What Juegging does

Juegging is a DGOJ-licensed Spanish online betting and casino brand operated by Banegras Unión S.A. The company serves Spanish-speaking consumer bettors with a vertically integrated offering that spans sports betting (pre-match and in-play), live dealer casino (roulette, blackjack, and live game-show variants), and slot machines. Distribution is omnichannel: customer-facing web and native iOS/Android mobile applications sit alongside physical betting terminals and branded locales (betting shops) concentrated in the Comunidad Valenciana region, providing both digital reach and a local retail footprint for cash handling and customer acquisition.

The product is built on standard licensed-gambling infrastructure: casino content is sourced from tier-one third-party studios (Playtech for live dealer and roulette variants including Mega Fire Blaze Roulette and Quantum Ruleta; Spribe for the Aviator crash game), with RNG-driven outcomes governed by DGOJ technical requirements. Beyond core wagering, Juegging extends into Spanish football content through a partnership with Jornada Perfecta (the "A La Liga con Juegging" podcast) and a "Ligas Fantasy" integration that connects the platform with multiple third-party fantasy football operators. Payment rails are localized to the Spanish market, including Bizum, Halcash, credit/debit cards, and bank transfer.

The business model is a B2C house-edge model: revenue is generated from the margin built into sportsbook odds (the overround) and from the statistical edge on casino games and slots, with GGR (gross gaming revenue) being the primary top-line metric. There is no disclosed evidence of B2B revenue, white-label licensing, or platform-as-a-service revenue streams. The competitive positioning is that of a regional Spanish operator rather than a national top-tier brand, with the omnichannel retail presence and localized payment options serving as the primary differentiation against both pure-play online competitors and the larger multi-jurisdiction incumbents.

Name

Juegging

Legal name

Banegras Unión S.A.

Website

https://juegging.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Juegging is a DGOJ-licensed Spanish online betting and casino platform operated by Banegras Unión S.A., serving Spanish consumer bettors with sports betting, live dealer casino, and slots via web, mobile apps, and physical terminals in the Comunidad Valenciana region.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Casino

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN)

akta.pro secondary industries

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Electronic Table Games (ETGs) & Stadium Gaming (MPAEAJAC)

Keywords

• Online sports betting
• Live casino games
• Online slot machines
• Live dealer roulette
• Retail betting terminals

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Sports betting commissions: Revenue generated from sports betting wagers. The platform takes a commission (house edge) on winning bets, with odds reflecting the probability of outcomes.
2. Casino games house edge: Revenue from online casino games including roulette, blackjack and slots. The house edge is built into the RTP (Return to Player) percentage, typically 96-97% for roulette.
3. Slot machine wagers: Revenue from online slot games with progressive jackpots. A percentage of each wager contributes to the jackpot pool.
4. Promotional margin: Revenue model includes promotional offers like cashback and freebets which help retain customers while maintaining margin

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Juegging operates an online and retail sports betting and casino platform serving Spanish consumers under a DGOJ license. Its core offering comprises three verticals: pre-match and in-play sports betting across football, basketball, tennis, motor sports and more; live dealer online casino (roulette, blackjack, baccarat) streamed in HD; and online slot machines including progressive jackpots. The platform is accessible via desktop web, mobile web, and native iOS/Android applications, with physical terminals and betting shops extending the offering offline in the Comunidad Valenciana region.

Product overview

Juegging is a Spanish online and retail sports betting and casino platform operated by Banegras Unión S.A. under DGOJ license. The core offering consists of three main verticals: Apuestas Deportivas (sports betting covering football, basketball, tennis, motor sports and more with pre-match and in-play markets), Casino Online (live dealer roulette and blackjack with HD streaming), and Slots (online slot machines including classic, video, multi-line, and progressive jackpot variants). Additional products include retail betting Terminales with physical outlets across the Valencian Community, Fantasy football content via the A La Liga podcast with Jornada Perfecta, and a Juegging Card prepaid payment tool. The platform is accessible via desktop web, mobile web, and native iOS/Android applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Apuestas Deportivas (Sports Betting)

Quantifiable outcome

• RTP (Return to Player) rates published for transparency - Mega Fire Blaze Roulette shows 97.30% RTP

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Jornada PerfectacoreStrategic or Co-development PartnerStrategic content partnership with Jornada Perfecta, a leading digital media company specializing in football analysis and fantasy sports. Together they produce the 'A La Liga con Juegging' podcast, provide weekly match previews with fantasy football tips, player recommendations, and lineup predictions. This partnership provides exclusive content that differentiates Juegging's offering and attracts engaged football fans.
• PlaytechcoreTechnology or IntegrationGame provider partnership for casino content. Playtech supplies premium casino games including Mega Fire Blaze Roulette, featuring innovative bonus mechanics and jackpots. This partnership ensures high-quality gaming content that enhances the casino offering.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sportium: Sportium is a joint venture between CIRSA and Ladbrokes Coral focused on the Spanish DGOJ-licensed online and retail betting market. Directly comparable on Spanish omnichannel sportsbook and casino offering.
• Luckia: Luckia is a Spanish and LATAM betting and casino operator with retail gaming halls and DGOJ-licensed online platform. Directly comparable on Spanish retail + online sportsbook and slots vertical mix.
• Codere: Codere is a Spanish (formerly Argentine) gambling operator with extensive retail betting shops in Spain, LATAM, and Italy alongside online sportsbook and casino. Directly comparable to Juegging on omnichannel Spanish retail + DGOJ-licensed online operations.
• Betsson (Spanish operations): Betsson operates under DGOJ license in Spain offering online sportsbook and casino under brands including Betsson, Mr Green and Guts. Comparable on online sportsbook + casino vertical mix in the Spanish market.
• Kirolbet: Kirolbet is a Spain-focused DGOJ-licensed operator with strong retail sportsbook terminals and growing online operations. Directly comparable as a similarly positioned regional Spanish omnichannel operator.

Broad incumbents

• Betway (Spain): Betway, owned by Super Group, is an international sportsbook and casino operator with Spanish DGOJ-licensed presence. Comparable on online sportsbook + casino offering in Spain but with much broader international scale.
• 888 (William Hill) Spain: 888 Holdings operates the William Hill and 888 brands in Spain under DGOJ license, offering sportsbook, casino and poker. Comparable on regulated Spanish online gambling vertical but as part of a much larger international portfolio.
• CIRSA: CIRSA is a Spanish-headquartered gaming and casino operator with significant retail slot and betting halls alongside online operations including Sportium. Comparable on the Spanish retail gambling footprint and is parent of a direct peer.
• PokerStars (Flutter Entertainment) Spain: PokerStars, owned by Flutter Entertainment, operates a DGOJ-licensed platform in Spain covering sportsbook, poker and casino under PokerStars and Betfair brands. Comparable on online sportsbook/casino/poker offering in Spain as part of a global portfolio.
• Bet365 (Spain): Bet365 is a global online sportsbook and casino giant with Spanish operations under a DGOJ license. Comparable as a head-to-head competitor in Spain but at materially larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jueggingTV
• Facebookfacebook.com/juegging
• LinkedInlinkedin.com/company/juegging

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juegging