Easter Seals Goodwill North Dakota

What Easter Seals Goodwill North Dakota does

Easter Seals Goodwill North Dakota (Easterseals Goodwill ND, Inc.) is a private nonprofit organization headquartered in Mandan, North Dakota, that delivers habilitation, employment, in-home care, and community-based services to individuals with disabilities and aging residents across the state. The organization traces its roots to the 1947 founding of the North Dakota Chapter of the National Society for Crippled Children and Adults in Jamestown, and took its current form through the 1996 merger of Easter Seals of North Dakota with Goodwill Industries International, combining disability-services expertise with a donated-goods retail model.

Operating under dual affiliation with Easterseals and Goodwill Industries International, the organization runs nine distinct service programs — Family Care Option, Residential Habilitation, Independent Habilitation, Family Support Services, Aging Services, Employment Services, Goodwill Home Connection (private-pay in-home care), Day Support Services, and Community Resources — delivered through six regional program offices (Mandan, Minot, Dickinson, Jamestown, Grand Forks, Fargo). It is licensed by the N.D. Department of Human Services (Disability Services Division and Aging Services Division) and accredited by The Council on Quality and Leadership.

The revenue model blends four streams: retail sales of donated goods through six Goodwill stores (Bismarck, Minot, Grand Forks, Jamestown, and two in Fargo), individual and organizational donations including planned-giving vehicles, government-funded program services authorized through N.D. Department of Vocational Rehabilitation and N.D. Department of Human Services, and a private-pay home-care offering. Marketing is community-led via digital channels, radio, print, and word-of-mouth, with a recently refreshed C-suite led by President & CEO Dr. Mary Van Haneghan (appointed 2025), COO Jennifer Friesen, and CFO Lukas Barbuscak. The organization does not publicly disclose revenue, and its technology stack is not disclosed.

Name

Easter Seals Goodwill North Dakota

Legal name

Easter Seals Goodwill North Dakota

Website

https://esgwnd.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Easter Seals Goodwill North Dakota is a Mandan-based nonprofit that delivers disability habilitation, employment, aging, and in-home care services across North Dakota through six regional offices, funded by Goodwill retail stores, donations, and state government contracts.

Ownership category

akta.pro rank

Product category

Disability and Human Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

Keywords

• Disability services
• Vocational rehabilitation
• Habilitation programs
• Aging services
• Nonprofit thrift retail

Headquarters

HQ city

Mandan

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Retail Sales of Donated Goods: Revenue generated from the sale of donated clothing, household items, furniture, and other goods through six retail store locations across North Dakota. This is a core funding mechanism for the nonprofit's mission services.
2. Donations: Monetary donations from individuals, families, and organizations. Donations stay in North Dakota and support skill development, independence, and community participation for people with disabilities.
3. Government-Funded Program Services: Authorized services funded through the N.D. Department of Vocational Rehabilitation and N.D. Department of Human Services. Includes employment services, residential habilitation, day support services, and aging services.
4. Planned Giving/Legacy Gifts: Estate planning vehicles including retirement account beneficiaries, life insurance policy beneficiaries, and bequests in wills or trusts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Easter Seals Goodwill North Dakota is a private nonprofit that delivers rehabilitation, habilitation, vocational, in-home, and aging services to individuals with disabilities, aging adults, and families across North Dakota through six regional offices. Program services are funded through state government contracts, donations, and revenue from six Goodwill retail stores selling donated clothing, furniture, and household goods.

Product overview

Easter Seals Goodwill North Dakota operates as a unified portfolio of human services programs rather than a technology product platform. The organization offers nine distinct service programs: Family Care Option (foster care placement), Residential Habilitation and Independent Habilitation (disability support services), Family Support Services and Aging Services (in-home caregiving), Employment Services (vocational rehabilitation), Goodwill Home Connection (private-pay home care), Day Support Services (community habilitation), and Community Resources (information and referral). These services are funded through retail store operations (six Goodwill stores across North Dakota) and donations. The programs work together to support individuals with disabilities and aging residents to live, learn, work, and play in their communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Care Option Foster care placement program for individuals with disabilities under age 22, providing short or longer-term out-of-home placement with recruited foster families, coordinated placement, and ongoing monitoring.
• Residential Habilitation Support services for adults with disabilities living independently in their own homes or shared arrangements, with some instances providing 24-hour care seven days a week.
• Independent Habilitation Structured training delivered by Direct Support Professionals on a regular but not daily basis (fewer than 24 hours per day) to develop self-help, socialization, and adaptive skills for independent community living.
• Family Support Services Respite care services providing relief for family caregivers who need time away from caregiving responsibilities, available for a few hours per week, overnight, or entire weekends.
• Aging Services In-home support services for aging residents, including respite care, personal attendant care, and homemaker services, provided by trained Direct Support Professionals (DSPs) for over 25 years.
• Employment Services Authorized Community Rehabilitation Program providing personalized employment supports including pre-vocational skill building, small group employment (2-8 workers with coaching), and individualized employment supports for long-term employment success.
• Goodwill Home Connection Private pay in-home care program assisting individuals with housekeeping, laundry, grocery shopping, respite care, personal care (hair care, bathing), errands, meal preparation, and transportation to remain independent at home.
• Day Support Services Community-based day habilitation program offering recreation, life skills, personal interest activities, social skill development, volunteer opportunities, and support with medical and daily living needs. Services available at program hubs or delivered directly in rural areas.
• Community Resources Information and referral services connecting people to programs and services throughout North Dakota, with links to Family Voices, Minot Infant Development Program, North Dakota Assistive, North Dakota Autism Center, Regional Human Service Centers, and other community resources.
• Goodwill Retail Stores Six Goodwill retail store locations in Bismarck, Minot, Grand Forks, Jamestown, and Fargo (two locations) selling donated clothing, household items, furniture, and other goods to fund the organization's mission services.

