Software Development
Software Development (also known as IT Craft) is a custom software development outsourcing firm headquartered in Abu Dhabi, UAE with engineering operations in Kharkiv, Ukraine. It serves 50+ clients across 21 countries with a 240+ person team spanning .NET, mobile, and Microsoft Dynamics development.
- Company typePrivate
- Founded2000
- HeadquartersMusaffah, United Arab Emirates
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Software Development does
Software Development (also operating as IT Craft, website softwaredevelopment.ae) is a private custom software development outsourcing firm with operational headquarters in Abu Dhabi, UAE and primary software engineering operations in Kharkiv, Ukraine. Founded in 2000, the company employs 240+ engineers and specialists organized into dedicated departments spanning Microsoft Dynamics, web (.NET, PHP, AngularJS, Java), and mobile (iPhone since 2010, Android since 2011, plus Xamarin cross-platform). It has delivered 2,250+ projects for 50+ clients across 21 countries, including Adorama, Nando's, Pepsi, LeisurePro, Acommerce, RocketRoute, and DRG Claims, with Microsoft's 2015 acquisition of FieldOne (a product built using the company's code) serving as a high-profile third-party validation of its Microsoft Dynamics capability.
The firm's revenue model is professional services outsourcing — project-based engagements with hourly billing rates typical of Eastern European outsourcing. It was recognized in Clutch's Top 10 for software development and testing in 2015. Long-tenured client relationships (Adorama since 2009, Hidden Pixel since 2008, Arctrieval since 2010) indicate a recurring-revenue component alongside discrete project work. The company operates bootstrapped with no disclosed funding rounds, suggesting the business has been funded entirely through operating cash flow since inception.
Commercially, the firm has positioned itself with a dual-hub model: a UAE/Gulf sales presence in Abu Dhabi for regional enterprise and government-adjacent work, and a Berlin business development presence to access the German and broader EU enterprise market. The technology stack and department structure reflect an incremental expansion strategy — adding mobile in 2010–2011, deepening Microsoft Dynamics specialization validated by the FieldOne acquisition, and extending sales reach into higher-margin geographies — rather than product-platform or venture-scale expansion.
Software Development firmographics
Firmographics- Name
- Software Development
- Legal name
- Software Development
- Website
- https://softwaredevelopment.ae
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Software Development (also known as IT Craft) is a custom software development outsourcing firm headquartered in Abu Dhabi, UAE with engineering operations in Kharkiv, Ukraine. It serves 50+ clients across 21 countries with a 240+ person team spanning .NET, mobile, and Microsoft Dynamics development.
- Ownership category
- akta.pro rank
Software Development industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industries
- Software Engineering & Application Modernization (BPAHAEAD), Developer Tooling & SDK Platforms (BPAMAOAD)
Keywords
Where Software Development is headquartered
LocationHeadquarters
- HQ city
- Musaffah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
Software Development business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom software development projects: The company generates revenue through bespoke software development projects for clients. Engagement typically involves a project-based contract where the scope of work, timeline, and team composition are established upfront. Pricing is based on hourly rates multiplied by the number of working hours required, with estimates provided during the sales process.
- SaaS application development: Development of software-as-a-service solutions for clients, where the company builds and sometimes maintains cloud-based platforms. Revenue is generated as part of the initial development contract with optional post-release support and maintenance.
- MVP development services: Specialized minimum viable product development services for startups, providing a ready-to-use mobile or web app with only core functionality to collect feedback and study user engagement. Priced project-based with free initial quotes provided.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom development |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Software Development product offering
Product offeringCore offering
Software Development is an outsourced custom software development services provider delivering full-cycle web, mobile, and SaaS solutions for startups, SMBs, and enterprises. Services span requirements analysis, source code development, QA, publishing, and post-release support, with technology-specific practice areas covering .NET, PHP, AngularJS, Xamarin, native iOS, and native Android. Engagements are project-based and typically begin with a free project estimate followed by iterative Agile delivery.
Product overview
Software Development is an outsourcing software development company offering a portfolio of interconnected development services. The core offerings include Custom Software Development, Mobile App Development, Web Development, and MVP Development, which serve as the primary service lines. Supporting these are technology-specific modules: iOS App Development, Android App Development, Xamarin Development (cross-platform), AngularJS Development, PHP Development, and .NET Development. The company provides full-cycle development services from requirements analysis through QA, publishing, and post-release support, serving businesses from startups to enterprises across various industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Software Development Services End-to-end custom software development services covering requirements analysis, source code development, QA, publishing, and post-release support. Includes both from-scratch builds and CRM-based solutions for startups, SMBs, and enterprises across any industry.
- Mobile App Development Custom mobile application development for Android and iOS smartphones and tablets, including native, cross-platform, and hybrid app development, plus updates and expansion to new platforms.
- Web Development Web application development services including custom websites, web apps, e-commerce solutions, and SaaS development across industries such as health, online retail, and e-learning.
