AlerStallings
AlerStallings is a Columbus, Ohio-based law firm founded in 2010 that provides estate planning, elder law, asset protection, Medicaid/VA benefits, and probate/trust administration services to Ohio families across 12 offices, using flat-fee pricing and a lifetime support model.
- Company typePrivate
- Founded2010
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AlerStallings does
AlerStallings, LLC is a private Ohio-based law firm founded in 2010 by Greg Aler and Tim Stallings, headquartered in Dublin (Columbus), that exclusively focuses on estate planning and elder law services for Ohio families. The firm operates from approximately 12 to 13 office locations statewide — including Columbus (Dublin), Cleveland (Independence), Cincinnati (Blue Ash), Dayton, Akron, Canton, Toledo (Maumee), Findlay, and Sheffield Village — and has cumulatively served more than 4,000 families with custom estate plans and 3,000+ asset protection plans. Service lines span estate planning (wills, trusts), asset protection planning, Medicaid benefits planning, nursing home protection, veteran's benefits planning (VA-accredited), probate and trust administration, IRA tax planning, farm legacy planning, and dispute resolution.
The firm operates a professional services revenue model combining flat-fee pricing for estate planning documents with work-completed billing for elder law and probate engagements, distributed directly to consumers via office consultations, complimentary 15-minute phone consultations, and virtual options. Demand generation is anchored on an event-led marketing engine of 150+ educational workshops annually at 70+ Ohio locations, supplemented by blog content, webinars, and social presence (Twitter, Facebook, LinkedIn, YouTube); the firm cites 842 first-party reviews averaging 4.8/5 stars. A Lifetime Support service commitment — complimentary annual review meetings and no-fee plan updates — is intended to drive recurring engagement rather than transactional legal work. No proprietary technology platform, app, or public API is disclosed; service delivery is attorney-led.
Between 2020 and 2021 AlerStallings materially upgraded its executive bench, adding Anna Christine as President/Partner (October 2020), Mark Jackson as Chief People Officer (August 2020), and Justin Spring as Chief Growth Officer (January 2021, previously CEO/Cofounder of Adept Marketing). Spring's stated mandate includes transforming AlerStallings "from an Ohio power-house to a country-wide juggernaut." The firm has been recognized by Columbus CEO (Largest Family Law Practice, 2020) and Columbus Business First (2012, 2019, 2020), holds 17 state and national business awards, and has grown without disclosed external institutional funding, M&A activity, or a holding-company parent.
AlerStallings firmographics
Firmographics- Name
- AlerStallings
- Legal name
- AlerStallings, LLC
- Website
- https://alerstallings.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AlerStallings is a Columbus, Ohio-based law firm founded in 2010 that provides estate planning, elder law, asset protection, Medicaid/VA benefits, and probate/trust administration services to Ohio families across 12 offices, using flat-fee pricing and a lifetime support model.
- Ownership category
- akta.pro rank
AlerStallings industry classification
Industry- Product category
- Estate Planning and Elder Law Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Estate Planning & Trust Structuring Advisory (FSAEAKAC)
- akta.pro secondary industry
- Estate, Gift & Trust Valuation (BPAHANAL)
Keywords
Where AlerStallings is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
AlerStallings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Legal Services - Estate Planning: Flat-fee pricing for estate planning documents and legal services. The firm provides transparent pricing with no hidden fees, offering lifetime support for plans created.
- Legal Services - Elder Law: Legal services for Medicaid applications, VA benefits, nursing home protection, and crisis management billed for actual work performed.
- Probate Administration: Probate and trust administration services billed based on work completed rather than percentage of estate assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Complimentary initial consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AlerStallings product offering
Product offeringCore offering
AlerStallings is an Ohio-based law firm that provides legal services focused exclusively on estate planning, elder law, and estate administration for individual consumers and families. Core offerings include drafting wills and trusts, asset protection planning, Medicaid and VA benefits planning, nursing home protection, probate and trust administration, and dispute resolution. The firm operates across 12+ Ohio office locations and supplements services with a Lifetime Support model of complimentary annual reviews.
Product overview
AlerStallings operates as a unified legal services firm offering elder law and estate planning services primarily to Ohio residents. The core offering centers on comprehensive estate planning combined with elder care law. The portfolio consists of asset protection planning as the primary service, complemented by estate planning (including wills and trusts), Medicaid benefits planning, nursing home protection, probate administration, trust administration, IRA tax planning, farm legacy planning, veteran's benefits planning, and dispute resolution services. The firm distinguishes itself through a 'Lifetime Support' model featuring complimentary annual reviews and ongoing plan updates. The firm operates multiple Ohio office locations providing these legal services.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate Planning Services Comprehensive estate planning services including wills, trusts, and legal documents designed to protect assets and ensure client wishes are carried out after death. Targeted at Ohio families, married couples, and individuals planning for wealth transfer.
- Asset Protection Planning Strategies designed to shield client assets from nursing home costs, long-term care expenses, probate exposure, and taxes. Targeted at Ohio families and individuals seeking to preserve retirement and estate assets.
