Software Development

What Software Development does

Software Development (also operating as IT Craft, website softwaredevelopment.ae) is a private custom software development outsourcing firm with operational headquarters in Abu Dhabi, UAE and primary software engineering operations in Kharkiv, Ukraine. Founded in 2000, the company employs 240+ engineers and specialists organized into dedicated departments spanning Microsoft Dynamics, web (.NET, PHP, AngularJS, Java), and mobile (iPhone since 2010, Android since 2011, plus Xamarin cross-platform). It has delivered 2,250+ projects for 50+ clients across 21 countries, including Adorama, Nando's, Pepsi, LeisurePro, Acommerce, RocketRoute, and DRG Claims, with Microsoft's 2015 acquisition of FieldOne (a product built using the company's code) serving as a high-profile third-party validation of its Microsoft Dynamics capability.

The firm's revenue model is professional services outsourcing — project-based engagements with hourly billing rates typical of Eastern European outsourcing. It was recognized in Clutch's Top 10 for software development and testing in 2015. Long-tenured client relationships (Adorama since 2009, Hidden Pixel since 2008, Arctrieval since 2010) indicate a recurring-revenue component alongside discrete project work. The company operates bootstrapped with no disclosed funding rounds, suggesting the business has been funded entirely through operating cash flow since inception.

Commercially, the firm has positioned itself with a dual-hub model: a UAE/Gulf sales presence in Abu Dhabi for regional enterprise and government-adjacent work, and a Berlin business development presence to access the German and broader EU enterprise market. The technology stack and department structure reflect an incremental expansion strategy — adding mobile in 2010–2011, deepening Microsoft Dynamics specialization validated by the FieldOne acquisition, and extending sales reach into higher-margin geographies — rather than product-platform or venture-scale expansion.

Name

Software Development

Legal name

Software Development

Website

https://softwaredevelopment.ae

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Software Development (also known as IT Craft) is a custom software development outsourcing firm headquartered in Abu Dhabi, UAE with engineering operations in Kharkiv, Ukraine. It serves 50+ clients across 21 countries with a 240+ person team spanning .NET, mobile, and Microsoft Dynamics development.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industries

Software Engineering & Application Modernization (BPAHAEAD), Developer Tooling & SDK Platforms (BPAMAOAD)

Keywords

• Custom software development
• Mobile app development
• Web application development
• MVP development services
• Cross-platform mobile development

Headquarters

HQ city

Musaffah

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom software development projects: The company generates revenue through bespoke software development projects for clients. Engagement typically involves a project-based contract where the scope of work, timeline, and team composition are established upfront. Pricing is based on hourly rates multiplied by the number of working hours required, with estimates provided during the sales process.
2. SaaS application development: Development of software-as-a-service solutions for clients, where the company builds and sometimes maintains cloud-based platforms. Revenue is generated as part of the initial development contract with optional post-release support and maintenance.
3. MVP development services: Specialized minimum viable product development services for startups, providing a ready-to-use mobile or web app with only core functionality to collect feedback and study user engagement. Priced project-based with free initial quotes provided.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Software Development is an outsourced custom software development services provider delivering full-cycle web, mobile, and SaaS solutions for startups, SMBs, and enterprises. Services span requirements analysis, source code development, QA, publishing, and post-release support, with technology-specific practice areas covering .NET, PHP, AngularJS, Xamarin, native iOS, and native Android. Engagements are project-based and typically begin with a free project estimate followed by iterative Agile delivery.

Product overview

Software Development is an outsourcing software development company offering a portfolio of interconnected development services. The core offerings include Custom Software Development, Mobile App Development, Web Development, and MVP Development, which serve as the primary service lines. Supporting these are technology-specific modules: iOS App Development, Android App Development, Xamarin Development (cross-platform), AngularJS Development, PHP Development, and .NET Development. The company provides full-cycle development services from requirements analysis through QA, publishing, and post-release support, serving businesses from startups to enterprises across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Services End-to-end custom software development services covering requirements analysis, source code development, QA, publishing, and post-release support. Includes both from-scratch builds and CRM-based solutions for startups, SMBs, and enterprises across any industry.
• Mobile App Development Custom mobile application development for Android and iOS smartphones and tablets, including native, cross-platform, and hybrid app development, plus updates and expansion to new platforms.
• Web Development Web application development services including custom websites, web apps, e-commerce solutions, and SaaS development across industries such as health, online retail, and e-learning.
• MVP Development Minimum viable product development service for startups, focused on core features to reach market quickly, test customer interest, and gather feedback before full product build-out.
• iOS App Development Native iOS mobile app development targeting iPhones, iPads, and Apple devices, using Swift and Objective-C for enterprise, healthcare, and retail applications.
• Android App Development Native Android mobile app development for smartphones and tablets using Java and Android Studio IDE for mCommerce, enterprise, games, and navigation solutions.
• Xamarin Development Cross-platform mobile development using Microsoft C# to build apps sharing code across iOS, Android, and Windows platforms from a single codebase.
• AngularJS Development Single-page web application development using the AngularJS framework, leveraging the MVC pattern for interactive and maintainable web apps.
• PHP Development PHP-based web development services including CMS development (WordPress, Magento, Joomla, Drupal), e-commerce solutions, and LAMP stack applications.
• .NET Development ASP.NET-based solution development using WPF, ASP.NET MVC, and the Microsoft ecosystem for cross-platform apps, SaaS, CRM, and ERP systems.

Quantifiable outcome

• 50+ satisfied clients across 21 countries
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature8 records

Scale indicators7 records

Expansion highlights5 records

Direct peers

• ELEKS: A Ukrainian-headquartered full-cycle software development and consulting firm with offices across Europe and the US. Directly comparable in custom application development, dedicated delivery teams, and enterprise/SMB client mix.
• Yalantis: A Ukrainian custom software development company with strong mobile and IoT capabilities, serving enterprise clients in logistics, healthcare, and e-commerce. Similar service mix and geographic delivery model.
• XB Software: A custom software development company specializing in .NET, web, and mobile development with Eastern European delivery. Closely comparable in core technology stack (.NET, AngularJS) and SMB-to-enterprise client mix.
• Binariks: A Ukrainian software engineering company providing custom web and mobile development, MVP building, and SaaS development for startups and enterprises. Closely comparable in size, geography, and service portfolio.
• Itransition: A full-cycle custom software development company with Eastern European delivery and a US/EU client base. Highly comparable across web, mobile, SaaS, and enterprise application development.
• SumatoSoft: An Eastern European IT outsourcing firm focused on custom web and mobile development, MVP, and SaaS solutions. Comparable in delivery model, technology stack breadth, and target customer profile.
• Intellectsoft: A global custom software development company offering enterprise-grade web, mobile, and cloud solutions across multiple industries. Comparable in targeting enterprise clients with full-cycle development services.
• ScienceSoft: A US-headquartered IT consulting and custom software development company with delivery centers in Eastern Europe. Comparable in CRM/ERP custom development, mobile, and enterprise integration.

Broad incumbents

• EPAM Systems: A leading global digital platform engineering and IT services firm with deep Eastern European roots. Highly comparable in service mix (custom development, enterprise integration, cross-platform mobile) and delivery model, though EPAM is dramatically larger and publicly traded.

Others

• Upwork (as a channel, not competitor): While not a direct peer, Upwork is a key distribution channel referenced in the company's marketing stack. It represents the broader freelancer/outsourcing marketplace dynamic that increasingly competes with traditional mid-size IT services firms for SMB and startup engagements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/softwaredevelopment-ae
• Xx.com/software_dubai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Software Development