What Geotech International does

Geotech International B.V. is a privately held Dutch specialty chemical company headquartered in Haarlem, Netherlands, that manufactures and sells special effect pigments to industrial customers worldwide. Founded approximately four decades ago and operating in the effect pigments category for more than 50 years, the company produces pearlescent pigments, aluminium pigments, glitter particles, spherical silica, and functional fillers under a portfolio of branded lines including Geopearl, Geodiamond, Geosoft, Geometal, Silux Aurora, Midnight Black, Geoflake, Geoshine, and Ecoglit. Its technology centres on multi-layer coating of substrates such as synthetic mica, natural mica, borosilicate, silica, and aluminium with metal oxides (titanium dioxide, iron oxide) to produce controlled light reflection, refraction, and colour travel effects, with recent emphasis on microplastic-free, renewable, vegan, and compostable formulations aligned with tightening EU cosmetics regulation.

The company sells approximately 1,485 SKUs across five primary verticals: Cosmetics & Personal Care (438 products, the primary segment), Coatings & Paints (501), Printing (233), Plastics (162), and Arts & Crafts (151). Its business model is B2B with a hybrid go-to-market combining direct enterprise sales, a global distributor network, and an authenticated WooCommerce-based webshop for product catalog browsing, sample requests, and technical documentation download. Pricing is quote-based on bulk orders, with standard pack sizes of 5kg and 25kg, and the company does not publicly disclose pricing. The firm is led by managing partner Madelon Polman, employs between 11 and 50 people, and is privately held with no disclosed institutional investors, funding rounds, or parent company. The company does not offer software, APIs, or AI-based products; its value proposition is grounded in formulation expertise, colour trend forecasting, technical support, and ready-to-use formulation libraries across applications.

Name

Geotech International

Legal name

Geotech International B.V.

Website

https://geotech.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Geotech International B.V. is a Netherlands-based specialty chemical manufacturer producing 1,485+ special effect pigments (pearlescent, aluminium, glitter, silica) sold B2B to manufacturers in cosmetics, coatings, printing, plastics, and arts & crafts worldwide through direct sales and a global distributor network.

Ownership category

akta.pro rank

Product category

Special Effect Pigments

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130), Ground or Treated Mineral and Earth Manufacturing (327992)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Pigments & Dyes (IMAEAHAJ)

akta.pro secondary industries

Colors & Color Systems (Natural/Artificial, Caramel Colors) (CRADAOAG), Mineral & Inorganic Colorants (Titanium Dioxide Alternatives, Iron Oxides, Calcium Carbonate) (AFAJAEAD)

Keywords

• Special effect pigments
• Pearlescent pigments
• Aluminum pigments
• Glitter pigments
• Effect pigments manufacturing

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Special Effect Pigment Sales: Direct B2B sales of special effect pigments including pearlescent pigments, aluminium pigments, glitter particles, and functional fillers to manufacturers in cosmetics, plastics, coatings, printing and arts & crafts industries. Products sold in standard pack sizes of 5kg and 25kg.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Geotech International manufactures and supplies special effect pigments—including pearlescent pigments, aluminum pigments, glitter particles, and functional fillers—for industrial customers in cosmetics, plastics, coatings, paints, printing, and arts & crafts. The company offers 1,485+ products across multiple brand lines and supports customers with formulation services, colour trend forecasting, and technical support.

Product overview

Geotech International is a chemical company supplying special effect pigments with a portfolio of over 1,400 products across multiple brands. Their product lines include pearlescent pigments (Geopearl C Crystal, Geopearl C, Geopearl Crystal, Geopearl I), specialty glitter pigments (Geodiamond, Geoflake, Geometal, Geoglit, Ecoglit), functional fillers (Geosoft spherical silica), and color effects (Geocrystal, Geospectra, Galaxy, Sunrise, Midnight Black, Silux Aurora, Geonature, Metalloy, Geofiber). Products serve five major industry verticals: Cosmetics & Personal Care (438+ products), Coatings & Paints (501+ products), Printing (233+ products), Plastics (162+ products), and Arts & Crafts (151+ products). The company also provides formulation support services with ready-to-use pigment formulations for various applications. Core products are offered with compliance certifications including PET-free, TiO2-free, vegan, plastic-free, and compostable options.

