Digital Performance Gear

What Digital Performance Gear does

Digital Performance Gear (DPG) designs and manufactures custom digitally-printed visual products for the North American marching arts community, including marching band uniforms, color guard costumes, performance floor tarps, flags, props, flyovers, yard signs, banners, and equipment/audio accessories. All production occurs in a single 45,000 sq ft integrated facility in Conroe, Texas, utilizing large-format digital printing and dye-sublimation, including UV-cured ink printing for vinyl floors. DPG is a privately held division of ABI Digital Solutions, a long-standing producer of grand and super-wide format prints, and was formed through the 2018 merger of Digital Performance Gear (formerly Concord, NC) with Winter Guard Tarps. The team combines 30+ years of large-format digital printing experience with 20+ years specifically in the marching arts vertical.

The company's go-to-market blends an account-executive-led sales motion, where former band directors, drum corps directors, guard directors, and adjudicators consult on full visual packages, with a direct-to-consumer e-commerce storefront (dpgperforms.com) offering 960+ products, a self-serve DIY Design Tool, and shopVOX integration. Pricing is project-based with unit prices ranging from $30-$135 for custom flags to $125-$210 for unitards and $848-$1,099 for companion audio speakers; a 50% deposit or state-funded school purchase order is required to begin production, with custom floors carrying a 1,500 sq ft minimum in 9/13/15 oz vinyl. Distribution is primarily domestic with worldwide shipping capability and an initial UK partnership.

The customer base spans K-12 schools, universities, independent winter guards, WGI-affiliated percussion and winds ensembles, and DCI drum corps, with medalist presence across 9+ WGI divisions in 2024 and a flagship three-year partnership (2024-2026) with Crossmen Drum and Bugle Corps. Revenue model is dominated by one-time custom product sales supplemented by equipment/audio hardware sales and in-house design services, with a recently rebuilt e-commerce platform (February 2026) intended to expand the self-serve long tail alongside the enterprise sales motion.

Name

Digital Performance Gear

Legal name

Digital Performance Gear

Website

https://dpgperforms.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Digital Performance Gear designs and manufactures custom digitally-printed uniforms, flags, performance floors, props, and visual packages for marching bands, winter guard, and drum corps programs from a 45,000 sq ft facility in Conroe, Texas, operating as a division of ABI Digital Solutions.

Ownership category

akta.pro rank

Product category

Marching Arts Visual Production

NAICS

Audio and Video Equipment Manufacturing (33431)

akta.pro primary industry

Musical Instruments (Acoustic & Electric) (MPAIAJAA)

akta.pro secondary industry

Backline & Musical Instrument Rental (MPAGAKAJ)

Keywords

• Custom marching uniforms
• Performance floor tarps
• Color guard flags
• Dye-sublimation printing
• Marching arts production

