Make-Up Atelier Paris
Make-Up Atelier Paris is a French professional cosmetics brand founded in 1989 that formulates long-wearing, multi-ethnic makeup for cinema, television, theater, and fashion artists, selling through DTC e-commerce, a 30% Pro Account program, and 80+ country-specific distributor websites.
- Company typePrivate
- Founded1989
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Make-Up Atelier Paris does
Make-Up Atelier Paris is a French professional cosmetics brand founded in 1989 by makeup artist Hélène Quillé and operated through the privately held SARL MAKE UP ARTS PRODUCTION (RCS Paris 349 414 573). The company formulates and sells long-wearing, water- and perspiration-resistant makeup — including foundation, eyeshadow, lipstick, primer, brushes, and customizable magnetic palettes — designed for professional use in cinema, television, theater, fashion, and live performance. Its core technology centers on silicone-coated pigments and 100% synthetic brush fibers developed through production localized in Brazil for hot and humid climate performance, with a multi-ethnic range of 40+ foundation shades and 20+ correctors and powders. The company is closely associated with the Atelier International de Maquillage Paris training school (founded 1986), which feeds a captive pipeline of professional users into its Pro Account loyalty tier.
The business model is a hybrid B2B2C and DTC operation. Revenue is generated through unit-priced retail sales on the makeupatelier.fr e-commerce site, a free Pro Account subscription that delivers a 30% professional discount, differentiated pricing for beauty salons and training centers, professional training services through the affiliated Atelier, and a France-only wholesale tier requiring a 15,000 EUR HT minimum order with licensed MAP trademark rights for resellers. Distribution is direct via the owned e-commerce platform globally and is augmented by an extensive network of country-specific regional distributors and localized websites spanning roughly 80 markets across Europe, the Americas, MENA, Africa, Asia, and Oceania. The company is led by Gérant Laura Bouillard and Marketing Director (and Data Protection Officer) Maxime Bouillard; revenue, headcount, and funding are not publicly disclosed.
Make-Up Atelier Paris firmographics
Firmographics- Name
- Make-Up Atelier Paris
- Legal name
- MAKE UP ARTS PRODUCTION
- Website
- https://makeupatelier.fr
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Make-Up Atelier Paris is a French professional cosmetics brand founded in 1989 that formulates long-wearing, multi-ethnic makeup for cinema, television, theater, and fashion artists, selling through DTC e-commerce, a 30% Pro Account program, and 80+ country-specific distributor websites.
- Ownership category
- akta.pro rank
Make-Up Atelier Paris industry classification
Industry- Product category
- Professional Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)
- akta.pro secondary industries
- Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)
Keywords
Where Make-Up Atelier Paris is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Make-Up Atelier Paris business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Product Sales: Direct sales of professional makeup products to makeup artists, beauty salons, and trained professionals through dedicated Pro Accounts offering 30% discount. Individual consumers can purchase at standard retail prices.
- Training Services: Formation and training programs in makeup techniques for fashion, beauty, artistic makeup and special effects. Sessions delivered by Make-Up Atelier Paris or partners.
- Wholesale Distribution: Bulk sales to professional resellers with minimum order of 15,000 EUR HT. Licensed resellers can market products under MAP trademarks in original packaging in France only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Consumer Pricing |
| Subscription | Annual | Pro Account - 30% Discount |
| Unit Pricing | Pay-as-you-go | Beauty Salon Account |
| Transaction based/ take rate | Multi-year contract | Professional Reseller - Minimum 15,000 EUR |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Make-Up Atelier Paris product offering
Product offeringCore offering
Make-Up Atelier Paris develops, manufactures, and sells professional-grade makeup cosmetics — face, eyes, lips, palettes, accessories, and brushes — formulated for performance in film, television, theater, and fashion environments. The company operates direct e-commerce (makeupatelier.fr), a B2B Pro Account program (30% discount for makeup professionals), beauty salon accounts, training center partnerships, and wholesale distribution to authorized resellers in France. It also operates the Atelier International de Maquillage Paris training center, founded in 1986 by Hélène Quillé.
Product overview
Make-Up Atelier Paris is a professional cosmetics brand offering a unified product portfolio organized across several core product lines: Face (Teint), Eyes & Eyebrows, Lips, Palettes, Artistic, Accessories, and Kits. The Face line spans over 40 foundation tones and 20+ correctors and powders. The Palettes line includes customizable magnetic palettes compatible with the brand's refill system (e.g., Customizable Magnetic Palette 6 Pans). Accessories include 100% synthetic professional makeup brushes, sponges, cases, and bags. The brand also offers makeup training services through the Atelier International de Maquillage Paris, founded in 1986 by Hélène Quillé. Products are positioned for professional makeup artists in cinema, television, theater, fashion, and beauty, and are sold online at makeupatelier.fr and through a Pro Account program offering 30% discounts.