Differentiator

Problem solved

Functional benefit

Products and services

• Geodiamond Exclusive specialty pigments based on high-quality borosilicate flakes coated with titanium dioxide and iron oxide, delivering exceptional brilliance and intense glittering effects for high-impact cosmetic formulations.
• Geopearl C Crystal Premium range of synthetic pearlescent pigments built on synthetic mica base coated with metal oxides, providing unsurpassed brightness and colour play through advanced light reflection and refraction to match natural pearl luster for cosmetic applications.
• Geopearl C Synthetic mica-based pearlescent pigments providing brightness and colour play effects for cosmetic applications.
• Geopearl Crystal Pearlescent pigments offering brightness and colour play effects for cosmetic applications.
• Geopearl I Pearlescent pigments for industrial applications including coatings, paints, and plastics.
• Geosoft Range of spherical silica beads with ball-bearing effect designed to help cosmetic formulators achieve sensoriality. 100% natural origin and non-plastic, allowing for microplastic-free formulations.
• Geoflake Crystal-based effect pigments available in various sizes (XL, XXL) for applications in cosmetics, plastics, and industrial coatings.
• Midnight Black 100% renewably sourced intense black dispersion, including Midnight Black Bio carbon black pigment (D&C Black 2) produced by furnace black process.
• Geometal Holographic glitter products for plastic applications including Geometal Holo Silver.
• Geoshine Effect pigments for printing applications.
• Geocrystal Crystal-based effect pigments for various applications.
• Geospectra Effect pigments for various applications.
• Geonature Natural-based effect pigments for sustainable formulations.
• Ecoglit Eco-friendly glitter products.
• Geoglit Glitter effect pigments.
• Metalloy Metallic effect pigments.
• Silux Aurora Premium multidimensional effect pigments for cosmetics, coatings & paints, and printing applications.
• Galaxy Effect pigment product line.
• Sunrise Natural mica-based effect pigments.
• Geofiber Fiber-based effect pigments.
• Formulations Ready-to-use formulations showcasing pigments designed to enhance product appearances across cosmetics, coatings, paints and plastics applications, including formulas for foundations, powders, body care, and industrial products.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• LinkedInminorOthersLinkedIn is used for display of recent social posts and social share buttons on the Geotech website. Content from LinkedIn is embedded to promote web pages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DIC / Sun Chemical: Following the BASF Colors & Effects acquisition, Sun Chemical/DIC is the largest global pigment manufacturer serving printing inks, coatings, plastics, and cosmetics — overlapping with Geotech in coatings, printing, and plastics pigments as a broad incumbent.
• Lanxess (Coloring & Additives): Lanxess is a broad specialty chemicals incumbent with inorganic pigments and colorant lines for coatings and plastics — providing a wider competing alternative portfolio to Geotech's coatings and plastics pigment offerings.

Direct peers

• Sudarshan Chemical Industries: Sudarshan is an Indian specialty pigments manufacturer with effect pigment ranges serving cosmetics, coatings, plastics, and inks — closely comparable to Geotech on portfolio breadth and B2B distribution across the same five verticals.
• Carl Schlenk: Carl Schlenk is a specialist manufacturer of metallic and aluminum effect pigments serving coatings, plastics, printing, and cosmetics — directly comparable to Geotech's Geometal, Geoglit, and Metalloy aluminum and glitter lines.
• Toyal America (Toyo Aluminium K.K.): Toyal is a major manufacturer of aluminum pigments for coatings, plastics, printing inks, and cosmetics — directly overlapping with Geotech's metallic/glitter effect portfolio and competing for the same B2B customers.
• Silberline Manufacturing: Silberline is a global supplier of aluminum effect pigments for automotive, coatings, plastics, and printing inks — directly competing with Geotech's metallic and holographic pigment lines (Geometal, Metalloy).
• Eckart (part of Altana): Eckart is a leading global manufacturer of metallic and pearlescent effect pigments for cosmetics, coatings, and plastics — directly competing across multiple of Geotech's served verticals.
• Kobo Products: Kobo Products specializes in surface-treated pigments, microspheres, and dispersions for cosmetics — directly competitive with Geotech's cosmetics-focused Geopearl, Geosoft, Geodiamond, and Midnight Black Bio lines.
• Koel Colours: Koel Colours is an Indian specialty effect pigments manufacturer offering pearlescent, metallic, and glitter pigments — directly competitive with Geotech on cosmetics, coatings, plastics, printing, and arts & crafts effect pigments.
• Merck KGaA (Surface Solutions / Pigments & Functional Materials): Merck's specialty pigments business (Rona, Colorona, Timiron, Xirallic) is the global benchmark for pearlescent and effect pigments serving cosmetics, coatings, and plastics — directly competing with Geopearl, Geodiamond, and Silux Aurora in the same formulations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/geotech-pigments
• Xx.com/geotechint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geotech International