- Elder Law Services Legal services focused on issues affecting the aging population, including Medicaid planning, nursing home protection, VA benefits, and crisis management. Targeted at older Ohio residents, their adult children, and families facing long-term care decisions.
- Medicaid Benefits Planning Assistance with Medicaid applications, eligibility requirements, and coverage benefits for long-term care. Targeted at Ohio families seeking to qualify for Medicaid to cover nursing home and long-term care costs.
- Probate Administration Legal guidance through the probate process after a loved one passes away, including estate administration and asset transfer. Billed based on work completed rather than percentage of estate assets. Targeted at executors and surviving family members.
- Trust Administration Assistance for trustees in managing trust assets, fulfilling fiduciary obligations, and distributing assets to beneficiaries. Targeted at trustees, executors, and beneficiary families in Ohio.
- IRA Tax Planning
Quantifiable outcome
- Serving thousands of Ohio families since 2010 with over 4,000 custom estate plans created
- +3 more outcomes
Companies that use AlerStallings
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles5 records
AlerStallings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AlerStallings partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
AlerStallings competitors and assessment
Company assessmentEmerging players
- FreeWill: Online estate planning platform offering free wills paired with charitable giving integration; emerging competitor in the consumer estate planning category where AlerStallings also serves clients.
- Wealth.com: B2B estate planning platform serving financial advisors and RIAs with digital estate planning tools; partially overlapping with AlerStallings' planning workflows on the technology / tooling side.
- Trust & Will: Tech-enabled estate planning platform providing online wills and trusts at lower price points; competes for the same end-customer with a digital-first model that threatens traditional firms' simpler offerings.
Direct peers
- Nault & Nault Elder Law & Medicaid Planning: Ohio elder law firm offering estate planning, Medicaid planning, and VA benefits services with multiple office locations; competes head-to-head with AlerStallings in the same specialty and regional footprint.
- Cramer & Beausoleil Elder Law & Estate Planning: Ohio-headquartered elder law and estate planning firm offering comprehensive asset protection and long-term care planning; closely comparable in niche specialization, pricing model, and target clientele.
- Mooney & Mooney Estate Planning: Multi-office Ohio estate planning practice offering wills, trusts, and elder law services with similar geographic-coverage strategy and lifetime-support-style client engagement.
- O'Connor, Acciani & Levy Co., LPA: Ohio-based law firm with estate planning and elder law practice; AlerStallings' President Anna Christine previously tripled the firm's Columbus revenue there, indicating direct product/customer overlap.
- Eisinger Law Firm: Ohio-based estate planning and elder law firm with comparable service mix and state-wide presence; both firms compete for the same Ohio family-law client base across Medicaid, VA, and estate planning matters.
- Strauss & Putzel, Attorneys at Law: Ohio-based elder law and estate planning firm serving families across the state with wills, trusts, Medicaid planning, and nursing home protection—directly comparable in specialty and geographic focus to AlerStallings.
Broad incumbents
- LegalZoom: Mass-market online legal services platform providing wills, trusts, and business formation at low price points; competes with AlerStallings for entry-level estate planning customers while lacking specialty in elder law and Medicaid planning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AlerStallings social profiles
Digital presenceAlerStallings financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlerStallings leadership team
Management profileNumber of profiles
Profiles13 records
AlerStallings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlerStallings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlerStallings
What does AlerStallings do?
AlerStallings is an Ohio-based law firm that provides legal services focused exclusively on estate planning, elder law, and estate administration for individual consumers and families. Core offerings include drafting wills and trusts, asset protection planning, Medicaid and VA benefits planning, nursing home protection, probate and trust administration, and dispute resolution. The firm operates across 12+ Ohio office locations and supplements services with a Lifetime Support model of complimentary annual reviews.
Is AlerStallings a public or private company?
AlerStallings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AlerStallings founded?
AlerStallings was founded in 2010. It employs 11 to 50 people.
Where is AlerStallings based?
AlerStallings is headquartered in Columbus, United States, in the North America region.
How does AlerStallings make money?
Three revenue lines are on record. Legal Services - Estate Planning is the primary driver. The others are legal Services - Elder Law and probate Administration.
Who are AlerStallings's main competitors?
Emerging players on record are FreeWill, Wealth.com and Trust & Will. Direct peers are Nault & Nault Elder Law & Medicaid Planning, Cramer & Beausoleil Elder Law & Estate Planning, Mooney & Mooney Estate Planning, O'Connor, Acciani & Levy Co., LPA, Eisinger Law Firm and Strauss & Putzel, Attorneys at Law. LegalZoom is listed as a broad incumbent.
Does AlerStallings have an API?
No public API is recorded for AlerStallings.
What industry is AlerStallings in?
AlerStallings's product category is Estate Planning and Elder Law Legal Services. Its primary akta.pro industry code is FSAEAKAC, Estate Planning & Trust Structuring Advisory, with a secondary code of BPAHANAL, Estate, Gift & Trust Valuation. Its NAICS code is 541110 and its SIC code is 8111.