2P2L

What 2P2L does

2P2L (legal name Pourquoi Pas La Lune) is a Paris-headquartered independent audiovisual production group founded in 1998 that produces documentary, fiction, animation, magazine, live-broadcast, and branded-content programming for French broadcasters and digital platforms. The group operates through six specialized labels: the parent 2P2L production house, Myfantasy (fiction and new writing, created 2013), 3W / What a Wonderful World (sports, music and travel documentaries with an international Middle East subsidiary), Kartagen (news agency producing reports and documentaries for flagship magazine slots since 2016), Petite Lune, and Chaudbouillon, plus a dedicated brand-content entity (2P2L Corporate). Its primary customers are the major French broadcasters — Canal+, France Télévisions (France 2/3/4/5), M6 Group, Arte, and TF1 — together with their associated digital platforms (Okoo, france.tv, M6+), and a smaller roster of corporate and foundation clients such as Société Générale and Fondation Sawiris.

2P2L's core technology is content production rather than software: its differentiation rests on production-format innovation (first live-ending documentary, first 40-camera underwater documentary, first live fiction broadcast in a real-world setting on Arte in 2022), multi-camera immersive production, and a 25+ year catalogue of award-winning formats. The group also operates an emerging podcast production service and produces cinema-theatrical content (e.g., "Jour de Gloire"). Distribution is entirely B2B, delivered through broadcaster linear channels, streaming platforms, theatrical release, and international partners; the company has no direct-to-consumer surface and no disclosed software/API products.

Commercially, 2P2L earns revenue through production fees, broadcasting-rights licensing, and co-production arrangements with its broadcaster partners, supplemented by digital platform licensing (Okoo, france.tv, M6+), cinema distribution, branded/corporate content production, and increasingly international co-productions via 3W. Contracts are negotiated project-by-project with no public pricing, and the group has no disclosed external funding, indicating it operates as a privately-held, founder-managed production company.

Name

2P2L

Legal name

POURQUOI PAS LA LUNE

Website

https://2p2l.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

2P2L (Pourquoi Pas La Lune) is a Paris-based independent audiovisual production group founded in 1998, producing documentaries, fiction, animation, magazines, and live broadcasts for major French broadcasters (Canal+, France Télévisions, M6, Arte, TF1) and digital platforms through six specialized labels.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. TV Broadcasting Rights & Production Fees: 2P2L produces audiovisual content (documentaries, fiction, animation, magazines) for French television channels and receives production fees, broadcasting rights, and co-production revenue from channels such as Canal+, France Télévisions, M6, Arte, and TF1.
2. Digital Platform Licensing: Content distributed through digital platforms including Okoo (France Télévisions' youth platform), france.tv, M6+, and streaming services, generating digital licensing revenue.
3. Cinema Distribution: Feature films and cinema productions (such as 'Jour de Gloire') distributed through cinema release, generating theatrical distribution and subsequent rights revenue.
4. Brand Content & Corporate Production: Production of branded content and corporate films through its 2P2L Corporate entity, producing content for institutional and commercial clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

2P2L (Pourquoi Pas La Lune) is a French audiovisual production group that produces documentaries, fiction, animation, magazine programs, and live broadcasts for major French television networks (Canal+, France Télévisions, M6, TF1, Arte) and digital platforms (Okoo, france.tv, M6+). Through six specialized labels (2P2L core, Myfantasy, 3W, Kartagen, Chaudbouillon, Petite Lune) the group also produces branded corporate content, podcasts, and cinema features, and has pioneered broadcast techniques such as the first live fiction, first interactive live broadcast, and first live documentary ending.

Product overview

2P2L is a French audiovisual production group founded in 1998, operating through multiple specialized subsidiaries. The core company produces documentaries, fiction, magazines, reports, and live programming across major French TV channels. Its sub-brands include My Fantasy (fiction and new writing, created 2013), Kartagen (documentaries and reports since 2016), and 3W (documentaries specializing in sports, music, and travel). Key productions include La Colo (youth fiction series on Okoo), Jour de Gloire (live fiction on Arte), various documentaries for France Télévisions, Canal+, M6, and France 2, plus podcast productions like Dodo Stories. The group also produces branded content and operates across TV, cinema, and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• My Fantasy: Subsidiary dedicated to fiction and new writing, created in 2013. Produces short fiction series, adaptations including La vie secrète des jeunes for Canal+, and youth content for Okoo.
• 3W (What a Wonderful World)
• Kartagen

Products and services

• 2P2L Productions The parent audiovisual production company of the 2P2L Group, producing documentaries, reports, fiction, magazines, and live programs across TV and digital platforms since 1998 for major French broadcasters.
• My Fantasy A 2P2L subsidiary dedicated to fiction and new writing formats, producing short fiction series, youth series, comedy, and animated content for broadcasters and digital platforms.
• Kartagen A press agency producing reports and documentaries for major TV channels, specializing in factual storytelling with social and environmental themes.
• 3W (What a Wonderful World) A documentary production company specializing in sports, music, and travel documentaries, operating from France and the Middle East with international co-productions.
• La Colo Long-format youth fiction series (10x26 minutes) for France Télévisions, targeting children and families on the Okoo digital platform, with Season 2 launched in 2025.
• Jour de Gloire The first live fiction in the real world broadcast on Arte (2022), depicting presidential election results in real-time with interactive audience participation.
• Terrain Favorable Branded documentary series produced for Société Générale by 3W, distributed internationally. Won Grand Prix Stratégie 2018 and Gold Production Award 2020.
• Podcast by 2P2L 2P2L's native podcast production service launched May 2026, providing storytelling and audiovisual podcast content creation as an extension of the group's production capabilities.
• 2P2L Corporate

