Qeelin
Qeelin is a Chinese luxury jewellery house founded in 2004 and wholly owned by Kering, designing contemporary fine and high jewellery that blends Chinese cultural symbolism with modern luxury aesthetics for affluent global consumers.
- Company typePrivate
- Founded2004
- HeadquartersWan Chai, Hong Kong SAR China
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Qeelin does
Qeelin is a Chinese luxury jewellery house founded in 2004 and headquartered in Wan Chai, Hong Kong. The brand designs and sells fine and high jewellery that blends Chinese cultural symbolism with contemporary luxury aesthetics, including gender-fluid and sustainable pieces and high-jewelry creations featuring rare gemstones. Qeelin positions itself as the first Chinese luxury jeweller to have developed an international boutique network, serving affluent and high-net-worth consumers globally with particular strength in the Asia-Pacific market.\n\nSince 2013, Qeelin has operated as a wholly-owned subsidiary of Kering (EPA:KER), the French luxury conglomerate that also owns Gucci, Bottega Veneta, and Saint Laurent. In March 2026, Qeelin was consolidated into a newly formed Kering Jewelry division alongside Boucheron, Pomellato, DoDo, and manufacturing arm Raselli Franco Group, under Group COO Jean-Marc Duplaix. The four jewelry houses collectively generate nearly 1 billion euros in annual revenue, with the division delivering 10% sales growth in the most recent reported quarter.\n\nQeelin distributes through Kering's global luxury retail network — including brand boutiques, high-end department stores, and fashion-week presence at events such as Shanghai Fashion Week and the China International Import Expo — supplemented by a direct-to-consumer e-commerce storefront at qeelin.com. Pricing is not publicly disclosed but is positioned in the premium luxury segment, reflecting high-end materials, craftsmanship, and brand heritage. The brand benefits from Kering's CRAFT residency program, which provides access to emerging Chinese design talent.
Qeelin firmographics
Firmographics- Name
- Qeelin
- Legal name
- Qeelin
- Website
- https://qeelin.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Qeelin is a Chinese luxury jewellery house founded in 2004 and wholly owned by Kering, designing contemporary fine and high jewellery that blends Chinese cultural symbolism with modern luxury aesthetics for affluent global consumers.
- Ownership category
- akta.pro rank
Qeelin industry classification
Industry- Product category
- Luxury Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Religious & Cultural Fine Jewelry (CRAKAAAH)
Keywords
Where Qeelin is headquartered
LocationHeadquarters
- HQ city
- Wan Chai
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
Qeelin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Distribution channels2 records
Marketing channels2 records
Qeelin product offering
Product offeringCore offering
Qeelin designs, manufactures, and sells luxury jewelry collections that blend Chinese cultural symbolism with contemporary aesthetics. The brand operates an international network of boutiques in prestigious shopping locations and sells directly through its official e-commerce website, offering high jewelry pieces featuring rare gemstones alongside gender-fluid and sustainable jewelry options.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Jewelry Collections
Quantifiable outcome
- Kering Jewelry division (including Qeelin) achieved 10% sales growth in Q4
- +1 more outcomes
Companies that use Qeelin
Customer profileSegments2 records
Ideal customer profiles1 record
Qeelin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Qeelin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kering Jewelry Division (Boucheron, Pomellato, DoDo, Raselli Franco Group)coreKering launched a dedicated jewelry division called Kering Jewelry in March 2026, consolidating its jewelry houses including Boucheron, Pomellato, DoDo, and Qeelin under a single integrated platform along with manufacturing capabilities including Raselli Franco Group. Group COO Jean-Marc Duplaix serves as CEO of the new division. This restructuring positions Qeelin alongside other Kering jewelry brands under unified leadership to accelerate growth and better compete against LVMH and Richemont.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Qeelin competitors and assessment
Company assessmentDirect peers
- DoDo: Italian charm-jewelry brand under the same Kering Jewelry division; comparable as a sister brand within the unified platform, though positioned in a more accessible segment than Qeelin.
- Boucheron: Fellow Kering Jewelry division house and French luxury fine jeweller; closest direct peer in conglomerate, product category and high-end positioning, sharing unified distribution and manufacturing under CEO Jean-Marc Duplaix.
- Graff: Independent London-based high jeweller focused on rare gemstone pieces; highly comparable to Qeelin's high-jewelry ambitions with one-of-a-kind designs featuring rare stones and similar boutique distribution.
- Mikimoto: Japanese heritage fine jeweller founded on culturally-specific design motifs; comparable to Qeelin as an Asian-rooted luxury jeweller leveraging cultural authenticity to compete against Western incumbents globally.
- Pomellato: Italian fine jewelry brand within the same Kering Jewelry division; comparable as a sibling brand sharing division synergies and competing for shared investment capital and boutique slots.
Broad incumbents
- Cartier: Richemont's flagship luxury jeweller and global category leader; comparable as the dominant high-end benchmark that Kering Jewelry explicitly aims to counter, with overlapping high-jewelry, gemstone and boutique strategies.
- Tiffany & Co. Global luxury jeweller owned by LVMH; sets pricing, branding and global retail benchmarks against which Qeelin's premium positioning is measured, and competes for the same affluent clientele worldwide.
- Van Cleef & Arpels: Richemont-owned French luxury jeweller; comparable as a high-jewelry and signature-collection-driven house with similar boutique-led retail model and rare-gemstone offerings.
- Chaumet: French luxury jeweller under LVMH; comparable as a heritage house competing for the same Parisian-rooted positioning and Asian affluent clientele that Qeelin targets.
- Bulgari: Italian fine jewellery house within LVMH; comparable as a heritage European luxury jeweller competing in the same high-jewelry and boutique retail segments as Qeelin.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Qeelin social profiles
Digital presenceQeelin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qeelin leadership team
Management profileNumber of profiles
Qeelin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qeelin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qeelin
What does Qeelin do?
Qeelin designs, manufactures, and sells luxury jewelry collections that blend Chinese cultural symbolism with contemporary aesthetics. The brand operates an international network of boutiques in prestigious shopping locations and sells directly through its official e-commerce website, offering high jewelry pieces featuring rare gemstones alongside gender-fluid and sustainable jewelry options.
Is Qeelin a public or private company?
Qeelin is a private company. It is classified as corporate owned and is currently operating.
When was Qeelin founded?
Qeelin was founded in 2004.
Where is Qeelin based?
Qeelin is headquartered in Wan Chai, Hong Kong SAR China, in the Asia region.
Who are Qeelin's main competitors?
Direct peers on record are DoDo, Boucheron, Graff, Mikimoto and Pomellato. Broad incumbents are Cartier, Tiffany & Co., Van Cleef & Arpels, Chaumet and Bulgari.
Does Qeelin have an API?
No public API is recorded for Qeelin.
What industry is Qeelin in?
Qeelin's product category is Luxury Jewelry. Its primary akta.pro industry code is CRAKAAAH, Religious & Cultural Fine Jewelry. Its NAICS code is 33991 and its SIC code is 3911.