WIXX 101
WIXX 101 is a privately held FM radio station in Green Bay, Wisconsin, broadcasting hit music and Packers football coverage to Northeast Wisconsin listeners, and generating revenue by selling on-air advertising to local businesses.
- Company typePrivate
- Founded1991
- HeadquartersGreen Bay, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WIXX 101 does
WIXX 101 is a privately held FM radio station broadcasting at 101.1 MHz in Green Bay, Wisconsin, serving the Northeast Wisconsin region under the brand "101 WIXX." The station has operated since 1991 as a hit-music format outlet, currently owned by Midwest Communications, Inc. (with WRIG, Inc. as a co-licensed entity), and is a Green Bay Packers Radio Network affiliate providing NFL game broadcasts and dedicated football coverage. Its on-air programming features personalities including the morning show hosts Huggie, Natalie & Corey, and Sunday morning host Jerry Michaels. WIXX 101 maintains two physical locations: a studio and main office at 1420 Bellevue Street in Green Bay and a sales office at 1500 N Casaloma Drive in Appleton.
The station's core technology stack combines traditional FM broadcast with digital distribution layers: iOS and Android mobile applications, Amazon Alexa smart speaker integration, online streaming via a SoCast-powered website, and an SMS alert subscription service built on the Vibes platform (keyword subscriptions to short code 31011). Content extensions include three branded podcasts (Huggie, Natalie & Corey; Talkin' Football with Wayne Larrivee; and Up Next with Bex), the Studio 101 live artist meet-and-greet program, and a contest and promotion engine that drives audience engagement. The station is FCC-licensed, CCPA- and COPPA-compliant, and subject to standard broadcast regulatory oversight.
The business model is advertising-only: programming is free over-the-air to listeners, while revenue is generated by selling on-air ad spots, sponsored content, and promotional announcements to local businesses in Northeast Wisconsin. Pricing is quote-based via a marketing consultation (business line (920) 435-3771), with the ad sales team actively soliciting SMB advertisers. No subscription, listener-facing pricing, or diversified revenue streams beyond advertising and event sponsorships are disclosed.
WIXX 101 firmographics
Firmographics- Name
- WIXX 101
- Legal name
- Midwest Communications, Inc. and WRIG, Inc.
- Website
- https://wixx.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WIXX 101 is a privately held FM radio station in Green Bay, Wisconsin, broadcasting hit music and Packers football coverage to Northeast Wisconsin listeners, and generating revenue by selling on-air advertising to local businesses.
- Ownership category
- akta.pro rank
WIXX 101 industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Independent Local Radio Stations (MPABACAD)
- akta.pro secondary industries
- Sports Radio Networks & Talk Stations (MPABAJAB), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
Keywords
Where WIXX 101 is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WIXX 101 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising & Sponsorships: Radio advertising airtime sold to local businesses, including on-air spots, sponsored content, and promotional announcements. Advertisers can reach the station's listening audience in Northeast Wisconsin through various ad formats and placement options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Custom advertising packages for local businesses |
Distribution channels5 records
Marketing channels9 records
WIXX 101 product offering
Product offeringCore offering
WIXX 101 is a commercial hit-music FM radio station broadcasting at 101.1 MHz in Green Bay, Wisconsin, delivering music, local news, weather, traffic, community events, and Green Bay Packers football coverage to Northeast Wisconsin listeners. Its offering is extended through iOS/Android mobile apps for live streaming, branded podcasts, SMS text alerts, and Studio 101 artist meet-and-greet sessions. Revenue is generated by selling on-air advertising, sponsored content, and promotional spots to local businesses.
Product overview
101 WIXX is a traditional radio broadcast station operating at 101.1 FM in Green Bay, Wisconsin, serving Northeast Wisconsin as a hit music station. The station operates as part of Midwest Communications, Inc. The product portfolio centers on the core FM broadcast signal supplemented by digital extensions: native iOS and Android mobile apps enabling live streaming, three branded podcasts (Huggie Natalie and Corey, Talkin' Football with Wayne Larrivee, and Up Next with Bex), a SMS text alert subscription service, and Studio 101 live music sessions. Additional offerings include weather information, local news aggregation, and interactive contests and promotions. The station maintains an online presence with listen-back capabilities, photo galleries, and event listings. All digital properties are powered by the SoCast platform.
Differentiator
Problem solved
Functional benefit
Products and services
- 101 WIXX FM Radio Broadcast Free over-the-air FM radio broadcast at 101.1 MHz delivering hit music, local news, weather, traffic, community events, and Green Bay Packers football coverage to listeners in Green Bay and surrounding Northeast Wisconsin communities. Features live DJs and personalities including Huggie, Natalie & Corey, and Jerry Michaels.