Differentiator
Problem solved
Functional benefit
Brands
- Atelier International de Maquillage Paris: Professional makeup training center founded by Hélène Quillé in 1986, offering courses in fashion, beauty, artistic makeup, and special effects makeup.
Products and services
- Long Wear Liquid Foundation A long-wearing, water- and perspiration-resistant liquid foundation available in 5ml professional mini-bottles, formulated with volatile oils and silicone gel for shine control, providing a natural finish that unifies skin texture and hides imperfections.
- Shadow Primer Eye makeup primer for flawless, smooth eyelids, suitable for all skin types and available in three shades (SPRN for light skin, SPRD for mixed skin, SPRNP for colored skin).
- Gentle Cleansing Milk A gentle cleansing milk that removes even waterproof makeup, suitable for all skin types, applied by massaging delicately and wiped with a cotton pad before rinsing.
- 5 Eyeshadows Palette A bestselling eyeshadow palette with long-lasting, water- and perspiration-resistant formulas that do not migrate into the eyelid crease, formulated with silicone-coated talcs and pigments and available in matte, satin, and iridescent textures.
- Eyeshadow Refill Individual eyeshadow refills matching the palette format, with the same long-lasting, water- and perspiration-resistant formulation in matte, satin, and iridescent textures.
- Shanghai Eyelashes Professional false eyelashes crafted from silk fibers with a Mumbai crisscross pattern fringe, featuring 3D multi-length fibers for volume and length.
- Starcoat A glitter finishing lacquer that is water-, perspiration-, and sebum-resistant, containing light-reflecting micas that create a shimmering, soft-focus effect, multifunctional for use on face, eyes, and lips.
- Customizable Magnetic Palette 6 Pans A magnetic, rechargeable acrylic palette that accommodates 6 refills of 26mm diameter, allowing users to compose custom palettes with lipsticks, eyeshadows, or concealers.
- 12 Lipsticks Palette A palette of 12 lipsticks in a harmonious color gradient for shaping lips, increasing volume, and correcting imperfections, enriched with jojoba oil, shea butter, and vitamins A and E.
- Matte Long Wear Lipstick A high-resistance matte lipstick with an emollient, hydrating formula enriched with jojoba oil and vitamins A and E, providing intense and covering colors.
- Face (Teint) Product Line A complete face makeup range including Skincare & Fixers, Primers, Foundations (40+ tones), Concealers (20+ correctors), Powders, Blushes, and Modeling & Highlighting products.
- Eyes & Eyebrows Product Line A complete eye makeup range including Eyeliners & eye pencils, Eyebrows, Mascaras, Eyeshadows, Glues & Eyelashes, Thinners & Primers, and Sparkles.
- Lips Product Line A complete lip makeup range including Lipsticks, Lipgloss, and Lip Pencils.
- Palettes Product Line A range of makeup palettes including Eyes & Eyebrows palettes, Face palettes, Lips palettes, and customizable compose-your-own palettes compatible with the brand's refill system.
- Professional Makeup Training (Atelier International de Maquillage Paris) Professional makeup training offered in fashion and beauty makeup, artistic makeup, and special effects makeup, provided through the Atelier International de Maquillage Paris school founded by Hélène Quillé.
- Professional Makeup Brushes (100% Synthetic) Professional makeup brushes made with 100% synthetic fibers incorporating the latest fiber technology innovations for superior performance and longevity, including flat dense brushes for eyeshadow, round brushes for liquid foundation, and Kabuki brushes for powder foundations and bronzers.
Companies that use Make-Up Atelier Paris
Customer profileSegments5 records
Ideal customer profiles5 records
Make-Up Atelier Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Make-Up Atelier Paris partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Beauty and Makeup Training CenterscoreTraining center partnerships allow schools to offer Make-Up Atelier products to students at preferential educational pricing. Partners can create custom product kits for specific training courses and receive workshop demonstrations from professional makeup artists. Students can open Pro Accounts (-30%) during and after their training programs.
