Florida Beauty Flora (FBF)

What Florida Beauty Flora (FBF) does

Florida Beauty Flora Transportation (FBF) is a privately held, family-owned transportation, warehousing, and logistics company founded in 1983 and headquartered in the Miami flower district. The company specializes exclusively in refrigerated cold-chain services for perishable cargo, serving the floral, produce, and live-plant industries across the United States. Its asset base includes a 56,000 sq.ft. company-owned refrigerated terminal in Miami, additional warehouses and yards in Doral, Pierson, Orlando, Dundee (FL), Ventura (CA), Memphis (TN), and Atlanta, and a fleet of late-model 2016–2017 tractors pulling 53-foot air-ride ThermaCube refrigerated trailers equipped with Thermo King smart reefer units, Qualcomm satellite GPS, and ReeferTrak temperature monitoring.

FBF's revenue model combines transaction-fee refrigerated trucking (long-haul, regional, and dedicated team-operated lanes) with managed-services warehousing and distribution, plus transaction-fee brokerage through its wholly owned Chilling Resources subsidiary, which handles multi-pick consolidation, PPQ-supervised fumigation, and cold-storage logistics. The go-to-market is sales-led and relationship-based, with direct B2B engagement of shippers and brokers, 24/7 fleet-manager availability, and quote-based pricing. Marketing is minimal and centered on service reliability, on-time performance, and proven capacity during peak holiday seasons (Valentine's Day and Mother's Day). All operations are domestic U.S.; no public financials, funding rounds, M&A activity, or AI/ML capabilities are disclosed in the source data.

Name

Florida Beauty Flora (FBF)

Legal name

Florida Beauty Flora Transportation

Website

https://floridabeauty.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Florida Beauty Flora Transportation is a privately held, family-owned U.S. refrigerated trucking and cold-chain logistics carrier founded in 1983, serving floral, produce, and live-plant shippers and brokers with company-owned trailers, multi-state warehouses, and a brokerage arm.

Ownership category

akta.pro rank

Product category

Cold-Chain Logistics and Refrigerated Freight

akta.pro primary industry

Produce & Floral Cold Chain Logistics (TLAIAIAH)

akta.pro secondary industries

Perishables & Fresh Produce Forwarding (Food/Seafood/Floral) (TLACAJAA), Floral & Perishable Retail Cold Delivery (TLAAAJAH)

Keywords

• Refrigerated trucking
• Cold chain logistics
• Perishable freight
• Floral transport
• Warehousing distribution

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure

Revenue model

1. Refrigerated Trucking Services: Long haul, regional, and dedicated transportation services for perishable cargo using late model 2016 & 2017 tractors with 53 foot air ride refrigerated trailers. Team-operated units for JIT deliveries.
2. Warehousing and Distribution: Refrigerated warehouse storage, consolidation, order pulling, inventory control, labeling, precooling, and distribution services. 56,000 sq.ft. company-owned terminal in Miami flower district.
3. Logistics and Brokerage: Customer brokerage, fumigation services under PPQ supervision, and logistics management including routine pickup at airlines, inventory management, and supply chain coordination through Chilling Resources brokerage division.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Florida Beauty Flora (FBF) provides refrigerated trucking, warehousing, and freight brokerage services for perishable cargo, specializing in floral, produce, and plant shipments. The company runs a dedicated cold-chain fleet and storage facilities, with offerings organized under brands such as FBF Transportation, Florida Beauty Flora Express, and its brokerage arm Chilling Resources.

Product overview

Florida Beauty Flora (FBF) operates as a unified logistics and transportation platform centered on perishable cargo, primarily serving the floral, produce, and plant industries. The core offering is FBF Transportation, which encompasses refrigerated trucking with late-model 2016-2017 tractors and Thermal Cube trailers, Fresh Cut Floral Transport using air-ride refrigerated equipment, and Warehousing & Distribution at company-owned refrigerated facilities. Supporting services include Logistics Services (brokerage, fumigation, cold storage, inventory control) and the Chilling Resources truckload brokerage division. Florida Beauty Flora Express serves as the brand identity for fresh cut flower transportation. All services are connected through Qualcomm GPS tracking and ReeferTrak temperature monitoring systems for real-time visibility and cargo integrity assurance.

Differentiator

Problem solved

Functional benefit

Brands

• Chilling Resources: A brokerage division specializing in truckload deliveries and multi picks to one location or picks from one location to multi stops. Operated by industry veterans Mike Rogers and Joe Vargo, focusing on floral holiday seasons (Valentine's and Mothers' Day) and providing reliable coverage during peak demand periods.

Products and services

• Refrigerated Trucking Asset-based refrigerated long-haul trucking service for perishable cargo, primarily florals, produce, and plants, operated by FBF's dedicated fleet.
• Fresh Cut Floral Transport Specialized refrigerated trucking dedicated to fresh cut flowers, providing florist-grade cold-chain handling from Florida to U.S. wholesale and retail markets.
• Warehousing and Distribution Temperature-controlled warehousing and distribution services for perishable goods, supporting cross-docking and storage for floral, produce, and plant customers.
• Chilling Resources Brokerage Third-party freight brokerage of refrigerated capacity for perishable shippers, extending FBF's refrigerated reach beyond its own fleet.
• Logistics Services Coordinated logistics services supporting the movement of perishable cargo, complementing FBF's transportation and warehousing offerings.

Quantifiable outcome

• Custom Holiday Scheduling with 'Extra' days of service ensuring truck availability during Valentine's and Mother's Day seasons
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ruan Transportation Management Systems: Dedicated contract transportation and supply chain solutions provider with temperature-controlled capabilities; comparable to FBF in providing dedicated and managed refrigerated transportation to perishable shippers.
• Hirschbach Motor Lines: Refrigerated truckload carrier with deep temperature-controlled expertise and a national refrigerated network; directly comparable to FBF's core refrigerated long-haul service for perishable shippers.
• Stevens Transport: Refrigerated truckload specialist serving perishable customers with dedicated and long-haul capacity; closely comparable to FBF's core refrigerated transportation offering for shippers of fresh and time-sensitive cargo.
• KLLM Transport Services: Refrigerated truckload carrier specializing in perishable and time-sensitive freight across North America; highly comparable to FBF in asset-based refrigerated long-haul transportation for produce and other perishables.
• Total Quality Logistics (TQL): One of the largest U.S. freight brokerage with strong refrigerated capacity; comparable to FBF's Chilling Resources brokerage division in arranging refrigerated truckload for perishable shippers and brokers.

Broad incumbents

• Lineage Logistics: Largest global temperature-controlled warehouse REIT/operator with extensive cold chain network; directly competes with FBF in refrigerated storage and transport-adjacent services for perishable customers including floral and produce.
• Americold Logistics: Global leader in temperature-controlled warehousing and value-added cold chain services; comparable to FBF's refrigerated warehousing and distribution offering for perishable customers, though at much larger scale and with public-market capital access.
• Schneider National: Large multi-modal carrier with a dedicated refrigerated division serving perishable shippers; broadly comparable to FBF in refrigerated transportation, though Schneider operates a much broader intermodal and logistics portfolio.
• C.H. Robinson Worldwide: One of the largest North American 3PLs/brokers with significant refrigerated and produce capacity; comparable as a multi-modal cold-chain service provider to perishable shippers though it operates at vastly broader scale than FBF.
• DHL Supply Chain (Life Sciences & Cold Chain): Global logistics provider with extensive temperature-controlled warehousing, transportation, and cold chain visibility services; comparable to FBF in serving perishable shippers, though at global scale with significantly broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/florida-beauty-floral

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Beauty Flora (FBF)