Counts Real Estate Group, Inc.

What Counts Real Estate Group, Inc. does

Counts Real Estate Group, Inc. is a privately held, full-service real estate brokerage headquartered at 2104 Thomas Drive in Panama City Beach, Florida. Founded circa 2005 and operating with 101–250 employees, the firm serves residential buyers and sellers, vacation rental investors, and commercial real estate clients across the Florida Panhandle — specifically South Walton, Bay, Franklin, and Gulf Counties, including Panama City Beach, Highway 30A, Destin, and surrounding 30A beach towns. The ownership structure is partner-based, with Managing Partner Cherie Alexander, Founding Partner Greg Taylor, and additional partner-REALTORs (Bob Thomas, Chris Pelly, Darrell Turner, Angela Turner), plus a senior director dedicated to commercial real estate (Chris McCall). The company claims the largest inventory of beach homes in its service territory and over 125 years of combined agent experience.

The firm's core product is a consumer-facing property search website built on Internet Data Exchange (IDX) integration with two regional MLS systems — Emerald Coast Association of REALTORS (ECAR) and Central Panhandle Association of Realtors (CPAR). Supporting technology includes a beta AI-powered natural language property search, a home valuation tool backed by third-party AVMs (ATTOM Data Solutions and Zillow), Google Maps-based interactive mapping via Leaflet.js, and a CRM-driven agent lead generation system with automated direct mail. Listings are syndicated across 560+ national and international websites via the firm's membership in Leading Real Estate Companies of the World, providing global buyer reach beyond direct distribution.

Revenue is generated primarily through traditional real estate commissions on buyer and seller transactions (transaction-fee model), supplemented by recurring property management fees from a dedicated Rental/Vacation Property Management division and brokerage income from the Commercial Real Estate Division. Distribution is sales-led through licensed Realtor teams handling buyer and seller transactions collaboratively. The company also offers a mobile app accessed via QR code and maintains an active agent recruiting page to expand headcount. Commission rates are not publicly disclosed and no revenue, funding, or ownership financials are available.

Name

Counts Real Estate Group, Inc.

Legal name

Counts Real Estate Group

Website

https://countsrealestate.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Counts Real Estate Group, Inc. is a privately held Florida Panhandle real estate brokerage serving residential buyers, sellers, vacation rental investors, and commercial clients across South Walton, Bay, Franklin, and Gulf Counties via a partner-led Realtor team and an IDX-integrated property search platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Vacation rental management
• MLS property listings
• Beachfront home sales

Headquarters

HQ city

Panama City Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based model where the company earns a percentage of property sale transactions. Services include listing and selling residential properties, commercial real estate, and property management/rental division services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Counts Real Estate Group is a full-service real estate brokerage that represents buyers and sellers of residential, commercial, and investment properties across the Florida Panhandle (Panama City Beach, 30A, Lynn Haven, Port St. Joe, and surrounding communities). It earns commissions on transactions and generates additional revenue through a dedicated commercial real estate division and a rental/vacation property management division that handles ongoing owner services after purchase.

Product overview

Counts Real Estate Group is a full-service real estate brokerage operating primarily as a consumer-facing property listing platform. The core product is their real estate search website featuring both traditional IDX-based search and an AI-powered beta search tool. The platform offers property listings across residential (single family, condos, townhomes), land, commercial, and multi-family categories. Supporting services include a Commercial Real Estate Division, Rental/Vacation Property Management Division, and a Home Seller Valuation Tool using third-party AVM data. The company also provides a mobile app and operates an agent-facing CRM/lead generation system for recruiting new agents. They are members of Leading Real Estate Companies of the World network, extending their reach to over 560 websites nationally and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Listing Search Platform Consumer-facing website platform that enables users to search and browse residential, land, commercial, and multi-family property listings across the Florida Panhandle, integrated with MLS data via IDX.
• Property Valuation / Market Report Service Free market report service that provides price reductions, new listings, and comparable listings data to help sellers and buyers evaluate properties.
• Commercial Real Estate Division Dedicated commercial real estate division providing buying, selling, and leasing services for commercial properties, led by a Senior Director.
• Rental / Vacation Property Management Division Property management and vacation rental management service for owners after purchase, including tenant placement and maintenance coordination for income-generating beachfront properties.
• Home Seller Valuation Service Online home valuation service providing automated price estimates powered by third-party AVM data providers (ATTOM, Zillow) for sellers considering listing their property.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Leading Real Estate Companies of the WorldcoreStrategic or Co-development PartnerMembership organization that links Counts Real Estate to over 500 websites as well as international feeds. This partnership provides access to global buyer networks and enhances marketing reach for properties in the Florida Panhandle market.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vacasa: Large-scale vacation rental management company active in 30A and Panama City Beach, overlapping with Counts' rental/vacation property management division and competing for the same investor owners.
• eXp Realty: Cloud-based brokerage model attracting independent agents across Florida, competing for residential listings and buyers in the Panhandle at lower overhead, pressuring commission splits.

Broad incumbents

• RE/MAX: Established national real estate franchise with multiple independent agent offices across the Florida Panhandle, serving residential buyers and sellers in overlapping beachfront communities.
• Coldwell Banker Realty: National brokerage franchise with significant agent presence in the Florida Panhandle, competing head-to-head with Counts on residential beachfront inventory while operating as part of a much larger portfolio.
• Keller Williams Realty: Large national franchise with Florida Panhandle market centers, offering team-based residential brokerage and competing with Counts for agents, listings, and buyer leads in the same geography.
• Compass: Tech-forward national brokerage with a growing Florida presence, competing on luxury residential beachfront inventory and tech-enabled agent productivity versus Counts' AI search and CRM tools.

Direct peers

• Engel & Völkers 30A Beaches: Luxury international brokerage with a 30A/Panama City Beach presence that mirrors Counts' team-based, beachfront-residential focus while leveraging a global referral network comparable to LeadingRE.
• Berkshire Hathaway HomeServices Beach Properties of Florida: Florida Panhandle beach brokerage under a national brand, offering residential sales and property management across the same Panama City Beach/30A territory, directly competing for listings and buyer traffic.
• Scenic Sotheby's International Realty: 30A-focused luxury real estate firm and a direct peer, offering buyer/seller brokerage across the same South Walton and Panama City Beach geography with international referral reach via Sotheby's network.
• Premier Property Group: Direct competitor in the Florida Panhandle beach market, specializing in 30A, Seaside, WaterColor and surrounding Gulf Coast communities with a team-based luxury brokerage model similar to Counts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/countsregroup
• Facebookfacebook.com/countsrealestate
• LinkedInlinkedin.com/company/counts-real-estate-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counts Real Estate Group, Inc.