Burwood Health Centre

What Burwood Health Centre does

Burwood Health Centre is a privately owned, multidisciplinary general practice located at 170-174 Highbury Road, Mount Waverley, Victoria, Australia, with a secondary correspondence address at 400 Burwood Highway, Burwood. Founded in October 1989, the clinic operates as a 100% bulk billing medical centre for all valid Medicare card holders and delivers whole-of-life primary healthcare through 26 doctors speaking 17 different languages and dialects, supported by nursing and administrative staff (51-100 employees total). It serves approximately 80,000 active patients with roughly 200,000 patient visits per year, running 6 days a week with extended weekday hours until 8pm and select public holiday coverage.

The core product is bulk-billed GP consultations, augmented by a co-located ecosystem of allied health services: on-site Dorevitch Pathology (mostly bulk billed, 365 days a year), Rejoice Health & Physiotherapy (a 20+ year partnership), Total Foot Health podiatry, Perfect Balance Nutrition dietetics, an in-house licensed Travel Vaccination Centre, a Skin Cancer Clinic, a Chronic Health Care Management program, counselling services, X-ray with results within 30 minutes, and Primary Dental. The technology stack is built on a fully computerised practice management system supporting patient recall, integrated with Hotdoc for online booking, the AMS Connect mobile app, AutoMed Systems for travel vaccination scheduling, and Power Diary for counsellor appointments.

Revenue is generated primarily through Medicare rebates on bulk-billed GP consultations, with supplementary private fees for non-Medicare patients (A$70 standard, A$110 long consult), after-hours and weekend gap payments, procedure fees (iron infusion A$200, immunisation catch-up A$50, fibreglass cast A$25, private flu vaccine A$20), privately billed travel vaccines and medications, and allied health co-revenue. The go-to-market is direct-to-consumer: walk-ins, phone bookings (03 9888 8177), and self-serve online booking via Hotdoc, with marketing concentrated on the practice website and organic search. The business is AGPAL accredited, holds RACGP training accreditation, and serves as a Monash University Medical School training practice.

Name

Burwood Health Centre

Legal name

Burwood Health Centre

Website

https://www.burwoodhealthcare.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Burwood Health Centre is a medical clinic that specializes in x-ray, pathology, and physiotherapy services.

Ownership category

akta.pro rank

Product category

Primary Healthcare (General Practice / Medical Clinic)

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industry

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

Keywords

• General practice medicine
• Bulk billing medical
• Allied health services
• Primary healthcare clinic
• Travel vaccination centre

Headquarters

HQ city

Burwood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Bulk Billing GP Consultations: 100% bulk billing for all Medicare card holders. Medicare rebates cover GP consultations. Private fees apply for some procedures and Allied Health services.
2. Allied Health Services: Pathology (mostly bulk billed), Physiotherapy, Podiatry, Dietitian, Counselling services. Some services may incur private fees.
3. Non-Medicare Patient Fees: Standard consultations for patients without valid Medicare card: Standard $70, Long $110. After hours fees higher.
4. Procedure and Treatment Fees: Iron Infusion $200, Immunisation Catch-Up $50, Fibreglass Cast $25, Private Flu Vaccine $20. Travel vaccines privately billed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Burwood Health Centre is a multidisciplinary general practice medical clinic offering 100% bulk-billed GP consultations for Medicare card holders, alongside on-site allied health services including pathology, digital X-ray, physiotherapy, podiatry, dietetics, counselling, skin cancer screening, and travel vaccinations. The clinic operates 365 days a year with extended weekday hours and is staffed by 26 doctors fluent in 17 languages, serving approximately 80,000 active patients in the Mount Waverley and Burwood areas of Victoria, Australia.

Product overview

Burwood Health Centre operates as a multidisciplinary medical centre offering comprehensive primary healthcare services. The core offering is General Practice with 100% Bulk Billing for Medicare patients, supported by specialized on-site services including Travel Vaccination Centre, Skin Cancer Clinic, Pathology, Physiotherapy, Podiatry, Dietitian, Counselling, and X-Ray services. The centre has partnerships with external specialists (Perfect Balance Nutrition, Rejoice Health & Physiotherapy, Total Foot Health, Primary Dental) who operate within the clinic premises. Patients access services through integrated booking platforms including HotDoc, AutoMed Systems, and AMS Connect app. The centre serves approximately 80,000 active patients with 26 doctors speaking 17 languages, operating 6 days a week with extended weekday hours until 8pm.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practice / GP Consultations Bulk billed GP consultations for all patients with valid Medicare cards. Doctors provide whole-of-life healthcare including chronic disease management, preventive health checks, men's and women's health, children's health, and minor trauma care. 100% bulk billing applies for Medicare card holders.
• Travel Vaccination Centre Licensed travel vaccination centre offering comprehensive travel health consultations, vaccinations (Yellow Fever, Hepatitis A/B, Typhoid, Rabies, Japanese Encephalitis), and travel medications including malaria prophylaxis. Available 6 days a week.
• Skin Cancer Clinic Specialized skin cancer screening and mole checks performed by doctors with postgraduate qualifications. Uses SCAN methodology (Sore, Changing, Abnormal, New) for early detection of skin cancers.
• Chronic Health Care Management Management programs for chronic conditions including diabetes, arthritis, and other long-term health issues. Includes health assessments and preventive care planning.
• Pathology Services On-site pathology centre partnered with Dorevitch, providing blood tests, histology, ECG, urine testing, cancer screening (bowel, prostate, cervical), and 24-hour blood pressure monitoring. Bulk billed, no appointment required, open 365 days.
• Physiotherapy & Osteopathy Physiotherapy and osteopathy services provided by Rejoice Health & Physiotherapy, available Monday to Saturday. Treats sports injuries, back/spinal issues, headaches, and osteoarthritis with on-the-spot insurance claims.
• Dietitian & Nutrition Services Dietitian and nutrition services offered by Perfect Balance Nutrition. Accredited Practising Dietitians provide clinical nutrition, meal planning, and dietary advice working with GPs and specialists.
• Counselling Services Bilingual counsellor (English/Mandarin) offering family therapy, couples counselling, anger management, and mental health support. Available for online and face-to-face sessions.
• X-Ray Services Digital X-ray technology with results within 30 minutes of assessment. Doctor reviews immediately. Bulk billed, available without appointment 365 days a year. Weekday hours 10am-4:30pm, Saturday 11am-12:30pm.
• Podiatry & Orthotics Podiatry services provided by Total Foot Health including foot care, orthotic devices, nail surgery, and pain management. Accepts Medicare EPC referrals, health insurance, DVA, TAC, and WorkCover.
• Dental Services Dental services provided by Primary Dental located within the clinic, offering general dental care.
• Telehealth Phone Consultations Phone consultation service where patients receive callbacks from the clinic. Callback initiated from clinic number 03 7503 0300.

