Shark and Co

What Shark and Co does

Shark & Co. A/S (CVR 29011818) is a privately held, full-service digital creative advertising agency headquartered at Svanes Plads 4 in Horsens, Denmark, founded in 2005 and organized as a Danish aktieselskab. The firm sells integrated branding, digital marketing, and campaign services under the unifying proposition of "større sammenhæng" — alignment between a client's strategy, culture, brand, and marketing output — organized into six in-house service pillars: Forretningsudvikling (business development and strategy), Digital (SEO, SEM, social, web, CRO, marketing automation), Kommunikation (copywriting and content), Corporate Image (identity, web design, film, packaging), Kampagner (multi-channel campaigns), and Print (catalogs, signage, in-store). Sub-services include core storytelling (kernefortælling), concept development, ESG communication, employer branding, email marketing, and film/video production.

The business model is classic professional services: custom, quote-based project pricing with no public rate card, consultative sales via free initial in-person or online meetings, and direct B2B delivery. Distribution is regional (Denmark with opportunistic Nordic and one Turkish client). Customer mix is dominated by Danish mid-market and enterprise clients across verticals including bathroom manufacturing (Marmorline, Bedre Bad, Badelement), HVAC (Belimo), food/flour (Credin, Skærtoft Mølle), automotive leasing (Microlease), steel (Steel Products), hospitality (Hotel Føroyar, HimmerLand, Vingsted Hotel & Konferencecenter, Hindsgavl Slot), tourism (VisitMiddelfart), retail (MENY Horsens, Camping-Specialisten), tech/consulting (9altitudes, mpeople), and SMB wedding services (Bryllup.dk). Shark & Co. operates as the embedded external marketing department for some accounts (e.g., Badelement) and runs a 10+ year apprenticeship program with four current apprentices.

Ownership is founder/partnership-based with no external investment, no parent company, and no disclosed ownership changes. Senior partners include Director Allan Forum, CDMO & Partner Dennis Houmann Dinesen, COO & Partner Mette Due Ladefoged, and Creative Director Kim Michael. The agency holds AAA employer certification from Arbejdsgiverne A (2025). Revenue is not publicly disclosed; the firm has no subsidiaries, no M&A history, no funding rounds, and no patent portfolio.

Name

Shark and Co

Legal name

Shark & Co. A/S

Website

https://sharkreklame.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Shark & Co. A/S is a privately held Danish full-service creative advertising agency in Horsens, operating since 2005. It delivers integrated branding, digital marketing, campaign strategy, web design, and print services to B2B enterprises across diverse industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Advertising Services: Custom marketing and advertising services including strategy, branding, digital marketing, campaigns, web design, video production, copywriting, and print materials. Pricing is quote-based and tailored to each client's specific needs and scope of work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels13 records

Core offering

Shark and Co is a Danish full-service digital creative advertising agency that designs and delivers strategic branding, digital marketing campaigns, web design, video production, copywriting, and print materials for business clients. The firm combines strategic consulting with creative production and digital execution, supported by in-house multidisciplinary staff.

Product overview

Shark and Co. is a full-service digital creative advertising agency based in Horsens, Denmark. The company operates as a unified agency offering six core service pillars — Forretningsudvikling (Business Development), Digital, Kommunikation (Communication), Corporate Image, Kampagner (Campaigns), and Print — all delivered in-house for cohesive cross-channel marketing. These pillars encompass sub-services including SEO, SEM, social media, marketing automation, email marketing, web design, film/video production, campaign strategy, core storytelling (kernefortælling), concept development, branding, ESG communication, employer branding, and print materials (catalogs, magazines, signage). The agency's proposition is 'større sammenhæng' (greater coherence) — integrating strategy, brand identity, digital, and creative output under one roof to ensure consistent messaging from concept through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Branding Brand strategy and identity development service for business clients, covering positioning, identity systems, and brand guidelines.
• Digital Marketing Campaigns Planning and execution of digital marketing campaigns across paid and owned channels, including Google Ads, Meta, and YouTube.
• Web Design and Development Design and build of websites for business clients as part of the agency's digital offering.
• Video Production Production of video content for client campaigns and brand communications.
• Copywriting and Concept Development Copywriting and creative concept development services supporting campaigns, brand work, and digital content.
• Print Materials Design and production of printed collateral and physical brand materials for client campaigns and communications.
• SEO and SEM Services Search engine optimization and search engine marketing services delivered through the agency's Team Online, supporting organic and paid search performance for clients.
• Social Media Management Management of client social media presence as part of the agency's Team Online offering.
• Data Protection Coordination Services In-house data protection coordination supporting the agency's compliance with applicable data protection rules for client engagements.

Quantifiable outcome

• 350% over target for Microlease campaign - cars deployed during launch period
• +8 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

One partnership is on record.

• Team Badelement (Supplier Network)coreStrategic or Co-development PartnerA close collaborative network with Badelement's suppliers, forming 'Team Badelement' - a committed cooperation where partners work together for constant quality, supply security, and extra responsiveness when solving critical tasks. Shark & Co. facilitates the collaboration processes between stakeholders.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Geelmuyden.Kiese: Large Scandinavian communications, PR, and advertising firm headquartered in Norway with Danish presence. Comparable in offering strategy, branding, and integrated communications, but operates at larger scale and across more Nordic geographies.

Broad incumbents

• Monks (formerly MediaMonks / S4 Capital): Global digital-first production and creative agency with integrated content, media, and data capabilities. Comparable to Shark & Co.'s digital, content, and campaign offerings, but at global enterprise scale.
• Ogilvy (Denmark): Global creative network with Danish operations providing brand strategy, advertising, and digital marketing. Overlaps directly with Shark & Co.'s integrated service pillars, especially for large enterprise clients.
• Publicis Groupe (Denmark): Global advertising network with a Danish presence offering full-service creative, media, digital, and data services. Competes with Shark & Co. for larger Danish enterprise briefs but with significantly more scale and resource.

Direct peers

• Hjaltelin Stahl: Long-established Copenhagen-based creative advertising bureau offering integrated brand strategy, campaign, and digital services to Danish B2B and consumer clients. Closely comparable in service mix (strategy + creative + digital) to Shark & Co. but operates in the larger Copenhagen market.
• DDB Copenhagen: Danish arm of the DDB Worldwide creative network, providing brand strategy, advertising campaigns, and digital marketing to Danish and Nordic clients. Comparable in offering to Shark & Co. but with the backing of a global network.
• Wibroe (Danish agency): Danish creative and branding agency serving mid-market and enterprise clients with strategy, advertising, and digital services. Comparable in service mix and Danish market focus to Shark & Co.
• KlarPr (formerly Brandhouse): Danish creative and PR agency delivering brand strategy, campaigns, and content to mid-market and enterprise clients. Comparable in integrated brand-and-comms approach and Danish market focus.
• &Co (andco.dk): Copenhagen-based creative agency offering branding, digital marketing, campaigns, and content to Danish B2B clients. Directly comparable in size, service pillars, and mid-market Danish client focus.
• Spin (Denmark): Danish creative bureau offering branding, advertising, and digital services to consumer and B2B clients. Comparable in service scope and Danish mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharkogco

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shark and Co