Aces

Sports Representation Servicesacesincbaseball.com

Company typePrivate
Founded1985
HeadquartersBrooklyn, United States
Headcount11–50
GTM typeB2C
OfferingServices

Aces firmographics

Firmographics

Name: Aces
Legal name: ACES Baseball, Inc.
Website: https://acesincbaseball.com
Company type: Private
Founded year: 1985
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Aces industry classification

Industry

Product category: Sports Representation Services
NAICS: Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
akta.pro primary industry: Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)
akta.pro secondary industry: Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF)

Keywords

Sports representation services
Contract negotiation
Athlete marketing
Baseball agency
Player management

Where Aces is headquartered

Location

Headquarters

HQ city: Brooklyn
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Aces business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Commission on Contract Negotiations: ACES earns commissions based on the value of player contracts negotiated. As a full-service representation company, they manage negotiation of every player's contract.
Endorsement and Marketing Deals: The agency secures endorsement contracts for players with major brands including Franklin, Wilson, Nike, Adidas, New Balance, Under Armor, Topps, Coca-Cola, Dunkin' Donuts, Pepsi, and Vitamin Water, earning commissions on these deals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Aces product offering

Product offering

Core offering

ACES is a full-service sports representation agency for professional baseball players, providing contract negotiations, draft management, marketing and endorsements, media and public relations, and concierge services. The firm represents players across all career stages, from pre-draft advising through major league careers, and earns commissions on the contracts and endorsement deals it secures.

Product overview

ACES (Athlete's Careers Enhanced and Secured) is a full-service baseball representation agency founded in 1985, headquartered in Brooklyn Heights, NY. The company operates as a unified platform offering five integrated service modules: Contract Negotiations, Draft Management, Marketing & Endorsements, Media & Public Relations, and Concierge Services. These services are designed to support professional baseball players throughout their entire careers—from pre-draft advising through retirement—handling both on-field contract matters and off-field opportunities. The agency's core value proposition is that by expertly managing all aspects of a player's professional life off the field, players can focus solely on their performance.

Differentiator

Problem solved

Functional benefit

Products and services

Contract Negotiations

Quantifiable outcome

$5 billion+ in contracts negotiated over 35 year history
+5 more outcomes

Companies that use Aces

Customer profile

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Aces technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Aces partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Aces competitors and assessment

Company assessment

Direct peers

Relativity Sports: Relativity Sports (now part of Range Media Partners) is a multi-sport talent and sports management agency with significant baseball representation. It offers overlapping contract negotiation, marketing, and endorsement services to MLB players, competing directly with ACES.
Jet Sports Management: Jet Sports Management (formerly Jet Sports) is a baseball-focused representation agency that negotiates contracts and manages marketing for MLB players. It is a smaller, baseball-only peer competing with ACES in the same niche on the same commission model.
Boras Corporation: Founded by Scott Boras, Boras Corporation is the largest and most dominant baseball-only sports agency in MLB. It competes head-to-head with ACES for top draft prospects and free agents, operating on the same commission-on-contract model and serving the same MLB player base.
Excel Sports Management: Excel Sports Management is a leading athlete representation agency with a strong baseball division (formerly SFX Baseball). It directly competes with ACES for MLB clients and offers similar contract negotiation, marketing, and endorsement services to professional baseball players.
MVP Sports Group: MVP Sports Group is a full-service baseball agency representing MLB players in contract negotiations, marketing, and career management. It operates on the same commission model as ACES and competes for similar free-agent and draft-eligible clients.

Emerging players

Roc Nation Sports: Roc Nation Sports, founded by Jay-Z, has rapidly grown into a prominent athlete representation agency across baseball, basketball, and football. It competes with ACES for top MLB free agents by offering a hip-hop and entertainment-adjacent brand platform not available from traditional baseball agencies.

Broad incumbents

Wasserman: Wasserman is a major global sports marketing and talent management agency representing athletes across multiple sports, including baseball. As a broader incumbent, it competes with ACES for top MLB clients while offering wider marketing, media, and consulting capabilities.
WME Sports: WME (William Morris Endeavor) Sports represents athletes across multiple sports as part of its broader entertainment and talent agency. Its scale and entertainment-industry ties make it an alternative for MLB players whose off-field earnings increasingly come from media and entertainment.
Octagon: Octagon is a global sports marketing and athlete representation agency with a baseball practice and broader offerings across endorsements, events, and consulting. It competes with ACES for player clients and represents a scaled alternative for athletes seeking multi-sport representation.
CAA Sports: Creative Artists Agency's sports division is one of the largest and most diversified athlete representation firms in the world. While it represents MLB players, it competes more broadly across multiple sports and entertainment verticals, offering ACES' clients a wider platform for cross-sport and entertainment opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Aces financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Aces leadership team

Management profile

Number of profiles

Profiles4 records

Aces funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Aces M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aces

What does Aces do?

Is Aces a public or private company?

Aces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Aces founded?

Aces was founded in 1985. It employs 11 to 50 people.

Where is Aces based?

Aces is headquartered in Brooklyn, United States, in the North America region.

How does Aces make money?

Two revenue lines are on record. Commission on Contract Negotiations are the primary driver. The others are endorsement and Marketing Deals.

Who are Aces's main competitors?

Direct peers on record are Relativity Sports, Jet Sports Management, Boras Corporation, Excel Sports Management and MVP Sports Group. Roc Nation Sports is listed as an emerging player. Broad incumbents are Wasserman, WME Sports, Octagon and CAA Sports.

Does Aces have an API?

No public API is recorded for Aces.

What industry is Aces in?

Aces's product category is Sports Representation Services. Its primary akta.pro industry code is MPAKAMAA, Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management), with a secondary code of MPAKAMAF, Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes). Its NAICS code is 7114.