Hazel's Beverage World
Hazel's Beverage World is an independent brick-and-mortar and online liquor retailer in Boulder, Colorado, selling wine, beer, spirits, mixers, and accessories to individual consumers and event planners, with delivery, loyalty, and event-planning services.
- Company typePrivate
- Founded2012
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hazel's Beverage World does
Hazel's Beverage World is an independent, privately held off-premise alcohol retailer operating a single brick-and-mortar storefront at 1955 28th Street, Boulder, Colorado, complemented by an online store, local delivery, and in-store pickup. The company sells wine, beer, spirits, mixers, specialty foods, glassware, accessories, and keg supplies, with assortment organized across varietal, region, and country (including Bordeaux, Tuscany, Rioja, Burgundy, Napa Valley, and international beer/sourcing regions) and now extends into non-alcoholic wine, beer, and spirits. Supporting the core retail offering are an in-store tasting and events calendar, a Frequent Flyers loyalty rewards program with Super Sunday specials, free wedding and event planning services, and proprietary mobile apps on iOS and Android.
The underlying technology is a standard retail e-commerce stack: the CityHive platform powers the website, mobile apps, inventory management, ordering, and loyalty program — no proprietary or differentiated technology layer is described. Revenue is generated almost entirely through unit-priced retail beverage sales (one-time transactions) in-store and online, with promotional pricing, loyalty discounts, and email/newsletter incentives driving frequency. Customer segments are primarily individual consumers purchasing for personal use, gifting, or events, with a secondary use-case-driven segment of wedding and event planners procuring in bulk; pricing is per-product with wide variation across categories. The business is founder-led (Bruce D. Dierking as Founder and General Manager), operates with 11-50 employees, has no disclosed funding, parent company, or public financials, and markets through organic social, email, mobile, events, and its e-commerce storefront.
Hazel's Beverage World firmographics
Firmographics- Name
- Hazel's Beverage World
- Legal name
- Hazel's Beverage World
- Website
- https://hazelsboulder.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hazel's Beverage World is an independent brick-and-mortar and online liquor retailer in Boulder, Colorado, selling wine, beer, spirits, mixers, and accessories to individual consumers and event planners, with delivery, loyalty, and event-planning services.
- Ownership category
- akta.pro rank
Hazel's Beverage World industry classification
Industry- Product category
- Liquor Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
- akta.pro secondary industries
- Liquor Stores (General Off-Premise) (CRANAAAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Hazel's Beverage World is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hazel's Beverage World business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Beverage Sales: Revenue generated from in-store and online sales of wine, beer, spirits, mixers, specialty foods, accessories, and glassware. Products range from budget-friendly options to premium selections across multiple categories including non-alcoholic alternatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hazel's Beverage World product offering
Product offeringCore offering
Hazel's Beverage World is a brick-and-mortar and online liquor retailer selling wine, beer, spirits, mixers, specialty foods, accessories, and glassware to individual consumers and event planners in the Boulder, Colorado market. It supplements product sales with in-store tastings, free wedding and event planning, local delivery, in-store pickup, and the Frequent Flyers loyalty rewards program.
Product overview
Hazel's Beverage World is a brick-and-mortar liquor store with an e-commerce presence, offering a comprehensive beverage retail experience. The core product portfolio consists of Wine (including Red, White, Rosé, Sparkling, Blend, Dessert, Port, and Non-Alcohol varieties), Beer (with IPA, Ale, Lager, Stout, Cider, Hard Seltzer categories), Spirits (Vodka, Whiskey, Tequila, Rum, Gin, Brandy, Sake, Liqueur), and Grocery/Mixers (specialty foods, mixers, accessories, glassware). Supporting services include in-store tastings, event planning for weddings, delivery and pickup options, and a Frequent Flyers loyalty rewards program. The store operates on the CityHive e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Wine assortment offered to adult consumers including Red, White, Rosé, Sparkling, Blend, Dessert, Port, Fruit, and Non-Alcohol wines, organized by style, varietal, country, and region (Bordeaux, Tuscany, Rioja, Burgundy, Napa Valley).
- Beer Beer assortment for adult consumers including IPA, Ale, Lager, Pilsner, Stout, Wheat, Cider, Hard Seltzer, and Non-Alcohol Beer, sourced from the United States, Belgium, Germany, England, Canada, Netherlands, Ireland, and Japan; kegs also offered.
- Spirits Spirits assortment for adult consumers including Vodka, Whiskey, Sake, Tequila, Rum, Gin, Brandy, Liqueur, and Non-Alcohol options, sourced from the United States, France, Ireland, Japan, Italy, and Mexico.