- Beauty Salons and InstitutescoreBeauty salon partnership program provides differentiated pricing exclusively reserved for salons, with reduced minimum order quantities allowing smaller inventory with broader product selection. Salons benefit from professional-grade products to enhance service quality for flash makeup and beauty transformation services.
- Professional ResellersminorAuthorized professional resellers can market Make-Up Atelier products under licensed use of MAP trademarks. Sales restricted to end consumers only, in original packaging, in France only, with minimum 15,000 EUR HT order.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Make-Up Atelier Paris competitors and assessment
Company assessmentDirect peers
- Mehron: Professional cosmetics and SFX brand with century-long heritage in stage, film, and face/body painting. Comparable professional channel and durability-focused formulations.
- Make Up For Ever: Professional-grade color cosmetics brand founded by a makeup artist for film/TV/stage use, now owned by L'Oréal. Closely comparable positioning to Make-Up Atelier Paris across foundation, eye, lip, and pro-account B2B distribution.
- Kryolan: Family-owned German professional makeup brand specializing in film, television, theater, and SFX; sells through pro accounts and 80+ country distributor network. Direct competitor in the same professional-artist segment.
- Ben Nye: Hollywood heritage professional makeup brand widely used in film, TV, and theater; distributes through pro retailers globally. Comparable in cinema-grade formulation and professional-artist customer base.
- RCMA Makeup: Professional-grade cosmetics line popular with film/TV artists and photographers; known for high-pigment foundations and palettes. Comparable professional-channel positioning and shade-range depth.
Emerging players
- Charlotte Tilbury: Celebrity makeup artist-founded global brand built on professional credibility. Comparable in artist-pedigree and migration of pro-grade formulations into a global consumer brand.
- Pat McGrath Labs: Editorial makeup artist-founded prestige brand with high-pigment complexion, eye, and lip ranges. Comparable in artist-led DNA and high-performance formulation claims, though positioned at the premium consumer end.
Broad incumbents
- Bobbi Brown: Artist-founded professional cosmetics brand (now Estée Lauder) targeting makeup artists and consumers with skin-tone-focused foundation ranges. Comparable in heritage, founder DNA, and pro-grade positioning.
- MAC Cosmetics: Industry-defining professional makeup brand owned by Estée Lauder; offers broad foundations, multi-ethnic shade ranges, and a globally recognized PRO membership discount program — directly comparable in customer and category.
- NARS Cosmetics: François Nars-founded professional makeup brand (now Shiseido) with broad complexion, eye, and lip ranges including inclusive shade lines. Comparable in founder-pedigree and multi-ethnic complexion range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Make-Up Atelier Paris social profiles
Digital presenceMake-Up Atelier Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make-Up Atelier Paris leadership team
Management profileNumber of profiles
Profiles3 records
Make-Up Atelier Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make-Up Atelier Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make-Up Atelier Paris
What does Make-Up Atelier Paris do?
Make-Up Atelier Paris develops, manufactures, and sells professional-grade makeup cosmetics — face, eyes, lips, palettes, accessories, and brushes — formulated for performance in film, television, theater, and fashion environments. The company operates direct e-commerce (makeupatelier.fr), a B2B Pro Account program (30% discount for makeup professionals), beauty salon accounts, training center partnerships, and wholesale distribution to authorized resellers in France. It also operates the Atelier International de Maquillage Paris training center, founded in 1986 by Hélène Quillé.
Is Make-Up Atelier Paris a public or private company?
Make-Up Atelier Paris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make-Up Atelier Paris founded?
Make-Up Atelier Paris was founded in 1989. It employs 11 to 50 people.
Where is Make-Up Atelier Paris based?
Make-Up Atelier Paris is headquartered in Paris, France, in the Europe region.
How does Make-Up Atelier Paris make money?
Three revenue lines are on record. Professional Product Sales are the primary driver. The others are training Services and wholesale Distribution.
Who are Make-Up Atelier Paris's main competitors?
Direct peers on record are Mehron, Make Up For Ever, Kryolan, Ben Nye and RCMA Makeup. Emerging players are Charlotte Tilbury and Pat McGrath Labs. Broad incumbents are Bobbi Brown, MAC Cosmetics and NARS Cosmetics.
Does Make-Up Atelier Paris have an API?
No public API is recorded for Make-Up Atelier Paris.
What industry is Make-Up Atelier Paris in?
Make-Up Atelier Paris's product category is Professional Cosmetics. Its primary akta.pro industry code is CRABACAA, Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter), with a secondary code of CRABACAE, Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers). Its NAICS code is 456120 and its SIC code is 2844.