Top Ten Fashion

What Top Ten Fashion does

Top Ten Fashion (טופטן) is an Israeli fashion-accessory retail chain founded in 2004, operating as a subsidiary of the Castro-Hodis Group (קבוצת קסטרו-הודיס). The company sells affordable jewelry, bags, accessories, beachwear, and children's accessories through a dual online/offline model: 70 physical retail branches distributed across all major Israeli cities and regions (Tel Aviv, Jerusalem, Haifa, Beer Sheva, Eilat, Netanya, and others), plus a direct-to-consumer e-commerce website at topten-fashion.com. The product assortment spans ~762 jewelry SKUs (earrings, necklaces, bracelets, rings, watches, body piercing and silver/gold pieces), ~119 bag SKUs (side bags, clutches, backpacks, wallets, laptop bags), and additional categories including sunglasses, belts, hair accessories, scarves, flip-flops, and swimwear, with a dedicated Girls section and a newer MEN section. Pricing is positioned at accessible points — jewelry ranges from approximately 19.90 to 60+ ILS, bags from 53.90 to 149.90 ILS — supported by quantitative bundle promotions (e.g., 4 items for 100 ILS, second item at 50% off) and periodic 40% site-wide sales.

The underlying technology is a Magento-based e-commerce storefront integrated with Tapuz Delivery for shipping tracking, supporting home delivery and locker-pickup options (free over 149 ILS and 99 ILS respectively), and order tracking. Payment processing includes PayPal and credit cards. The site employs Google Analytics and Facebook Pixel for behavioral tracking and targeted advertising, complies with WCAG 2.1 Level AA accessibility standards (Israeli Standard 5568), and uses SSL encryption with GDPR-aligned privacy practices. Top Ten participates in the group-wide LOVE CARD loyalty program accepted across Castro-Hodis sister brands (Castro, Hoodies, Carolina Lemke, Urbanica, Kiko, Yves Rocher), and shares customer data infrastructure, privacy policies, and HR systems with the parent group. No proprietary AI/ML capabilities, patents, software APIs, or developer-facing platforms are evident.

Name

Top Ten Fashion

Legal name

טופ טן אביזרי אופנה בע"מ

Website

https://topten-fashion.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Top Ten Fashion is an Israeli fashion-accessory retailer (founded 2004) selling affordable jewelry, bags, beachwear, and accessories through 70 physical branches nationwide and a Magento-based e-commerce site, serving fashion-conscious women, girls, and increasingly men as part of the Castro-Hodis Group.

Ownership category

akta.pro rank

Product category

Fashion Accessories Retail

NAICS

Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)

akta.pro primary industry

Fashion/Costume Jewelry Retail (CRAKAGAB)

akta.pro secondary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

Keywords

• Fashion accessories retail
• Jewelry retail
• Handbags and beachwear
• Omnichannel fashion
• Affordable trendy accessories

Headquarters

HQ city

Rosh Ha'ayin

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail - Physical Stores: Revenue generated from 70 physical retail branches across Israel, selling fashion accessories, jewelry, bags, beachwear, and children's accessories. Offers quantitative bundle pricing (e.g., 4 items for 100 ILS, 2nd item at 50% off).
2. E-commerce (Online Sales): Direct online sales through topten-fashion.com with home delivery and locker (pickup point) delivery options. Free shipping for orders over 149 ILS, and free locker delivery for orders over 99 ILS.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Top Ten Fashion (טופטן) is an Israeli fashion accessories retailer that sells jewelry, handbags, beachwear, sunglasses, hair accessories, watches, and children's accessories through 70 physical retail branches across Israel and a direct-to-consumer e-commerce website (topten-fashion.com). The assortment includes thousands of styles per season with affordable price points (jewelry from ~19.90 ILS, bags from 53.90 ILS) and bundle promotions such as 4 items for 100 ILS.