Headquarters

HQ city

Conroe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom product sales (uniforms, flags, floors, props): Core one-time purchase of custom-manufactured marching arts visual products priced individually with SKUs (e.g., Standard Flag $30, Unitard $125-$210, Emergence Coat $150). Customers can also buy pre-designed collection packages.
2. Equipment and accessory sales: Sale of color guard equipment (rifles, sabres, swing poles), accessories (drill markers, podiums, bleacher covers), apparel and garment bags, and audio gear.
3. Design and art services: Professional design services including in-house art team collaboration, custom design portal briefs, sizer sets, uniform samples, and Shutterstock image inclusion at no additional art fee unless edits are required.
4. Fabrication deposit and payment terms: 50% deposit (or state-funded school PO) required to enter production; balance due before shipping via check, credit card (3.5% processing fee), or state school PO.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Digital Performance Gear (DPG) is a custom manufacturer of digitally printed visual products for the marching arts, producing marching band uniforms, color guard costumes, performance floor tarps, custom flags/silks, props, flyovers, yard signs, banners, and related equipment from a single 45,000 sq ft facility in Conroe, Texas. The company combines large-format digital printing and dye-sublimation with in-house design services and pre-designed collections to deliver coordinated visual packages to schools, drum corps, winter guards, and percussion/winds ensembles.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Marching Band Uniforms Custom digitally printed marching band uniforms engineered in-house with multiple fabric tiers (Simplicity, Standard, Power Lycra, Glitter Foil, Sheer Mesh, Performance Poly-Gabardine) and sub-lines including Simplicity Top, Standard Top, Elevate Top, Extended Top, Emergence Series (with Synced Up Designs), Cape Series, SleeveCrew, Trench Coat, Bibbers, and Pants/Joggers, for K-12 schools, universities, and independent ensembles.
• Custom Color Guard Costumes Custom guard costumes including unitards ($125-$210), guard dresses ($140-$150), tunics, full costume tunic w/ leggings ($155), standard tops ($65), emergence vest ($125), emergence coat ($150), bibbers ($70), and plume cases ($99.75-$224), produced digitally printed in performance lycra fabrics for indoor winter guard programs.
• Custom Performance Floor Tarps Custom digitally printed performance floor tarps produced to specified dimensions with a 1,500 sq ft minimum, available in 9 oz, 13 oz, or 15 oz vinyl with UV-cured ink printing for lasting color and clarity; every order includes a free mini-print floor proof shipped 2-day via FedEx at 98-99% color accuracy. Used by marching bands, drum corps, WGI percussion, and WGI winds ensembles.
• Custom Color Guard Flags / Silks Custom color guard flags priced $30-$135 per unit by size and style, including Standard Flag 36"x56" ($30), Oversized Standard 42"x68" ($45), Rainbow ($35), Mini Teardrop ($40), Arc Swing 46"x75" ($75), Teardrop Swing ($55), Oversized Curved Angle 36"x58" ($60), Oversized Rainbow 50"x80" ($50), JV Wings 36"x96" ($70), Wings 56"x111" ($135), with custom shape pricing variable; production lead time 15-18 days (20-23 days for 100+).
• Custom Prop Graphics & Flyovers Custom prop graphics using reinforced 8 oz, 13 oz, and 15 oz vinyl with the same printing and finishing processes as performance floors (10-13 business days for vinyl props; 15-18 business days for fabric props/flyovers), enabling backdrops, scrims, and dimensional prop elements.
• Shako-X Interchangeable Wrap System Modular shako design with replaceable, interchangeable printed wraps on a base shako (sizes SM-XXL) that allows low-cost per-show look changes without re-buying the base; wraps sold separately (e.g., Stripes Collection Black and White Shako Wrap at $21.00).
• Custom Yard Signs Custom-printed coroplast yard signs (18"x24" or 24"x18") with school colors, name, and mascot customization, requiring a 50-unit minimum order.
• Color Guard Equipment and Accessories Color guard equipment and accessories including swing poles ($8), color guard rifles ($36.25-$78.50), swing flag poles, bleacher covers ($47.25), drill markers, podiums, apparel and garment bags ($4.15-$33.50).
• Performance Audio Equipment Performance audio equipment including cables ($25-$234), companion speakers ($848-$1,099), body pack transmitters ($651), and Bluetooth receivers ($132) for marching arts programs.
• Pre-Designed Visual Collections Pre-designed coordinated visual collections (26+ themes including 3 Curves, Black and White, Beetlejuice, Blue Steel, Dia De Los Muertos, Outer Space, Retro 80's, Stars, Stripes, Van Gogh, Wednesday, Winter Wonderland) that can be shopped as full packages or individual pieces, with no design fees.
• Custom Design and Art Services Professional design services delivered by an in-house art team, including Custom Design intake briefs, sizer sets, uniform samples, and Shutterstock imagery included at no additional art fee unless edits are required.

