors (722310), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination Wedding Planning (HSACABAD)

akta.pro secondary industries

Resort + Cruise Packages (All-Inclusive) (THAEAHAD), Ceremony Planning & Officiant Coordination (HSACABAL), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Destination wedding planning
• Cruise wedding services
• Event coordination packages
• Special occasion planning
• Wedding décor rentals

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wedding and Event Planning Packages: The company sells all-inclusive and customizable wedding and event packages priced as a flat fee covering ceremony, reception, décor, flowers, photography, officiant, cake, and more. Packages can be scaled from intimate couple-only ceremonies starting around $1,500 to elaborate multi-day events. Revenue is generated through package fees paid by couples, with additional revenue from upgrades, add-ons, and guest-facing services (dinner reservations, excursions, accommodations coordination).
2. Special Event Planning Services: Beyond weddings, the company plans a broad range of events including birthdays, anniversaries, bar/bat mitzvahs, quinceañeras, baby showers, reunions, corporate events, vow renewals, proposals, and graduations. These are offered as standalone services or enhancements to existing packages, generating additional per-event revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Imagine Weddings & Events plans and coordinates destination weddings, cruise ship weddings, and local South Florida events from conception to implementation. The company sells all-inclusive and customizable packages covering ceremony, officiant, décor, flowers, photography, cake, and reception, with basic intimate ceremonies starting around $1,500 and bundled 'free' wedding packages available at select all-inclusive resorts. It also plans corporate events, milestone celebrations (birthdays, anniversaries, bar/bat mitzvahs, quinceañeras, reunions), and LGBTQ-inclusive ceremonies, coordinating across cruise lines, resorts, and local vendors worldwide.

Product overview

Imagine Weddings & Events is a wedding and event planning company offering a portfolio of coordinated services centered around destination weddings, cruise ship weddings, and local South Florida events. The core offering combines wedding planning and coordination services with venue access, décor services, and rental equipment. The company operates through destination wedding packages (pre-arranged arrangements at international resorts and cruise ships), cruise wedding packages (partnerships with major cruise lines), and a la carte services including event décor, equipment rentals, and specialized services for various celebrations. The product portfolio includes services for the full wedding cycle as well as special occasions beyond weddings.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning & Coordination Services
• Destination Wedding Packages
• Cruise Ship Wedding Packages
• Event Décor Services
• Event Rentals
• Wedding Cycle Events
• Special Occasion Events
• Corporate Events
• Travel & Group Coordination
• LGBTQ Wedding Services

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Carnival Cruise LinecoreChannel Partner/ Reseller/ DistributorCarnival Cruise Line is a key distribution partner. Imagine VIP coordinates wedding packages onboard Carnival ships including Carnival Victory, Carnival Paradise, Carnival Glory, and Carnival Inspiration. The company serves as the primary planning partner for couples booking weddings through Carnival's wedding program.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorCelebrity Cruises is a primary cruise partner, with multiple documented weddings on Celebrity Solstice, Celebrity Constellation, Celebrity Equinox, and Celebrity Eclipse. The company works with Celebrity's onboard wedding coordinators and offers at-sea wedding ceremonies.
• Norwegian Cruise Line (NCL)coreChannel Partner/ Reseller/ DistributorNorwegian Cruise Line is a cruise partner, with at least one documented vow renewal aboard the NCL Epic in Miami. The company coordinates with NCL's onboard staff and wedding coordinators for ceremony execution.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorRoyal Caribbean is a cruise partner, having coordinated weddings aboard Enchantment of the Seas. The company works with Royal Caribbean's onboard wedding program and coordinators to deliver destination wedding experiences.
• Princess Cruises (Emerald Princess)minorChannel Partner/ Reseller/ DistributorPrincess Cruises is a cruise partner, with at least one documented wedding aboard Emerald Princess at sea. The company coordinated with Princess Cruises' onboard staff for wedding execution.
• All-Inclusive Resorts (Caribbean, Mexico, Europe)coreChannel Partner/ Reseller/ DistributorThe company partners with all-inclusive resorts across destination markets including Grand Cayman, Bahamas (Grand Lucayan), Barbados, Roatan, Bermuda, and Mexico (Cabo San Lucas, Cozumel). Resorts provide venue space and bundled 'free' wedding packages while Imagine VIP provides planning coordination and customization.
• Sunset Cove (Miami)coreChannel Partner/ Reseller/ DistributorSunset Cove in Miami is featured as a flagship venue with private island-like views. The company coordinates weddings at this venue, serving as the primary planning and design partner with venue coordinator Gina Piedra.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Destination Weddings Travel Group: A long-standing direct competitor specializing in destination wedding packages across the Caribbean and Mexico, offering comparable resort and cruise-line partnerships, all-inclusive package structures, and a similar consultant-led sales model.
• WedAway: Destination wedding planning platform that bundles resort packages with planning services for couples; competes head-to-head with Imagine VIP in Caribbean/Mexico destination wedding bookings with a similar full-service model.
• Destination Weddings by Mango: Boutique destination wedding planning agency specializing in Caribbean and Mexico resort weddings, offering comparable package customization and resort partnership economics to Imagine VIP.

Broad incumbents

• Be All Inclusive (Sandals/Beaches Resorts): Sandals/Beaches Resorts operates its own in-house destination wedding program with bundled packages across multiple Caribbean properties, representing the broadest incumbent offering in the all-inclusive destination wedding space and a direct substitute for Imagine VIP's resort partnerships.
• Royal Caribbean Weddings: Royal Caribbean's onboard wedding program is both a partner and a competitor to Imagine VIP; couples can book directly with the cruise line's own coordinators, making it a broad incumbent offering that overlaps with the company's cruise-wedding service.
• Celebrity Cruises Weddings: Celebrity Cruises runs an in-house wedding program that coordinates ceremonies onboard its fleet; it is both a key Imagine VIP distribution partner and a direct alternative for couples seeking at-sea weddings.
• The Knot Worldwide: Largest online wedding planning marketplace in the US, offering vendor directories, planning tools, and registry services; while not a destination-wedding specialist, it is a broad incumbent competing for the same engaged-couple demand.
• WeddingWire: Major US wedding vendor marketplace with planning tools, reviews, and connect services; competes for the broader wedding-planning demand that Imagine VIP also addresses, particularly through its destination-wedding vendor listings.

Emerging players

• Zola: Digital wedding planning platform offering registry, website, and planning tools; an emerging player that represents a digitally-native alternative to traditional wedding planners like Imagine VIP.

Regional players

• Caribbean Wedding Association: Industry association and vendor directory focused specifically on Caribbean destination weddings; while not a direct planning competitor, it aggregates the same supplier network and competes for couples' attention in the Caribbean destination category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ImagineVIP
• Facebookfacebook.com/imaginevip

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Weddings & Events