Quantifiable outcome

• La Colo achieved record audience ratings for its time slot among young audiences on Okoo
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Canal+ GroupcoreChannel Partner/ Reseller/ DistributorLong-standing primary production partner. Canal+ commissions documentaries, fiction, and live productions from 2P2L, with productions including 'Les Vertiges de la liberté', 'Jour de Gloire' cinema, 'Les Maternelles XXL', and the documentary 'Comme un coup de tonnerre' on Jospin 2002. Canal+ distributes produced content across its linear channel, M6+, and digital platforms.
• France Télévisions (France 2, France 3, France 4, France 5)coreChannel Partner/ Reseller/ DistributorMajor public broadcaster commissioning documentaries, fiction series, youth programming, and magazine content. 2P2L produces 'La Colo' for Okoo platform, 'Les Maternelles XXL' for France 4/France 5, 'Meurtre en Arbois' for France 3, and numerous documentaries for France 2's 13h15 magazine.
• M6 Group (M6, 6ter, W9)coreChannel Partner/ Reseller/ DistributorM6 Group commissions comedy fiction ('Père Noël à domicile'), documentaries ('D'herbe et d'embruns'), and magazine content. Productions are distributed across M6 linear channels, 6ter, W9, and the M6+ streaming platform.
• ArtecoreChannel Partner/ Reseller/ DistributorFranco-German broadcaster partnered on innovative projects including 'Jour de Gloire', described as 'the first fiction in direct [live] in the real world' (Arte 2022), and live reporting projects.
• TF1 GroupminorChannel Partner/ Reseller/ DistributorTF1 commissions documentary content from Kartagen subsidiary, including the pioneering 2008 Kilimandjaro documentary with people with disabilities.
• Société GénéralecoreStrategic or Co-development Partner3W produced the branded documentary series 'Terrain Favorable' for Société Générale, distributed internationally. This partnership won Grand Prix Stratégie 2018 and Prix Or de la production 2020, representing a flagship branded content collaboration.
• Fondation SawirisminorStrategic or Co-development Partner3W developed 'The Believe Project' in 2018, a documentary series in Arabic and English produced for the Fondation Sawiris, showcasing international foundation partnership for documentary content.
• El Gouna (Tourism Destination)minorStrategic or Co-development Partner3W created El Gouna TV in 2016, a culture and travel channel in English broadcast in Egypt around the Red Sea and available via streaming, for the El Gouna tourism destination.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Bonne Pioche: Paris-based documentary and factual production house producing premium nature, science, and history content for France Télévisions, Arte, and international channels. Comparable to 2P2L in genre mix and broadcaster relationships.
• Newen: Major French production company owned by TF1 Group, producing drama, documentary, and entertainment for French broadcasters and international platforms. Closely comparable to 2P2L in scope and customer overlap, with the structural difference of TF1 ownership.
• ZED (Zed Audiovisuel): French documentary producer specializing in science, history, adventure, and nature programming for broadcasters including France Télévisions, Arte, and international networks. Direct comparable to 2P2L's 3W and core documentary labels.
• Banijay Group: Banijay is the world's largest international independent content producer, with deep French roots (Endemol France, Air Productions). Both compete for the same French broadcaster commissions across unscripted, documentary, and fiction, but Banijay operates at vastly larger scale across multiple territories.
• Federation Entertainment: Paris-based independent production group founded by Pascal Breton, producing scripted and unscripted content for French broadcasters (Canal+, TF1, M6) and global streamers. Direct head-to-head competitor to 2P2L in French fiction and documentary commissions.
• Gedeon Programmes: Paris-based independent producer of documentaries, fiction, and entertainment programming for French and international broadcasters. Comparable to 2P2L across documentary/fic for the same set of French broadcasters.
• Elephant (Elephant Group): French independent production company with operations in documentary, fiction, and animation, producing for French broadcasters and global platforms. Overlaps with 2P2L across multiple genres including animation and documentary.
• Agat Films & Cie: Long-standing Paris-based independent producer of documentaries, fiction, and animated content for France Télévisions, Arte, and other French/international broadcasters. Comparable independent-scale French peer producing across similar genres.

Broad incumbents

• Studiocanal: Canal+ Group's film/TV production and distribution subsidiary, the dominant French-owned audiovisual group. Not a like-for-like independent competitor, but the most important incumbent shaping French production commissions and distribution economics for companies like 2P2L.

Regional players

• France.tv Studios: In-house production arm of France Télévisions, producing content natively for France 2, France 3, France 4, France 5, and the france.tv/Okoo digital platforms. A captive competitor that captures a share of commissions 2P2L would otherwise compete for via its France Télévisions partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/2p2l
• Facebookfacebook.com/2p2lgroupe
• LinkedInlinkedin.com/company/2p2l

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2P2L