Technical Review

What Technical Review does

Technical Review operates as Technische Rundschau, a Swiss trade magazine (Fachmagazin für Industrie-Technologien) published by Technik und Wissen, a private Basel-based publishing company founded in 1908. The publication serves the Swiss industrial technology sector with editorial coverage spanning manufacturing (Fertigung), automation, digitalization (Digitalisierung), and industry news, supplemented by trade fair reporting (AMB, Hannover Messe, Siams, GrindingHub, Maintenance Schweiz) and specialized content hubs on quantum technology and e-mobility. Its portfolio includes the core Technische Rundschau title, the related Polyscope magazine, the print magazine "Technik und Wissen" available by subscription, an online browsable digital edition, and a newsletter, distributed to engineers, plant managers, and industrial technology decision-makers in Switzerland.

The underlying technology is a conventional multi-channel publishing platform combining print production, a content website (technische-rundschau.ch), digital magazine browsing, and email newsletter distribution. The business model operates on three revenue streams: recurring print and digital subscriptions (Abo), online article access, and advertising/media packages (Mediadaten) sold to industrial firms. Go-to-market is sales-led through B2B subscriptions and direct advertising sales, with content marketing serving as the top-of-funnel engine and trade fair coverage reinforcing audience engagement. The company is privately held with 51-100 employees and a single-country (Switzerland) operating footprint, with no disclosed parent, subsidiaries, or funding history.

Name

Technical Review

Legal name

Technik und Wissen

Website

https://technische-rundschau.ch

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

Technical Review (Technische Rundschau) is a Swiss trade magazine published by Technik und Wissen since 1908, covering manufacturing, automation, and digitalization for Swiss industrial technology professionals via print, digital, and newsletter channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Magazine Subscription: Print magazine 'Technik und Wissen' offered as subscription (Abo) providing monthly industry coverage
2. Digital Content and Online Access: Online article access and digital magazine browsing (Printmagazin - Online blättern)
3. Advertising and Media Packages: Mediadaten (media packages) and advertising services for industrial firms

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Technische Rundschau publishes a Swiss trade magazine for industrial technologies, covering manufacturing, automation, digitalization, and industrial news for engineering and plant-management professionals. The product portfolio consists of the Technische Rundschau core magazine, the Polyscope sub-brand, the print magazine 'Technik und Wissen' available by subscription, a recurring newsletter, and topic-focused content hubs. Distribution spans print subscriptions, digital online browsing, and email newsletter channels aimed at the Swiss industrial technology audience.

Product overview

Technische Rundschau is a Swiss trade publication for industrial technologies, operating as a multi-channel media platform consisting of the core Technische Rundschau magazine and Polyscope publication. The portfolio includes print and digital subscriptions (Abo/Printmagazin 'Technik und Wissen'), a newsletter service, and specialized content hubs covering topics such as quantum technology, e-mobility, and precision manufacturing. The publication organizes content across categories including Fertigung (Manufacturing), Automation, Digitalisierung (Digitalization), and News, serving the Swiss industrial technology sector.

Differentiator

Problem solved

Functional benefit

Brands

• Polyscope: Fachmagazin für Industrietechnologien - Trade magazine for industrial technologies

Products and services

• Technische Rundschau (Swiss trade magazine) Swiss trade magazine (Schweizer Fachmagazin für Industrie-Technologien) published by Technik und Wissen, covering manufacturing, automation, digitalization, and industrial news for engineers, plant managers, and industrial technology decision-makers in Switzerland.
• Polyscope (Fachmagazin für Industrietechnologien) Specialized sub-brand trade magazine for industrial technologies (Fachmagazin für Industrietechnologien) published alongside Technische Rundschau, sharing audience and content synergies with the core publication.
• Printmagazin 'Technik und Wissen' subscription (Abo) Print magazine 'Technik und Wissen' offered as a recurring subscription (Abo) providing monthly coverage of industrial technologies, with online browsing (Printmagazin - Online blättern) capability for subscribers.
• Advertising Media Packages (Mediadaten) Media packages (Mediadaten) and advertising services sold to industrial firms, providing access to the Swiss industrial technology audience across the publication's print, digital, and newsletter channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PolyscopeminorOthersPolyscope is a related specialized magazine for industrial technologies, sharing audience and content synergies with Technische Rundschau

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Vogel Communications Group: German family-owned B2B media group publishing numerous industrial trade magazines including MM Maschinenmarkt, Process, and Fertigung. Directly comparable to Technische Rundschau as a multi-title industrial trade publisher covering manufacturing, automation, and digitalization.
• Konradin Media Group: German B2B trade publisher behind Industrie-Anzeiger and other industrial/production titles. Closely mirrors the trade-magazine + advertising (Mediadaten) + multi-channel B2B model used by Technische Rundschau.
• Handling & Logistik: German-language industrial trade magazine covering intralogistics, automation, and production topics. Directly comparable editorial scope (automation + industrial technology) and B2B print + digital subscription model.
• VDI Verlag (VDI Nachrichten): Publisher of Germany's flagship engineering trade newspaper serving industrial technology decision-makers. Comparable as a B2B industrial engineering title with subscription, newsletter, and advertising monetization.

Regional players

• Industriemagazin (Österreichischer Wirtschaftsverlag): Austrian B2B industrial magazine targeting manufacturing and industrial technology decision-makers in the DACH region. Comparable editorial positioning, though focused on the Austrian market rather than Switzerland.
• Swissmem: Swiss mechanical and electrical engineering industry association producing industry-relevant content, events, and publications for the same Swiss manufacturing base that Technische Rundschau serves. Regional overlap with shared audience.

Broad incumbents

• Springer Nature: Global academic and professional publisher with an extensive industrial engineering and manufacturing journal/portfolio (e.g., Springer Professional). Comparable as a publisher of technical content to engineers, but at much greater scale and breadth than Technische Rundschau.
• Wiley (Wiley-VCH): Global publisher producing trade and scholarly engineering/manufacturing content, including industrial chemistry and process-industry titles. Comparable audience (industrial engineers) but significantly broader scope and reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/technische-rundschau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technical Review