- Grocery, Mixers & More Supporting retail assortment including specialty foods (Cheese, Chips, Candy, Crackers), mixers (Cocktails, Soda, Water, Juice), accessories, glassware, keg supplies, gift bags, and non-alcoholic beverages, sold to adult consumers and event purchasers.
- Tastings & Events In-store tasting events, store events calendar, and free wedding and event planning services for adults planning weddings or other celebrations.
- Delivery & Pickup Local delivery (weekdays 10:00 AM-7:00 PM, weekends 8:00 AM-6:30 PM) and in-store pickup of online orders for adult consumers within the Boulder delivery area.
- Frequent Flyers Rewards Program Loyalty rewards program offering points on purchases, special discounts, and Super Sunday specials for repeat adult consumers.
- Liquor Pre-Ordering Pre-ordering service allowing customers to reserve spirits in advance for pickup.
Companies that use Hazel's Beverage World
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Hazel's Beverage World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hazel's Beverage World partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- City HivecoreCity Hive provides the e-commerce platform powering Hazel's Beverage World's online store, mobile app, and backend operations including inventory management, ordering, and customer loyalty programs.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Hazel's Beverage World competitors and assessment
Company assessmentBroad incumbents
- Drizly: Alcohol delivery platform owned by Uber that aggregates retailer inventory for on-demand delivery — overlaps with Hazel's own delivery offering and represents both a partner and a competitive threat.
Direct peers
- Total Wine & More: Largest U.S. multi-category off-premise beverage retailer (beer, wine, spirits) with deep selection and aggressive pricing — directly comparable to Hazel's assortment and value proposition, though at vastly greater scale.
- Spec's Wine, Spirits & Finer Foods: Texas-based multi-store chain offering wine, spirits, beer, and gourmet foods with broad assortment and competitive pricing — closely mirrors Hazel's combined alcohol-plus-specialty-food model.
- Wine.com: Largest U.S. online wine retailer with broad assortment and delivery — comparable e-commerce-first wine retail model, though lacking Hazel's brick-and-mortar and spirits depth.
- Binny's Beverage Depot: Large Chicago-area multi-store beverage retailer offering deep beer/wine/spirits selection, expert staff picks, and loyalty pricing — highly comparable independent/specialty format at greater scale.
- Mission Liquor: Large independent liquor store with broad assortment and competitive pricing — directly comparable independent specialty retailer, though serving a different geography.
- Sherry-Lehmann: Iconic specialty wine and spirits retailer with curated premium assortment and knowledgeable staff — comparable positioning around premium selection and expert curation.
- BevMo!: Multi-state specialty retailer of beer, wine, and spirits with strong private-label program and in-store tastings — directly comparable assortment, loyalty, and tasting-event model to Hazel's.
- K&L Wine Merchants: Specialty wine/spirits retailer with curated selection and strong e-commerce/direct-to-consumer shipping — comparable to Hazel's premium assortment plus online ordering capabilities.
- Total Beverage: Independent multi-store wine, beer, and spirits retailer with curated selection and tasting events — closely comparable format to Hazel's as a community-rooted specialty beverage retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hazel's Beverage World social profiles
Digital presenceHazel's Beverage World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hazel's Beverage World leadership team
Management profileNumber of profiles
Profiles1 record
Hazel's Beverage World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hazel's Beverage World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hazel's Beverage World
What does Hazel's Beverage World do?
Hazel's Beverage World is a brick-and-mortar and online liquor retailer selling wine, beer, spirits, mixers, specialty foods, accessories, and glassware to individual consumers and event planners in the Boulder, Colorado market. It supplements product sales with in-store tastings, free wedding and event planning, local delivery, in-store pickup, and the Frequent Flyers loyalty rewards program.
Is Hazel's Beverage World a public or private company?
Hazel's Beverage World is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hazel's Beverage World founded?
Hazel's Beverage World was founded in 2012. It employs 11 to 50 people.
Where is Hazel's Beverage World based?
Hazel's Beverage World is headquartered in Boulder, United States, in the North America region.
How does Hazel's Beverage World make money?
One revenue line is on record: retail Beverage Sales.
Who are Hazel's Beverage World's main competitors?
Drizly is listed as a broad incumbent. Direct peers are Total Wine & More, Spec's Wine, Spirits & Finer Foods, Wine.com, Binny's Beverage Depot, Mission Liquor, Sherry-Lehmann, BevMo!, K&L Wine Merchants and Total Beverage.
Does Hazel's Beverage World have an API?
No public API is recorded for Hazel's Beverage World.
What industry is Hazel's Beverage World in?
Hazel's Beverage World's product category is Liquor Retail. Its primary akta.pro industry code is CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined), with a secondary code of CRANAAAA, Liquor Stores (General Off-Premise). Its NAICS code is 445320.