MealSquares
MealSquares is a privately held San Jose-based food manufacturer that sells a single nutritionally complete whole-food meal bar directly to US consumers via its Shopify website, using a no-commitment subscription model at $79 per box of 30.
- Company typePrivate
- Founded2014
- HeadquartersSan Jose, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What MealSquares does
MealSquares is a privately held food manufacturing company headquartered in San Jose, California, founded in 2014 by Romeo Stevens and John Maxwell. The company produces a single SKU: a nutritionally complete meal bar made from whole foods (cassava, sunflower butter, dates, sunflower seeds, oats, dark chocolate chips, milk protein, whey, carrots, eggs, inulin, beets, and added vitamins D3, K2, and ascorbic acid). The proprietary recipe was developed over more than 10 years with over 100 iterations, in consultation with Registered Dietitians, nutritionists, and medical doctors, and is designed to deliver 100% of daily vitamin and mineral requirements (DRI) at 2000 calories, with a 40/40/20 carb/fat/protein macronutrient ratio and 90-100% protein bioavailability from animal sources. The product is gluten-free, vegetarian, and produced in a 100% kosher facility.
The company operates a direct-to-consumer distribution model exclusively through its Shopify-based website (mealsquares.com), with no physical retail, marketplace, or third-party distribution. Revenue is generated through one-time purchases ($89 per box of 30) and a no-commitment auto-renewing subscription ($79 per box, ~5% savings), with delivery frequency options ranging from weekly to every 8 weeks. Shipping is free within the US; international shipping is not currently available. Marketing is conducted via website content (nutrition philosophy, FAQ), an email newsletter, healthcare professional referrals, and earned media.
The current operational team is small (1-10 employees) and led by line chef Manuel Saavedra, who handles the bulk of baking and packaging. Co-founder John Maxwell has stepped away to other pursuits, while Stevens operates in a semi-detached role focused on nutrition research. Advisors include Kelly Scanlon (RD), Peter Wei (MD), Jeanne Calvert (RN, CCN), Julia Bossmann, and Charlotte King. The company is bootstrapped with no disclosed institutional funding, no parent company, and no M&A activity.
MealSquares firmographics
Firmographics- Name
- MealSquares
- Legal name
- MealSquares
- Website
- https://mealsquares.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MealSquares is a privately held San Jose-based food manufacturer that sells a single nutritionally complete whole-food meal bar directly to US consumers via its Shopify website, using a no-commitment subscription model at $79 per box of 30.
- Ownership category
- akta.pro rank
MealSquares industry classification
Industry- Product category
- Nutritional Food Bars
- NAICS
- Food Manufacturing (311), Other Snack Food Manufacturing (311919)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industry
- Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where MealSquares is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Markets served
MealSquares business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Meal Bar Sales (One-time): Direct e-commerce sale of Box of 30 MealSquares at $89.00 per box. One-time purchase option for individual orders.
- Subscription Meal Box: Automatic subscription model with no commitment. Delivers Box of 30 MealSquares at $79.00 ($10 savings vs one-time). Frequencies range from weekly to every 8 weeks. 5% recurring savings for subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Box of 30 MealSquares - One-time Purchase |
| Subscription | Monthly | Box of 30 MealSquares - Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MealSquares product offering
Product offeringCore offering
MealSquares manufactures and sells a single nutritionally complete meal bar made from whole foods (cassava, sunflower butter, dates, sunflower seeds, oats, dark chocolate, milk protein, whey, carrots, eggs, inulin, beets, and targeted vitamins). The product is sold as a Box of 30 bars via the company's own e-commerce site, either as a one-time purchase at $89 or as a no-commitment subscription at $79, targeting busy individuals seeking a balanced meal without meal planning.
Product overview
MealSquares offers a single core product: nutritionally complete meal bars made from whole foods. The product is sold as a Box of 30 MealSquares through a subscription model (with optional one-time purchase). Each bar provides balanced macronutrients (~40% carbs, ~40% fats, ~20% protein), meets 100% of daily vitamin and mineral requirements in 2000 calories, and is designed as a convenient meal replacement for busy lifestyles. The company does not offer a platform-plus-modules architecture; it is a single-product company focused on one optimized recipe.
Differentiator
Problem solved
Functional benefit
Products and services
- Box of 30 MealSquares A box of 30 nutritionally complete 300-calorie meal bars made from whole foods, available for individual consumers as either a one-time purchase ($89) or a no-commitment automatic subscription ($79, with delivery every 1 to 8 weeks). Free US shipping is included.
Quantifiable outcome
- 2000 calories of MealSquares meet 100% of daily recommended intake of all essential vitamins and minerals
- +3 more outcomes
Companies that use MealSquares
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MealSquares technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MealSquares partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights10 records
MealSquares competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MealSquares social profiles
Digital presenceMealSquares compliance and trust
Trust signalCompliance3 records
MealSquares financial estimates
Financial estimateRevenue estimate
Valuation estimate
MealSquares leadership team
Management profileNumber of profiles
Profiles2 records
MealSquares funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MealSquares M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MealSquares
What does MealSquares do?
MealSquares manufactures and sells a single nutritionally complete meal bar made from whole foods (cassava, sunflower butter, dates, sunflower seeds, oats, dark chocolate, milk protein, whey, carrots, eggs, inulin, beets, and targeted vitamins). The product is sold as a Box of 30 bars via the company's own e-commerce site, either as a one-time purchase at $89 or as a no-commitment subscription at $79, targeting busy individuals seeking a balanced meal without meal planning.
When was MealSquares founded?
MealSquares was founded in 2014. It employs 1 to 10 people.
Where is MealSquares based?
MealSquares is headquartered in San Jose, United States, in the North America region.
How does MealSquares make money?
Two revenue lines are on record. Meal Bar Sales (One-time) is the primary driver. The others are subscription Meal Box.
Does MealSquares have an API?
No public API is recorded for MealSquares.
What industry is MealSquares in?
MealSquares's product category is Nutritional Food Bars. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of CRAHAKAC, Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals). Its NAICS code is 311 and its SIC code is 2090.