Aces
- Company typePrivate
- Founded1985
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Aces firmographics
Firmographics- Name
- Aces
- Legal name
- ACES Baseball, Inc.
- Website
- https://acesincbaseball.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Aces industry classification
Industry- Product category
- Sports Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)
- akta.pro secondary industry
- Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF)
Keywords
Where Aces is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aces business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Commission on Contract Negotiations: ACES earns commissions based on the value of player contracts negotiated. As a full-service representation company, they manage negotiation of every player's contract.
- Endorsement and Marketing Deals: The agency secures endorsement contracts for players with major brands including Franklin, Wilson, Nike, Adidas, New Balance, Under Armor, Topps, Coca-Cola, Dunkin' Donuts, Pepsi, and Vitamin Water, earning commissions on these deals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Aces product offering
Product offeringCore offering
ACES is a full-service sports representation agency for professional baseball players, providing contract negotiations, draft management, marketing and endorsements, media and public relations, and concierge services. The firm represents players across all career stages, from pre-draft advising through major league careers, and earns commissions on the contracts and endorsement deals it secures.
Product overview
ACES (Athlete's Careers Enhanced and Secured) is a full-service baseball representation agency founded in 1985, headquartered in Brooklyn Heights, NY. The company operates as a unified platform offering five integrated service modules: Contract Negotiations, Draft Management, Marketing & Endorsements, Media & Public Relations, and Concierge Services. These services are designed to support professional baseball players throughout their entire careers—from pre-draft advising through retirement—handling both on-field contract matters and off-field opportunities. The agency's core value proposition is that by expertly managing all aspects of a player's professional life off the field, players can focus solely on their performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Contract Negotiations
Quantifiable outcome
- $5 billion+ in contracts negotiated over 35 year history
- +5 more outcomes
Companies that use Aces
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Aces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aces partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights3 records
Aces competitors and assessment
Company assessmentDirect peers
- Relativity Sports: Relativity Sports (now part of Range Media Partners) is a multi-sport talent and sports management agency with significant baseball representation. It offers overlapping contract negotiation, marketing, and endorsement services to MLB players, competing directly with ACES.
- Jet Sports Management: Jet Sports Management (formerly Jet Sports) is a baseball-focused representation agency that negotiates contracts and manages marketing for MLB players. It is a smaller, baseball-only peer competing with ACES in the same niche on the same commission model.
- Boras Corporation: Founded by Scott Boras, Boras Corporation is the largest and most dominant baseball-only sports agency in MLB. It competes head-to-head with ACES for top draft prospects and free agents, operating on the same commission-on-contract model and serving the same MLB player base.
- Excel Sports Management: Excel Sports Management is a leading athlete representation agency with a strong baseball division (formerly SFX Baseball). It directly competes with ACES for MLB clients and offers similar contract negotiation, marketing, and endorsement services to professional baseball players.
- MVP Sports Group: MVP Sports Group is a full-service baseball agency representing MLB players in contract negotiations, marketing, and career management. It operates on the same commission model as ACES and competes for similar free-agent and draft-eligible clients.
Emerging players
- Roc Nation Sports: Roc Nation Sports, founded by Jay-Z, has rapidly grown into a prominent athlete representation agency across baseball, basketball, and football. It competes with ACES for top MLB free agents by offering a hip-hop and entertainment-adjacent brand platform not available from traditional baseball agencies.
Broad incumbents
- Wasserman: Wasserman is a major global sports marketing and talent management agency representing athletes across multiple sports, including baseball. As a broader incumbent, it competes with ACES for top MLB clients while offering wider marketing, media, and consulting capabilities.
- WME Sports: WME (William Morris Endeavor) Sports represents athletes across multiple sports as part of its broader entertainment and talent agency. Its scale and entertainment-industry ties make it an alternative for MLB players whose off-field earnings increasingly come from media and entertainment.
- Octagon: Octagon is a global sports marketing and athlete representation agency with a baseball practice and broader offerings across endorsements, events, and consulting. It competes with ACES for player clients and represents a scaled alternative for athletes seeking multi-sport representation.
- CAA Sports: Creative Artists Agency's sports division is one of the largest and most diversified athlete representation firms in the world. While it represents MLB players, it competes more broadly across multiple sports and entertainment verticals, offering ACES' clients a wider platform for cross-sport and entertainment opportunities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aces social profiles
Digital presenceAces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aces leadership team
Management profileNumber of profiles
Profiles4 records
Aces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aces
What does Aces do?
ACES is a full-service sports representation agency for professional baseball players, providing contract negotiations, draft management, marketing and endorsements, media and public relations, and concierge services. The firm represents players across all career stages, from pre-draft advising through major league careers, and earns commissions on the contracts and endorsement deals it secures.
Is Aces a public or private company?
Aces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aces founded?
Aces was founded in 1985. It employs 11 to 50 people.
Where is Aces based?
Aces is headquartered in Brooklyn, United States, in the North America region.
How does Aces make money?
Two revenue lines are on record. Commission on Contract Negotiations are the primary driver. The others are endorsement and Marketing Deals.
Who are Aces's main competitors?
Direct peers on record are Relativity Sports, Jet Sports Management, Boras Corporation, Excel Sports Management and MVP Sports Group. Roc Nation Sports is listed as an emerging player. Broad incumbents are Wasserman, WME Sports, Octagon and CAA Sports.
Does Aces have an API?
No public API is recorded for Aces.
What industry is Aces in?
Aces's product category is Sports Representation Services. Its primary akta.pro industry code is MPAKAMAA, Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management), with a secondary code of MPAKAMAF, Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes). Its NAICS code is 7114.