What Dementia Australia does

Dementia Australia (legal entity: Dementia & Alzheimer's Australia Ltd., ABN 79625582771) is a national nonprofit peak body and registered charity operating across Australia. It serves as the principal advocacy, information, and service-delivery organisation for the estimated 446,500 Australians living with dementia, approximately 1.7 million people in unpaid or paid caring roles, roughly 29,000 people with younger onset dementia, and more than 1 million Australians living with mild cognitive impairment (MCI). Its mission centres on advocacy, information provision, and direct service delivery to people affected by dementia and to the aged-care and disability workforce that supports them.

The organisation's core service offerings include the 24/7 National Dementia Helpline, the BrainTrack self-monitoring app (launched 2024), the Hold the Moment podcast (launched 2023), the Younger Onset Dementia Guide (launched 2025), counselling, peer support groups, Memory Lane Cafes, family and carer education sessions, and professional development programs for the dementia-care workforce. It maintains formal service-integration partnerships with the Translating and Interpreting Service (TIS), the National Disability Insurance Scheme (NDIS), Carer Gateway, the Dementia Behaviour Management Advisory Service (DBMAS), and My Aged Care, embedding it as a referral node within Australia's aged-care and disability infrastructure. It also administers the Diversity Small Grants program (up to $30,000) to support community-led dementia programs for First Nations and CALD populations.

Dementia Australia is funded through a combination of donations, bequests, corporate partnerships, and government grants. Direct services are delivered free of charge to consumers, with no fee-for-service pricing model. The combination of donor funding, government program integration, and a national physical-and-digital service footprint produces a structurally large but financially opaque operating base, with no disclosed annual revenue figure in the source material.

Name

Dementia Australia

Legal name

Dementia & Alzheimer's Australia Ltd.

Website

https://dementia.org.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Dementia Australia is the national nonprofit peak body serving the estimated 446,500 Australians living with dementia, their families, and carers through a 24/7 helpline, digital tools, counselling, peer support, education, and advocacy, funded via donations and government grants.

Ownership category

akta.pro rank

Product category

Dementia Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)

akta.pro secondary industries

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Dementia support services
• National dementia helpline
• Dementia education resources
• Dementia advocacy programs
• Dementia research funding

Headquarters

HQ city

Hamilton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Dementia Australia receives donations from individuals. All donations over $2 are tax-deductible. The organization runs fundraising campaigns and events.
2. Government Funding: The National Dementia Helpline is funded to provide services to people living in Australia. The organization receives government support for various programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Dementia Australia is the national peak body for dementia in Australia, providing free, confidential support services across the entire dementia journey. Its core offering is the 24/7/365 National Dementia Helpline (1800 100 500), complemented by counselling, peer support, post-diagnostic programs, dementia education, Memory Lane Cafes, and digital tools such as the BrainTrack app. The organization also funds research, advocates for people affected by dementia, and supports specialized programs including services for younger onset dementia and culturally diverse communities.

Product overview

Dementia Australia operates as a national nonprofit organization offering a comprehensive suite of support services, educational resources, and community programs for Australians impacted by dementia. The organization provides a multi-channel support ecosystem centered on the 24/7 National Dementia Helpline (1800 100 500), complemented by digital products including the free BrainTrack app for brain health monitoring and the award-winning Hold the Moment podcast. Support services encompass free counselling, peer support programs, post-diagnostic support, and specialized services for younger onset dementia including the Younger Onset Dementia Guide and Living With Young Onset Dementia Program. Educational offerings include dementia information sessions, Dementia Expert Webinars, and the Dementia Australia Library. Community initiatives include Memory Lane Cafes, Dementia Advocates Program, Dementia-Friendly Communities, and Diversity Small Grants. The organization also provides professional development and training for healthcare professionals, along with a personal referral service for individuals seeking support.

Differentiator

Problem solved

Functional benefit

Brands

• BrainTrack: Free app that uses fun games and challenges to monitor changes in thinking and memory over time and generates data to share with GP
• National Dementia Helpline
• Hold the Moment Podcast
• Dementia Australia Research Foundation
• Connecting Peers
• Memory Lane Cafes
• Dementia Advocates Program
• Dementia-Friendly Communities