Quantifiable outcome

• 92%+ overall satisfaction and confidence rate
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Monash University Medical SchoolcoreStrategic or Co-development PartnerMonash University Medical School training practice - medical students train at the facility as part of their education. The practice has RACGP training accreditation as well.
• AGPAL (Australian General Practice Accreditation Limited)coreStrategic or Co-development PartnerAccredited practice meeting national standards for quality and safety. AGPAL conducts regular accreditation assessments.
• Dorevitch PathologycoreTechnology or IntegrationOn-site pathology centre collaborating with Dorevitch providing full range of pathology services including blood tests, histology, ECG, urine testing, stool sampling, and cancer screening. Available 365 days with extended hours, mostly bulk billed.
• Travel Vaccination Health CarecoreTechnology or IntegrationLicensed Travel Vaccination Centre operating within Burwood HealthCare. Offers accessible, comprehensive travel advice with 30-minute bulk billed consultations 6 days a week. Specializes in Yellow Fever, Hepatitis A/B, Typhoid, Rabies, Japanese Encephalitis vaccinations.
• Rejoice Health & PhysiotherapycoreTechnology or IntegrationPartnership of 20+ years providing on-site physiotherapy and osteopathy services. Specializes in manual therapy, exercise prescription, sports injuries, back and spinal issues, headaches, and occupational ergonomic reviews. On-the-spot insurance claims available.
• HotdoccoreTechnology or IntegrationOnline booking platform for medical appointments. Patients can book GP appointments online through Hotdoc system.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyHealth Medical Centre: Australian multi-site GP and allied health medical centre chain offering bulk-billed GP consults, pathology, imaging, and specialist services. Closest direct peer to Burwood's full-service community GP model.
• SmartClinics: Healius-owned Australian GP clinic network providing bulk-billed family medicine with on-site pathology, allied health, and travel medicine. Operates a comparable multi-doctor, multi-service community clinic model in Queensland, Victoria, and beyond.
• Medical One: Melbourne-based GP medical centre group offering bulk-billed family medicine alongside on-site pathology, physiotherapy, and specialist services. Comparable in scale, service mix, and Victorian catchment to Burwood.
• Family Doctor Clinics: Australian GP clinic network providing bulk-billed general practice, allied health, and chronic disease management. Closely mirrors Burwood's community primary care model with multidisciplinary services.
• Ochre Health: Australian GP and medical centre group with strong rural and regional footprint, offering bulk-billed GP services and allied health. Comparable as a multi-doctor GP operator, particularly on the workforce and training accreditation dimensions.

Broad incumbents

• Healius Limited: Large ASX-listed Australian healthcare operator encompassing GP clinics (SmartClinics), pathology (Laverty), and diagnostic imaging. A scaled incumbent that competes with Burwood across multiple service lines and is a parent of one direct peer.
• Sonic Healthcare: ASX-listed global diagnostics operator with significant Australian pathology, radiology, and GP/occupational health operations. Comparable to Burwood through Dorevitch Pathology-style on-site lab partnerships and broader primary care exposure.

Others

• I-MED Radiology Network: Australia's largest diagnostic imaging network, providing X-ray, CT, MRI, and ultrasound. Comparable to Burwood's in-house digital X-ray service as a bulk-billed imaging provider in the same catchment.

Emerging players

• National Skin Cancer Centres: Australian chain specialising in skin cancer screening and treatment using the SCAN methodology. Directly comparable to Burwood's Skin Cancer Clinic service line on clinical approach and target use case.
• Travel Vaccination Australia (Travel Doctor): Specialist Australian travel medicine provider offering Yellow Fever vaccinations, travel consultations, and travel-specific medications. Closest comparable to Burwood's licensed Travel Vaccination Centre service line.

Market position

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burwood Health Centre