Acuity Research and Field Solutions

What Acuity Research and Field Solutions does

Acuity Research and Field Solutions Pvt. Ltd. is a New Delhi-headquartered, privately held Indian market research fieldwork agency operating across PAN India and Asia. The company delivers consumer (qualitative and quantitative), healthcare, social, and political research services for enterprise clients, government bodies, and international organizations, supported by a network of 14 offices covering Delhi, Lucknow, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Patna, Ranchi, Jamshedpur, Indore, Jaipur, Kolkata, and Guwahati.

Its technology stack centers on a multi-methodology fieldwork platform spanning CAPI (Computer Aided Personal Interviews), CATI (telephonic), CAWI (web), and PAPI (pen-and-paper) data collection, supplemented by online survey, video conferencing, online panels, mobile phone research, and social network analysis capabilities. The firm organizes its services around five expertise areas — Consumer Quantitative, Consumer Qualitative, Healthcare, Social, and Political Research — and three delivery mechanisms: qualitative data collection (FGDs, ethnography, depth interviews), online surveys, and large-scale quantitative data collection including mystery shopping and product testing.

The business runs as a B2B professional services firm using a direct sales motion, with project-based, quote-based pricing determined by methodology, sample size, geography, and complexity, and multi-year contract billing. Reference clients include the World Bank (including DLHS engagements), multiple Indian state governments, Nestle, and healthcare organizations. The company is MSME-registered, holds ISO certification references on its site, and emphasizes cost-saving positioning and 24/7 operational support as competitive differentiators.

Name

Acuity Research and Field Solutions

Legal name

Acuity Research and Field Solutions Pvt. Ltd.

Website

https://acuityresearch.co.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Acuity Research and Field Solutions is a New Delhi-based Indian market research fieldwork agency delivering consumer, healthcare, social, and political research across PAN India and Asia via 14 field offices and multi-methodology data collection (CAPI, CATI, CAWI, PAPI) for enterprise, government, and international clients.

Ownership category

akta.pro rank

Product category

Market Research Fieldwork Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Fieldwork data collection
• Consumer research studies
• Healthcare research services
• Political opinion polling

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research and Fieldwork Services: Professional services revenue generated through providing fieldwork, data collection, and research services to consumer and B2B clients. Services include qualitative and quantitative research, healthcare research, social research, and political research. Revenue is project-based with fees determined by methodology, sample size, geography, and project complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Acuity Research and Field Solutions provides outsourced market research fieldwork and desk research services for consumer and B2B clients across India and Asia. The firm executes qualitative and quantitative data collection projects covering consumer, healthcare, social, and political research using methodologies such as CAPI, CATI, CAWI, PAPI, focus groups, in-depth interviews, ethnography, and online surveys, delivered through a network of 14 Indian branch offices.

Product overview

Acuity Research and Field Solutions Pvt. Ltd. is a PAN India and Asia fieldwork and desk research agency for Consumer & B2B research studies. The company offers a comprehensive suite of market research services organized across five core expertise areas: Consumer Quantitative Research (Brand Image, Buying Behavior, Customer Satisfaction studies), Consumer Qualitative Research (Brand Evaluation, Executive Interviews), Healthcare Research (Health Outcomes, Patient Satisfaction), Social Research (Baseline/Needs Assessment studies), and Political Research (Opinion/Exit Polls, Campaign Management). The company provides three primary service delivery mechanisms: Qualitative Data Collection (FGDs, Ethnography, In-depth Interviews), Online Survey platforms (digital interviews, panels, mobile research), and Quantitative Data Collection (CAPI, CATI, CAWI, PAPI, Mystery Shopping). The company operates through a network of branch offices across India including Delhi (head office), Lucknow, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Patna, Ranchi, Jamshedpur, Indore, Jaipur, Kolkata, and Guwahati.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Executed over 3000 National & International Projects for World Bank, DLHS, Nestle & State Government
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos India: Global market research leader with substantial India operations covering consumer, healthcare, social, and political research — a direct incumbent competitor across most of Acuity's verticals.
• NielsenIQ India: Global consumer measurement and analytics firm with India presence; offers consumer research, retail measurement, and panel-based insights — competing for many of the same FMCG and B2B clients Acuity serves.
• TNS India (now Kantar): Global research firm with established India presence in consumer and B22B research — a former employer of Acuity's Director Operations and directly comparable in methodology and sector coverage.
• IMRB International (now Kantar): One of India's largest market research firms offering syndicated, custom, and fieldwork services across consumer, media, and social research — broad incumbent competitor that frequently subcontracts fieldwork to smaller vendors like Acuity.

Direct peers

• Market Xcel Data Systems: India-based full-service market research firm offering quantitative and qualitative fieldwork across consumer, healthcare, and B2B sectors — directly comparable to Acuity's service portfolio and an explicit prior employer of Acuity's Project Manager.
• Conjoint Analysis (Impetus Research): Indian market research firm offering consumer, healthcare, and B2B research with quantitative and qualitative capabilities — a former employer of Acuity's Director Operations and a directly comparable service peer.
• Markelytics (Mart Rural Research): India-based full-service market research firm with strong rural, consumer, and healthcare research offerings — directly comparable scope and a former employer of Acuity's Project Manager.
• Borderless Access: India-headquartered market research firm offering online and offline data collection, panel access, and qualitative/quantitative fieldwork across emerging markets — comparable service model with a stronger digital panel footprint.
• Dataprompt (Market Pulse successor): India-based market research and data services firm offering fieldwork and consumer insights — directly comparable scope and a former employer of Acuity's Director Operations.
• Kadence International (Kadence India): Global market research firm with significant India operations covering consumer, B2B, healthcare, and rural research — directly comparable service mix and an explicit prior employer of multiple Acuity team members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acuity Research and Field Solutions