Products and services

• National Dementia Helpline Free, confidential 24/7 helpline (1800 100 500) providing expert information, advice and support for people living with dementia, carers, families, and healthcare professionals. Available via phone, live chat, email, and personal referral.
• BrainTrack App Free mobile app using games and challenges to monitor and understand changes in thinking and memory over time, generating data users can share with their GP.
• Hold the Moment Podcast Award-winning podcast sharing real stories about life after a dementia diagnosis, told by people with living experience who understand dementia's impact.
• Counselling Service Free, confidential, professional counselling for individuals, families, couples and professional carers at all stages of a dementia journey.
• Connecting Peers Program One-to-one peer support program connecting people living with dementia and carers with peer leaders who have been through similar experiences.
• Younger Onset Dementia Guide Comprehensive go-to resource for people living with younger onset dementia, their carers and family. Available as downloadable digital copy or free printed copy.
• Living With Young Onset Dementia Program Program for people recently diagnosed with young onset dementia providing information, advice and support tailored to younger people.
• Family Engagement Counselling for Young Onset Dementia Free counselling service specifically for families where someone lives with young onset dementia.
• Dementia Information and Education Sessions Educational sessions providing information about dementia, its symptoms, diagnosis, treatment and management for people affected by dementia.
• Dementia Expert Webinars Free video webinars where subject experts discuss topics relating to dementia for a general audience, providing deeper insight into dementia-related subjects.
• Memory Lane Cafes Pop-up social spaces where people living with dementia and their carers can socialise while enjoying refreshments and entertainment, located in communities across Australia.
• Dementia Australia Library Resource library providing books, podcasts, videos and guides on dementia-related topics for people affected by dementia and professionals.
• Post-Diagnostic Support Free support program for people of all ages diagnosed with dementia, or people assessed with mild cognitive impairment.
• Mild Cognitive Impairment: Thinking Ahead Free support program specifically designed for people living with mild cognitive impairment.
• At Home with Dementia Free service helping people make their home more dementia-friendly through practical modifications and advice.
• Activities at Home Session helping people looking after someone at home to plan engaging activities.
• Dementia Australia Diversity Small Grants Small grant opportunities of up to $30,000 for organisations supporting Australian Aboriginal and Torres Strait Islander or Culturally and Linguistically Diverse communities to raise awareness of dementia in their community.
• Dementia Advocates Program Program for people living with dementia or mild cognitive impairment, carers and former carers who want to raise awareness, fight stigma and influence decision-makers.
• Dementia-Friendly Communities Initiative helping communities become more dementia inclusive by collaborating with people living with dementia to create understanding and supportive spaces.
• Professional Development and Training Professional development and training services for healthcare professionals and care workers working with people with dementia.
• Personal Referral Service Online referral form allowing people with dementia or mild cognitive impairment, or those concerned about someone close, to submit a referral to Dementia Australia's team.

Quantifiable outcome

• 446,500 Australians supported with dementia prevalence data and projections
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Translating and Interpreting Service (TIS National)coreOthersTIS National provides interpreting services for people who do not speak English, enabling Dementia Australia to support culturally diverse communities through the Helpline. Callers can access interpreters by calling 131 450.
• National Relay ServicecoreOthersNational Relay Service enables people who are deaf or have hearing or speech impairment to call the National Dementia Helpline on 133 677.
• My Aged CarecoreOthersDementia Australia connects callers with My Aged Care services including home support, respite care, equipment, home modifications and residential aged care options for people aged 65+.
• National Disability Insurance Scheme (NDIS)coreOthersDementia Australia provides information about NDIS eligibility and support access for people under 65 diagnosed with dementia, including therapy, daily activity help, home modifications and assistive technology.
• Carer GatewaycoreOthersDementia Australia helpline advisors discuss and connect carers with the Carer Gateway for information, counselling and practical advice for people caring for someone with dementia.
• Dementia Behaviour Management Advisory Service (DBMAS)coreOthersDementia Australia connects callers with DBMAS for support with behavioural changes associated with dementia.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alzheimer's Association: The US national voluntary health organization dedicated to Alzheimer's and all dementia, providing a 24/7 helpline, care consultation, education, research funding, and advocacy. It is the most direct global analogue to Dementia Australia's national peak-body role, with comparable service suite, helpline-centric GTM, and donation/government funding mix.
• Alzheimer's Society: The UK's leading dementia charity, operating a national Dementia Connect support line, peer support programs, information resources, and research funding. Directly comparable to Dementia Australia in mission, free helpline model, services for people living with dementia and carers, and advocacy role.
• Alzheimer's Research UK: UK-based research charity focused on dementia prevention, diagnosis, and treatment, funding scientists and running public-facing information campaigns. Closely comparable to the Dementia Australia Research Foundation sub-brand in mission, donor-funded research grant model, and public information role.
• Carers Australia: The national peak body representing Australia's unpaid carers, providing policy advocacy, information, and referral to the Carer Gateway. Directly comparable to Dementia Australia's Families, Friends and Carers segment support and integration with the Carer Gateway partnership.
• Dementia UK: UK charity that provides specialist one-to-one dementia nursing support through Admiral Nurses, alongside information and resources for families. Comparable to Dementia Australia's specialist advisory and family-engagement counselling model, particularly the Family Engagement Counselling for Young Onset Dementia service.
• Dementia Alliance International: A global advocacy organization run by and for people living with dementia, focused on empowerment, rights, and inclusion. Closely comparable to Dementia Australia's Dementia Advocates Program and the rights-based, peer-led orientation of the Connecting Peers program.

Regional players

• COTA Australia (Council on the Ageing): Australian national peak advocacy organization for older Australians, focused on policy, rights, and inclusion. Comparable to Dementia Australia's advocacy and Dementia-Friendly Communities work but broader in scope (all older Australians rather than dementia-specific).

Broad incumbents

• Alzheimer's Disease International: The global umbrella federation of national Alzheimer and dementia associations, producing the World Alzheimer Report and policy advocacy. Comparable to Dementia Australia's national peak-body positioning and international advocacy work, but operating globally rather than as a single-country service provider.

Emerging players

• Forward with Dementia: A multi-country initiative (Australia, UK, Canada, Netherlands, Poland, Sweden) focused on supporting people in the post-diagnosis phase of dementia. Directly comparable to Dementia Australia's Post-Diagnostic Support and Younger Onset Dementia programs in scope and digital-first delivery model.

Others

• National Ageing Research Institute: Australia's leading independent medical research institute focused on ageing, including dementia research and aged-care translation. Comparable as an Australian research and policy counterpart to the Dementia Australia Research Foundation, and an adjacent ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DementiaAus
• YouTubeyoutube.com/c/DementiaAustralia
• Facebookfacebook.com/DementiaAustralia
• LinkedInlinkedin.com/company/dementiaaustralia
• Instagraminstagram.com/Dementia_Australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dementia Australia