What The Others does

The Others B.V. is a privately held, founder-led creative agency headquartered in Amersfoort, the Netherlands, founded in 2008 by Chris Visser (formerly of JWT). The firm operates as a full-service creative bureau, delivering end-to-end brand work — brand strategy, visual identity, campaign development, content production (film, animation, photography, 3D), website design, and print — entirely in-house across a team of 20+ creatives, art directors, and project managers. The agency runs more than 1,000 client projects per year, drawing on an 18-year portfolio spanning financial services (ABN AMRO, Accenture, Floryn, Baker Tilly), retail and consumer brands (PLUS, Eye Wish, Eyes + More, Samsung, Philips MyCreation, Stoov, Pavo), non-profits (Alzheimer Nederland, Kinderhulp, Nederland Schoon), healthcare (Bergman Clinics, Dental Clinics, Synofit), entertainment (Stage Entertainment, Nederlands Dans Theater), and emerging verticals such as mobility (Xpeng Center) and infrastructure (Strukton Power, Hesco Bouw, Anteryon).

The agency's technology stack is fundamentally a creative production stack rather than a software platform: it relies on established design and production tools and on internal creative talent, with in-house production of logos, identities, commercials, campaigns, films, animations, graphics, 3D assets, websites, and print collateral. There is no disclosed proprietary software, AI/ML product, API, or platform product; value is delivered through human creative labor and project management rather than technology licensing.

The Others makes money through project-based professional services engagements. Pricing is not publicly disclosed and is scoped per project; the go-to-market is sales-led and relationship-driven, with a strong enterprise client base acquired through direct outreach, portfolio/case-study presentation, and referrals, supported by LinkedIn, Instagram, and the agency website as top-of-funnel channels. The firm holds no disclosed outside funding, operates as a Dutch BV with founder ownership, and is currently active with no announced M&A, restructuring, or capital events in the source material.

Name

The Others

Legal name

The Others B.V.

Website

https://the-others.eu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Others B.V. is a founder-led, full-service Dutch creative agency in Amersfoort, delivering in-house brand strategy, visual identity, campaigns, film, animation, photography, and web design to enterprise and non-profit clients across financial services, retail, healthcare, and consumer sectors.

Ownership category

akta.pro rank

Product category

Creative & Brand Agency Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Professional, Scientific, and Technical Services (54)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative agency services
• Brand identity design
• Campaign development
• Visual communication
• Content production services

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative agency services including brand strategy, visual identity development, campaign creation, content production (films, animations, photography), and communication services for diverse client sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Others is a full-service creative agency that develops, produces, and delivers brand strategy, visual identities, creative concepts, campaigns, films, animations, photography, 3D, graphics, and websites for enterprise and non-profit clients. Services cover the complete project lifecycle from strategy through in-house production to final execution, including logos, brand identity systems, commercials, image banks, and print materials.

Product overview

The Others is a creative agency based in Amersfoort, Netherlands, that offers strategic branding, visual identity development, campaign creation, photography and film production, animation, and website development services. They operate as a service-based creative consultancy rather than a product company, delivering client-specific solutions across brand strategy, creative campaigns, and multimedia production.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1000+ projects per year completed for clients
• +3 more outcomes

Named customers40 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• ThalesminorOthers · 1 January 2022Thales acquired OneWelcome (a client of The Others) for 100 million euros in 2022. OneWelcome was The Others' client for identity development.
• ARAGminorOthersARAG is a long-standing client of The Others, for whom they have developed brand identity work and celebrated the 60-year jubilee campaign. ARAG is a legal services insurance provider.
• Stage EntertainmentminorOthersStage Entertainment is a client for whom The Others created campaigns for Moulin Rouge! De musical and Frozen de musical theatrical productions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KesselsKramer: Amsterdam-based independent creative agency with a similar boutique positioning and integrated brand/campaign offering. Directly comparable on size, independence, cross-vertical client mix and a comparable Dutch creative pedigree.
• Dawn: Dutch independent creative agency with a comparable integrated model and similar cross-vertical client base, making it a direct head-to-head competitor for enterprise brand and campaign work in the Netherlands.
• Dept Agency: Large Amsterdam-based digital creative and technology agency that competes for the same Dutch and European enterprise marketing budgets, particularly on digital-heavy integrated mandates.
• Tam Tam: Dutch independent creative and content agency with comparable full-service positioning across brand, content, and campaigns for Dutch and European clients.
• Studio Dumbar: Dutch design and branding agency specializing in visual identity systems — the most direct overlap with The Others' core identity/campaign offering, particularly for clients in the cultural and public sectors.
• Anomaly: Independent creative agency with similar integrated offering and a model of operating as a non-traditional alternative to holding-company networks — closely aligned with The Others' boutique positioning.
• ACE (A Company of Experts): Amsterdam-based creative agency with a comparable integrated offering across brand strategy, campaigns, and content production. Direct competitor for Dutch enterprise brand mandates.

Broad incumbents

• Publicis Groupe: Global advertising holding company whose networks (Publicis, Leo Burnett, Saatchi & Saatchi) compete directly for integrated brand mandates that The Others also targets — particularly with financial services clients like ABN AMRO.
• Wieden+Kennedy: Global independent creative agency with its Amsterdam office serving as a hub for European enterprise clients. Larger scale but directly comparable on brand and campaign work for global brands operating in Europe.
• DDB Amsterdam (DDB Worldwide): Amsterdam office of a global creative network, competing for the same Dutch enterprise clients with broader service-line capabilities and global rollout capacity that The Others cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-others-creativity
• Instagraminstagram.com/theotherscreativity

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Others