Quantifiable outcome

• 9+ WGI divisions used DPG products in the 2024 season across medalists (Gold/Silver/Bronze)
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• Crossmen Drum and Bugle CorpsflagshipStrategic or Co-development Partner · 27 June 2024Three-year partnership announced June 27, 2024 covering DCI 2024, 2025, and 2026 seasons. DPG produces the Crossmen's costumes, props, flags, and overall aesthetic production. Crossmen, celebrating their 50th anniversary in 2024, are a San Antonio-based DCI drum corps with youth-development mission.
• Synced Up DesignscoreStrategic or Co-development PartnerCollaboration behind the Emergence Series — an innovative new collection that combines the look of traditional marching uniforms with the more affordable cost and time savings of digital printing. Synced Up Designs is described as the co-development partner on the Emergence Series.
• Winter Guard TarpscoreStrategic or Co-development PartnerDigital Performance Gear merged with Winter Guard Tarps in 2018, consolidating production. DPG is now a division of ABI Digital Solutions, which has been producing 'Grand' and 'Super Wide' format prints for over 25 years.
• ABI Digital SolutionscoreOthersDPG is a division of ABI Digital Solutions, the parent company producing 'Grand' and 'Super Wide' format prints for over 25 years. ABI is the corporate umbrella enabling DPG's large-format printing capabilities.
• Juxtaposition WinterguardminorGTM or Marketing PartnerFeatured testimonial partner; Director Stephanie Furniss endorses DPG: 'Their support, innovation, and belief in our program empowers our performers and helps bring our vision to life every time we take the floor.'
• Fusion WinterguardminorGTM or Marketing PartnerFeatured testimonial partner with 5+ year relationship. Co-Director Tim McLaughlin: 'We can depend on DPG to produce incredible floors, flags, pole and prop wraps that exceed our expectations.' Gold Medalist at WGI 2024 Independent WORLD Guard.
• Drum Corps International (DCI)minorOthersIndustry governing body for drum and bugle corps displayed as a partner logo on the homepage. DPG produces visual packages for DCI-affiliated corps including Crossmen.
• Winter Guard International (WGI)minorOthersIndustry governing body for winter guard, percussion, and winds displayed as a partner logo on the homepage. DPG products were used by medalists across 9 WGI divisions in 2024.
• BluecoatsminorStrategic or Co-development PartnerDCI drum corps partner logo displayed on the homepage (bluecoats.com).
• Phantom RegimentminorStrategic or Co-development PartnerDCI drum corps partner logo displayed on the homepage (regiment.org).
• Blue KnightsminorStrategic or Co-development PartnerDCI drum corps partner logo displayed on the homepage via Ascend Performing Arts (ascendperformingarts.org/ensembles/bkdbc/).
• Spartans DBCminorStrategic or Co-development PartnerDrum and bugle corps partner logo displayed on the homepage (spartansdbc.org).
• Stryke World ClassminorStrategic or Co-development PartnerWGI partner logo displayed on the homepage (stryke.org).
• Etude WinterguardminorStrategic or Co-development PartnerWinter guard partner logo displayed on the homepage (etudewinterguard.org).
• Connexus IndependentminorStrategic or Co-development PartnerWGI partner logo displayed on the homepage (connexusindependent.org).
• 3elegenDeminorStrategic or Co-development PartnerWinter guard partner logo displayed on the homepage (3elegende.org).
• Broken City PercussionminorStrategic or Co-development PartnerPercussion partner logo displayed on the homepage (brokencitypercussion.com).
• Monarch PercussionminorStrategic or Co-development PartnerPercussion partner logo displayed on the homepage (monarchpercussion.org).
• Mayflower Performing ArtsminorStrategic or Co-development PartnerUK-based partner logo displayed on the homepage (mayflowerperformingarts.org.uk) — indicates international presence/affiliation.
• NC-PA (North Carolina Performing Arts)minorOthersRegional circuit partner logo displayed on the homepage (nc-pa.org).
• MEPA (Mid-East Performance Association)minorOthersRegional circuit partner logo displayed on the homepage (mepa-circuit.org).
• Tampa IndependentminorOthersRegional independent circuit partner logo displayed on the homepage (tampa-independent.com).
• MS[studio] (Mathew Smith Studio)minorImplementation/ SI/ Consulting PartnerWebsite design partner; credits shown in the footer 'Website by MS[studio]' linking to mathewsmithstudio.com. Built the new DPG website (live February 2026).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fred J. Miller, Inc. Custom marching band uniforms and apparel maker serving scholastic, collegiate, and drum corps programs. Closely overlaps DPG's band costume line and shares the same end-customer base of band directors.
• Color Guard Central: Color guard equipment, apparel, and accessory retailer. Adjacent competitor to DPG's color guard segment, particularly for flag, rifle, and costume purchases by independent programs.
• Band Shoppe: Retailer and manufacturer of marching band uniforms, color guard apparel, and accessories. Competes with DPG's apparel/accessory lines and serves the same director-driven purchase workflow.
• Stanbury Uniforms: Long-established manufacturer of marching band uniforms and related apparel. Direct competitor to DPG in the scholastic and independent band uniform segment, with comparable custom design and production capabilities.
• DeMoulin Brothers & Co. Manufacturer of marching band uniforms, costumes, and accessories since 1883. Direct competitor in custom marching band apparel with deep relationships across scholastic band programs, similar to DPG's customer set.
• Marching Show Concepts: Provider of custom marching band show designs, props, and choreography. Overlaps DPG's props and custom design services for scholastic and independent ensembles.
• Visual Concepts: Design and production company serving the marching arts with custom shows, props, and visual packages. Comparable to DPG in providing integrated visual identity for marching bands, drum corps, and winter guard programs.

Broad incumbents

• CustomInk: Large-scale custom apparel platform serving groups, teams, and events with decorated apparel and accessories. Represents the broader custom-printing competitive threat that could enter DPG's niche with lower-cost offerings.
• Wenger Corporation: Long-established supplier of equipment, risers, and storage for music education and marching arts. Serves the same school and ensemble customers as DPG but focuses on hardware rather than printed visual products.

Emerging players

• Synced Up Designs: Design firm specializing in marching band shows that co-developed the DPG Emergence Series. Functions as both a partner and an adjacent competitor in custom design for marching programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61560510493497
• Xx.com/dpgperforms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Performance Gear