Agape Therapy
Agape Therapy is a family-owned physical therapy, occupational therapy, and wellness practice operating six clinic locations in Iowa's Cedar Valley since 1986. It serves individual patients recovering from injury or surgery, chronic pain sufferers, young athletes, and wellness members.
- Company typePrivate
- Founded1986
- HeadquartersCedar Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Agape Therapy does
Agape Therapy is a privately owned, family-operated healthcare practice founded in 1986 by Cal Iehl, PT and Deb Iehl, PT in Cedar Falls, Iowa, with active ownership transferred to their daughter Kristin Iehl in July 2023. The company delivers individualized, one-on-one physical therapy, hand/occupational therapy, and integrated wellness services across six locations in the Cedar Valley region of Iowa (three in Cedar Falls, plus Waterloo, Dike, and Reinbeck). It has been a Medicare Certified Rehabilitation Agency since 1990, enabling billing across physical, occupational, speech, and massage therapy services.
The service portfolio extends beyond traditional clinical PT into adjacent wellness and performance verticals. The Den in Dike operates as a fitness/therapy combo facility with contract-based memberships (monthly billing, discounts for longer commitments, a $150 early-cancellation fee). Agape Performance, opened August 2023 on Viking Road, houses the AgapeSTRONG youth athlete development program plus therapeutic group exercise classes. gentleGYM, co-located with the Viking Road site, serves individuals managing chronic pain or pre/post operative conditions and features specialized capital equipment—a warm water therapy pool with underwater treadmill. A separate StretchYOU program offers assisted stretching with certified coaches, and group wellness classes are offered through a punch-card or membership model.
Revenue is generated through a hybrid model combining insurance-reimbursed clinical services (PT, OT, hand therapy), cash-pay wellness memberships, class fees, athlete development registration, and assisted stretching sessions. Direct-access legislation in Iowa allows patients to self-refer for PT/OT with insurance coverage, supporting patient acquisition. The company employs a community-based go-to-market strategy emphasizing physician referrals, local testimonials, a health-education blog, and a Facebook presence. There is no disclosed mobile application, AI capability, or external institutional investment; the practice operates as a bootstrapped, family-controlled regional business.
Agape Therapy firmographics
Firmographics- Name
- Agape Therapy
- Legal name
- Agape Therapy
- Website
- https://agapetherapy.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agape Therapy is a family-owned physical therapy, occupational therapy, and wellness practice operating six clinic locations in Iowa's Cedar Valley since 1986. It serves individual patients recovering from injury or surgery, chronic pain sufferers, young athletes, and wellness members.
- Ownership category
- akta.pro rank
Agape Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Hand & Upper Extremity Therapy (OT/CHT) (HSADAIAH)
- akta.pro secondary industries
- Outpatient Occupational Therapy (OT) Clinics (HLADAJAE), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)
Keywords
Where Agape Therapy is headquartered
LocationHeadquarters
- HQ city
- Cedar Falls
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Agape Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Physical Therapy Services: Individualized physical therapy treatment sessions billed to insurance or self-pay. Includes evaluation, manual therapy, exercise prescription, dry needling, and other PT modalities.
- Hand/Occupational Therapy: Occupational hand therapy services requiring OT order, billed to insurance.
- Wellness Memberships (The Den): Fitness/therapy combo facility with membership contracts. Members pay monthly fees with discounted rates for longer commitment periods. $150 cancellation fee for early termination.
- Athlete Development Programs: AgapeSTRONG programs for young athletes including strength and conditioning classes. Registration-based model with session fees.
- Wellness Classes: Exercise and educational classes including therapeutic group exercise. Free for members, non-members charged via punch card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | The Den Membership - Contract-based fitness/wellness membership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Agape Therapy product offering
Product offeringCore offering
Agape Therapy provides individualized, one-on-one outpatient physical therapy, hand/occupational therapy, and wellness services at six clinic locations across the Cedar Valley in Iowa. The practice also delivers athletic development programs (AgapeSTRONG), membership-based fitness and aquatic therapy (The Den and gentleGYM), assisted stretching (StretchYOU), and group wellness classes for chronic pain, pre/post-operative, and general population clients.
Product overview
Agape Therapy is a locally-owned healthcare practice offering a multi-service therapy portfolio consisting of Physical Therapy, Hand/Occupational Therapy, and Wellness services. The company operates multiple locations including the Central Clinic, Viking Clinic with gentleGYM, Waterloo Clinic, The Den fitness/therapy combo, and Agape Performance for athlete development. Services include individualized physical therapy, assisted stretching through the StretchYOU Program, warm water aquatic therapy with underwater treadmill, and youth athletic development programs branded as AgapeSTRONG. The practice emphasizes personalized, one-on-one care drawing on clinical experience and current research.
