Tradition Wealth Management

What Tradition Wealth Management does

Tradition Wealth Management is a privately held, SEC-registered investment advisor founded in 2003 and headquartered in Minneapolis, Minnesota. The firm provides comprehensive wealth management services to high net worth individuals, business owners, pre-retirees and retirees, and professional athletes, covering investment management, retirement planning, estate planning, tax strategies, risk management, philanthropic planning, cash flow management, education planning, business succession, and a dedicated Sports Management vertical. Securities execution is delivered through a partnership with Private Client Services (a FINRA/SIPC member broker-dealer), while the firm itself maintains the fiduciary relationship with clients. The firm also operates a wholly-owned insurance subsidiary, Tradition Wealth Management Insurance Agency LLC (dba TWM Insurance), which distributes life insurance products through in-house advisors via the Back9 Insurance platform.

The firm's technology stack is fully third-party and non-proprietary: Charles Schwab provides custody and client login, Orion Advisor (Albridge Wealth Reporting) provides account aggregation and performance reporting, eMoney powers the "My Tradition" personal finance management portal, and Zix provides secure email. There are no disclosed AI, proprietary analytics, or custom-built planning engines; client engagement is relationship-led through credentialed advisors (CFP professionals) operating from four physical offices across Edina, Woodbury, and Wayzata in the Minneapolis-St. Paul metro, plus a Scottsdale, Arizona location serving the Phoenix metro.

The business model is a recurring AUM-based advisory fee structure typical of fee-only RIAs, with initial client engagement initiated through complimentary portfolio reviews and consultations. The firm does not publicly disclose specific fee schedules; fee details are presumably outlined in its Form ADV. The firm manages $2B+ in assets under management, is BBB accredited, and employs between 11 and 50 staff. Marketing relies on content (blog, newsletter, financial calculators, planning toolkits) and community/referral channels. The firm has been in continuous operation for over 20 years, with Chad Schumacher serving as Managing Director/Partner and a broader partner-level ownership structure indicated by Brad Johnson's partner title.

Name

Tradition Wealth Management

Legal name

Tradition Wealth Management

Website

https://traditionwealthmanagement.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Tradition Wealth Management is a privately held, SEC-registered investment advisor founded in 2003, serving high net worth individuals, business owners, retirees, and professional athletes across Minnesota and Arizona with comprehensive fee-based wealth management and financial planning services managing over $2 billion in assets.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Estate & Legacy Planning Advisory (FSAEAAAG), Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

Keywords

• Wealth management services
• Investment advisory
• Retirement planning
• Estate planning
• Financial planning

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Fees: Advisory products and services offered through Investment Advisory Representatives via Tradition Wealth Management, a Registered Investment Advisor. Fees are typically charged as a percentage of assets under management (AUM), consistent with standard wealth management industry practice for registered investment advisors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tradition Wealth Management is an independent, SEC-registered Registered Investment Advisor that delivers comprehensive wealth management services to individuals and families. Its core offerings span investment management, retirement planning, estate planning, tax strategies, risk management, philanthropic planning, cash flow management, business services, education planning, and sports-focused financial planning. Securities are offered through Private Client Services (FINRA/SIPC), and life insurance is delivered via its wholly owned subsidiary, Tradition Wealth Management Insurance Agency LLC.

Product overview

Tradition Wealth Management is a registered investment advisor offering a comprehensive suite of wealth management services. The firm operates as a unified advisory practice with core services including Investment Management, Retirement Planning, Business Services, Estate Planning, Sports Management, Risk Management, Philanthropic Planning, Cash Flow Management, Tax Strategies, and Education Planning. Supporting these core advisory services, the firm provides self-service tools (Financial Calculators, Financial Planning Toolkit), an insurance subsidiary (Tradition Wealth Management Insurance Agency), and a client portal (My Tradition powered by eMoney). The company emphasizes an independent fiduciary approach with over 20 years of experience managing $2 Billion+ in assets.

Differentiator

Problem solved

Functional benefit

Brands

• Tradition Wealth Management Insurance Agency LLC: Licensed insurance agency offering life insurance quotes and coverage through TWM advisors.