Quantifiable outcome

• 4.5 million pounds of recycled goods diverted from landfills in 2024-2025 fiscal year

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• EastersealscoreStrategic or Co-development PartnerNational organization affiliation providing disability services expertise. Easterseals (formerly National Society for Crippled Children) was founded in 1919 and is rated as one of the top-10 nonprofit organizations in the country for disability services. Easterseals Goodwill ND is part of the Easterseals network, utilizing their brand, operational model, and program expertise.
• Goodwill Industries InternationalcoreStrategic or Co-development PartnerMerger completed in 1996 brought together Easter Seals of North Dakota and Goodwill Industries, creating Easterseals Goodwill ND, Inc. Goodwill's retail operational model and international network (3,000+ locations) provides revenue generation through donated goods sales to fund mission services. Goodwill began in 1902 when Methodist minister Edgar J. Helms collected donated items to provide jobs for the unemployed.
• The Council on Quality and LeadershipcoreStrategic or Co-development PartnerNational accreditation body for human services organizations. Easterseals Goodwill ND maintains accreditation through CQL, demonstrating commitment to quality standards and continuous improvement in service delivery for people with disabilities.
• N.D. Department of Human ServicescoreStrategic or Co-development PartnerState government agency that licenses Easterseals Goodwill ND to provide Day Support Services, Residential Habilitation, and other programs through the Disability Services Division and Aging Services Division.
• N.D. Department of Vocational RehabilitationcoreStrategic or Co-development PartnerState agency that authorizes Easterseals Goodwill ND as a Community Rehabilitation Program provider for employment services, including pre-vocational supports, small group employment, and individualized employment supports.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Goodwill of the Great Plains: Adjacent regional Goodwill affiliate serving Iowa, Nebraska, and South Dakota with a near-identical mix of donated-goods retail and disability/employment services; the most direct geographic neighbor to ESGND.
• The Arc Minnesota: State-level disability services and advocacy organization serving individuals with intellectual and developmental disabilities; directly comparable in mission, scale, and upper-midwest operating context.
• The Arc of North Dakota: In-state peer operating disability advocacy and case management services in North Dakota; overlapping customer base and likely direct competitor for ND DHS contracts.
• Easterseals Bay Area: Regional Easterseals affiliate delivering disability services, employment programs, and autism services under the same national brand; comparable operating model to ESGND's program-service portfolio.
• Easterseals Southeast Wisconsin: Mid-sized Easterseals affiliate providing adult day services, employment services, and aging-in-place support; structurally similar to ESGND across multiple program lines.
• Goodwill of Central and Southern Illinois: Regional Goodwill affiliate operating thrift retail stores and disability/employment programs under the Goodwill Industries brand; closely mirrors ESGND's dual retail-plus-disability-services model in a different geography.

Emerging players

• Penn-Mar Human Services: Mid-sized nonprofit providing residential, vocational, and community-based supports for people with intellectual disabilities and autism; similar program mix and operational scale to ESGND outside ND.

Broad incumbents

• Easterseals (National): National disability services network founded in 1919; ESGND's affiliate and provides the disability-services brand, training, and program expertise that shape its core service portfolio.
• Goodwill Industries International: National umbrella organization overseeing 3,000+ Goodwill affiliates; ESGND's affiliate and provides the retail operating model that underpins its mission services revenue.
• SourceAmerica: National nonprofit that facilitates employment for people with disabilities through the AbilityOne program; a broad incumbent whose mission area directly overlaps ESGND's Employment Services and vocational rehabilitation programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/esgwnd
• Facebookfacebook.com/ESGWND1
• LinkedInlinkedin.com/company/easterseals-goodwill-nd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easter Seals Goodwill North Dakota