Reiter

What Reiter does

REITER GmbH + Co. KG Oberflächentechnik (trading as Reiter OFT / Reiter Oberflächentechnik) is a German, family-owned manufacturer of automatic and electrostatic painting and coating systems, headquartered in Winnenden, Baden-Württemberg, and founded in 1973 by Kurt Reiter. Currently led by Managing Directors Harald Reiter and Frank Reiter (the founder's sons), the company designs integrated coating lines built around its own atomizer technology (HR Center Bell and HR Center Disc high-rotation electrostatic atomizers, air-atomizing and airless spray guns), material-supply and dosing systems (2K-PaintMix electronic multi-component units, REDOS paint recovery, RAMS-1 AirPig pigging), colour-change technology, painting components (RMV PTFE diaphragm valves, LDR1 regulators, BAROLL hose retractors), and proprietary paint-line control software (KONTUR VI with infrared light-curtain workpiece detection; ROWINCO with 3D-laser automatic robot programming in 1–3 minutes).

Reiter serves industrial customers in the automotive and automotive-supply, wood, plastics, and metalworking industries, with named case studies including a Fissler cookware line and pigging-system retrofits for an automotive supplier. Its go-to-market is direct enterprise field sales supported by wholly-owned subsidiaries in Austria (REITER otg), the United Kingdom (REITER UK), Belgium (REITER Benelux), Brazil (REITER Brasil), and India (REITER India), complemented by named representatives in Poland, Sweden, Slovenia, Turkey, and China. The company installs complete turnkey painting systems as well as individual components, integrates with FANUC, ABB, and Stäubli robots, and monetises after-sales through maintenance contracts, spare-parts, repairs, system extensions, and FANUC robot training delivered at its in-house application laboratory. The firm has held DIN EN ISO 9001 certification (since 2001, latest 9001:2015) and has executed three acquisitions (Böllhoff Verfahrenstechnik 1996, Baral Sondermaschinen und Anlagenbau 2007, otg Oberflächentechnikgeräte 2014) plus its own direct international greenfield entries since 1999.

The business model is hardware-led (sale of robots, atomizers, dosing systems, colour-change modules, components, and complete lines) reinforced by recurring service revenue from maintenance contracts, repairs, spare-parts supply, and training, all on a quote-based enterprise B2B model with no publicly disclosed pricing.

Name

Reiter

Legal name

REITER GmbH + Co. KG Oberflächentechnik

Website

https://reiter-oft.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

REITER GmbH + Co. KG Oberflächentechnik is a family-owned German manufacturer of automatic and electrostatic painting systems, founded in 1973, serving industrial customers across automotive, wood, plastics, and metalworking through proprietary atomizers, dosing, paint-recovery, and control technology delivered via 6 subsidiaries and a global agent network.

Ownership category

akta.pro rank

Product category

Industrial Painting Equipment

NAICS

Paint and Coating Manufacturing (32551), Relay and Industrial Control Manufacturing (335314)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders) (IMAHALAL)

Keywords

• Industrial painting systems
• Electrostatic coating equipment
• Painting robots
• Colour change technology
• Dosing systems

Headquarters

HQ city

Winnenden

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Painting Equipment and Systems: Sale of painting robots, reciprocators, atomizers, dosing systems, colour change systems, material supply systems, paint line control systems, and painting components. Reiter manufactures and supplies individual components as well as complete turnkey painting systems.
2. Maintenance and Service: After-sale services including maintenance contracts, spare parts supply, repair of components (pumps, controllers), system extensions and conversions, and worldwide customer support.
3. Training and Application Services: Robot training courses for FANUC painting robots (basic, advanced, customer-specific), and application technology training at the Reiter laboratory facility.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Reiter manufactures and supplies automatic and electrostatic painting systems and components for industrial coating applications. The portfolio includes painting robots and reciprocators, atomizers (bell and disc), material supply systems, dosing systems, colour change technology with paint recovery, painting components (valves, regulators, hose retractors), and proprietary paint line control systems. The company delivers both individual components and complete turnkey painting systems from a single source, complemented by maintenance, service, and robot training programs.