Products and services

• Investment Management Independent, fee-based investment portfolio management and strategy services delivered by Investment Advisory Representatives for individual clients seeking to grow and preserve wealth.
• Retirement Planning Comprehensive retirement planning including Social Security optimization, 401(k) strategies, retirement income planning, required minimum distributions, and decumulation strategies.
• Business Services Financial planning services tailored to business owners, including business succession planning, executive compensation, retirement plan services, and 401(k) startup tax credit guidance.
• Estate Planning Estate planning services including wills, trusts, durable power of attorney, and beneficiary designation strategies for wealth transfer and legacy planning.
• Sports Management Specialized wealth management services designed for professional athletes and sports professionals, addressing short career windows, endorsement income, and career transition planning.
• Risk Management Risk assessment and management strategies including insurance planning designed to protect client assets and financial security.
• Philanthropic Planning Charitable giving strategies and philanthropic planning to help clients achieve their giving and legacy objectives.
• Cash Flow Management Budgeting and cash flow analysis to help clients manage income and expenses effectively across their financial plan.
• Tax Strategies Tax-efficient investment strategies including tax loss harvesting and tax-advantaged savings vehicles.
• Education Planning College savings planning using 529 plans, Coverdell ESAs, and other education savings vehicles for clients' families.
• Life Insurance Agency Tradition Wealth Management Insurance Agency LLC, a wholly owned subsidiary, provides life insurance quotes and coverage through affiliated advisors.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Private Client ServicescoreOthersSecurities services provided through Registered Representatives via Private Client Services, Member FINRA/SIPC. This partnership enables the firm to offer securities products while maintaining focus on investment advisory services.
• Charles SchwabcoreTechnology or IntegrationThird-party custodian and client login portal provider. Clients access real-time account balances, statements, and tax documents through Schwab's client portal.
• Orion AdvisorcoreTechnology or IntegrationProvides Albridge Wealth Reporting platform for clients to view real-time account balances and performance through TWM's client login.
• eMoneycoreTechnology or IntegrationPowers the 'My Tradition' personal finance management website, providing clients with comprehensive financial planning tools and portfolio analysis.
• Back9 InsuranceminorChannel Partner/ Reseller/ DistributorInsurance quote platform enabling TWM advisors (Brad Johnson, Ben Johnson, Carter Springer, Chris Leivermann, Cory Carlson, Jack Sowada) to provide life insurance quotes to clients through the TWM Insurance Agency.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moneta Group: Independent, employee-owned RIA providing comprehensive financial planning, investment management, retirement, estate, and tax strategies to HNW clients. Directly comparable in service breadth, ownership structure (partner-driven), and tier-one RIA model.
• The Colony Group: Independent wealth management firm offering investment management, estate, tax, and retirement planning to HNW families. Comparable in being a fee-only RIA with a multi-office footprint, fiduciary stance, and similar service-line breadth.
• Capstone Financial Partners: Mid-sized independent RIA serving HNW clients with integrated financial planning, investment, tax, and estate services. Comparable in service breadth, fiduciary approach, and similar boutique scale, often cited alongside peer RIAs at the $1-3B AUM range.
• Mariner Wealth Advisors: Independent, fee-only RIA serving HNW/UHNW clients across multiple U.S. regions. Comparable due to similar fiduciary model, comprehensive wealth planning offering, and ongoing acquisition strategy of regional RIAs — making it TWM's most relevant independent-RIA peer.
• Hightower Advisors: Partnership-style RIA platform serving HNW clients with wealth planning, investment management, and retirement advisory. Comparable as a mid-sized RIA consolidating smaller firms, with similar fiduciary positioning and a focus on advisor retention through independence.

Broad incumbents

• Creative Planning: One of the largest independent RIAs with a broad-based wealth management platform including estate, tax, retirement, and philanthropic planning. Comparable service model but operates at materially larger scale than TWM; serves as an aspirational/competitive incumbent.
• Cetera Financial Group: Large independent broker-dealer and RIA platform providing advisory and wealth management infrastructure. Comparable through broker-dealer affiliation (TWM works via Private Client Services / FINRA) and overlap in HNW advisory services.
• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of advisors with wealth management and RIA custody services. Comparable as an RIA/wealth-management platform with broad capabilities, though materially larger and infrastructure-focused rather than serving end-client relationships directly.
• Edelman Financial Engines: Large national RIA combining traditional wealth management with workplace advice. Comparable due to RIA fiduciary model and comprehensive financial planning offering, though substantially larger AUM and corporate-channel focus.
• Carson Group: Partnership RIA platform supporting independent advisors with wealth management, business coaching, and investment solutions. Comparable in partner-style RIA model though operates a much broader advisor network and asset base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradition Wealth Management