- MVP Development Minimum viable product development service for startups, focused on core features to reach market quickly, test customer interest, and gather feedback before full product build-out.
- iOS App Development Native iOS mobile app development targeting iPhones, iPads, and Apple devices, using Swift and Objective-C for enterprise, healthcare, and retail applications.
- Android App Development Native Android mobile app development for smartphones and tablets using Java and Android Studio IDE for mCommerce, enterprise, games, and navigation solutions.
- Xamarin Development Cross-platform mobile development using Microsoft C# to build apps sharing code across iOS, Android, and Windows platforms from a single codebase.
- AngularJS Development Single-page web application development using the AngularJS framework, leveraging the MVC pattern for interactive and maintainable web apps.
- PHP Development PHP-based web development services including CMS development (WordPress, Magento, Joomla, Drupal), e-commerce solutions, and LAMP stack applications.
- .NET Development ASP.NET-based solution development using WPF, ASP.NET MVC, and the Microsoft ecosystem for cross-platform apps, SaaS, CRM, and ERP systems.
Quantifiable outcome
- 50+ satisfied clients across 21 countries
- +4 more outcomes
Companies that use Software Development
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Software Development technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature8 records
Software Development partnerships and signals
Strategic signalScale indicators7 records
Expansion highlights5 records
Software Development competitors and assessment
Company assessmentDirect peers
- ELEKS: A Ukrainian-headquartered full-cycle software development and consulting firm with offices across Europe and the US. Directly comparable in custom application development, dedicated delivery teams, and enterprise/SMB client mix.
- Yalantis: A Ukrainian custom software development company with strong mobile and IoT capabilities, serving enterprise clients in logistics, healthcare, and e-commerce. Similar service mix and geographic delivery model.
- XB Software: A custom software development company specializing in .NET, web, and mobile development with Eastern European delivery. Closely comparable in core technology stack (.NET, AngularJS) and SMB-to-enterprise client mix.
- Binariks: A Ukrainian software engineering company providing custom web and mobile development, MVP building, and SaaS development for startups and enterprises. Closely comparable in size, geography, and service portfolio.
- Itransition: A full-cycle custom software development company with Eastern European delivery and a US/EU client base. Highly comparable across web, mobile, SaaS, and enterprise application development.
- SumatoSoft: An Eastern European IT outsourcing firm focused on custom web and mobile development, MVP, and SaaS solutions. Comparable in delivery model, technology stack breadth, and target customer profile.
- Intellectsoft: A global custom software development company offering enterprise-grade web, mobile, and cloud solutions across multiple industries. Comparable in targeting enterprise clients with full-cycle development services.
- ScienceSoft: A US-headquartered IT consulting and custom software development company with delivery centers in Eastern Europe. Comparable in CRM/ERP custom development, mobile, and enterprise integration.
Broad incumbents
- EPAM Systems: A leading global digital platform engineering and IT services firm with deep Eastern European roots. Highly comparable in service mix (custom development, enterprise integration, cross-platform mobile) and delivery model, though EPAM is dramatically larger and publicly traded.
Others
- Upwork (as a channel, not competitor): While not a direct peer, Upwork is a key distribution channel referenced in the company's marketing stack. It represents the broader freelancer/outsourcing marketplace dynamic that increasingly competes with traditional mid-size IT services firms for SMB and startup engagements.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Software Development social profiles
Digital presenceSoftware Development financial estimates
Financial estimateRevenue estimate
Valuation estimate
Software Development leadership team
Management profileNumber of profiles
Software Development funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Software Development M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Software Development
What does Software Development do?
Software Development is an outsourced custom software development services provider delivering full-cycle web, mobile, and SaaS solutions for startups, SMBs, and enterprises. Services span requirements analysis, source code development, QA, publishing, and post-release support, with technology-specific practice areas covering .NET, PHP, AngularJS, Xamarin, native iOS, and native Android. Engagements are project-based and typically begin with a free project estimate followed by iterative Agile delivery.
Is Software Development a public or private company?
Software Development is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Software Development founded?
Software Development was founded in 2000. It employs 251 to 500 people.
Where is Software Development based?
Software Development is headquartered in Musaffah, United Arab Emirates, in the Middle East region.
How does Software Development make money?
Three revenue lines are on record. Custom software development projects are the primary driver. The others are saaS application development and MVP development services.
Who are Software Development's main competitors?
Direct peers on record are ELEKS, Yalantis, XB Software, Binariks, Itransition, SumatoSoft, Intellectsoft and ScienceSoft. EPAM Systems is listed as a broad incumbent. Upwork (as a channel, not competitor) is listed as an others.
Does Software Development have an API?
No public API is recorded for Software Development.
What industry is Software Development in?
Software Development's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of BPAHAEAD, Software Engineering & Application Modernization. Its NAICS code is 541511 and its SIC code is 7371.