Product overview

Reiter is a German manufacturer of automatic and electrostatic painting/coating systems with more than 50 years of experience since its founding in 1973. The product portfolio is organized as an integrated modular painting system architecture comprising painting robots and reciprocators (Lackierroboter & Hubgeräte), atomizer technology ( Zerstäubertechnik — bell, disc, and spray gun variants), material supply systems, dosing technology (including 2K-PaintMix multi-component units), colour change technology (with REDOS material recovery and RAMS-1/AirPig pigging systems), painting components (valves, regulators, hose retractors), and paint line control systems (Kontur VI and ROWINCO). The company operates its own mechanical engineering department and an application laboratory for customer tests and training. Subsidiaries exist in Brazil, Great Britain, Austria, and Belgium. The portfolio is complemented by maintenance, service, and FANUC robot training programs. No public API is offered — all systems are hardware and proprietary control software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Painting Robots (Lackierroboter) Turnkey painting robot systems integrated with Reiter's own spraying, dosing, and control technology, compatible with FANUC, ABB, and Stäubli robots, designed for industrial manufacturers requiring automated coating.
• Reciprocators (Hubgeräte) Single and multi-axle reciprocators (MH, MH3G, EHR 8300, EHR 9200, LH 93 models) for automatic powder and wet painting installations, mounting spray guns on painting lines.
• Atomizer Technology (Zerstäubertechnik) Portfolio of atomizers including high-rotation bell atomizers (HR Center Bell, Center Bell 2012) up to 50,000 rpm, disc atomizers (HR Center Disc, Discomat-E), air-atomizing spray guns, and airless spray guns, available in ATEX-certified versions.
• Material Supply Systems (Materialversorgung) Paint supply and circulation systems adapted to specific coating materials, from 2-liter to 1000-liter containers, including paint tempering, mastic/waxing systems, adhesive spray supply, hardener supply, and AirMolch (AirPig) special paint supply system.
• Dosing Technology (Dosiertechnik) Precision dosing systems including 2K-PaintMix electronic multi-component mixing and dosing units for 2K and 3K paint materials, pneumatically operated paint pressure regulators, and precision gear pumps with variable mixing ratios.
• Colour Change Technology (Farbwechseltechnik) Colour change systems for automatic paint supply with integrated static mixer and paint valves, including 2K colour change systems, REDOS dosing system with material recovery, RAMS-1 AirPig paint recovery system, and Circblock voltage blocking system.
• Painting Components (Lackierkomponenten) Individual painting system components including LDR1 paint pressure regulator, RMV diaphragm valve with PTFE membrane, BAROLL hose retractor, agitating stations, level controls, high voltage generators, bell cleaning units, and air cap cleaning units.
• Paint Line Control Systems (Lackieranlagensteuerung) Control systems for automatic painting installations including Kontur VI (infrared light curtain workpiece profiling) and ROWINCO (3D scanning automatic program generation in 1-3 minutes), both with integrated fault diagnosis and remote maintenance via VPN.
• Training & Application Laboratory Application laboratory for customer tests and development trials, plus FANUC painting robot training courses (basic, advanced, customer-specific) with robot automatic booth, linear automatic booth, Discomat installation, and oven technology.
• Maintenance & Service Worldwide customer service with tailor-made maintenance contracts, own workshop, common wear parts stock, component repair (pumps, controllers), system extension and conversion, from regular checks to emergency service.

Quantifiable outcome

• Colour change times under 5 seconds with Center Bell 2012
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered minor and core.

• TITAN (brand)minorChannel Partner/ Reseller/ Distributor · 1 January 2017REITER otg GmbH took over regional representation for TITAN paint spraying and road marking products in Austrian federal states (Wien, Niederösterreich, Oberösterreich, Salzburg, Kärnten, Steiermark, Burgenland) in 2017.
• GEMA Switzerland GmbHminorChannel Partner/ Reseller/ Distributor · 1 January 2015REITER otg GmbH represents GEMA Switzerland GmbH products for Austria since 2015.
• FANUCcoreTechnology or IntegrationStrategic partnership with FANUC for painting robots. Reiter has worked with FANUC for years and offers dedicated FANUC painting robot models (P-40iA, P-50iB/10L, P-250iB/15, P-350iA/45, Paint Mate 200iA/5L, M-10iD series, M-20iD series, LR Mate 200iD, Arc Mate 100iD). Also provides FANUC robot training courses.

Scale indicators3 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Graco Inc. Graco is a US-based global manufacturer of fluid handling systems, including industrial spray equipment, paint circulation, and dosing systems. It competes with Reiter in paint pressure regulation, material supply, and finishing equipment for industrial customers.
• Dürr AG: Dürr is the world's leading supplier of paint shops and finishing systems, especially for the automotive industry. It directly competes with Reiter in industrial painting systems and has the scale to take on large turnkey contracts that Reiter cannot.
• SAMES KREMLIN: SAMES KREMLIN manufactures paint application equipment including electrostatic atomizers, bells, discs, and dosing systems. Its product portfolio overlaps directly with Reiter's HR Center Bell, HR Center Disc, REDOS dosing, and 2K-PaintMix offerings.
• Carlisle Fluid Technologies: Carlisle Fluid Technologies (owner of Binks, DeVilbiss, MS Powder, Ransburg) manufactures industrial spray guns, bells, discs, and electrostatic painting systems. Its product range directly overlaps Reiter's atomizer and spray gun portfolio for industrial finishing.
• Gema Switzerland GmbH: Gema is a leading global manufacturer of powder coating equipment including booths, reciprocators, and control systems. It is already a partner of REITER otg for Austrian distribution, making it both a competitor and channel partner in surface treatment technology.

Broad incumbents

• KUKA: KUKA is a German-based industrial robot manufacturer with dedicated painting robot models. As a broader automation incumbent, KUKA offers integrated painting cells that can substitute for Reiter's robot-plus-atomizer combinations in automotive and general industry.
• ABB: ABB is a global industrial automation and robotics conglomerate with its own painting robot portfolio and increasingly bundled application packages. It is both a robot supplier partner to Reiter and a broader competitor with integrated solutions.
• Yaskawa: Yaskawa is a major Japanese industrial robot manufacturer with painting robot offerings. Like ABB and KUKA, it competes at the system level with bundled painting solutions that can displace specialist subsystem suppliers such as Reiter.

Others

• Stäubli: Stäubli is a Swiss industrial robot and mechatronics manufacturer with painting robot offerings. It is a technology integration partner of Reiter, providing robots on which Reiter's atomizers, dosing, and control systems are deployed.
• FANUC: FANUC is a Japanese industrial robot manufacturer and Reiter's strategic 'Core' partner for painting robots. While Reiter supplies atomizers and controls for FANUC painting robots, FANUC's vertical integration ambitions could shift the partner/competitor balance over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ReiterOFT?feature=mhee
• Facebookfacebook.com/pages/Reiter-GmbH-Co-KG-Oberflachentechnik/146212065432517?ref=ts
• LinkedInlinkedin.com/company/reiter-gmbh-co-kg-oberfl%C3%A4chentechnik
• Xx.com/reiteroft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reiter