- 101 WIXX Mobile App
Companies that use WIXX 101
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
WIXX 101 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
WIXX 101 partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
WIXX 101 competitors and assessment
Company assessmentBroad incumbents
- Townsquare Media: Mid-market focused radio operator running clusters across secondary U.S. markets. Comparable to WIXX in mid-size market positioning, local ad sales model, and digital extension strategy.
- Cumulus Media (Green Bay cluster): Major U.S. radio operator with stations in Wisconsin markets. Competes with WIXX for local ad dollars, on-air talent, and syndicated content in overlapping regional radio markets.
- Audacy (formerly Entercom): Large U.S. broadcaster with both AM/FM stations and podcast/audio digital platforms (including the former Radio.com). Competes for ad spend and listener share with WIXX across digital streaming and podcast distribution.
- iHeartMedia Green Bay (WNFL, WIXX-FM2 etc.): National broadcast conglomerate operating multiple stations in the Green Bay market including WNFL. iHeart is a broader incumbent with overlapping ad sales, podcast networks, and digital programmatic platforms competing for the same NE Wisconsin SMB advertisers.
- iHeartMedia's Hot CHR / Top 40 station network: iHeart operates Top 40/CHR-formatted stations in mid-size markets nationally; these compete head-to-head with WIXX's hit music format for the same 18-34 female-skewing listener demographic and associated local ad spend.
Others
- Pandora / Spotify local advertising arms: Digital streaming platforms with self-serve local advertising offerings (Pandora in particular has long targeted local SMB radio budgets). Not a direct listener competitor but represents the secular shift of local ad spend away from over-the-air radio.
Direct peers
- WPKR / other Green Bay CHR stations: WPKR 104.3 FM is another Northeast Wisconsin hit music format station directly competing for the same listeners and advertisers as WIXX in the Green Bay DMA.
- Midwest Communications sister stations (WTAQ, WGEE, WNFL-adjacent): Other stations in the Midwest Communications portfolio including WTAQ (news/talk), sharing the same Wisconsin-based operator and back-office infrastructure as WIXX. Comparable operating model and regional ad market exposure.
- WNCY Y100: Sister country station co-located with WIXX 101 at the same Midwest Communications Green Bay studio at 1420 Bellevue Street. Operates as a Y100 branded country format with similar local ad sales motion, shared staff, and overlapping audience in Northeast Wisconsin.
Regional players
- Midwest Family Broadcast Group: Wisconsin-headquartered private broadcasting group operating radio stations across the state. Operates similar hit music and news/talk formats in overlapping or adjacent Wisconsin DMAs, competing for regional SMB ad spend.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WIXX 101 social profiles
Digital presenceWIXX 101 compliance and trust
Trust signalCompliance3 records
WIXX 101 financial estimates
Financial estimateRevenue estimate
Valuation estimate
WIXX 101 leadership team
Management profileNumber of profiles
Profiles1 record
WIXX 101 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WIXX 101 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WIXX 101
What does WIXX 101 do?
WIXX 101 is a commercial hit-music FM radio station broadcasting at 101.1 MHz in Green Bay, Wisconsin, delivering music, local news, weather, traffic, community events, and Green Bay Packers football coverage to Northeast Wisconsin listeners. Its offering is extended through iOS/Android mobile apps for live streaming, branded podcasts, SMS text alerts, and Studio 101 artist meet-and-greet sessions. Revenue is generated by selling on-air advertising, sponsored content, and promotional spots to local businesses.
Is WIXX 101 a public or private company?
WIXX 101 is a private company. It is classified as family owned and is currently operating.
When was WIXX 101 founded?
WIXX 101 was founded in 1991. It employs 11 to 50 people.
Where is WIXX 101 based?
WIXX 101 is headquartered in Green Bay, United States, in the North America region.
How does WIXX 101 make money?
One revenue line is on record: advertising & Sponsorships.
Who are WIXX 101's main competitors?
Broad incumbents on record are Townsquare Media, Cumulus Media (Green Bay cluster), Audacy (formerly Entercom), iHeartMedia Green Bay (WNFL, WIXX-FM2 etc.) and iHeartMedia's Hot CHR / Top 40 station network. Pandora / Spotify local advertising arms is listed as an others. Direct peers are WPKR / other Green Bay CHR stations, Midwest Communications sister stations (WTAQ, WGEE, WNFL-adjacent) and WNCY Y100. Midwest Family Broadcast Group is listed as a regional player.
Does WIXX 101 have an API?
No public API is recorded for WIXX 101.
What industry is WIXX 101 in?
WIXX 101's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAD, Independent Local Radio Stations, with a secondary code of MPABAJAB, Sports Radio Networks & Talk Stations. Its NAICS code is 516110 and its SIC code is 4832.