Product overview

Top Ten Fashion operates as a fashion accessories retail chain with both physical stores and e-commerce platform. The product portfolio is organized around core accessory categories: Jewelry (תכשיטים) with 762+ products including earrings, necklaces, rings, bracelets, watches, and piercing; Bags (תיקים) with 119+ products including side bags, evening clutches, backpacks, wallets, and laptop bags; Accessories (אקססוריז) including belts, hair accessories, scarves, sunglasses, flip-flops, keychains, and hats; Swimwear & Beachwear (בגדי ים וחוף); and a dedicated Girls section (ילדות). The brand features sub-lines like SILVER & GOLD premium jewelry (925 silver and 14k gold plating) and a MEN section. Products are primarily manufactured in China, using materials such as stainless steel, brass, zinc, acrylic, zircon stones, and polyester. Founded in 2004, the company is part of the Castro-Hoddis Group and operates 70 physical stores across Israel plus a nationwide e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewelry (תכשיטים) Fashion jewelry including earrings, necklaces, rings, bracelets, body chains, watches, and piercing. Materials include stainless steel, 925 silver, 14k gold plating, zircon stones, and brass. Features 762 products across multiple subcategories targeting women and teens.
• Bags (תיקים) Handbags and accessories including side bags, evening/clutch bags, backpacks, wallets, laptop bags, and beach bags. Features 119 products with various colors and materials. Prices range from 53.90 ILS to 149.90 ILS.
• Accessories (אקססוריז) Fashion accessories including belts, hair accessories, scarves, sunglasses, flip-flops (כפכפים), keychains, beauty accessories, and hats. Targeted at women and girls for everyday styling.
• Swimwear & Beachwear (בגדי ים וחוף) Beach and swimwear including swimsuits and beach cover-ups. Offered with quantity discount deals (3 items for 180 ILS). Seasonal summer-focused assortment.
• Girls Section (ילדות) Girls fashion accessories and clothing including bags, jewelry, accessories, hair accessories, and swimwear sized for younger girls.
• SILVER & GOLD Collection Premium jewelry line featuring 925 sterling silver and 14k gold-plated pieces. Second item at 50% discount applies to this collection. Sub-brand of the jewelry category.
• MEN Collection

Quantifiable outcome

• Free shipping for orders over 149 ILS
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Castro Group / Hod-IS GroupcoreOthersTopTen Fashion (טופטן אביזרי אופנה בע"מ, Co. Reg. 513579136) is a member of the Castro Group / Hod-IS Group (קבוצת קסטרו-הודיס). The group includes brands: Castro, Hoodies, TopTen, Carolina Lemke, Urbanica, Kiko, and Yves Rocher. TopTen shares customer data infrastructure, privacy policies, loyalty programs (LOVE CARD), and HR recruitment systems with other group brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ardene: Ardene is a Canadian fast-fashion accessories and apparel retailer targeting young women with affordable jewelry, bags, and fashion items across a large mall-based store footprint plus e-commerce — same specialty value-fashion retail model as TopTen.
• Accessorize: Accessorize is a UK-based specialty fashion accessories and jewelry retailer offering trend-driven bags, jewelry, scarves, and sunglasses at accessible prices through physical stores and online — directly comparable assortment, customer, and price band to TopTen.
• BaubleBar: BaubleBar is a digitally native fashion jewelry and accessories brand selling affordable, trend-driven pieces directly to consumers online — overlapping category, price band, and target customer with TopTen's e-commerce assortment.
• Pura Vida Bracelets: Pura Vida Bracelets is a digitally native accessories and jewelry brand offering affordable, on-trend pieces primarily through e-commerce — overlapping category, price point, and impulse-purchase customer with TopTen's online assortment.
• Icing: Icing is a US-based specialty fashion jewelry and accessories retailer targeting young women with affordable, trend-driven pieces through mall-based stores and e-commerce — directly comparable specialty retail model and customer to TopTen.
• Claire's: Claire's is a global specialty retailer of fashion jewelry and accessories targeting teens and young women with affordable price points and a mall-based + e-commerce omnichannel model — directly mirroring TopTen's positioning, customer segment, and channel mix.

Broad incumbents

• H&M: H&M is a global fast-fashion incumbent with a meaningful accessories and jewelry assortment serving the same young, trend-driven, price-sensitive customer as TopTen, but at vastly larger international scale and broader category footprint.
• Aldo: Aldo is a global accessories-focused retailer offering shoes, bags, and jewelry at accessible-to-mid price points across hundreds of stores worldwide — overlapping customer base and accessory category breadth with TopTen, but at much larger international scale.
• Primark: Primark is an international value fashion retailer offering trend-led apparel and a growing accessories assortment at highly accessible prices, comparable to TopTen in customer targeting and value pricing though with a much broader category mix.
• Cotton On: Cotton On is an Australian-headquartered value fashion and accessories retailer with global store expansion and a strong digital channel, competing for the same young, fashion-conscious, price-sensitive customer as TopTen across accessories and jewelry categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/topten_fashion
• Facebookfacebook.com/TopTenAccessories

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Ten Fashion