Cimarron

What Cimarron does

Cimarron Cine is a Latin American film and television production company founded in 2018 by Santiago López alongside co-founders Hernán Musaluppi and Diego Robino. The company is headquartered in Montevideo, Uruguay, with additional offices in Buenos Aires, Mexico City and Brazil, and operates in two complementary lines of business: producing original feature films and series, and providing production services for international clients. Its catalog includes Academy Award-nominated feature La Sociedad de la Nieve, alongside Barrabrava, IOSI El Espía Arrepentido, El Viento que Arrasa, Amsterdam, La Estrella Azul and Sentença.

The company's commercial model rests on Uruguay's audiovisual tax incentive framework, which provides 0% VAT on exported production services and a 10-25% cash refund on qualifying expenditures, giving it a structural cost edge over competitors in higher-tax jurisdictions. Revenue is generated primarily through project-based commissions and IP licensing to a narrow set of global streaming platforms — Netflix, Amazon Prime Video and HBO Max Latin America — with a headcount of 11-50 employees.

In 2023 Cimarron was acquired by The Mediapro Studio, after which it assumed operational command of Mediapro's Latin American business. This transaction materially expanded the company's geographic reach and access to international distribution infrastructure. Recent leadership changes — including the appointments of Mariela Gelós and Diego Porto following Daniel Burman's departure — and participation in regional markets such as Costa Rica Media Market indicate an active push into Brazil, Colombia, Mexico and Central America.

Name

Cimarron

Legal name

Cimarron Cine

Website

https://cimarroncine.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Cimarron Cine is a Montevideo-headquartered Latin American film and series producer serving global streaming platforms such as Netflix, Amazon Prime Video and HBO Max Latin America, operating from offices in Uruguay, Argentina, Mexico and Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Concepcion Del Uruguay

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Production Services: Providing high-demand production services to major international studios including Netflix, Amazon, and HBO. The company is recognized for production excellence with multiple awards including Ojo de Iberoamérica and León de Cannes.
2. Original Content Production and Sales: Developing, financing, producing and commercializing feature films and series of high quality, establishing alliances to generate premium content. Content is sold to streaming platforms and theatrical distributors worldwide.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Cimarron Cine is a Latin American audiovisual production company that develops, finances, produces and commercializes original feature films and series for theatrical and streaming distribution. The company also provides end-to-end production services—including crew, locations, casting, and equipment—to international studios such as Netflix, Amazon, and HBO for projects filming in Latin America, leveraging Uruguay's tax incentives (0% VAT on exported services and 10–25% cash refunds on national expenses).

Product overview

Cimarron Cine is a Latin American film and television production company operating as part of The Mediapro Studio since 2023. It produces original feature films and series through its own development pipeline, and provides production services to international studios. The company operates across Uruguay, Argentina, Brazil, and Mexico. Its original productions span dramatic series (IOSI El Espía Arrepentido, Barrabrava), theatrical feature films (La Sociedad de la Nieve, El Viento que Arrasa, La Estrella Azul), comedy series (Amsterdam), and thrillers (Sentença). Production services leverage Uruguay's tax incentives (0% VAT export, up to 25% cash refund) for international co-productions.

Differentiator

Problem solved

Functional benefit

Products and services

• La Sociedad de la Nieve Feature film directed by J.A. Bayona about the 1972 Andes plane crash survivors, based on Pablo Vierci's novel. Candidate for Best International Feature Film at the 2024 Oscars, winner of San Sebastián Audience Award, and nominated for Golden Globes and multiple Goya awards including Best Picture.
• Barrabrava Drama series directed by Jesús Braceras about two brothers expelled from their football team’s hooligan group who unleash a war testing their brotherhood. Winner of Argentinean Film Critics Association Awards for best drama series and XI Premios Platino for Best Ibero-American Miniseries.
• IOSI El Espía Arrepentido Series based on the book by Horacio Lutzky and Miriam Lewin, following Iosi Peres, an Argentine intelligence agent who infiltrated the Jewish community. Nominated for Emmy Awards and winner of multiple Produ Awards and Platino Awards.
• El Viento que Arrasa

Quantifiable outcome

• La Sociedad de la Nieve nominated for Best International Feature Film at 96th Academy Awards
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Mediapro StudiocoreStrategic or Co-development Partner · 1 January 2023In 2023, Cimarron became part of The Mediapro Studio, a leading group in the international audiovisual sector. Cimarron subsequently assumed command of The Mediapro Studio's Latin American operations, coinciding with the launch of new offices in Brazil.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Underground: Argentine production company producing premium series and films for global streamers and broadcasters (e.g., El Marginal, Un Gallo para Esculapio). Directly competes with Cimarron in the Spanish-language premium production space across Argentina, Uruguay, and broader LATAM.
• Cattleya: Argentine-Italian production company behind Gomorrah and ZeroZeroZero, with a Madrid-Buenos Aires presence producing premium European-Latin co-productions for global streamers. Comparable scale and cross-continental premium-TV positioning to Cimarron.
• Pampa Films: Argentine-Brazilian production company that originated El Eternauta for Netflix and other Spanish-language premium projects. Its bilingual ARG-BRA model and streamer-original pipeline is highly analogous to Cimarron's expanded LATAM footprint.
• Pol-ka Producciones: Long-standing Argentine production house producing telenovelas and premium series for both open TV and streamers (e.g., Netflix's El Eternauta). Like Cimarron, it is a Buenos Aires-anchored producer competing for premium LATAM commissions and streamer co-productions.
• Woo Films: Argentine producer of premium content including Zama, Ema, and Disgrace (El Ángel). Its thesis — high-end auteur-driven Spanish-language features for international festivals and streamers — closely mirrors Cimarron's original productions slate (e.g., El Viento que Arrasa, La Estrella Azul).
• Tondero Producciones: Peruvian production company producing premium local-language content for streamers and broadcasters, including Netflix and HBO LATAM commissions. Relevant as a similarly-sized LATAM independent chasing streamer co-productions outside Spanish-Argentine/Uruguayan borders.
• Estudios Churubusco: Mexican film studio with long history of co-producing international features and offering physical production infrastructure in Mexico City. Comparable to Cimarron's Mexico office role for international shoots and co-productions.

Regional players

• Globo Filmes: The film arm of Grupo Globo, Brazil's dominant media conglomerate, producing high-budget Portuguese-language features and series (e.g., with Globoplay). Comparable Brazil-anchored premium production scale, though operating primarily in Portuguese rather than Spanish.

Broad incumbents

• Endemol Shine Boomdog: Banijay subsidiary producing premium unscripted and scripted content for global streamers with deep Latin American reach. Comparable as a scaled international producer-buyer serving the same streamer client base as Cimarron in LATAM.
• Televisa Estudios: The in-house studio of TelevisaUnivision producing Spanish-language telenovelas, series, and films out of Mexico for the broader Spanish-language market. Operates at greater scale and owns distribution via ViX, comparable to Cimarron's vertical production-and-distribution model at broader-incumbent scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cimarron