Differentiator
Problem solved
Functional benefit
Brands
- The Den: A fitness/therapy combination facility in Dike, Iowa offering memberships, classes, and physical therapy services
- Agape Performance
- gentleGYM
Quantifiable outcome
- Free injury and pain consultations available
Companies that use Agape Therapy
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Agape Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agape Therapy partnerships and signals
Strategic signalScale indicators4 records
Recent moves12 records
Expansion highlights5 records
Agape Therapy competitors and assessment
Company assessmentBroad incumbents
- Select Physical Therapy (Select Medical): Outpatient rehabilitation division of Select Medical offering PT, OT, hand therapy, and sports medicine across the U.S. Comparable as a multi-service rehabilitation provider serving similar patient use cases with both clinic and specialty programs.
- Fyzical Therapy & Balance Centers: Franchised PT network offering outpatient physical therapy, balance, vestibular, and wellness services. Comparable as a multi-clinic outpatient provider with subscription-style wellness add-ons, though operates on a franchise model.
- Drayer Physical Therapy Institute: Multi-state outpatient PT provider offering orthopedic, sports, and hand therapy. Comparable in core clinical offerings, though operates as a regional multi-clinic network rather than a single-market family practice.
- ATI Physical Therapy: One of the largest national outpatient physical therapy chains operating hundreds of clinics across the U.S. Directly comparable as a multi-site PT/OT provider serving similar patients with insurance-billed and direct-access care models, though at vastly greater scale.
- Ivy Rehab Network: Multi-state outpatient PT, OT, and speech therapy network offering pediatric and adult services with community-clinic positioning. Comparable in clinical scope (PT/OT/SLP) and community-oriented service model, though operates across many states.
- Athletico Physical Therapy: National outpatient PT and OT provider with hundreds of clinics offering physical therapy, occupational/hand therapy, and athletic development services. Highly comparable in service mix and patient segments, with greater geographic reach and corporate resources.
- Pivot Physical Therapy: Mid-Atlantic outpatient PT and OT chain offering clinical therapy, sports medicine, and industrial rehab services. Comparable in service portfolio and patient segments, with broader geographic footprint.
Emerging players
- Life Time Fitness (Life Time): Premium membership-based fitness operator with athletic training, recovery, and wellness programming. Comparable to The Den / gentleGYM membership model on the wellness and recovery side of the offering, though at vastly different scale.
Regional players
- Cedar Valley Medical Specialists: Regional multi-specialty medical group serving the Cedar Valley / Waterloo-Cedar Falls area. Comparable as a Cedar Valley–based healthcare provider that may compete for physician referrals and patient share in the same local market.
- UnityPoint Health – Waterloo: Regional hospital system with outpatient rehabilitation and therapy services in the Cedar Valley. Comparable as a local competitor offering PT/OT services that may capture referral share and employ competing therapists in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Agape Therapy social profiles
Digital presenceAgape Therapy compliance and trust
Trust signalCompliance1 record
Agape Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agape Therapy leadership team
Management profileNumber of profiles
Profiles3 records
Agape Therapy subsidiaries and ownership
Company hierarchySubsidiaries3 records
Agape Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agape Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agape Therapy
What does Agape Therapy do?
Agape Therapy provides individualized, one-on-one outpatient physical therapy, hand/occupational therapy, and wellness services at six clinic locations across the Cedar Valley in Iowa. The practice also delivers athletic development programs (AgapeSTRONG), membership-based fitness and aquatic therapy (The Den and gentleGYM), assisted stretching (StretchYOU), and group wellness classes for chronic pain, pre/post-operative, and general population clients.
Is Agape Therapy a public or private company?
Agape Therapy is a private company. It is classified as family owned and is currently operating.
When was Agape Therapy founded?
Agape Therapy was founded in 1986. It employs 11 to 50 people.
Where is Agape Therapy based?
Agape Therapy is headquartered in Cedar Falls, United States, in the North America region.
How does Agape Therapy make money?
Five revenue lines are on record. Physical Therapy Services are the primary driver. The others are hand/Occupational Therapy, wellness Memberships (The Den), athlete Development Programs and wellness Classes.
Who are Agape Therapy's main competitors?
Broad incumbents on record are Select Physical Therapy (Select Medical), Fyzical Therapy & Balance Centers, Drayer Physical Therapy Institute, ATI Physical Therapy, Ivy Rehab Network, Athletico Physical Therapy and Pivot Physical Therapy. Life Time Fitness (Life Time) is listed as an emerging player. Regional players are Cedar Valley Medical Specialists and UnityPoint Health – Waterloo.
Does Agape Therapy have an API?
No public API is recorded for Agape Therapy.
What industry is Agape Therapy in?
Agape Therapy's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HSADAIAH, Hand & Upper Extremity Therapy (OT/CHT), with a secondary code of HLADAJAE, Outpatient Occupational Therapy (OT) Clinics. Its NAICS code is 62134 and its SIC code is 8093.