Ette Tete

Name

Ette Tete

Legal name

SNORES Ltd.

Website

https://ettetete.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's Wooden Furniture and Developmental Toys

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), All Other Wood Product Manufacturing (32199)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industry

Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)

Keywords

• Wooden children furniture
• Montessori helper towers
• Pikler climbing toys
• Convertible learning towers
• Toddler activity toys

Headquarters

HQ city

Ogre

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time purchase model for wooden children's furniture and activity toys including helper towers, climbing triangles, tables, chairs, and Flockmen wooden figures. Products range from €5.20 (felt pads) to €400+. Offers bundle deals with discounts. Personalization service adds €8 for laser engraving names.
2. Accessories and Add-ons: Supplementary products including safety nets, drawing blackboards, felt pads, growing segments for climbing frames, play tents, storage boxes, and replacement parts. Lower price points ranging from €5.20 to €68.
3. Customization Services: Personalization service for helper towers with name/word laser engraving at €8 per item. Also offers greeting cards for €3.
4. Gift Cards: Digital gift cards available in amounts from €50, enabling customers to purchase products as gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Ette Tete designs, manufactures, and sells Montessori and Pikler-inspired wooden children's furniture and activity toys — including convertible helper towers (STEP'n'SIT®, STEP UP, STEP'n'FOLD, MIIMO®), modifiable climbing frames (MOPITRI®, FIPITRI®, SIPITRI®, CUBITRI®), the TULLA kids table and chair collection, TipiToo® balance beams, and Flockmen® wooden figure sets. Products are made-to-order in Latvia from locally-sourced 15mm Baltic birch plywood with water-based UV finishes and sold direct-to-consumer via ettetete.com with global shipping.

Product overview

Ette Tete is a wooden children's furniture and activity toy company offering Montessori and Pikler-inspired products. The product portfolio centers on Helper Towers (STEP'n'SIT convertible 2-in-1 tower-table, STEP UP adjustable, STEP'n'FOLD foldable, and MIIMO step stool) designed to bring children to counter height safely. Activity toys include Pikler-style climbing structures (MOPITRI 4-segment, FIPITRI 5-segment, SIPITRI 2-segment, and CUBITRI climbing cube), balance equipment (TipiToo balance beams, Tipi stepping stones), and award-winning Flockmen wooden figure toys. The TULLA furniture collection provides dual-height table and adjustable chair. The ecosystem is extended through add-on modules including growing segments, safety nets, drawing blackboards, Montessori bookshelves, sliding ramps, play tents, and frame mounting kits, available as individual purchases or bundled sets.

Differentiator

Problem solved

Functional benefit

Brands

• Flockmen®: Award-winning wooden figure toys for open-ended play, crafted in Europe from locally sourced natural wood.
• STEP'n'SIT®
• MOPITRI®
• FIPITRI®
• SIPITRI®
• CUBITRI®
• MIIMO®
• TULLA
• TipiToo®
• MOFI®

Products and services

• STEP'n'SIT® Convertible Helper Tower-Table Convertible 2-in-1 helper tower that transforms into a children's table and chair set, featuring adjustable height, laser-engraved personalization options, and Montessori-based design for child independence. Made from 15mm Baltic birch plywood with water-based UV finish; certified for safety and 50kg/110lb load capacity; aimed at parents of children aged 18 months and up.
• STEP UP Adjustable Helper Tower Height-adjustable wooden helper tower for children from 18 months, designed to bring them safely to counter height for kitchen participation.
• STEP'n'FOLD Foldable Helper Tower Foldable helper tower with adjustable height engineered to fit behind doors or in small spaces (12cm folded depth), aimed at space-conscious families.
• MIIMO® Adjustable Height Step Stool Montessori-inspired adjustable-height step stool that grows with the child for safe access to counters, sinks, and toilets.
• MOPITRI® 4-Segment Modifiable Climbing Triangle 4-segment Pikler-inspired climbing triangle that transforms into 10+ configurations including triangle, house-shaped, flat, or two smaller triangles. Made from birch plywood with birch rods and water-based UV varnish, intended for children from 12 months.
• FIPITRI® 5-Segment Modifiable Climbing Frame 5-segment modifiable climbing frame inspired by Emmi Pikler, larger configuration suitable for children 15+ months; can be combined with sliding ramps and other add-ons.
• SIPITRI® 2-Segment Climbing Triangle 2-segment climbing triangle with adjustable height; entry-level Pikler triangle with 60cm segment length for younger climbers.
• CUBITRI® Climbing Play Cube Pikler-inspired climbing play cube combining climbing surfaces with play-cube play; awarded Junior Design Award 2025 for Best Toy Design.
• TULLA Dual-Height Kids Table Montessori-inspired dual-height kids table with interchangeable leg heights that grow with the child; part of the TULLA furniture collection.
• TULLA Adjustable Height Chair Adjustable-height wooden chair from the TULLA collection, designed to match the TULLA table and grow with the child.
• TipiToo® Balance Beam Set Wooden balance beam set sold in 3- or 6-piece configurations for active-play balance training, Montessori and Pikler aligned.
• TipiToo® Solo Single Balance Beam Single double-sided wooden balance beam designed for stand-alone balance play in Montessori-aligned early-childhood settings.
• Tipi Montessori Balance Stepping Stones Wooden stepping stones for Montessori-inspired balance play, intended for active indoor gross-motor development.
• Flockmen® Wooden Figures Award-winning open-ended-play wooden figure toys sold in sets of 15 to 100 pieces (colored, family, mini, and skin-tone variants); crafted in Europe from locally-sourced natural wood for imaginative play.
• Climbing Playset Bundle Customizable bundle combining Pikler climbing frames with add-on modules (ramps, tents, bookshelves) at discount pricing, marketed as a home indoor-playground set.
• Helper Bundle Set Bundle pairing a STEP'n'SIT or STEP UP helper tower with the MIIMO® step stool at discount pricing, targeted at kitchen-participation use cases.
• Digital Gift Card Digital gift card available from €50 for purchasing any Ette Tete product as a gift.
• Safety Net for Helper Towers Safety net add-on compatible with STEP UP and STEP'n'SIT helper towers, sold as a stand-alone accessory.
• Double-sided Drawing Blackboard Double-sided drawing blackboard add-on sold separately for use on helper towers and climbing toys.
• Montessori Bookshelf Add-On Wooden bookshelf add-on that transforms climbing frames into Montessori-aligned functional furniture supporting toy rotation and curated display.
• Sliding/Climbing Ramp Wooden add-on sliding/climbing ramp compatible with Ette Tete climbing frames and climbing cubes.
• Play Tent Climbing Frame Add-On Climbing-frame play tent add-on compatible with SIPITRI® (with MOFI®) and FIPITRI® frames.
• Frame-to-Wall Mounting Kit Wall-mounting kit add-on securing Ette Tete climbing frames to walls for extra safety and stability.
• Felt Puzzle Playmat Felt puzzle-style playmat add-on sold separately for use under climbing toys.
• MOFI® Growing Segment Add-On Add-on growing segment that expands SIPITRI® and MOPITRI® climbing triangles, allowing the climbing structure to grow with the child.
• STEP'n'SIT® Personalization (Laser Engraving) Paid personalization service applying laser-engraved name or custom word to a STEP'n'SIT® helper tower, +€9.00; €8 for other helper towers. Pairs laser engraving capability with the STEP'n'SIT® product family.
• Greeting Card Add-On Optional add-on paper greeting card offered for €3 within the checkout flow for gift orders.

Quantifiable outcome

• STEP'n'SIT® holds 637 reviews with 4.8/5.0 rating, demonstrating high customer satisfaction
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Snores Ltd.coreOthersLegal entity and parent company of Ette Tete brand. LLC Snores Ltd. operates as the registered business entity handling production, sales, and operations. Return address for warranty cases and exchanges is SNORES Ltd., "Barzi", Tinuzu region, Ogre county, LV-5015, Latvia.

Scale indicators4 records

Direct peers

• Lovevery: Lovevery is a premium DTC subscription and toy brand built on Montessori and developmental-stage pedagogy, competing for the same parent demographic with wooden play products and a strong award-winning design reputation.
• Lily & River: Lily & River sells modular wooden climbing triangles and play structures inspired by Pikler pedagogy, directly overlapping with Ette Tete's MOPITRI/FIPITRI/SIPITRI range.
• Wood and Hearts: Wood and Hearts is an EU-based manufacturer of Pikler-style climbing triangles and wooden play equipment, competing in the same product category and Montessori parent segment.
• Piccalio: Piccalio is a DTC children's brand selling Montessori-inspired climbing triangles, balance boards and helper towers — the closest direct competitor to Ette Tete's MOPITRI, FIPITRI and helper-tower lines.

Broad incumbents

• Hape: Hape is a large global manufacturer of wooden toys and children's furniture with broad retail distribution, providing scale competition in wooden toys adjacent to Ette Tete's Flockmen and climbing-toy lines.
• Babyletto: Babyletto is a US children's furniture brand selling cribs, dressers and related items through major retailers — a broader incumbent in the premium children's furniture category adjacent to Ette Tete's TULLA collection.
• Plan Toys: Plan Toys is a Thai-based wooden-toy manufacturer with global distribution, overlapping with Ette Tete on sustainable wooden play products for young children.

Emerging players

• Sprout Kids Co: Sprout Kids sells Montessori-inspired wooden children's furniture and learning towers online, with partial overlap on the TULLA table/chair and helper-tower lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQPjOGO04vS6gX367y8dVfw
• Facebookfacebook.com/ettetete.for.kids
• LinkedInlinkedin.com/company/snores
• Instagraminstagram.com/ettetete
• Pinterestpinterest.com/ettetete
• TikToktiktok.com/@ette.tete
• Xx.com/ette_tete

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ette Tete