What Mobaso does

Mobaso is a Lahore, Pakistan-based game design and development studio founded circa 2013 that provides end-to-end custom game development services to clients worldwide. The company specializes in 2D, 3D, and Unity game development across mobile (iOS and Android), PC, and console platforms, with additional stated capabilities in Unreal Engine, blockchain and Web3 gaming (including NFT integration), skill-based and esports-oriented gaming, 2D/3D art, and animation. Its service brand "GamiFY" consolidates these offerings, and the company claims a portfolio of 45+ completed game projects across genres such as action, adventure, puzzle, sports, tower defense, RPG, racing, and simulation, with several titles shipped on Google Play and the Apple App Store.

Mobaso operates a professional services, project-based business model: revenue is generated through custom development contracts with quote-based pricing and free estimates, typically structured as multi-year engagements. Its structured process spans discovery and conceptualization, prototyping and iteration, full development and testing, and launch plus post-launch support, with auxiliary services in user acquisition and marketing. The customer base spans two segments: businesses and enterprises (mobile game studios and companies seeking gamification) and independent developers or indie startups needing outsourced development partners. Marketing is primarily sales-led via the company website, blog content, portfolio showcase, client testimonials, and email newsletter, with no disclosed institutional funding and ownership resting with the founder/management team plus a single named individual investor.

The team is small (11-50 employees, with four named members: CEO Mohsin Waqar, Head of Game Development Zain Zafar, Head of Marketing and Acquisitions Ali Mustafa, and investor Hisafumi Kobayashi). The firm claims a global client footprint alongside its South Asia base and positions itself as a reliable, secure, full-cycle development partner for clients that lack in-house multi-platform expertise.

Name

Mobaso

Legal name

Mobaso

Website

https://mobaso.app

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobaso is a Lahore, Pakistan-based game development studio founded circa 2013 that builds custom 2D, 3D, and Unity games for mobile, PC, and console. It serves enterprises, game studios, and indie developers worldwide via project-based contracts covering design, development, art, and post-launch support.

Ownership category

akta.pro rank

Product category

Game Development Services

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Blockchain Game Studios & Game Development (FSAPAGAC)

Keywords

• Custom game development
• Unity game development
• Mobile game design
• Blockchain gaming services
• 2D 3D game art

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Game Development Services: Project-based game development services where Mobaso works with clients from concept through launch, providing full-cycle game development including design, development, testing, and post-launch support. Revenue is generated through custom development project contracts tailored to client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mobaso is a game development studio offering end-to-end custom game development services, including 2D and 3D game production, Unity and Unreal Engine game development, blockchain/Web3-enabled gaming, skill-based gaming, mobile application development, 2D/3D art and animation, and acquisition and marketing support. They deliver games for iOS, Android, PC, and console platforms, following a structured workflow from discovery and prototyping through full development, testing, launch, and post-launch support.

Product overview

Mobaso is a game development studio offering comprehensive, end-to-end game development services. The company's portfolio includes Unity Game Development, Application Development, Blockchain Services, and Designing Services (2D Art, 3D Art, Animation). They also provide Acquisition & Marketing, Operational Services, Expert Services, and Skill-Based Gaming services. The primary service brand is GamiFY. Mobaso develops games across multiple platforms including Mobile (iOS/Android via App Store and Google Play), PC, and Console. Their game portfolio spans various genres including action, adventure, puzzle, sports, tower defense, RPG, racing, and simulation games. The company follows a structured development process from discovery and conceptualization through prototyping, full development, testing, launch, and post-launch support.

Differentiator

Problem solved

Functional benefit

Brands

• GamiFY: A game service brand mentioned on the website.

Products and services

• Unity Game Development Specialized Unity game development service for cross-platform deployment of mobile, PC, and console games, providing clients with build, test, and launch support using the Unity engine.
• Application Development Custom application development service delivering mobile and desktop applications for clients seeking bespoke software builds outside of pure game projects.
• Skill Based Gaming Expert development service for skill-based, competitive, and esports-oriented game mechanics, providing clients with specialized expertise in skill-gaming formats.
• Blockchain Gaming Services Blockchain and Web3 gaming development service providing NFT integration and blockchain-based game mechanics for clients seeking decentralized gaming experiences.
• GamiFY Branded game services offering within Mobaso's portfolio that bundles game design, development, and operational support services as a cohesive package for clients.
• 2D Art 2D art and illustration design service providing clients with sprites, UI elements, characters, and other 2D visual assets for their games.
• 3D Art 3D art design service providing clients with 3D models, environments, characters, and visual assets for use in their games.
• Animation Animation production service providing clients with motion graphics and animated assets for their games and applications.
• Acquisition and Marketing User acquisition and marketing service helping clients promote their games, reach target audiences, and grow downloads on app stores following game launch.

Quantifiable outcome

• Successful games delivered to clients that increase sales on App Store and Google Play

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Room 8 Group: Global co-development and game art studio offering full-cycle development, art production, and QA for mobile, PC, and console games; directly comparable to Mobaso as a multi-platform outsourced game development services provider serving enterprise clients worldwide.
• Vention: Software and game development services company offering custom Unity/Unreal game builds, art production, and QA for global clients; directly comparable in scope and delivery model to Mobaso.
• iLogos Game Studios: Outsourced game development studio providing concept-to-launch services for mobile, social, and browser games; competes for the same custom-development RFPs as Mobaso with a comparable full-cycle delivery model.
• Program-Ace: Game development and 3D art studio offering full-cycle production, blockchain and metaverse work, and content creation; overlaps Mobaso especially in the blockchain/Web3 gaming services niche.
• Argentics: Game art and development services company producing 2D/3D art, animation, and full-cycle builds; comparable to Mobaso's blend of 2D/3D art, design, and end-to-end development.
• Whimsy Games: Custom game development studio specializing in Unity and Unreal-based mobile, PC, and console titles; mirrors Mobaso's engine breadth and full-lifecycle service positioning.
• Kevuru Games: Full-cycle game development studio offering Unity, Unreal, and custom engine builds across mobile, PC, and console; overlaps Mobaso's multi-engine, multi-platform services positioning and client model.
• N-iX Game & VR Studio: Game development and co-production division of N-iX delivering Unity/Unreal-based titles across mobile, PC, console, and VR; comparable to Mobaso as a mid-sized multi-engine outsourcing studio.
• Pingle Studio: Game art and development outsourcing studio with co-dev and full development offerings across mobile, PC, and console; directly comparable to Mobaso for project-based outsourced builds.

Broad incumbents

• Virtuos: Large global co-development, art production, and game engineering firm with a much broader portfolio and AAA client base; relevant as a scaled incumbent whose services overlap meaningfully with Mobaso's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mobaso

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobaso